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Amin Sadiqin
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INDONESIA
Journal of Economics, Business, Management, Accounting And Social Sciences
Published by PT. Putra Jawa Mulya
ISSN : -     EISSN : 29863546     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of specific conceptual analyses and critical evaluations to empirical research. Contributions from social, organizational, and philosophical elements of accounting, business, management, and economic studies are also welcome at the journal. The mission of JEBMASS is to advance and encourage creative thinking in the fields of accounting, business, management, and economics. The publication disseminates contemporary research projects and activities from academicians and practitioners in order to build networks and new connections among scholars and to foster innovative thinking and application-focused problems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): MARCH 2024" : 10 Documents clear
ANALISIS MINAT PEMBELIAN PIZZA HUT DI ERA NEW NORMAL: TINJAUAN TERHADAP CITRA MEREK, PROMOSI, DAN DISKON HARGA DI KALANGAN KONSUMEN KOTA GROBOGAN Ramadhan, Rizqa Nuzul
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to determine whether Perceptions of Brand Image, Promotion and Price Discount have an effect on Interest in Buying Pizza Hut in the Era New Normal. The sample of this study using simple random sampling was used for sample collection techniques with a total sample of 100 respondents. This type of research is quantitative. The data used are primary data and secondary data. Data collection techniques are observation, questionnaires, and literature study. The data analysis technique used multiple linear regression, F test, t test, R2. The results of the F test prove the Perceptions of Brand Image, Promotion and Price Discount simultaneously affects the inters  in buying Pizza Hut  in the new normal era, where the Fcount value is 19,911, the terms of the F test are Fcount > FtabIe (19,911>2,70) with a significant value (0,000<0,05) then from these results Ho is rejected and Ha is accepted, meaning that there is a simultaneous  influence between Brand Image, Promotion and Price Discount for Interest in Buying Pizza Hut in Grobogan City.
PERANCANGAN WEBSITE DESA KRANGGANHARJO UNTUK MEDIA INFORMASI DAN PENGEMBANGAN POTENSI DESA Ajipangestu, Drajad Bima; Assiva, Mochamad Amry; Tanuji, Hadi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Krangganharjo Village, placed in the Toroh, Grobogan Regency, Central Java, Indonesia. Possesses untapped potential not widely recognized by the community. The introduction of this website aims to promote the village's natural and culinary tourism and serve as an accessible information platform for all residents of Krangganharjo Village. The website is developed using the SDLC waterfall method, in stages to produce a website to maximize the village's potential, as well as a medium for village information. This website can be used as an information service for the village government. It serves as both an informational hub for the village government and a promotional tool to showcase the village's offerings to both residents and visitors alike. The website development process included several stages: initiation, planning and system requirements gathering, implementation and programming, feasibility testing, system migration, and ongoing maintenance and support. Additionally, officials from Krangganharjo Village received website management training as part of this initiative. The website is now accessible at https://krangganharjo.id/.
ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MOTOR JAYA SIDOARJO Parahita, Bayu Wega; Ramadhani, Mohammad; Kusmayati , Nindya Kartika
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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The changes that occur in the business world today are truly uncertain. For this reason, every company that wants to win the competition and be successful in this century must apply the concept of product differentiation so that the company can use all existing resources and advantages in taking advantage of all changes to win the competition. This differentiation is very important and suitable as the key to success in a company, so this research was conducted with the aim of finding out the effect of product differentiation on customer satisfaction at the Jaya Sidoarjo Motor Shop. In running its business, companies must implement differentiation, where differentiation is one type of competitive advantage that a company can have. Because it is suspected that the application of product differentiation has a great influence on consumer satisfaction in a company. This research was carried out by conducting research on the product differentiation policy at the Jaya Motor Shop Sidoarjo. The method used is simple regression method and correlation coefficient and t test to see the influence and relationship of product differentiation on customer satisfaction. The research results show that product differentiation has a strong relationship with consumer satisfaction at the Jaya Sidoarjo Motor Shop. It can be concluded that key to the success of Toko Motor Jaya Sidoarjo in reaching and serving the market must be implementing the concept of product differentiation which can increase customer satisfaction and continue to be a successful company and be able to win the competition.
PENGARUH PERILAKU KONSUMEN TERHADAP BISNIS E-COMMERCE SHOPEE INDONESIA Michaela K, Gabrielle
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research aims to explore this further. With a focus on exploring the impact of consumer behavior on Shopee Indonesia's e-commerce business development, this research summarizes a detailed and systematic literature review. Through the use of the Systematic Literature Review (SLR) analysis method, this research seeks a holistic understanding of how consumer behavior can shape and influence business dynamics in a rapidly growing e-commerce platform. The data used in this research was obtained through various relevant sources available on the internet, ensuring a diversity of perspectives in the analysis. The research results obtained reveal that consumer behavior has a very significant role in shaping the success of e-commerce businesses, particularly in the context of e-commerce application Shopee Indonesia. The findings provide a deep understanding of how important it is for companies to continuously adapt to the dynamics of consumer behavior. This is not only as an effective business strategy, but also as a key to ensuring business continuity and long-term growth. Therefore, understanding and responding to changes in consumer behavior is a must for companies, in an effort to optimize business performance and maintain competitiveness in an increasingly competitive market. Thus, this research not only makes a theoretical contribution to the understanding of consumer behavior in the context of e-commerce, but also has strong practical implications for business managers and other stakeholders in designing effective and sustainable business strategies.
