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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i05
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Umum - Umum
Articles 1,013 Documents
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The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Sudirjo, Frans; Sudarsono , Sudarsono; Usup, Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Sudirjo, Frans; Apriyanto, Apriyanto; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

Abstract

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.
The Influence of Social Media Tourism Campaigns and Influencer Partnerships in Building Brand Equity of Destinations in East Java Rosalina, Tita; Respati, Rella Dwi; Kartini, Raden Asri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1700

Abstract

This study examines the impact of social media tourism campaigns and influencer partnerships on building destination brand equity in East Java. Using a quantitative research design, data were collected from 70 respondents through a structured questionnaire with items measured on a five-point Likert scale. Statistical analysis, conducted with SPSS version 25, revealed that both social media campaigns and influencer partnerships significantly and positively influence destination brand equity, with 68% of the variance explained by these variables. The findings highlight the synergistic effect of these strategies in enhancing brand awareness, perceived quality, and loyalty. Practical implications suggest integrating these approaches for effective tourism marketing.
The Impact of Policy Changes in the Distribution of Subsidized Fertilizers and the Use of Biopesticides on Chili Crop Productivity in Rejang Lebong Regency, Bengkulu Province Gabrienda, Gracia; Yanuarti, Mira; Prisdinawati, Dwita; Arianto, David; Saputra, Jepri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1701

Abstract

This study examines the impact of changes in subsidized fertilizer distribution policies and the use of biopesticides on the productivity of chili plants in Rejang Lebong Regency, Bengkulu Province. A quantitative approach was employed, utilizing a sample of 85 chili farmers. Data were collected through a Likert-scale questionnaire (1-5) and analyzed using SPSS version 25. The results revealed that both subsidized fertilizer policies and biopesticide usage significantly and positively influenced chili productivity, explaining 53% of the productivity variance. Descriptive statistics indicated moderate to high levels of satisfaction with fertilizer policies and biopesticide effectiveness. These findings emphasize the importance of integrated policy measures to enhance agricultural productivity and sustainability. Recommendations include improving fertilizer distribution systems and promoting biopesticide awareness among farmers.
Analysis of Diversity & Inclusion Implementation, Online Training, and Adaptive Leadership on Employee Engagement in Digital Startups in West Java Soelistianto, Farida Arinie; Khristiana, Harrij Mukti; Novitasari, Salwa Aulia
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1703

Abstract

This study explores the impact of Diversity & Inclusion Implementation, Online Training, and Adaptive Leadership on Employee Engagement in digital startups located in West Java. The research employs a quantitative approach with a sample size of 170 employees, utilizing a Likert scale (1-5) for data collection and data analysis performed through Structural Equation Modeling (SEM-PLS 3). The findings reveal that all three factors significantly influence employee engagement, with Adaptive Leadership having the strongest impact, followed by Diversity & Inclusion Implementation and Online Training. The study highlights the importance of adaptive leadership in fostering employee motivation and commitment, as well as the role of inclusive practices and continuous learning opportunities in enhancing employee engagement. The implications of these findings are discussed, with recommendations for digital startups to focus on leadership development, diversity initiatives, and training programs to improve employee engagement and organizational performance.
IoT and Retail Management: A Bibliometric Review of Research Contributions and Opportunities Judijanto, Loso; Nasaruddin, Nasaruddin; Syam, Andi Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1708

Abstract

The integration of the Internet of Things (IoT) in retail management and supply chain operations has transformed business processes by enabling real-time data collection, automation, and data-driven decision-making. This study conducts a bibliometric analysis using Scopus-indexed literature and VOSviewer to map research contributions, key themes, and emerging trends at the intersection of IoT and retail management. The analysis identifies inventory management, supply chain transparency, automation, and AI-driven analytics as dominant research areas, with growing interest in blockchain-enhanced security, sustainability, and predictive analytics. Citation and co-authorship analyses highlight key influential studies and international collaboration networks, with India, China, and the United States emerging as major research hubs. Despite advancements, challenges remain in IoT security, interoperability, ethical considerations, and regulatory frameworks, necessitating further research on 5G-enabled IoT, edge computing, and resilient supply chains. This study provides a comprehensive overview of IoT-driven retail research, offering valuable insights for academics, industry professionals, and policymakers to drive innovation and efficiency in the digital retail landscape.
Bibliometric Analysis of Digital Transformation in MSME Entrepreneurship in the Era of Creative Economy Judijanto, Loso; Arfiansyah , Ferry; Rusdianto, Rusdianto; Fatchuroji , Acep; Syaiful , Muhammad
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1709

