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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 265 Documents
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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI OJEK ONLINE (STUDI PADA KONSUMEN GOJEK DI TASIKMALAYA) Eline Nuha Nurrohmah Gika; Rani Dhever Hani; Daffina Amalia Az Zahra; Auliya Nur Kholishah; Syti Sarah Maesaroh
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.633 KB) | DOI: 10.26740/jptn.v11n1.p18-28

Abstract

In the times that are increasingly moving forward, there are many inventions, tools, and facilities that can be implemented by a company in marketing or attracting consumer interest. In this case, humans are required to always keep up with the changing conditions that continue to develop so that there is a change in consumer behavior to become completely digital, one of which is using online transportation and inter-culinary services. Service quality and price are two things that significantly affect customer satisfaction so that the company can attract customers to use the services that have been provided. The aim of the study was to identify the effect of service quality and price on customer satisfaction with GOJEK online motorcycle taxi transportation services. This research method uses a quantitative approach with descriptive analysis. The sampling technique used a nonprobability sampling technique with an accidental sampling approach with 34 respondents using a Likert scale. Research respondents are Gojek application users who live in Tasikmalaya. This research instrument has met the criteria of validity and reliability. Data processing uses SPSS software version 26 and uses multiple linear regression for data analysis. This study uses the Multiple Linear Regression Analysis method. Based on the research results, it is known that the service quality variable (X1) has a partially significant effect on the dependent variable, namely customer satisfaction (Y). The price variable (X2) has a partially significant effect on the dependent variable, namely customer satisfaction (Y) and the price variable (X2) has a more dominant influence.Keywords: price; service quality; customer satisfaction.
RESPON PESERTA DIDIK TERHADAP E-MODUL BERBANTUAN SIGIL SOFTWARE ELEMEN 3 FASE E MATA PELAJARAN DASAR-DASAR PEMASARAN DI SMK NEGERI 2 BUDURAN SIDOARJO Faridatul Lailiyah; Novi Marlena
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p50-56

Abstract

Penerapan kurikulum merdeka menjadi tantangan bagi para guru di sekolah, salah satunya yakni SMK Negeri 2 Buduran Sidoarjo. Guru dituntut untuk melakukan inovasi pengembangan bahan ajar sebagai trobosan keterbatasan sumber belajar peserta didik. Penelitian ini bertujuan untuk mendeskripsikan respon peserta didik terhadap penggunaan e-modul berbantuan sigil software pada elemen 3 fase E mata pelajaran Dasar-Dasar Pemasaran. Subyek penelitian ini yakni 32 orang peserta didik kelas X Bisnis Digital 2 SMK Negeri 2 Buduran Sidoarjo. Penelitian ini menggunakan angket sebagai alat untuk mengumpulkan data, selanjutnya data akan dianalisis secara deskriptif kuantitatif dengan menggunakan rumus presentase. Hasil penelitian ini menunjukkan rata-rata respon peserta didik yang diuji melalui 2 tahap yakni uji coba terbatas dan uji kelompok besar diperoleh nilai sebesar 89,4% dengan kriteria sangat layak. Dengan demikian e-modul memperoleh respon positif dan layak digunakan dalam proses belajar.
PENGEMBANGAN ASESMEN TES SOAL PILIHAN GANDA BERBASIS KURIKULUM MERDEKA ELEMEN 7 MATA PELAJARAN DASAR-DASAR PEMASARAN KELAS X BISNIS DIGITAL DI SMK NEGERI 1 SURABAYA Arum Putri Swandari; Veni Rafida
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p57-65

Abstract

Pengembangan asesmen berbasis kurikulum merdeka mata pelajaran dasar-dasar pemasaran bertujuan untuk mengetahui tahapan pengembangan asesmen, kualitas pengembangan asesmen, dan kemampuan berpikir tingkat tinggi. Jenis penelitian ini adalah R&D, menggunakan model pengembangan ADDIE dengan tahapan Analyze, Design, Development, Implementation, dan Evaluation. Subjek pada penelitian ini terbatas pada siswa kelas X Bisnis Digital SMK Negeri 1 Surabaya. Hasil pada penelitian menunjukkan kualitas materi menurut ahli bahasa 91% (sangat baik), ahli materi 85% (sangat baik) dan ahli asesmen 79% (baik). 25 soal signifikan dan 5 soal tidak signifikan dengan reliabilitas 0,750 (tinggi). Kesukaraan soal menghasilkan sebanyak 14 butir soal (47%) dengan kriteria “mudah”, 15 butir soal (50%) dengan kriteria “sedang”, dan 1 butir soal (3%) dengan kriteria “sukar”, jadi dinyatakan kriteria yang baik. Daya pembeda sebanyak 1 butir soal (3%) memiliki kriteria “sangat baik”, 22 butir soal (73%) kriteria “baik”, 2 butir soal (7%) kriteria “cukup”, 1 butir soal (3%) memiliki kriteria “jelek” dan 4 butir soal (14%) memiliki kriteria “sangat jelek”. Pengecoh soal sebanyak 17 butir soal (57%) memiliki beberapa pengecoh yang berfungsi dengan baik dan sebanyak 13 butir soal (43%) memiliki semua pengecoh yang berfungsi dengan baik. Dari kemampuan berpikir tingkat tinggi siswa, 10 siswa sangat baik, 14 siswa baik, 5 siswa cukup, dan 4 siswa kurang.
PENGARUH PRAKTIK UNIT BUSINESS CENTRE ALFA TERHADAP MINAT BERWIRAUSAHA SISWA KELAS X BISNIS DARING DAN PEMASARAN SMKN 1 BOJONEGORO DENGAN SELF EFFICACY SEBAGAI VARIABEL INTERVENING Erina Rahayu; Renny Dwijayanti
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p92-104

