Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[PERAN PODCAST SEBAGAI MEDIA INFORMASI DAN HIBURAN (Survey terhadap podcaster dan pendengar podcast di Tangerang Selatan) ]]>
<![CDATA[Oktavanisya, Vianka Desta]]>;
<![CDATA[Fikry, Yasser]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.749
<![CDATA[Podcast (play-on demand) is one of the media whose users and applicants are increasing nowadays, not only to enjoy the content, some of them use podcast to be podcasters. But with improvements in technology, podcast, which is audio-based media, being disrupted into audio-visual media. Podcast have several advantages that attract listeners, in terms of content nor for ease of access. So, this study aims to explain the impact and role of podcasts as a medium of information and entertainment. The research method is descriptive qualitative with a phenomenological approach. Data were obtained through in-depth interview with adolescent informants aged 21-23 years of age. This research was carried out at the informant’s place and through virtual. The summary of the research results shows that podcasts have a positive impact on personal and have a big role as a medium of information and entertainment because; 1) podcast can be an alternative media; 2) various content according to their respective interest; 3) ease of access; 4) easy-to-understand language; 5) podcast are creative and innovative media.]]>
<![CDATA[INFORMASI, INTERAKTIFITAS, DAN RELEVANSI INSTAGRAM REELS ADS DAN DAMPAKNYA TERHADAP ADVERTISEMENT PERFORMANCE EXPECTANCY ]]>
<![CDATA[Ramadhan, Muhammad Daffa]]>;
<![CDATA[Kurnia, Kurnia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.760
<![CDATA[The primary goal of this research was to explore the impact of information, interactivity, and relevance in Instagram Reels Ads, specifically focusing on their influence on ad performance expectations within the context of FitaminCylingCulture. The study takes a quantitative approach within the positivism paradigm. The target population consists of active users of social media who are followers of the Instagram account @FitaminCylingCulture. A total of 100 respondents were selected for the study based on the Lemeshow formula with a 10% margin of error. The sampling method employed was purposive, involving the selection of active followers of FitaminCyclingCulture who are also customers. Data analysis was conducted using partial least squares (PLS), which included testing the measurement model for validity and reliability, as well as assessing the statistical significance of the hypothesized relationships through structural model testing. The majority of respondents were located in the Jabodetabek region (94.2%), with the largest age group being 20-24 years old (63.5%). It was found that these three factors had a significant positive impact on advertisement performance expectations.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING ]]>
<![CDATA[Indriani, Lisma]]>;
<![CDATA[Harahap, Kartini]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.762
<![CDATA[Customer decision in selecting and purchasing a particular brand are influenced by various factors like social media marketing, brand image, and brand awareness. This study is focused on examining how social media marketing, brand image, and brand awareness impact the decision-making process for purchasing Scarlett Whitening products. The research employs a quantitative methodology with an associative approach. Data analysis involves testing for validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing. The study's results indicate that social media marketing, brand image, and brand awareness each have a positive and significant impact on purchasing decisions for Scarlett Whitening products, both independently and together.]]>
<![CDATA[PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) ]]>
<![CDATA[Safitri, Arnadya Amira]]>;
<![CDATA[Maskur, Maskur]]>;
<![CDATA[Utomo, Heru]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.786
<![CDATA[Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.]]>
<![CDATA[INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND AWARENESS ON PURCHASING DECISIONS (Study on Kafe Samcir Nganjuk) ]]>
<![CDATA[‘Aisyi, Zulfa Rohadatul]]>;
<![CDATA[Hardati, Ratna Nikin]]>;
<![CDATA[Utami A., Karina]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.791
<![CDATA[This research has three main objectives: (1) identifying the impact of Electronic Word Of Mouth (eWOM) on purchasing decisions at the Samcir Nganjuk Cafe, (2) assessing the impact of Brand Awareness on decisions when purchasing at the same cafe, and (3) evaluating the effect a combination of e WOM and Brand Awareness when making purchasing decisions at the Samcir Nganjuk Cafe. Researchers used quantitative research and data collection techniques including probability sampling and simple random sampling, involving 100 respondents. The data were analyzed using SPSS 27, by carrying out validity tests, classical assumption tests, hypothesis tests, reliability tests, and multiple linear regression tests. This research explains that Electronic Word of Mouth (X1) have a positive and significant impact when making Purchase Decisions (Y), in the form of a calculated t test value that exceeds the t table (4.450 > 1.985) and a significance value of less than 0.05 (0.01 < 0.05). Likewise, Brand Awareness (X2) has a positive and significant influence when making Purchase Decisions (Y), the t test calculated values exceed the t table (5.113 > 1.985) and the significance value is below 0.05 (0.01 < 0.05 ). Overall, Electronic Word of Mouth and Brand Awareness have an impact when purchasing decisions simultaneously, the calculated F test value exceeds F table (35.287 > 3.09) and the F significance value is below 0.05 (0.01 < 0.05).]]>