Abstract

Digital transformation has become a pivotal driver of innovation and competitiveness in micro, small, and medium enterprises (MSMEs), particularly within the creative economy. This study conducts a bibliometric analysis using Scopus as the primary data source and VOSviewer for visualization to examine the intellectual landscape of digital transformation in MSME entrepreneurship. The findings reveal that entrepreneurship, digital economy, and digital transformation are the dominant research themes, with emerging interest in sustainability, artificial intelligence, and platform-based business models. The temporal analysis highlights a shift from early studies on digital adoption and entrepreneurship education toward more recent discussions on economic development, sustainability, and innovation-driven digital ecosystems. The co-authorship and country collaboration networks indicate strong research connections among the United States, China, India, and Russia, but also reveal gaps in contributions from underrepresented regions. This study identifies key research trends, highlights knowledge gaps, and proposes future research directions, including sustainable digital entrepreneurship, ethical platform governance, and policy frameworks for inclusive digital transformation. The insights provided serve as a foundation for further academic inquiry and strategic policymaking to ensure the equitable and sustainable growth of MSMEs in the digital economy.
A Bibliometric Study of the Factors Affecting the Rise in Gold Prices Judijanto, Loso; Yuliawati, Refiana; Arini, Rani Eka
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1710

Abstract

Gold has long been regarded as a safe-haven asset, particularly during periods of economic uncertainty, and its price is influenced by a complex interplay of macroeconomic, financial, and technological factors. This study employs a bibliometric analysis using Scopus as the primary data source and VOSviewer for network visualization to systematically examine the academic literature on the determinants of gold price fluctuations. The findings reveal three dominant research themes: macroeconomic influences (inflation, exchange rates, interest rates, and oil prices), gold’s role in financial markets and investment strategies, and emerging computational methods for gold price forecasting, particularly machine learning and artificial intelligence. The study highlights an increasing focus on gold’s relationship with cryptocurrencies and electronic trading, reflecting the evolving landscape of financial markets. Additionally, the co-authorship network analysis identifies key contributors and research clusters, indicating a growing interdisciplinary approach to gold price research. Despite the extensive body of literature, gaps remain in areas such as behavioral finance, sustainability, and digital finance innovations, presenting opportunities for future research. The findings of this study provide valuable insights for economists, policymakers, and investors, offering a comprehensive roadmap for understanding the evolving dynamics of gold prices.
Bibliometric Analysis of Sustainable Consumption Patterns and Food Waste Reduction Judijanto, Loso; Megavitry, Rissa; Novitasari, Salwa Aulia
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1712

Abstract

Sustainable consumption and food waste reduction have become critical research areas due to their environmental, economic, and social implications. This study employs a bibliometric analysis using Scopus data and VOSviewer to examine research trends, influential publications, and global collaboration patterns in these fields. The findings reveal that sustainable development, food waste, and waste management are central themes, with growing emphasis on consumer behavior, circular economy, and supply chain efficiency. The co-authorship and country collaboration networks highlight strong regional clusters, with Europe and North America leading research efforts, while China and India are emerging as key contributors. The heatmap analysis indicates a transition from traditional environmental impact studies toward policy-driven and behavioral research approaches. Despite this progress, interdisciplinary integration and regional diversification remain key challenges, suggesting opportunities for enhanced collaboration and localized sustainability interventions. This study provides valuable insights for researchers, policymakers, and industry stakeholders to shape future strategies in sustainable food systems, waste management, and circular economy practices.
AI and Blockchain-Based Approach for Optimization of Carbon Trading Model in REDD+ Scheme in East Java Haryono, Haryono
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1721

Abstract

This study examines a new way of maximizing the carbon trading mechanism under the REDD+ strategy in East Java through a mixture of Artificial Intelligence (AI), Blockchain technology, and Geographic Information System (GIS) analysis. GIS tools were employed in an effort to establish high-priority zones to prioritize REDD+ intervention, with AI algorithms refining deforestation estimation and carbon stock calculation accuracy. Blockchain technology was applied to facilitate the automation of carbon credit transactions with security, transparency, and trust for stakeholders. The results revealed significant improvement in MRV processes with increased efficiency and stakeholder satisfaction. The study demonstrates the potential of integrating advanced technologies for sustainable forest management and climate change mitigation and presents a scalable model for global REDD+ programs.

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