Abstract

Abstrack Business center practice is an activity carried out by students regarding sales, service to consumers, to bookkeeping of transactions that have been made. This practice is specifically for class X majoring in online business and marketing with the aim of fostering students' interest in entrepreneurship. With the belief in students so that students are not afraid to try and are motivated to start a business. This research is a descriptive quantitative research, the research method is through questionnaire distribution with a population of all class X students of online business and marketing using a saturated sampling technique with a total of 71 respondents. With path analysis, the results of this study show that business center practices have an effect on self-efficacy, business center practices have had an effect on entrepreneurial interest, entrepreneurial interest has had an effect on self-efficacy and business center practices have had an effect on entrepreneurial intentions with self-efficacy as an intervening variable. . Keywords: business center practice; entrepreneurial interest; self efficacy
PENGARUH PROGRAM KAMPUS MENGAJAR DAN INTERNAL LOCUS OF CONTROL TERHADAP MINAT MENJADI GURU BAGI MAHASISWA S1 JURUSAN PENDIDIKAN EKONOMI UNIVERSITAS NEGERI SURABAYA Ihkam Najahi Tsani; Tri Sudarwanto
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p74-83

Abstract

This study aims to determine the effect of the Teaching Campus Program and Internal Locus Of Control partially on the Interest to Be a Teacher and to determine the effect of the Teaching Campus Program and Internal Locus Of Control simultaneously or together on the interest in becoming a teacher. This research uses descriptive quantitative. The population of this study were students of the Surabaya State University Economics Education Department using the Purposive Sampling technique using the Slovin formula with the results of 126 students from Surabaya State University consisting of the Economics Education Study Program, Office Administration Education, Accounting Education and Commerce Education. Data collected via google form was measured with a Likert scale using the IBM 22 version of SPSS software with multiple linear regression analysis methods. The results of this study indicate that partially there is a positive influence between the Teaching Campus Program on the Interest to Become a Teacher and there is a positive influence between the Internal Locus of Control on the Interest to Become a Teacher. As well as the results of the study explain that simultaneously there is a positive influence between the Teaching Campus Program and the Internal Locus Of Control on the Interest to Be a Teacher. Keywords : Teaching Campus Program, Internal Locus Of Control, Interest in Becoming a Teacher
PENGARUH HARGA DAN CITRA MEREK TERHADAP MINAT BELI THRIFTING SHOP DI KALANGAN MAHASISWA AKTIF JURUSAN PENDIDIKAN EKONOMI Muhammad Firdaus Haby Ash Shidiqy; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p66-73

Abstract

This study aims to determine the effect of price and brand image on thrifting buying interest among active students of economic education at Surabaya State University. The sample used was 92 students, selected using a simple random sampling technique. The data analysis technique uses multiple linear regression. The research results explain that partially one of the variables has no effect on the independent variable, namely the price variable (X1), while the brand image variable has an effect on purchase intention. As well as the results of the study explain that simultaneously there is an influence of price and brand image on the intention to buy Thrifting shop.
PENGARUH PERSEPSI WAWASAN WIRAUSAHA DAN MOTIVASI WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA MAHASISWA S1 JURUSAN PENDIDIKAN EKONOMI UNIVERSITAS NEGERI SURABAYA Mohammad Afiful Haqiqi; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p84-91

