Jurnal Pendidikan Tata Niaga (JPTN)
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
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265 Documents
<![CDATA[PENGARUH PANDEMI COVID-19 TERHADAP PENJUALAN UMKM ]]>
<![CDATA[Maynanda Maynanda]]>;
<![CDATA[Ega Rahmawati]]>;
<![CDATA[Akhmad Sabil]]>;
<![CDATA[Dawam Mukhlish]]>;
<![CDATA[Dwi Yuli Rakhmawati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v10n3.p1773-1779
<![CDATA[2020 is the year when the COVID-19 pandemic spreads to Indonesia. The Indonesian government is trying to prevent the spread of the COVID-19 virus by establishing PSBB and PPKM. The current PPKM policy affects the accommodation and sales sectors due to the lack of space to operate. This resulted in a decrease in revenue in sales. The marketing mix is a marketing component that is effectively used in the business of selling culinary, fashion, services, and online shops. This study aims to determine the effect of the marketing mix on the influence of UMKM sales in the COVID-19 pandemic situation. The marketing mix studied included; products, promotions, people and processes. This research model is a case study by choosing UMKM as the object of this research. This research was conducted in the areas of Sidoarjo and Lamongan where there are UMKM sales under study. Data collection was taken using a survey method by distributing questionnaires to 43 respondents who sold UMKM. The sample collection method used is based on a non-probability technique, namely the convenience sampling technique. Data collection through a questionnaire took place for two days on 21-22 September 2021. The analytical method used is simple linear regression analysis and analyzed through the SPSS tool. The results found from the research are variable X is the COVID-19 pandemic while variable Y is the result of increasing UMKM sales or not.]]>
<![CDATA[PENGARUH PANDEMI COVID-19 TERHADAP INTENSITAS PENGGUNAAN E-WALLET ]]>
<![CDATA[Rachel Andriana]]>;
<![CDATA[Arina Falabiba]]>;
<![CDATA[Firnanda Permata Dilla]]>;
<![CDATA[Muhammad Eka Marshanda Pramestyan]]>;
<![CDATA[Dwi Yuli Rakhmawati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v10n3.p1766-1772
<![CDATA[The Covid-19 pandemic has forced some people's activities to switch from offline to online. These activities include work, school, including transaction activities. Transacting with e-wallet is an option during the pandemic because it can reduce direct contact The purpose of this research is to analyze and test the effect of the covid-19 pandemic on the intensity of e-wallet use. This analysis uses an independent variable, namely the covid-19 pandemic and the dependent variable, namely the intensity of e-wallet use. This type of research is quantitative research with data collection techniques through the distribution of surveys or questionnaires filled out by 100 samples. The analytical technique used in this research is simple linear regression with the help of SPSS 18 software. The results of this research indicate that the covid-19 pandemic positively affects the intensity of e-wallet use.]]>
<![CDATA[PENGARUH PENGGUNAAN INTERNET TERHADAP PENJUALAN PROVIDER INTERNET DI MASA PANDEMI COVID-19 ]]>
<![CDATA[Fitriana Nurochmatul Hidayah]]>;
<![CDATA[Nur Arifah Maulida]]>;
<![CDATA[Dhony Gymnastiar Ghazi]]>;
<![CDATA[Yudha Mahendra Putra Susanto]]>;
<![CDATA[Dwi Yuli Rakhmawati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v10n3.p1748-1755
<![CDATA[Penggunaan internet merupakan hal yang baru, di era teknologi internet menjadi salah satu kebutuhan yang sangat penting. Pengguna internet terbiasa bekerja, belajar, dan bersosial media. Penggunaan internet sendiri juga mempengaruhi perubahan budaya yang terjadi di suatu negara, disisi lain internet juga memberikan dampak positif bagi kemajuan ilmu pengetahuan secara global. Hal ini dapat kita lihat dari perkembangan generasi muda yang dapat mengakses internet dalam skala global. Kami telah melakukan penelitian terhadap 39 remaja tentang penggunaan internet dalam kehidupan sehari-hari. Dalam penelitian ini rata-rata remaja menggunakan internet sebagai media untuk belajar dan bekerja. Remaja juga menggunakan internet untuk bermain game online, meskipun penggunaan internet untuk game online memiliki dampak positif dan negatif dari hal tersebut membuat remaja memahami dampak penggunaan internet. Teknik pengambilan sampel yang digunakan adalah non-probability sampling. Teknik yang digunakan adalah analisis regresi linier sederhana. Studi ini menunjukkan adanya pengaruh penggunaan internet yang signifikan terhadap penjualan provider internet di masa pandemi COVID-19, artinya jika penggunaan internet meningkat maka penjualan provider internet juga akan meningkat. Kata kunci: internet; penggunaan internet; COVID 19; penyedia penjualan internet]]>
