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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK GLAD2GLOW Rahma, Nur Luthfiah Yulia; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p292-300

Abstract

This study aims to determine the effect of brand image and brand ambassador on purchasing decisions for Glad2glow cosmetic products. This type of research uses quantitative research. The population in this study are all consumers who buy or use Glad2glow, the number of which is not known with certainty. The sample used was 100 people using purposive sampling technique and using the Lameshow formula. Data collection using a questionnaire through Google Form with data analysis techniques using multiple linear regression analysis, in this study using the SPSS version 26 program. The results of this study indicate that the brand image variable (X1) and the brand ambassador variable (X2) have an effect on purchasing decisions (Y).
Penerapan PENERAPAN ALUR MERDEKA TERHADAP KEMAMPUAN KOLABORATIF DAN HASIL BELAJAR SISWA DI SMKN 4 SURABAYA Rahmah, Enis Dyah Fatkhur; Marlena, Novi; Khasanah, Nasriatun; Suprapti; Ariyanti, Elisa
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p337-348

Abstract

This study is an action research aimed at determining the influence of the implementation of Merdeka Flow on students' collaborative abilities and learning outcomes. This research was conducted in class XI Digital Business 3 of SMKN 4 Surabaya in the even semester of the Academic Year 2023/2024 with a total of 32 students. This study was conducted in 2 cycles, each comprising planning, action, observation, and reflection. Data collection methods included observation, documentation, and tests. Observations were conducted to assess students' collaborative skills, documentation was used to gather data such as learning materials, student names, instructional documentation, and observation results, and tests were administered to evaluate students' learning progress. The data obtained were analyzed qualitatively for students' collaborative skills and quantitatively for their learning outcomes. Qualitative analysis involved examining indicators of collaborative skills, while quantitative analysis involved calculating achievement percentages and categorizing them. The results showed that students' collaborative skills improved from Cycle I to Cycle II, with an overall rating of Good. Additionally, test results indicated an improvement in learning outcomes from Cycle I, where the pre-test average score increased from 63.59 to 82.03 in the post-test, and in Cycle II, where the pre-test average score increased from 69.69 to 86.56 in the post-test. Consequently, it was concluded that the implementation of Alur Merdeka could enhance both students' collaborative skills and learning outcomes.
BAGAIMANA AKTIVITAS DAN HASIL BELAJAR SISWA DENGAN MENGGUNAKAN PROBLEM BASED LEARNING? Ariyanti, Elisa; Marlena, Novi; Suprapti, Suprapti; Rahmah, Enis Dyah Fatkhur
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p329-336

Abstract

Pencapaian pendidikan dapat diraih dengan memaksimalkan efektivitas kegiatan belajar melalui penerapan pendekatan pembelajaran yang sesuai dan tepat, tetapi kenyataannya kegiatan pembelajaran cenderung masih didominasi guru, sehingga menyebabkan kurangnya keterlibatan aktivitas siswa dan hasil belajar yang kurang maksimal namun hal ini bisa diatasi dengan penggunaan model pembelajaran Problem Based Learning (PBL). Penelitian ini bertujuan untuk mengetahui apakah terdapat peningkatan aktivitas dan hasil belajar siswa pada materi Customer Relationship Management (CRM), dengan subjek penelitian adalah siswa kelas XI Jurusan Bisnis Digital di SMK N 4 Surabaya dengan menggunakan model pembelajaran PBL. Penelitian tindakan kelas (PTK) ini dilakukan di SMK N 4 Surabaya dalam dua siklus, dengan 34 siswa kelas XI BD 2 sebagai subjeknya, siklus-siklus tersebut terdiri dari proses perencanaan, pelaksanaan tindakan, pengamatan dan refleksi yang dilaksanakan. Tes dan observasi digunakan untuk mengumpulkan data. Hasil penelitian menunjukan terjadinya peningkatan aktivitas dan hasil belajar siswa setelah menggunakan model pembelajaran PBL. Persentase aktivitas belajar siswa   60,9% pada siklus I dan 80,3% pada siklus II. Persentase ketuntasan hasil belajar siswa 65,7% pada siklus I dan 88,6% pada siklus II.
STRATEGI PENINGKATAN DAYA SAING BERBASIS ANALISIS SWOT (Studi Kasus pada Startup UFO Burger Bojonegoro Ahmad, Rofaq Azharul; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p309-315

