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Jurnal Kewirausahaan dan Manajemen Bisnis CUAN

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Published by Universitas Nusa Nipa

ISSN : 2986707X EISSN : 29868289 DOI : 10.59603

Core Subject : Science,

Decision Sciences, Operations Research & Management

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 154 Documents

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Analisis Pengaruh Dana Zakat Dalam Mengatasi Kemiskinan di Indonesia pada Tahun 2017-2021 Irma Dinda Hanifah; Bayu Ardianto; Elendyar Meiningtiyas; Agus Eko Sujianto
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Numerous nations, especially developing nations like Indonesia, frequently struggle with poverty. The goal of this study is to determine whether the use of zakat funds may help people get out of poverty. Utilizing quantitative techniques in this study. The research used annual data from zakat funds and poverty between 2017 and 2021. To ascertain if zakat funds have an impact on poverty in Indonesia, this study applies regression analysis through OLS (Ordinary Least Squares) analysis. The study's findings demonstrate that zakat funds have a favorable and considerable impact on poverty.

Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing UMKM Hoki Souvenir Elinda Dwi Kusuma; Deni Ramdani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

SWOT analysis is a marketing strategy that can be used in analyzing internal factors and external factors including strengths, weaknesses, opportunities and threats in facing increasingly fierce competition in various business scopes, especially SMEs. This study uses a descriptive qualitative method using primary data based on the results of interviews with the owner of the UMKM Hoki Souvenir. Secondary data in this study were obtained from literature studies from journals, previous research and the internet. The results of this study are that there are weaknesses possessed by UKM Hoki Souvenir which result in threats that arise from outside so that the marketing strategy for UKM Hoki Souvenir still needs to be improved.

Dampak Kepemimpinan, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus PT. Suconfindo Padang) Zusmawati Zusmawati; Imili Riski Ramadani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

The purpose of this research is to examine the impact of the variable Leadership on employee performance (Case Study of PT. Suconfindo Padang). to examine the impact of the variable Motivation on performance (Case Study of PT. Suconfindo Padang), to examine the impact of the Variable of Work Discipline on performance (Case Study of PT. Suconfindo Padang). Collecting data by distributing questionnaires to 38 respondents, by using test instrument test (validity test and reliability test), descriptive analysis, classical assumption test (normality test, multicollinearity test and heteroscedasticity test) multiple linear regression and t test, with the help of the SPSS application. The results of the study show that leadership has a positive and significant impact on employee performance (Case Study of PT. Suconfindo Padang), motivation has a positive and significant impact on employee performance (Case Study of PT. Suconfindo Padang), work discipline has a positive and significant impact on employee performance employee performance (Case Study of PT. Suconfindo Padang).

Profitabilitas Dan Likuiditas Terhadap Kinerja Keuangan Sebelum Dan Sesudah Initial Public Offering (IPO) Aminar Sutra Dewi; Resi Novalia
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

This study aims to identify and analyze the effect of profitability and liquidity on the financial performance of companies conducting an Initial Public Offering (IPO) listed on the using secondary data obtained from the Indonesian Stock Exchange website. The total population is 252 companies and the sample is 45 companies with a Indonesia Stock Exchange for the 2017-2021 period. This type of research is quantitative research total of 135 observations. Sampling using purposive sampling technique. Methods of data analysis using Ordinary Least Square, with a multiple regression model approach, statistical t-test and different test. The results of the study show that: Profitability/NPM has a significant positive effect on the financial performance of companies conducting an Initial Public Offering (IPO) listed on the Indonesia Stock Exchange for the 2017-2021 period. Liquidity/Cash Ratio has a positive and insignificant effect on the financial performance of companies conducting an Initial Public Offering (IPO) listed on the Indonesia Stock Exchange for the 2017-2021 period. There is no difference in profitability/NPM after and before the Initial Public Offering (IPO). There are differences in liquidity/ cash ratios after and before the Initial Public Offering (IPO).

