Jurnal Pendidikan Tata Niaga (JPTN)
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Articles
261 Documents
<![CDATA[PENGARUH AMBIGUITAS PERAN TERHADAP KINERJA INDIVIDU: STRES KERJA SEBAGAI MEDIASI ]]>
<![CDATA[Natasya, Fathya Jihan]]>;
<![CDATA[Pujianto, Wahyu Eko]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n1.p94-105
<![CDATA[The purpose of this research is to analyze the influence of role ambiguity on individual performance, analyze the influence of role ambiguity on job stress, analyze the influence of job stress on individual performance, analyze role ambiguity on individual performance through job stress. This research uses quantitative methods with a population of employees of the Sidoarjo Indonesian Electrical and Mechanical Contractors Association. The sample used was all employees, totaling 47 respondents. Data was collected using an online questionnaire with Google Form for approximately one month. This research analysis uses Partial Least Square (PLS) SmartPLS 4.0 software. The results of this study found that (1) Role ambiguity has a positive and significant influence on individual performance (2) Role ambiguity has a positive but not significant influence on job stress (3) Job stress has a negative and insignificant influence on individual performance (4) role ambiguity has no effect on individual performance through job stress has a negative influence.]]>
<![CDATA[PENGARUH INNOVATION CAPABILITY TERHADAP FINANCIAL CAPABILITY : RESISTANCE TO CHANGE SEBAGAI MODERASI ]]>
<![CDATA[Putri, Bella May Ranti]]>;
<![CDATA[Pujianto, Wahyu Eko]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n1.p106-115
<![CDATA[Abstract Economically, Small and Medium Enterprises (SMEs) have a contribution to exploring the impact of financial innovation capabilities on the efficiency of economic change. It is hoped that the existence of SMEs in the regions can provide a positive contribution. The main focus of this research is to understand how the application of innovation capabilities can make a significant contribution to improving businesses in the long term. This research aims to determine the influence of innovation capability and innovation capability and financial capability on moderating resistance to change in the performance of SMEs in Candi District. This involved 63 SME owners consisting of food, beverage, service, industrial, material and agricultural businesses. This type of research is quantitative with an explanatory research approach. Data analysis used SmartPLS 04. The sampling method was by distributing questionnaires offline with a sample size of 63 respondents. Innovation capability has a positive impact on financial capability in moderating resistance to change in SMEs in Candi District.]]>
<![CDATA[PENGARUH KUALITAS KONTEN, JUMLAH PENGIKUT DAN RATING TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA PLATFORM E-COMMERCE ]]>
<![CDATA[Sari, Ayu Ervanda Kumala]]>;
<![CDATA[Patrikha, Finisica Dwijayati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n2.p283-291
<![CDATA[Abstrak E-commerce adalah penjualan yang dilakukan melalui media elektronik (Ramadhani et al., 2021). E-commerce yang sering digunakan masyarakat adalah shopee, tokopedia dan lazada. Shopee adalah platform belanja online terkemuka di Asia Tenggara dan Taiwan. Tokopedia merupakan contoh nyata perusahaan digital besar yang berkembang di Indonesia dalam bidang e-commerce (marketplace). Lazada merupakan salah satu e-commerce terkenal di Asia Tenggara yang berasal dari Singapura oleh perusahaan Rocket Internet pada tahun 2011. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas konten terhadap keputusan pembelian pada platform e-commerce, mengetahui pengaruh kualitas konten terhadap keputusan pembelian pada platform e-commerce, dan mengetahui pengaruh kualitas konten terhadap keputusan pembelian pada platform e-commerce. jumlah pengikut terhadap keputusan pembelian di platform e-commerce, mengetahui pengaruh rating toko terhadap keputusan pembelian di platform e-commerce. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kausal dengan metode kuantitatif dan mempunyai sampel sebanyak 120 responden dengan populasi konsumen asal Surabaya. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner melalui googleform. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel Content Alias ????(X1) secara parsial berpengaruh signifikan terhadap keputusan pembelian (Y) pada platform e-commerce sehingga H1 diterima. Variabel jumlah pengikut (X2) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) pada platform e-commerce sehingga H2 diterima. Variabel rating toko secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) pada platform e-commerce sehingga H3 diterima. Serta variabel kualitas konten (X1), variabel jumlah follower (X2), dan variabel rating toko (X3) secara bersama-sama (simultan) mempunyai pengaruh yang signifikan terhadap keputusan pembelian pada platform e-commerce. Kata Kunci : Kualitas Konten, Jumlah Followers, Rating Toko, Keputusan Pembelian.]]>