Abstract

UFO Burger Bojonegoro Startup is a fast-food company facing tough competition in the digital era. To stay ahead, it's important to conduct a SWOT analysis, which involves three stages: input (EFE and IFE), matching (SWOT table and Grand Strategy Matrix), and decision-making (QSPM Matrix). The EFE analysis resulted in a total weighted score of 3.46, with an opportunity value of 1.79 and a threat value of 1.67. The IFE analysis resulted in a total weighted score of 3.63, with a strength value of 1.88 and a weakness value of 1.75. The most effective strategy is the SO strategy with a score of 3.67. The Grand Strategy Matrix places the company in quadrant I, indicating intensive integration and diversification strategies. According to the QSPM Matrix, the most suitable strategies for UFO Burger Bojonegoro Startup are Vertical Integration and Conglomerate Diversification.
PENGEMBANGAN MODUL BERBASIS PROJECT BASED LEARNING PADA MATA PELAJARAN PENATAAN PRODUK KELAS XI DI SMKN 4 SURABAYA Jannah, Nur Aisyatul; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p301-308

Abstract

This research is development research that collects quantitative and qualitative data through questionnaires, interviews and observations. The instrument used for data collection was a validation sheet in the form of a questionnaire with a 1-5 Likert scale which was used to assess whether the instrument created was valid or not. This validation sheet consists of four types, namely in this approach the researcher distributes questionnaires to media experts, material experts, product management teachers, and class XI students who are also provided with questionnaire answers. This research aims to create a product arrangement module as a form of education. This Product Setup module includes an instructional manual, resources, practice questions, summaries, and self-reflection. This product arrangement module is intended to attract the attention of class XI online business students in understanding content related to creating product display arrangements. Prior to testing, the media was validated by material experts and media experts, with "excellent" results. 86.5% of the 10 students at SMKN 4 Surabaya rated the learning material in the form of modules as "very good". In the field test, 93.3% of 34 class XI Online Business students at SMKN 4 Surabaya rated the Module as "very good". From the results of the field test it can be concluded that the module designed for class XI BD students at SMKN 4 Surabaya is an excellent tool for the teaching and learning process in the classroom.
PENGARUH VARIASI MENU, HARGA, DAN PROMOSI MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BOMBOLONI (Studi di Virous Bombolone & Donuts Sidoarjo) Firdaus, Jessica Elizabeth; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p316-328

Abstract

This study aims to analyze and explain the influence of menu variations, prices, and promotions through Instagram on the purchase decision of bomboloni consumers at Virous Bombolone & Donuts Sidoarjo. The research method used is a quantitative method. This research was conducted on Jalan Pecantingan No. 70, Sekardangan, Sidoarjo. The subjects in this study were consumers who had bought bomboloni at Virous Bombolone & Donuts Sidoarjo with a total of 100 respondents. The data collection techniques used are questionnaires and interviews. This study uses a classical assumption test which is then tested using a multiple linear regression test. The results of this study show that simultaneously, there is a significant influence of menu variations, prices, and promotions on the purchase decision of bomboloni consumers at Virous Bombolone & Donuts Sidoarjo. However, partially, there was no significant influence of menu variations on the purchase decision of bomboloni consumers at Virous Bombolone & Donuts Sidoarjo, while for the price and promotion variables of each of these variables, the results were obtained that there was a partial significant influence of price and promotion through Instagram on the purchase decision of bomboloni consumers at Virous Bombolone & Donuts Sidoarjo. So from the results of the research, Virous Bombolone & Donuts Sidoarjo needs to build a better communication relationship with consumers and provide stimulus to consumers to increase bomboloni purchase decisions at Virous Bombolone & Donuts Sidoarjo by providing a good impression or experience for consumers.
Pengembangan Modul Ajar Berbasis Pembelajaran Berdiferensiasi Pada Materi Perilaku Konsumen Kelaas X Bisnis Digital SMKS Ketintang SUrabaya Robbih, Muhammad Nashiruddin Ibn Abdi; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p349-355

