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All Journal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) International Journal of Economics, Business and Innovation Research Jurnal Aplikasi Bisnis
Wardani, Tri Istining
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effectiveness of VBA-based File Management Pribadi, Joni Dwi; Wijayanti, Rena Feri; Wardani, Tri Istining; Permanasari, Kartika Indah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2380

Abstract

File management is the process of organizing, storing, and manipulating digital files on a computer system. Several key aspects such as documents can be easily accessed, protected in terms of authenticity, and managed efficiently are criteria for good physical and digital file management. In addition, by implementing a good file management, archives can be easily and quickly retrieved again when needed, classified clearly, named consistently for easy tracking, protected from loss and damage, and maintained their authenticity for valid evidence. Not only that, the scalability of file management can also be developed according to future document growth, is adaptive to business needs, and sustainability maintained. This study aims to create and measure the effectiveness of a VBA-based File Management Application as a file mitigation effort in the Digital Era. This study uses action research and functional black box testing methods. The results of this study indicate that the VBA-based application created has met the criteria for good file management, namely easy to use, creates and stores documents securely, easy to trace back, reliably protected in terms of authenticity, and all its functions run as expected. This application is expected to be evaluated and monitored regularly during the implementation for further development.
PROMOTION STRATEGY THROUGH TIKTOK CONTENT DEVELOPMENT USING THE ADOBE PREMIERE PRO APPLICATION TO INCREASE BRAND AWARENESS IN MSME SILVIA SALON PUSPASARI BOGOR REGENCY Pramudita, Audry Novia; Wardani, Tri Istining; Rochman, Fatkhur
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.807

Abstract

The promotional strategy used by Silvia Salon Puspasari via Tiktok social media did not work optimally because the results of the uploaded videos were not optimum enough because the video quality is still not clear and unstable, which affects the upload results on Tiktok. As a result, the insight into Silvia Salon Puspasari's Tiktok account was unstable. The aim of this research was to create Tiktok content using the Adobe Premiere Pro application as promotional media. This research used the action research method. Measurement effectiveness of packaging design as promotional media using the EPIC Model method. There were 15 respondents, namely 2 marketing experts, 2 computer experts, 1 owner, and 10 consumers or potential consumers. This analysis went through 2 cycles. Based on the results of the analysis of questionnaire distribution, the first cycle still showed quite effective content. In cycle II, an EPIC Rate score of 4.6 was obtained, which means it was very effective. From this research it can be concluded that Tiktok content is said effective and suitable for use as a promotional strategy to increase brand awareness at MSME Silvia Salon Puspasari.
DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY Riskiyah, Bidayatul; Utomo, Heru; Wardani, Tri Istining
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.823

Abstract

The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.
PEMBUATAN VIDEO IKLAN SEBAGAI MEDIA PROMOSI MENGGUNAKAN APLIKASI CAPCUT PADA KEDAI KOPIMOE DI KEDIRI Pradita, Sulton Rajib; Wardani, Tri Istining
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.4203

Abstract

Penelitian ini mempunyai tujuan yaitu melakukan pembuatan video iklan sebagai media promosi pada Kedai Kopimoe di Kediri dengan 2 video utama dan 3 video tambahan menggunakan aplikasi CapCut. Metode action research terdiri dari perencanaan, tindakan, pengamatan dan refleksi. Unit analisis meliputi 1 pemilik kafe, 1 karyawan, 2 ahli pemasaran, 2 ahli komputer dan 5 orang konsumen dengan pengembangan kuesioner menggunakan konsep EPIC model. Hasil dari analisis kuesioner video pertama menunjukkan sebuah EPIC rate dengan nilai 4,3 yang termasuk dalam kategori sangat efektif. Video kedua menunjukkan EPIC rate dengan nilai 4,4 yang termasuk dalam kategori sangat efektif. Artinya, video iklan telah dibuat sudah efektif sebagai bahan media promosi. Berdasarkan dari hasil penelitian,maka dapat disimpulkan bahwa video iklan termasuk kategori sangat efektif. Sehingga diharapkan bisa menjadi media promosi dan meningkatkan jangkauan audien secara luas.
Co-Authors Fatkhur Rochman Heru Utomo, Heru Joni Dwi Pribadi Kartika Indah Permanasari Pradita, Sulton Rajib Pramudita, Audry Novia Rena Feri Wijayanti Riskiyah, Bidayatul