Abstract

Penelitian ini untuk mengetahui pengaruh persepsi wawasan kewirausahaan dan motivasi wirausaha secara parsial terhadap minat berwirausaha mahasiswa dan juga ingin mengetahui pengaruh persepsi wawaan wirausaha dan motivasi wirausaha secara simultan atau berpengaruh secara bersama terhadap minat berwirausaha mahasiswa.Penelitihan ini menggunakan kuantitaif deskriptif. Populasi dalam penellitian ini sebanyak 751 mahasiswa jurusan Pendidikan Ekonomi Universitas Negeri Surabaya dengan menggunakan metode teknik pengambilan sampel menggunakan “Purposive sampling dengan menggunakan rumus Slovin penentuan sampel dalam penelitian ini sebesar 88 mahasiswa dari Universitas Negeri Surabaya yang terdiri dari Program Studi Pendidikan Ekonomi,Pendidikan Adminstrasi Perkantoran,Pendidikan Akuntasi dan Pendidikan tata Niaga Analisis yang diggunakan analisis regresi linier berganda. Perhitungan regresi linier berganda pada penelitian ini menggunakan program SPSS 25,0 for windows. Hasil penelitian menunjukkan persepsi wawasan kewirausahaan mempunyai pengaruh terhadap minat wirausasha persepsi wawasan kewirausahaan dan motivasi wirausaha secara bersama-sama berpengaruh terhadap minat wirausaha Kata Kunci : Persepsi Wawasan Kewirausahaan, Motivasi Wirausaha, Minat Berwirausaha
Pengaruh Praktik Kerja Lapangan (PKL), Self-Efficacy dan Internal Locus of Control Terhadap Kesiapan Kerja Siswa SMKN Mojoagung Jombang Ismi Farikhatul Habibah; Renny Dwijayanti
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p142-152

Abstract

Vocational High School (SMK) is an educational institution that specifically aims to prepare students to be ready to work. Vocational High School graduates are expected to be able to work immediately after graduation because they are considered to have qualified abilities and skills. Therefore, job readiness is very important for Vocational School students, because Vocational High School students are one of the hopes of the community to become graduates who have competence in accordance with their areas of expertise. Many factors can affect work readiness, one of the external factors is field work practice and the internal factors are self-efficacy and internal locus of control. This study aims to determine the effect of field work practice, self-efficacy and internal locus of control on the work readiness of students at SMKN Mojoagung Jombang. This research uses descriptive quantitative research using research methods through distributing questionnaires to a population of all students in class XI BDP with a saturated sampling technique. amounted to 102 respondents. By using multiple regression analysis, the results of this study indicate that field work practice has a positive and significant effect on work readiness, self-efficacy has a positive and significant effect on work readiness, internal locus of control has a positive and significant effect on work readiness and field work practice, self -efficacy and internal locus of control have a positive and significant effect.Keywords: field work practice, self-efficacy, internal locus of control, work readiness
ANALISIS MINAT BERBISNIS ONLINE PADA SISWA JURUSAN BISNIS DARING PEMASARAN SEKOLAH MENENGAH KEJURUAN SWASTA (SMKS) KETINTANG SURABAYA Naufal Febi Mahardika; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p105-114

Abstract

Tingginya jumlah penduduk Indonesia belum cukup diiiringi dengan besarnya penyediaan lapangan pekerjaan. Siswa SMK yang dibentuk untuk siap bekerja nyatanya masih menjadi penyumbang tertinggi pengangguran terbuka di Indonesia. Adanya jurusan Bisnis Daring Pemasaran serta percepatan teknologi seharunya menjadi faktor pendorong terciptanya siswa yang memiliki minat berbisnis online. Penelitian memiliki tujuan agar dapat diketahui pengaruh Mata Pelajaran Bisnis Online, Kreativitas dan Mental Berwirausaha terhadap Minat Berbisnis Online pada Siswa SMKS 1 Ketintang. Sampel dalam penelitian ini sebesar 94 siswa. Analisis yang digunakan adalah analisis regresi linier bergandadengan bantuan aplikasi SPSS 25,0 for windows. Hasil dari pengujian ini menunjukkan bahwa secara parsial 1) Mata Pelajaran Bisnis Online memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online, 2) Kreativitas memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online, 3) Mental Berwirausaha memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online. Begitu pula secara simultan (bersama sama) Mata Pelajaran Bisnis Online, Kreativitas dan Mental Bewirausaha berpengaruh positif terhadap Minat Berbisnis Online.
PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA BELI MASYARAKAT TERHADAP MINAT BERKUNJUNG DI KEDAI YOI SIDOARJO Afifuddin, Luthfi; Cahya, Septyan Budy; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p216-228

Abstract

Social media to have a big impact in the modern era especially since increased the globalization.Having an aspect which is of significant to all line included in the centre of the economy with marketing focus to segmentation.This study using the purchasing power, social media, visit the interest or Visiting Intention with the approach to understand the influence of social media instagram customers to interest and a visit in a tavern yoi sidoarjo which after triangulation lab data and processes interpretation has done will produce the variables of social media instagram and the people purchasing power has the effect on interest visit tavern yoi sidoarjo. Keyword: Social Media, Purchasing Power, Visiting Intention

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