<![CDATA[CONTRIBUTION OF JOB STRESS IN MEDIATING ASPECTS AFFECTING WORK FATIGUE OF MINISTRY OF RELIGIOUS AFFAIRS EMPLOYEES IN THE SOUTH PAPUA PROVINCE REGION ]]>
<![CDATA[Risanti, Dwi]]>;
<![CDATA[Ratang, Westim]]>;
<![CDATA[Wibowo, Martino]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.803
<![CDATA[Employees working for the Ministry of Religion in the South Papua Province have a range of tasks related to community service in religious affairs. The demanding workload in this role calls for extra effort from the employees. This research aims to explore how work stress acts as a mediator in the relationship between leadership style, workload, and income adequacy with work fatigue among Ministry of Religion employees in the South Papua Province. Data was collected through a survey involving 153 participants. The findings from the structural equation modeling analysis reveal that leadership style has a significant negative impact on work stress, while workload has a significant positive impact on work stress. However, income adequacy does not seem to affect work stress. Moreover, leadership style negatively impacts work fatigue, whereas workload has a positive impact on work fatigue. Income adequacy, on the other hand, does not have a significant impact on work fatigue. The study ultimately concludes that work stress plays a role in mediating the relationship between leadership style and workload with work fatigue. However, work stress does not mediate the effect of income adequacy on job burnout.]]>
<![CDATA[HOW TO IMPROVE THE ENTREPRENEURIAL MOTIVATION THROUGH ENTREPRENEURIAL INTENTION, ATTITUDES, AND ENVIRONMENTAL ASPECTS ]]>
<![CDATA[Pravitasari, Chairani Fadhila]]>;
<![CDATA[Purnomo, Widhiatmoko Herry]]>;
<![CDATA[Ramadhan, Muhammad Syah Fibrika]]>;
<![CDATA[Widiastuti, Ekaningtyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.798
<![CDATA[Students who enter the world of entrepreneurship show extraordinary enthusiasm and initiative in developing their own businesses. They do not only focus on academic studies, but also actively seek opportunities and are ready to take risks to build independent businesses. The focus of this study is to understand how entrepreneurial motivation among students can be improved through entrepreneurial intentions, attitudes, and environmental factors. Data were collected through questionnaires, with convenience sampling techniques, and analyzed using Multiple Regression in the SPSS program. A total of 84 respondents were involved in this study. The results show that Entrepreneurial Intention and Attitude has a positive influence on entrepreneurial motivation. However, the results of other hypothesis tests revealed that Knowledge of Available Entrepreneurial Support and Perceived Barriers to Starting a Business did not affect entrepreneurial motivation. Overall, this study emphasizes the importance of strengthening entrepreneurial intentions as a key factor in encouraging entrepreneurial motivation among students.]]>
<![CDATA[PROMOTION STRATEGY THROUGH TIKTOK CONTENT DEVELOPMENT USING THE ADOBE PREMIERE PRO APPLICATION TO INCREASE BRAND AWARENESS IN MSME SILVIA SALON PUSPASARI BOGOR REGENCY ]]>
<![CDATA[Pramudita, Audry Novia]]>;
<![CDATA[Wardani, Tri Istining]]>;
<![CDATA[Rochman, Fatkhur]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.807
<![CDATA[The promotional strategy used by Silvia Salon Puspasari via Tiktok social media did not work optimally because the results of the uploaded videos were not optimum enough because the video quality is still not clear and unstable, which affects the upload results on Tiktok. As a result, the insight into Silvia Salon Puspasari's Tiktok account was unstable. The aim of this research was to create Tiktok content using the Adobe Premiere Pro application as promotional media. This research used the action research method. Measurement effectiveness of packaging design as promotional media using the EPIC Model method. There were 15 respondents, namely 2 marketing experts, 2 computer experts, 1 owner, and 10 consumers or potential consumers. This analysis went through 2 cycles. Based on the results of the analysis of questionnaire distribution, the first cycle still showed quite effective content. In cycle II, an EPIC Rate score of 4.6 was obtained, which means it was very effective. From this research it can be concluded that Tiktok content is said effective and suitable for use as a promotional strategy to increase brand awareness at MSME Silvia Salon Puspasari.]]>