Strategi Harga,Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Bakso dan Mie Ayam Pakde Kembar ( Studi Dikantin Universitas Bhayangkara Jakarta Raya ) Dian Suarditini; Dimas Anugrah; Fatimahtu Zahra; Fernando Imanuel Sitorus
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Consumer satisfaction is a top priority in this study due to increasingly fierce competition between food stall industries. One way to create customer satisfaction at food stalls is to improve pricing strategies, service quality and product quality. If the food stall sets the right price, the quality and quality of the product is good, the consumer will be satisfied. With the appearance of satisfaction, consumers will come back to the store. The formulation of the problem in this study is whether there is a significant effect between price and customer satisfaction at Warung Kantin Bakso and Mie Ayam Pakde Kembar? Is there a significant influence between product quality and consumer satisfaction at Warung Makan Kantin Bakso and Mie Ayam Pakde Kembar? The method used in this research is quantitative and the type of research used is associative research.The results of this study indicate that the variable price, service quality and food stall product quality have a positive and significant effect on customer satisfaction partially. Meanwhile, from the simultaneous test results, there is a significant influence between price, service quality and product quality variables on consumer satisfaction. From the results of the determination test it is known that the adjusted R square value of customer satisfaction in food stalls is influenced by the independent variables, namely price, service quality and product quality, while the rest is explained by other variables outside the study.

Analisis Sistem Manajemen Keamanan Di Perusahaan Tokopedia Dalam Menigkatkan Proteksi Data Dan Privasi Pengguna Edy Soesanto; Alfonso Lande; Heru Tian Sanjaya; Muhammad Rafli Hermawan
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

With the increasing use of information technology in various fields, including e-commerce, ensuring user data and privacy protection is crucial for companies like Tokopedia, one of the largest e-commerce companies in Indonesia. This research aims to identify Tokopedia's security management system and its challenges in protecting user data and privacy. The study utilizes a literature review methodology, analyzing various documents, books, and journals related to Tokopedia's security management system. The research objectives are to understand the system's effectiveness, challenges, and Tokopedia's efforts to improve data and privacy protection. Tokopedia has prioritized information security since its establishment, implementing tight security measures, and continuously improving them. Tokopedia Shield, a security feature introduced in 2015, has significantly reduced fraud risk in the platform. Additionally, the company has taken several steps to secure user data, such as data encryption, access restriction, and password quality enhancement. Tokopedia continuously develops its security system, incorporating the latest technologies such as Artificial Intelligence (AI) and Big Data Analytics to detect potential threats early and improve the security system's responsiveness.

Implementasi Manajemen Strategik Dalam Meningkatkan Mutu Pendidikan (Studi Pada Pada SMAS Widya Nusantara, Bekasi) Dian Suarditini; Putri Dhea Jasmine; Tegar Setiawan; Reza Almasyah Pratama
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Strategic management is a process within the organization to assist and formulate what must be achieved in order to produce something of value. The position of strategic management in an organization is very important. Because the existence of strategic management produces a framework in overcoming every strategic problem within the organization, strategic management also makes an organization think strategically and think more innovatively. Solving a problem by Realizing and Thinking more distinctions built from a more thorough analysis, max will create a useful and fruitful result. As is the case with quality education, it will be carried out properly and usefully if the school implements the strategic management that has been formulated previously in accordance with the existing vision and mission. However, judging from the existing problems, such as the lack of school management at Widya Nusantara Bekasi Private High School. Therefore the authors are interested in conducting analysis or research with the aim of analyzing and analyzing profiles, implementation and evaluation of strategic management in an effort to improve the quality of education. This research is a qualitative descriptive study conducted at Widya Nusantara Private High School, Bekasi. This study conducted research subjects to school principals, vice principals, treasurers, administrative staff, school committees and teachers. In the technique of data collection is done through observation, and interviews. The results of this study indicate that the profile of Widya Nusantara Private High School, Bekasi drives a vision, mission, goals, objectives and profile of school resources. Strategy implementation at Widya Nusantara Private High School, Bekasi is carried out through internal and external school environmental activities which are described through the school's organizational structure, teamwork and division of school assignments, study days and times, financing assets, curriculum, school promotion, new student admissions, school culture , code of ethics, school virtues, geographical environment, demographics, cultural environment and community appreciation, government regulations, developments in science and technology, involvement of school committees, partner institutions, alumni and implementation strategies in an effort to meet national education standards. The evaluation at Widya Nusantara Private High School, Bekasi is carried out continuously by involving top management and all school personnel both in the short term and long term through school selfevaluation instruments, teachers and benchmarking to improve school performance and education quality.