<![CDATA[PENGEMBANGAN ASESMEN BERBASIS KURIKULUM MERDEKA ELEMEN 6 MATA PELAJARAN DASAR-DASAR PEMASARAN BERBANTUAN QUIZIZZ DI SMK NEGERI MOJOAGUNG ]]>
<![CDATA[Mulyawan, Arip]]>;
<![CDATA[Dwijayanti, Renny]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n2.p141-152
<![CDATA[Educational curriculum changes in vocational high schools (SMK) require adaptation in their implementation in the learning process, as in learning assessment activities. In class X Digital Business at SMK Negeri Mojoagung, teachers have not adapted learning assessment activities based on the curriculum used and have not been adjusted to the characteristics of students. Research on the development of assessment based on the kurikulum merdeka on element 3 of the subject basics of marketing assisted by quizizz at SMK Negeri Mojoagung aims to know the development, feasibility and response of students to the kurikulum merdeka-based assessment assisted by quizizz. This research type using research and development (research and development) with the ADDIE development model (Analyze, Design, Development, Implementation, and Evaluation). The subject of the trial was students of class X Digital Business 3 of SMK Negeri Mojoagung. The research instruments used interview forms, expert review and validation sheets, and learner response forms. Data analysis techniques using descriptive qualitative analysis of interview forms and expert reviews, while expert validation sheets and learner responses were analyzed quantitatively with percentages. The results of the research used the ADDIE development model. The assessment feasibility by material experts is 90% with very feasible criteria, assessment experts are 96.36% with very feasible criteria, and linguists are 90% with very feasible criteria. Students' responses to the developed assessment have very feasible criteria with a score of 89.72%. The developed assessment is feasible to use and got a positive response from students. Keywords : Assessment; Kurikulum merdeka; Marketing basics; Quizizz]]>
<![CDATA[PENGARUH PERSEPSI PROFESI GURU TERHADAP MINAT MELANJUTKAN PENDIDIKAN PROFESI GURU MELALUI MOTIVASI BELAJAR SEBAGAI VARIABEL INTERVENING PADA MAHASISWA PENDIDIKAN DI FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA ]]>
<![CDATA[Janah, Tarisah Syafia]]>;
<![CDATA[Dwijayanti, Renny]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n1.p123-133
<![CDATA[Abstract Students of the education study program at the Faculty of Economics and Business (FEB) at Surabaya State University (UNESA) are less interested in improving their teaching skills and quality so they are less interested in continuing PPG. This research aims to determine the influence of perceptions of the teaching profession on interest in continuing teacher professional education through intervening variables as intervening variables for students in the education study program at FEB UNESA. This type of research uses quantitative research. The research population was students from the education study program at FEB UNESA class of 2020. The sample used was 156 students using a proportional random sampling technique. Data collection uses questionnaires/questionnaires. The data analysis technique used is simple linear regression analysis and path analysis in this study using the SPSS version 27 program. The results of this study show that the variable perception of the teacher profession (X) has a significant effect on interest in continuing teacher professional education (Y), the variable Perception of the teacher profession (X) has a significant effect on learning motivation (Z), the learning motivation variable (Z) has a significant effect on interest in continuing professional teacher education (Y), and the perception variable of the teacher profession (X) has a significant effect on interest in continuing teacher professional education (Y) through learning motivation (Z) as an intervening variable. The findings of this research can be used as a basis for further research in the field of education where further research can explore other factors that influence interest in continuing teacher professional education.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR DAN REVIEW PRODUCT TERHADAP KEPUTUSAN PEMBELIAN SEPATU VENTELA DI MARKETPLACE SHOPEE ]]>