<![CDATA[PENERAPAN MODEL PROJECT BASED LEARNING PADA MATERI TEHNIK PROMOSI UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS X-BDP1 SMK NEGERI 1 JOMBANG ]]>
<![CDATA[Fatihatin Naiyiroh]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v10n3.p1739-1747
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan model pembelajaran Project Based learning sebagai usaha untuk meningkatkan keaktifan dan prestasi belajar siswa kelas X-BDP 1 Bisnis Daring dan Pemasaran SMKN 1 Jombang pada mata pelajaran Komunikasi Bisnis. Penelitian ini merupakan penelitian tindakan kelas. Data yang didapat adalah data dari hasil observasi pelaksanaan kegiatan oleh guru dan siswa, observasi keaktifan dan soal tes akhir siklus. Ada 2 Siklus dalam penelitian ini, Siklus pertama dengan model ceramah materi teknik promosi periklanan dan tehnik promosi penjualan kemudian diberikan test untuk mengetahui hasilnya. Siklus dua dengan model PBL di mana siswa harus menghasilkan suatu project dalam proses pembelajaran, siswa secata individu untuk membuat desain teknik promosi point of purchase. Kemudian dilakukan tes untuk mengukur hasil belajar siswa. Dalam siklus II disamping ada hasil kognitif juga ada hasil psikomotorik (gambar tehnik promosi Point of Purchase). Penelitian ini dilakukan di kelas X-BDP 1 tahun ajaran 2021/2022 SMKN 1 Jombang dengan jumlah 34 siswa. Hasil penelitian menggambarkan setelah diterapkan model PBL didalam siklus I hasil belajar siswa yang dibawah KKM ada 13 siswa, pada siklus II turun menjadi 6 siswa yang dibawah KKM. Rata-rata nilai pada siklus I 72,5 rata-rata pada siklus II meningkat menjadi 81,4. Disimpulkan bahwa dengan sedikit upaya KBM akan menjadi menyenangkan dan hasil belajar siswa semakin meningkat]]>
<![CDATA[ANALISIS PERILAKU KONSUMEN ELEKTRONIK PADA ONLINE-MARKETPLACE ]]>
<![CDATA[Finisica Patrikha]]>;
<![CDATA[Rony Setawan]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v10n2.p1732-1738
<![CDATA[This study was conducted to analyze consumer behavior in buying electronic devices through online-marketplaces based on consumer perceptions of brands, sellers' country of origin, store criteria, prices and service quality. Descriptive analysis is used to determine respondents' perceptions. A total of 134 respondents were obtained from respondents who filled out the questionnaire in full. The results showed that consumer perception of the brand, and the seller's country of origin became an important consideration in deciding to purchase electronic products through the online marketplace.]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN DIGITAL DALAM UPAYA PENINGKATAN OMSET PENJUALAN ]]>
<![CDATA[Hesti Suryaning Tyasari]]>;
<![CDATA[Finisica Dwijayati Patrikha]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v11n1.p9-17
<![CDATA[Geprek Bensu is a franchise business that offers contemporary food in the form of processed chicken with a variety of contemporary chili toppings owned by one of the Indonesian presenters, namely Ruben Onsu. Geprek Bensu began to be known to the wider community starting in early 2017, this did not escape the marketing strategy used by the owner by using digital promotion. With a strong branding, the brand can be recognized by the public very quickly. The purpose of this study is to analyze the digital marketing strategy used by Geprek Bensu in the city of Surabaya in an effort to increase sales turnover of Geprek Bensu. The method used in this study is a descriptive method with a sample of managers and employees from geprek bensu in the Surabaya city area. The sampling technique used observation and interview methods which were sent online. From the results of the study, it can be concluded that geprek bensu did a promotion on the digital ojol platform which was quite successful because of the large discounts that made spicy lovers consumers more interested in taking their orders home.]]>
<![CDATA[UPAYA PENINGKATAN KOMITMEN PROFESI DOSEN (STUDI EMPIRIS MENGGUNAKAN SQUENTIAL EXPLANATORY DI FKIP UNIVERSITAS PAMULANG) ]]>
<![CDATA[Saiful Anwar]]>;
<![CDATA[Lodya Sesriyani]]>;
<![CDATA[Rusmaini Rusmaini]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v11n1.p1-8