Theoretical Review Study: Peran Dan Fungsi Manajemen Dalam Mengelola Bisnis Online Shop Amelia Suci Pertiwi; Dety Mulyanti
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

The role and function of management in managing a business which means managing an online shop business with management is to build good business performance, increase sales, and expand the market. Goals that can be achieved through online shop business management include: improving the quality of products and services, expanding marketing networks through social media and cooperation with other parties, building a loyal consumer community, using the right marketing mix, and utilizing technology to shape the entrepreneurial spirit through online shop business. The purpose of this theoretical review study is to find out how the role and function of management in managing an online shop business. The method used is a theoretical review study by analyzing and comparing existing theories. The result of this theoretical review study is its role and function, namely marketing strategy, human resource management, financial management, and business model canvas. In developing an online shop business, a canvas business model analysis can be carried out and the use of SWOT analysis techniques to determine the advantages, weaknesses, opportunities, and threats in the business currently owned. It can be concluded that the role of management is very important in the business world both offline and online. With the management can support parts of marketing, production, accounting, finance, and human resource management. For someone who is running an online shop business, it is also necessary to improve the quality of service to customers in selling quality products. So that in its implementation, it is necessary to carry out a business strategy to analyze the advantages, weaknesses, opportunities, and threats in the business currently owned.

Analisi Pola Spasial Perkembangan Industri Kecil Menengah Dan Industri Rumah Tangga Di Kabupaten Mojokerto Winne Ayunda Gaiska; Naufal Gama Affandyar; Muhammad Yasin
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

This study aims to find out how the distribution of spatial patterns of the development of small and medium industries and household industries in Mojokerto Regency. The research method used is the Data Collection Method with the Annual Large and Medium Industry Survey (IBS) carried out in full for all industrial companies classified as large and medium which are recorded in the BPS Industry Directory (complete enumeration) and several industry surveys conducted by researchers by conducting a sample and obtained the results that making small and medium industries and home industries a strategy for industrial development in triggering economic growth in Mojokerto Regency.

Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com Farhan Saputra; Franciscus Dwikotjo Sri Sumantyo
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

This study aims to determine consumer satisfaction which is influenced by the management information system and the decision to buy MPL Mobile Legend tickets is influenced by the management information system. The object of this research is consumers who buy MPL Mobile Legend tickets on the Blibli.com application. The research method used is descriptive quantitative, which uses SPSS version 27 to process the data. The population in this study is 147 people with a research sample of 50 people. The sampling technique used is accidential sampling. Tests performed in the form of t-test, f-test and test the coefficient of determination. The results of this study are: 1) Customer satisfaction is partially influenced by the management information system in the Blibli.com application; 2) The decision to purchase MPL Mobile Legend tickets is partially influenced by the information management system in the Blibli.com application; and 3) Consumer satisfaction and purchasing decisions are simultaneously influenced by the management information system in the Blibli.com application.

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Yoseph Darius Purnama Rangga

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ahmad.ashifuddin@gmail.com

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Jl. Kesehatan No. 3 Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yoseph Darius Purnama Rangga

Contact Email ahmad.ashifuddin@gmail.com

Phone +6282277844211

Journal Mail Official kewirausahaanunipa@gmail.com

Editorial Address Jl. Kesehatan No. 3 Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111

Location Kab. sikka, Nusa tenggara timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yoseph Darius Purnama Rangga

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6282277844211

Journal Mail Official
kewirausahaanunipa@gmail.com

Editorial Address
Jl. Kesehatan No. 3 Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111

Location
Kab. sikka,

Nusa tenggara timur

INDONESIA