<![CDATA[Zahid, Muhammad Marzuki]]>;
<![CDATA[Marlena, Novi]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n1.p116-122
<![CDATA[Abstract Consumers have a high tendency to buy products on Shopee e-commerce. When deciding to buy, consumers will choose the most suitable product by considering product reviews and brand ambassadors. This study aims to analyze the influence of brand ambassadors (X1) and product reviews (X2) on the decision to buy Ventela shoes on the Shopee marketplace. Primary data was obtained through a questionnaire, the distribution was carried out by a google questionnaire form filled out by 120 respondents who were Shopee users and had purchased Ventela shoes. Data analysis was carried out with a descriptive quantitative approach using multiple linear regression with the SPSS application. The results of this study show that brand ambassadors and product reviews have an influence on the decision to buy Ventela shoes on the Shopee marketplace. The practical implication of this study is that companies can choose the appropriate brand ambassadors, paying attention to product reviews because consumers use product reviews to consider purchase decisions. For researchers with related titles, it is expected to add product quality variables because these variables will affect purchasing decisions.]]>
<![CDATA[PENGARUH MATA KULIAH PRAKTIK KEWIRAUSAHAAN DAN PEMANFAATAN PLATFORM E-COMMERCE TERHADAP MINAT BERWIRAUSAHA MAHASISWA PENDIDIKAN BISNIS UNESA ]]>
<![CDATA[Putri, Viera Rieyanthi]]>;
<![CDATA[Dwijayanti, Renny]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n2.p153-163
<![CDATA[Tingkat pengangguran mengalami kenaikan di kalangan individu yang memiliki tingkat pendidikan lebih tinggi, sementara prevalensi lulusan Pendidikan Bisnis yang memilih berwirausaha masih tergolong rendah, menandakan bahwa minat berwirausaha di kalangan mahasiswa pada program studi tersebut masih belum mencapai tingkat yang signifikan. Tujuan penelitian ini adalah untuk mengetahui pengaruh mata kuliah praktik kewirausahaan terhadap minat berwirausaha danpengaruh pemanfaatan platform e-commerce terhadap minat berwirausaha serta pengaruh antara mata kuliah praktik kewirausahaan dan pemanfaatan platform e-commerce terhadap minat berwirausaha mahasiswa Pendidikan Bisnis Unesa. Penelitian ini menggunakan teori minat Holland yang dikenal sebagai model RIASEC, dengan salah satu tipe kepribadian yang relevan dalam konteks minat berwirausaha adalah Enterprising. Penelitian ini menggunakan metode kuantitatif deskriptif dengan populasi mahasiswa Program Studi Pendidikan Bisnis Unesa yang dipilih melalui metode teknik purposive sampling, menggunakan rumus Slovin dengan hasil 98 mahasiswa. Hasil penelitian ini menunjukkan bahwa mata kuliah praktik kewirausahaan berpengaruh secara parsial terhadap minat berwirausaha, pemanfaatan platform e-commerce juga berpengaruh secara parsial terhadap minat berwirausaha, dan keduanya berpengaruh secara simultan terhadap minat berwirausaha mahasiswa Pendidikan Bisnis Unesa.]]>
<![CDATA[PENGARUH KONTEN PEMASARAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC PADA APLIKASI TIKTOK ]]>
<![CDATA[Sari, Galuh Permata]]>;
<![CDATA[Marlena, Novi]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n1.p134-140
<![CDATA[Marketing content is created so that the audience is interested in the products the company offers, marketing content can also be used to build the company's brand image. Brand image can reflect a brand through consumer perception. This research aims to determine the impact of marketing content and brand image on purchasing decisions. This research is a quantitative type of research obtained from primary data through distributing questionnaires. The population in this study was 100 respondents. The sampling method uses random sampling. Data analysis uses multiple linear regression and is calculated using IBM statistics 23. The results of this research are that marketing content and brand image influence purchasing decisions. In improving purchasing decisions, companies can build good marketing content and brand image, both of these things can increase consumer trust. to make a purchase.]]>
