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Journal of Business on Hospitality and Tourism

jbhost
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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 410 Documents

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DESTINATION DEVELOPMENT MODEL FOR FOREIGN SENIOR TOURISTS I Gusti Bagus Rai Utama; Putu Chris Susanto
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to produce a destination development model for foreign senior tourists, involving 400 respondents and 40 tourism professionals as informants. The concept and theory as the basis of confirmation is the totality of tourism product (4A), which consists of attractions, accessibility, amenities, and ancillary services. Senior tourists tend to seek cultural attractions, art performances, festivals, natural attractions, and fair prices such as ones found in traditional markets. For amenities, seniors expect certain amenities such as: places for rest and relaxation, new facilities, places to gain knowledge and experience, places to escape the daily routine, places to meet people and interact, and senior-friendly accommodations. In terms of accessibility, seniors expect the availability of local transportation, tourism infrastructure, senior-friendly airport facilities and services. For ancillary services, seniors expect to get proper guidance and assistance throughout their visit. For local communities, the development of tourism destination specifically geared to attract seniors has a sizeable implication on the availability of employment but is difficult to develop because the facilities and infrastructure involved require significant investment.

BUILDING PARTNERSHIP ACROSS RURAL TOURISM DESTINATION FOR SUSTAINABILITY: A CASE STUDY IN SPECIAL REGION OF YOGYAKARTA, SOME CHALLENGES AND OPPORTUNITIES Aris Chandra Pradikta
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Tourism destination in rural areas often face difficulties to sustain its competitiveness dimension. Economic-geography approach extent the discussion of tourism development that integrate spatial and economic as a result of evolutionary pattern on tourism activities in rural areas. However, within proliferation background of rural tourism destinations such as Special Region of Yogyakarta, 112 rural tourism destinations in a region, are considered as highly competitive and threaten of the future rural tourism destinations sustainability. Therefore, moving beyond focus within a single destination is necessary in order to gain new perspective and reconstruct the regional policy development. This paper tries to reveal some challenges and opportunities in building partnerships across rural tourism destinations. Data in this paper is complemented by graduate thesis research and regional survey of rural tourism social mapping in Special Region of Yogyakarta that authors involved in. Research findings indicated that variables such as homogeneity of attractions, similarity of market sharing, and organizational capacity building are among major needed to address. In addition, top-down planning of local government is expected as a breakthrough of current conditions.

The Preference of Chinese Tourists in Choosing Accommodation in Badung Regency Agung Sri Sulistyawat; Fanny Maharani Suarka
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study determines the characteristics and preferences of Chinese tourists in choosing accommodations in Badung district. Based on the Bali Central Bureau of Statistics 2016-2018, there is an increase of Chinese tourists' visits to Badung Regency, mainly Nusa Dua, Kuta and Jimbaran famous for its tourist destination accommodations thus makes it highly competitive. This study consists of 50 Chinese tourists as respondents using questionnaires from May-July 2019 selected by incidental sampling, then analyzed by conjoint technique which revealed that most prefer the Nusa Dua area. Characteristically most of them come from Liaoning Province dominated by women aged 15-24 years. Eighty six per cent of these are private employees with a bachelor's degree. It is their first visit to Badung Regency with an average length of stay of 4-6 days accompanied by friends for leisure activities. They obtain information from the internet and 92% of them chose a star rated accommodation.Tourist preferences in accommodation selection are analyzed and summarised as important values. The resulting highest to lowest values are as follows: facilities, Promotion, comfort, location, service, price, and cleanliness.

DEVELOPMENT OF EDUCATION TOURISM IN SOUTH TANGERANG REGION (CASE STUDY: KANDANK JURANK DOANK) Asep Parantika; Abu Bakar Isnaen
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Education tourism is a program where tourists visit a tourism destination with the main purpose to receive experience in education directly in the tourism object. In those places visitors could do tourism activities and also studying with fun methods. Kandank Jurank Doank is a tourism object that is located in Ciputat – South Tangerang. This tourism object which applies the concept of Education Tourism has become a choice for people of Jakarta city and around for recreation because of its location which is not far from the center of Jakarta city. This research is a descriptive with the support of qualitative data. The technique of data collecting is done through observation, questionnaire interviews, and documentation study. The informants in this research are the management parties of the tourism object Kandank Jurank Doank, in order to gain data which is actual with internal and external condition in Kandank Jurank Doank. Factor Analysis Internal and External is set by the management party of Kandank Jurank Doank through questionnaire technique, and then continued by relative weight calculation of Internal and External Factors with weighing questionnaire for Internal and External Factors. After finding the relative weight of Internal and External Factors, continuing with EFE Matrix and IFE Matrix to determine the total score of EFE and IFE which later will be used to scale the I-E Matrix, and then continued with the SWOT Matrix to determine the strategies of development for the tourism object of Kandank Jurank Doank. And the strategy that is received from the SWOT Matrix is to develop the potencies that are possessed by the company and to keep the existing tourism concept, and also to optimize the management information system in the activities of education tourism in Kandank Jurank Doank, improving service and the quality of Human Resource, in the aspect of comfort and security in order to increase the satisfaction of the consumers, designing education tourism activites that utilize the existing space and facilities, improving the cooperation with government, local people, and also the tourists themselves, and to utilize the use of internet to maximise the promotion program and the information of the tourism object of Kandank Jurank Doank, and also to form cooperations with investors in order to help the development of Kandank Jurank Doank.