Abstract

Abstract The change of the education curriculum in Indonesia to an independent curriculum requires adaptation in various aspects of learning activities, such as in terms of using teaching modules and learning strategies that are relevant and in accordance with the curriculum used. This study aims to develop and assess the quality of teaching modules and improve student learning outcomes, using the ADDIE model (Analyze, Design, Development, Implementation, and Evaluation). The research subjects were students of class X Digital Business 2 SMKS Ketintang Surabaya. The research instruments included interviews, expert review and validation, student responses, and product effectiveness tests. Data analysis was carried out descriptively qualitative and quantitative. The results of the research are in the form of teaching modules based on differentiated learning with consumer behavior material in Marketing Basics subjects. The feasibility of the product was assessed as very feasible by material experts (83%), media (82%), and language (100%). The limited trial scored 87.37% (very feasible) and the large group trial 92.59% (very feasible). Product effectiveness showed a value of 0.78, with high effectiveness criteria. The teaching module developed can be used in the learning process.
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE ERIGO TERHADAP MINAT BELI PADA APLIKASI TIKTOK: PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE ERIGO TERHADAP MINAT BELI PADA APLIKASI TIKTOKSHOP Satria Novaldy Wibowo; Saino, Saino
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p356-364

Abstract

Advances in information technology, especially the internet, have driven significant changes in various fields,including digital marketing through social media. Platforms such as TikTok are now strategic tools to reachconsumers. One example of utilizing this strategy is Erigo, which uses brand ambassadors and brand image toincrease consumer buying interest. This study aims to analyze the influence of Erigo's brand ambassadors andbrand image on TikTok users' purchase intention. With a quantitative approach, this study involved universitystudents in Surabaya as the population, using questionnaires as data collection instruments. Data analysis wasconducted through multiple linear regression with the help of SPSS software. The results showed that both brandambassador and brand image have a significant influence on buying interest in TikTok
PENGARUH KELOMPOK REFERENSI DAN PENDIDIKAN KEWIRAUASAHAAN TERHADAP MINAT ERWIRAUSAHA SISWA JURUSAN BISNIS DARING DAN PEMASARAN DI SMKN 1 JOMBANG Jaka Adi Saputra; Patrikha, Finisica Dwijayati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p365-378

Abstract

This study aims to analyze the influence of reference groups and entrepreneurship education on the entrepreneurial interest of students in the Online Business and Marketing Department at SMKN 1 Jombang. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires involving 100 student respondents. The findings indicate that reference groups, including family, peers, teachers, and influencers, have an impact on students' entrepreneurial interest. Entrepreneurship education also shows a positive influence, particularly through relevant curricula, qualified educators, and supporting facilities. Reference groups and entrepreneurship education have both direct and simultaneous effects on the entrepreneurial interest of students in the Online Business and Marketing Department at SMKN 1 Jombang. These findings highlight the importance of synergy between entrepreneurship education and support from reference groups in encouraging students to become confident and innovative entrepreneurs.
Pengaruh Brand Image dan Kualitas Layanan terhadap Keputusan Orang Tua dalam memilih Jasa Pendidikan di SD Labschool UNESA 1 Surabaya Fadhilah, Lina Amalia Nur; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p379-390

Abstract

This study aims to determine the influence of brand image and service quality on parents' decisions in choosing a school for their children. The research uses a quantitative approach with 49 respondents, who are the guardians of first-grade students at SD Labschool UNESA 1 Surabaya, utilizing the total sampling method. Data were collected through questionnaires, documentation, and supporting school documents. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as F-tests (simultaneous) and t-tests (partial). The results showed that partially, brand image has a positive and significant influence on parents' decisions; the more attractive and high-quality the school's brand image, the more parents choose the school. Service quality also has a positive and significant impact; the better the services offered, the more parents select this school. Simultaneously, these two variables have a positive and significant impact on parents' decisions, mutually supporting the decision-making process. In conclusion, improving the quality of these two aspects will enhance parents' confidence and decision to choose SD Labschool UNESA 1 Surabaya as the right educational institution for their children.

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