<![CDATA[PENGARUH MATA PELAJARAN PRODUKTIF DAN PRAKERIN MELALUI EFIKASI DIRI TERHADAP KESIAPAN KERJA SISWA PROGRAM KEAHLIAN BISNIS DARING DAN PEMASARAN DI SMK SURABAYA TAHUN AJARAN 2023/2024 ]]>
<![CDATA[Prayoga, Anggara Caesarya]]>;
<![CDATA[Patrikha, Finisica Dwijayati]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n2.p243-255
<![CDATA[Penelitian ini dilakukan untuk mengetahui pengaruh mata pelajaran produktif dan prakerin melalui efikasi diri terhadap kesiapan kerja siswa program keahlian bisnis daring dan pemasaran di SMK Kota Surabaya. Penelitian ini menggunakan kuantitatif deskriptif. Populasi pada penelitian ini yaitu siswa kelas XII program keahlian bisnis daring dan pemasaran di SMKN 4 Surabaya, SMKN 10 Surabaya, SMK PGRI 13 Surabaya yang telah terakreditasi A dan sudah melaksanakan UAS semester I saat kelas XII dan sudah mengikuti kegiatan prakerin yang bekerja sama dengan PT. Sumber Alfaria Trijaya. Sampel yang digunakan adalah 122 sampel untuk penelitian ini, dengan menggunakan teknik purposive sampling dan menggunakan rumus Slovin. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana dan analisis path pada penelitian ini menggunakan program SPSS. Hasil penelitian ini menunjukkan bahwa variabel mata pelajaran produktif (X1) tidak berpengaruh secara signifikan terhadap kesiapan . Nilai signifikansi yang diperoleh (0.074 > 0.05) menunjukkan bahwa tidak terdapat hubungan langsung yang signifikan antara Mata Pelajaran Produktif dengan Kesiapan Kerja Siswa. Prakerin juga tidak berpengaruh secara langsung terhadap Kesiapan Kerja. Nilai signifikansi (0.221 > 0.05) menegaskan bahwa tidak terdapat pengaruh langsung yang signifikan antara Prakerin dengan Kesiapan Kerja Siswa. Secara signifikan, Efikasi Diri berpengaruh terhadap Kesiapan Kerja. Nilai signifikansi (0.000 < 0.05) menunjukkan bahwa semakin tinggi tingkat efikasi diri siswa, semakin siap mereka dalam menghadapi dunia kerja. Mata Pelajaran Produktif tidak berpengaruh signifikan terhadap Kesiapan Kerja melalui Efikasi Diri sebagai variabel mediasi. Hasil analisis menunjukkan bahwa variabel Efikasi Diri tidak memoderasi hubungan antara Mata Pelajaran Produktif dengan Kesiapan Kerja Siswa. Prakerin berpengaruh terhadap Kesiapan Kerja melalui Efikasi Diri sebagai variabel mediasi. Efikasi Diri mampu menjembatani pengaruh Prakerin terhadap Kesiapan Kerja Siswa secara signifikan.]]>
<![CDATA[PENGARUH BRAND TRUST DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY MELALUI EMOTIONAL BRAND ATTACHMENT PADA LA TULIPE KOSMETIK ]]>
<![CDATA[Bidayah, Mila]]>;
<![CDATA[Rakhmawati, Dwi Yuli]]>
<![CDATA[ Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024) ]]>
Publisher : <![CDATA[Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jptn.v12n2.p172-186
<![CDATA[The increasingly fierce competition in the beauty industry forces every company to have a strategy to attract the emotions of Indonesian consumers to prefer local cosmetic products. This study aims to determine the effect of brand trust and brand experience on brand loyalty to La Tulipe cosmetics which is mediated through emotional brand attachment. This type of research uses quantitative research. All consumers of La Tulipe cosmetics are the population in this study. The sampling technique used a purposive sampling method, totaling 111 (one hundred and eleven) respondents. The criteria for respondents in this study are consumers who have purchased and used La Tulipe cosmetics more than twice, aged 17 years and over and domiciled in the city of Surabaya. Data collection uses a questionnaire. To evaluate the research data, we apply variance-based Structural Equation Modeling (SEM) techniques, especially Partial Least Square (PLS) which is calculated using the SmartPLS 4.0 application. The tests carried out include the outer model, inner model, suitability and goodness of the model. The research results show that brand trust has no effect on brand loyalty, brand experience has an effect on brand loyalty, emotional brand attachment has an effect on brand loyalty, brand trust has no effect on emotional brand attachment, brand experience has an effect on emotional brand attachment, brand trust has no effect on brand loyalty through emotional brand attachment, brand experience influences brand loyalty through emotional brand attachment.]]>