Examining consumer behavior using social media instagram in marketing 4.0 era based on customer path 5a Ni Putu Ayu Cintya Dewi; Ida Bagus Raka Suardana
Journal of Business on Hospitality and Tourism Vol 7, No 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

The purpose of this study was to determine the consumer behavior of Instagram users in Marketing 4.0 based on Customer Path 5A. Data collection techniques used observation and in- depth interview , with health protocols implemantation in New Normal. Stages in data analysis include data reduction (data reduction), presenting data (data display) and drawing conclusions and verification (conclusion drawing / verification). Based on the results of research conducted on four NSB Beauty Studio customers who use social media Instagram, the conclusion of consumer purchasing decisions for NSB Beauty Studio service have basically through all stages of Customer Path 5A, starting from problem recognition to post-purchase behavior about Aware, Appeal, Ask, Act, and Advocate. All informants also said that Instagram helped them get to aware and make purchases of the NSB Beauty Studio brand.

Sustainability strategy in malang regency :analitycal hierarchy process approach Nurhayati, Yetty; Pudjihardjo, Pudjihardjo; Susilo, Susilo; Ekawaty, Marlina
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The development of tourism has led to the emergence of various types of attractions; one of them is a tourist village which is expected to improve the welfare of the local community. Malang Regency has several tourist villages with various potentials. Pujon Kidul, Sanankerto, and Gubugklakah are villages that carry the concept of sustainable tourism. The purpose of this research is to improve its economic sustainability status. The method used is the AHP test. The results showed that the best strategy for Pujon Kidul village was to develop a strawberry picking tourist attraction, while for Sanankerto it was the addition of new tour packages related to water tourism and for Gubugklakah village was the development of Mount Bromo tour packages.

THE IMPLEMENTATION OF WRITING STRATEGY FOR IMPROVING STUDENTS’ WRITING SKILL AT THE FOURTH SEMESTER STUDENTS OF THE INTERNATIONAL BALI TOURISM INSTITUTE, DENPASAR – BALI IN ACADEMIC YEAR 2017/2018 Utik Kuntariati; Putu Dian Yuliani Paramita; Kadek Ayu Ekasani
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study was aimed at knowing whether the final product of composition which is given detailed feedback (error correction) performs better than of that given global feedback. The accessible population of the study was the fourth semester students of D3 tourism of The International Bali Tourism Institute, academic year 2017/2018. The study used quasi-experimental, nonrandomized control group, pretest-posttest design. This was so because the experiment was conducted in classroom setting in which the classes had been organized into classes A and B. The result of the study revealed that there was no significant difference of the two groups – experimental and control group. The result showed that the two groups had the same ability in writing paragraph. From the result concluded that the final product of composition written by students which is given detailed feedback (error correction) perform the same as of those given global feedback.

Event Organization Analysis in Increasing “Westin” Brand Awareness Sriantari, Putu Mega; Halim, Deddy Kurniawan; Lumanauw, Nelsye
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

There are hotel developments in Bali and many new hotels, one of which is The Westin Resort & Spa Ubud Bali (TWRSUB). Organizing online events has the potential to increase brand awareness as offline events cannot be held during a pandemic. This study aims to analyze the event organization in increasing “Westin” brand awareness. The method used is quantitative by analyzing the effect (simple linear regression). Data collection is done by distributing online questionnaires to all invited guests who have attended the event at TWRSUB. Based on the results of the study, it was concluded that: a) there was a significant effect of organizing offline events at TWRSUB on visitor brand awareness, and the coefficient of determination was 0.333, which means that 33.3% of brand awareness was influenced by offline events. b) the significant effect of organizing online events at TWRSUB on visitors' brand awareness, and the coefficient of determination is 0.191, which means that 19.1% of brand awareness is influenced by online events. c) There is a difference in the effect of organizing offline events and organizing online events at The Westin Resort and SPA Ubud on the Brand awareness of visitors. Based on the research findings, the researcher suggests that the management of TWRSUB should more often hold events both offline and online in order to increase the number of visits and brand awareness to TWRSUB.

The Advantages of Prambanan Temple Existence and Its Conservation Momentya Irsha Emeralda
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Prambanan tourist numbers continue to increase dramatically from year to year, which causes Prambanan temple always swamped with visitors. This is feared to adversely affect the sustainability of Prambanan. The temple area must be maintained and preserved its existence from being damaged in order to Prambanan can always provide benefits not only for economic activities, but also in tourism activities. The existence of Prambanan Temple provides benefits to the community, education, and also tourism in Indonesia. Because the number of Prambanan Temple visitors increasing significantly, conservation efforts are needed so that the existence of Prambanan remain stable and undamaged.

TOURISTS EXPECTATION AND PERCEPTION TOWARD SANGEH TOURISM VILLAGE I Made Bayu Wisnawa; Anak Agung Ratih Wijayanti; Sulistyoadi Jokosaharjo
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Sangeh is a tourism village which has tourism potentials such as nature scenery, rice field, forest, and culinary. This research studies the expectation and perception of the tourists who visit Sangeh. A qualitative method using questionnaire and interview techniques was used in the research. There were 155 respondents in which the questionnaire was distributed offline and online. This research aims to find out the expectation, perception, and satisfaction of the tourists in enjoying their tourism visit in Sangeh, and also to find out the efforts which can be done by the management in increasing tourists’ satisfaction in enjoying the tourism visit. The results show that the tourists’ expectation is on the installation of road signs which enable them to reach Sangeh easily. The highest perception felt by the tourists is its beautiful natural scenery. The biggest gap felt by the tourists is the internet connection. The effort which should be done by the management is by providing additional supporting facilities.

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA