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Jurnal Riset Manajemen
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856221     EISSN : 29857627     DOI : 10.54066
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 273 Documents
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Faktor - Faktor Yang Mempengaruhi Impulse Buying Pada Masyarakat Desa Sebewe Dalam Penggunaan Aplikasi Shopee Hanifa Sri Nuryani
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.141 KB) | DOI: 10.54066/jurma.v1i2.288

Abstract

The purpose of the study was to examine the effect of Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation on the Sebewe Village Moyo Utara District Community Users of the Shopee Application. The sampling technique used is Purposive Sampling. The research sample is the Sebewe Village Moyo Utara District Community using the Shopee application. The analytical tool used in this research is Multiple Linear Regression. The results of this study indicate that Shopping Lifestyle has a positive and significant effect on Impulse Buying, Fashion Involvement has a positive and significant effect on Impulse Buying, Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying
Memahami Efektivitas Komunikasi Pemasaran dalam Meningkatkan Penjualan Bisnis Cireng Isi Okta Dilla Suryani; M. Taufiq Abadi
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.320

Abstract

Cireng isi, a popular Indonesian street food, is a lucrative business for street food vendors. To increase sales, vendors need to understand the effectiveness of marketing communication in promoting their products. One effective way is by utilizing social media platforms. Vendors can use e-commerce platforms such as Shopee and TikTok, as well as Instagram to expand their marketing reach. However, an effective marketing strategy needs to be tailored to the characteristics and behavior of each platform's users. In addition, product quality and customer service are also essential to maintain customer loyalty. This study used a qualitative approach to understand the experiences of cireng isi vendors in using social media for marketing. The results showed that social media can increase sales and expand the market reach but requires effective marketing efforts and strategies. Vendors must pay attention to product quality and customer service and understand the user characteristics of each platform to create an effective marketing strategy.
Assessment Manajemen Sekuriti PT AQUA Edy Soesanto; Vina Hariyati; Munisari Munisari; Navia Naveli
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.321

Abstract

Information technology (IT) has been used by PT Tirta Investama (AQUA) Pandaan to support its business and operational activities. On a limited basis, this utilization is directly overseen by the Danone Information Systems (DAN'IS) division. All information technology provision and development for all Danone firms is handled by a sizable subsidiary called DAN'TS. On February 1st of this year, it was found that Danone already operates 20 different mineral water businesses throughout Indonesia. So it means that, this type of company is one of the biggest for now. Exchange of information is a natural part of every company activity. Information security is the protection of information technology equipment, both computer and non-computer from all threats and threats from outsiders. This makes information security indirectly guarantee business protection, reduce various risks that occur, and reduce investment returns.
Strategi Pengembangan Sektor Unggulan di Kabupaten Mojokerto Putri Citra Devi; Renggo Ais Aprilian; Muhammad Yasin
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.340

Abstract

The purpose of this research is to examine Mojokerto Regency's priority sector development plan. In this study, a qualitative, descriptive approach was used. Secondary data, collected by the researchers themselves from sources like websites, journals, bulletins (such as those found at the Statistics Agency), company or organizational documents, newspapers and magazines, and so on, are the basis for the analyses conducted in this study. Mojokerto Regency's agricultural industry is expanding at a quicker rate than most others right now. The tourist, agriculture, and industrial industries are the current focus of this leading sector development plan. Mojokerto Regency's rural setting, with all its potential assets like its natural resource assets, lends itself well to the growth of these two possible sectors or sub-sectors, which will ultimately boost the regional economy of Mojokerto Regency.
Pengaruh Citra Toko, Kualitas Yang Dirasakan, Dan Kepercayaan Nilai Yang Dirasakan Terhadap Niat Beli Konsumen Di “Hasanah Bakery & Cakes” Cabang Kerasaan Melati sitorus; Juraeni Juraeni; Dinda Dinda; Dinda Hafifa
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.341

Abstract

Purchase intention is difficult to achieve because of the influence of someone buying a product. A product must have advantages over other products so that consumers are interested in the product. The development of the business world is inseparable from this kind of competition, and companies need to continue to innovate in order to survive.This study aims to determine the role of store image, perceived quality, and perceived value trust in consumer purchase intention at hasanah bakery & cakes Kerasaan branch.Research Questionnaires were distributed at the hasanah bakery & cakes store within 1 week. To achieve this, it is necessary to go to the respondents and analyze whether they meet the given criteria.a. Based on the tcount value obtained from each variable, it can be seen that the independent variables, namely those consisting of Store Image, Perceived Quality, Value Trust funds partially have a significant influence on the dependent variable, namely Hasanah Bakery & Cakes Purchase Intention in Kerasaan. So that the hypothesis that the researcher proposes is proven to be true. b. Based on Fhitung Store Image, Perceived Quality, and Trust Niali simultaneously have a significant influence on the dependent variable, namely Hasanah Bakery & Cakes Purchase Intention in Kerasaan. So that the hypothesis that the researcher proposes is proven to be true.
PENGKLARIFIKASIAN DAMPAK FUNGSI SDM PADA KINERJA ORGANISASI-HR SCORECARD Vip Paramarta; Hadiansyah; Moh Arif Kusnadi; Andika Fajar Nugroho; Olivia Melissa Poluan
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.342

Abstract

Previous research or what is commonly referred to as relevant research is very important in a study or what is commonly referred to as a scientific article, to further strengthen theories and phenomena regarding the relationship or influence between variables. This article reviews the facts that affect organizational performance-HR Scorecard. HR is an individual who works as a driving force for an organization, both an institution and a company and functions as a capability asset whose capabilities must be trained and developed. Organizational performance is the effectiveness of the organization as a whole to meet the predetermined needs of each relevant group through systematic efforts and continuous improvement of organizational capabilities. So that quality human resources can produce better performance from an organization and in accordance with the goals and functions of a company. Moreover, in line with the existence of an HR Scorecard that can control and supervise HR to always implement the vision, mission and goals of the organization in achieving organizational goals.
Etika Bisnis dalam Jual Beli Grosir Daster Batik di Pasar Johar Semarang Adinda Risqiana Dewi Maulana; M. Taufiq Abadi
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.343

Abstract

This study uses a qualitative approach to examine business ethics in the practice of buying and selling wholesale batik negligee at Pasar Johar Semarang. Primary and secondary data obtained through observation, interviews, and documentation. Pasar Johar Semarang is a traditional market which is famous for its lively buying and selling activities. In the practice of buying and selling wholesale, there are patterns that are commonly found, including competition between sellers, stock management, systems for returning or exchanging goods, and special agreements between sellers and buyers. This practice reflects the application of Islamic business ethical values ​​such as fairness, social responsibility, and honesty. The results of the study show that in Pasar Johar Semarang, the principle of mutual benefit is upheld in buying and selling activities. The importance of the principles of fairness and balance in buying and selling is also recognized. Even though there are risks and abuses in the system of returns or khiyar, the practice is still in accordance with the principles of Islamic law. This study provides an in-depth understanding of the practice of buying and selling wholesale batik negligee and the influence of business ethics in transactions conducted at Pasar Johar Semarang.
Pengaruh Ukuran Perusahaan dan Leverage Terhadap Kualitas Laba Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Pada Tahun 2019 - 2022 Widya Kurniawati
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.347

Abstract

This research aims to find out the impact of the size of the company and leverage on the quality of profit for the food and beverage companies listed on the Indonesia Stock Exchange in 2019–2022. Methods for collecting data with documentation techniques and downloading company financial statements through www.idx.co.id The research method used is quantitative statistics with the collection of data for the purpose of sampling, with a total sample of 17 companies. Data processing uses the SPSS 21 program, which includes classical assumption testing, descriptive analysis, double regression analysis, partial testing, and silmutan testing. The results of the t-test research showed that the size of the company has a positive impact on the quality of profits. The F test showed that the size of the company and leverage did not affect the quality of profits.
Faktor-Faktor Yang Mempengaruhi Pemanfaatan Teknologi, Partisipasi Pemakai Dan Manajemen Puncak Kemampuan Pemakai Terhadap Efektivitas Sistem Informasi Akuntansi Kiran Maharani; Cris Kuntadi; Rachmat Pramukty
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.359

Abstract

In previous research or relevant research it is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that affect the effectiveness of accounting information systems, namely the influence of technology utilization, user participation and top management capabilities of users, a literature study on human resource management. The purpose of writing this article is to build a hypothesis on the influence between variables to be used in further research. The results of this literature review article are: 1) the effect of technology utilization on the effectiveness of accounting information systems; 2) user participation affects the effectiveness of the accounting information system; and 3) top management, the ability of users to influence the effectiveness of the accounting information system.
Sumber Daya Strategis dan Ketidakpastian Lingkungan Untuk Peningkatan Strategi Kompetitif UKM Kecil Sektor Kuliner Pangkalpinang Luvia Puterima; Alvito Alvito; Meshanda Priscilia; Muhammad Alka Sogih Mawadha; Sari Sapira; Utari Gita Putri; Yona Melisa Lie; Indah Noviyanti
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.367

Abstract

Pangkalpinang is one of the areas in the Bangka Belitung Islands which has 24,512 Small and Medium Business in June 2022 and continues to grow every year. It is important for Small and Medium Business to improve the culinary sector's competitive strategy in Pangkalpinang, taking into strategic resources and environmental uncertainties that may affect business. Competitive strategy is useful in determining the sustainability of Small and Medium Business in Pangkalpinang. This includes 1) Strategic resources, a) Human resources (HR), b) Raw materials and suppliers, c) Strategic locations, d) Technology and infrastructure. 2) Environmental uncertainty, a) Consumption trends, b) Competition, c) Regulation, d) Economics and costs. The specific objective of this research is how Small and Medium Business of culinary in the city of Pangkalpinang can overcome obstacles to develop their business and develop competitive strategies. The research method that researchers use is a quantitative method by collecting and analyzing data in the form of statistics to answer the questions that researchers formulated and to test hypotheses. We collect data by sharing Google forms to owner of the Small and Medium Business in several areas of Pangkalpinang City. In this study, the results showed that there was no influence between strategic resources and environmental uncertainty on efforts to improve the competitive strategy of Small and Medium Business in the Pangkalpinang culinary sector. The implication of this research for the future is that further studies of the same kind can be carried out but in different locations to see whether the results of this study will give the same results elsewhere.

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