<![CDATA[The main problem in this study is that the commitment of lecturers to the profession still varies as can be seen from the fact that most of the lecturers still have the functional position of expert assistant. The purpose of this research is to see what variables have an influence on commitment to the teaching profession. The research method used is sequential explantory and optimizes quantitative descriptive findings using the SITOREM concept. based on research results obtained research results 1) there is an influence of the quality of work life on lecturer professional commitment; 2) there is an effect of self-efficacy on lecturer professional commitment, 3) Based on the results of SITOREM, it was found that of the five indicators of the quality of work life, there are three indicators that need to be improved, namely (job design, work balance, health, stress & safety) and indicators Self-efficacy that must be improved is (performance exposure, self-instructed performance, attribution and relaxation biofeedback) to increase the commitment of the teaching profession]]>
<![CDATA[PENGARUH BRAND AMBASSADOR IKATAN CINTA TERHADAP KECERDASAN SPASIAL DALAM MEMBUAT KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE OLEH REMAJA DI JAWA TIMUR ]]>
<![CDATA[Inggrit Aulia Wati Hasanah]]>;
<![CDATA[Arrum Wizarotul Maliyah]]>;
<![CDATA[Naufal Alif Kusuma Wardhana]]>;
<![CDATA[Adrian Maulana Dahlan]]>;
<![CDATA[Dwi Yuli Rakhmawati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v11n1.p29-35
<![CDATA[This study aims to determine the effect of the brand ambassador of the Ikatan Cinta Association in East Java on the Shopee marketplace with spatial intelligence variables in purchasing decisions, psychological factors, and Ikatan Cinta player interactions. Sampling in this study used a sampling method using google form. The number of samples used using the Kerlinger and Lee approach as many as 30 respondents. Data analysis used multiple linear analysis with SPSS version 20. The results of this study indicate that the brand ambassador of the Ikatan Cinta consisting of spatial intelligence variables in making purchasing decisions, psychological factors, and regression of Ikatan Cinta, has a negative effect on purchasing decisions in the Shopee marketplace.]]>
<![CDATA[Indonesia ]]>
<![CDATA[Maulana Rifky Stansyah]]>;
<![CDATA[Rahma Choirunnisa]]>;
<![CDATA[Muhammad Tegar]]>;
<![CDATA[Saint Seiya Ardhana Putri]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v11n1.p43-49
<![CDATA[The purpose of this research is to analyze and discuss the influence of consumer buying interest on the purchase of food and beverages through the Go Food application. This research is a causal research, that kind of research that is analyzed quantitatively. This research uses two data, namely primary data obtained from the results of questionnaire answers as many as 30 respondents and secondary data obtained from literature books, journals, scientific articles, and news articles related to the topic of discussion. The analysis technique used in this research is simple linear regression with the help of SPSS 23 software. The results show that there is a positive and significant influence on consumer buying interest in food and beverage purchasing decisions in the Go Food application.]]>
<![CDATA[PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SECARA ONLINE PADA MASA PANDEMI COVID-19 DI LINGKUNGAN MAHASISWI UNIVERSITAS NEGERI SURABAYA ]]>
<![CDATA[Thoriq Septian Firjatullah]]>;
<![CDATA[Ludvia Valentina Nor Febrianti]]>;
<![CDATA[Savega Novialdi Pratama Putri]]>;
<![CDATA[Dwi Heny Mutiara Laurina Wainggai]]>;
<![CDATA[Fadhil Sahar Aqmar Nurcahyo]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v11n1.p36-42
<![CDATA[Indonesia is one of the countries affected by the Covid-19 pandemic. So that it has an impact on the community and students cannot meet directly on campus or in public places. Busyness as a student causes serious problems on facial skin, one of which is making the face dull and prone to breakouts. This is what encourages many students to do facial treatments using skincare. Facial care using skincare that is safe, reliable and affordable by students because it is affected by the pandemic which requires people to reduce activities outside the home, so many of them buy skincare online. This study aims to determine the effect of price on online skincare purchasing decisions during the pandemic. The object of this research is female students at the State University of Surabaya. The variables used are the influence of price and online skincare purchasing decisions. This study aims to analyze the effect of price on online skincare purchasing decisions during the COVID-19 pandemic in the female students of the State University of Surabaya.]]>