MENGUKUR KINERJA KEUANGAN PT MATAHARI DEPARTMENT STORE TBK DENGAN ANALISIS LAPORAN KEUANGAN Setiawan, Dimas Dwi; Hayati, Cucu; Hanifah, Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

PT Matahari Department Store Tbk is a retail company that started its business in 1958, by the end of 2022 the company owned and operated 148 outlets. PT Matahari Department Store Tbk sells a wide range of products such as children's clothing, youth clothing, adult clothing, shoes, bags, accessories and make up. The purpose of this research is to measure the financial performance of PT Matahari Department Store Tbk for three years from 2020 to 2022. The quantitative descriptive approach method is the research method used in this research. Liquidity ratios, solvency ratios, and profitability ratios are ratios used as data analysis techniques. Based on the results of the calculation of the ratio that has been done, it shows that PT Matahari Department Store Tbk has poor financial performance. These findings highlight the need for the company to address these issues and implement strategies to improve its financial performance in the future.
THE INFLUENCE OF INFRASTRUCTURE, LABOR AND INVESTMENT ON ECONOMIC GROWTH IN INDONESIA Sasana, Hadi; Ro’fah, Ana Hilmiatu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Economic growth plays a crucial role in the overall well-being of a nation's population. It is composed of various components, each with its own significance in driving economic progress. Among these components are the road infrastructure variable, the labor variable, and the Domestic Investment variable, all of which contribute to stimulating economic growth. Therefore, it is imperative to analyze the extent to which these variables contribute to the economic growth of Indonesia. To conduct this analysis, the Error Correction Model (ECM) is employed as the analytical method. This model enables the determination of both the long-term and short-term effects of the road infrastructure variable, labor variable, and Domestic Investment variable on the Gross Domestic Product (GDP), which serves as an indicator of economic growth. The findings of this study reveal that the road infrastructure variable, labor variable, and Domestic Investment variable have a significant long-term impact on the Gross Domestic Product. Moreover, when considered collectively, these variables exert a substantial influence on the overall GDP. In the short term, although the road infrastructure variable, labor variable, and Domestic Investment variable do not individually exhibit a significant effect on the Gross Domestic Product, their combined impact proves to be significant.
MENGGABUNGKAN MANAJEMEN PEMASARAN DAN E-BISNIS UNTUK MEMAHAMI PERMINTAAN PASAR Channelia Wea, Patricia; Prasetyo, Hendra Dwi; Susanto, Ari; Safrezar, Burhan
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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In the ever-evolving digital age, the integration between marketing and e-business management is becoming increasingly important for companies to understand and respond effectively to market demands. The combination of these two fields allows companies to optimize their marketing strategies and gain a competitive advantage. The following are some of the ways in which marketing and e-business management can work together to understand market demand. By combining marketing and e-business management, companies can gain a deeper understanding of market demand and design more effective strategies to meet customer needs. This enables companies to remain competitive in an ever-changing business environment and improve overall customer satisfaction. The use of information technology, particularly in the form of e-business, has significantly changed the business landscape, including in the context of marketing management. This study aims to investigate how the integration between marketing management and e-business can be used to understand market demand more effectively. Through a literature review approach, this article reviews relevant concepts and strategies in combining marketing management and e-business, and highlights their practical implications in analyzing and responding to changes in market demand. The results show that this integration enables companies to be more responsive to customer needs and preferences, improve the accuracy of demand predictions, and strengthen their competitive position in an increasingly digitalized market. In conclusion, the merging of marketing and e-business management is an important approach in optimizing business strategies and meeting the challenges of understanding and keeping up with dynamic market demand changes.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN DI PERUSAHAAN INSLIDE SOLUTION Lestari, Sri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image dan brand trust terhadap keputusan pembelian di perusahaan Inslide Solution. Metode penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Dalam penelitian ini menggunakan rumus Cochran, sehingga diperoleh jumlah sampel sebesar 100 responden. Teknik pengumpulan data didapatkan dari responden dengan cara penyebaran angket atau kuesioner secara online melalui media Google Forms. Pada penelitian ini data akan dianalisis menggunakan aplikasi SPSS Versi 26. Hasil dari penelitian menunjukkan bahwa: 1) brand image (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; 2) brand trust (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; 3) brand image (X1) dan brand trust (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; dan 4) Besarnya pengaruh brand image (X1) dan brand trust (X2) terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution adalah 27%, sedangkan sisanya sebesar 73% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PENGARUH STORE IMAGE, ONLINE CUSTOMER REVIEW, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI SURABAYA Mulyana, Sufyan; Sanggarwati, Diah Ayu; Nugroho, Agung Dwi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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The rapid development of technology and information in the current era of globalization is causing a significant shift in human behavior, particularly in the area of shopping. With the growing presence of the internet, people now prefer to make online transactions due to its practicality and time-saving benefits. In this study, the aim is to examine the influence of store image, online customer reviews, and promotions on purchasing decisions in the Shopee marketplace in Surabaya. A quantitative approach was employed, using questionnaires to gather data. The sampling technique used was purposive sampling, where a specific number of respondents were randomly selected based on certain criteria. A total of 96 respondents were included in the sample. The data was analyzed using multiple linear regression analysis and processed using SPSS 21 software. After testing the proposed hypotheses, the results of the study indicate that the variables of store image (X1), online customer reviews (X2), and promotions (X3) have a positive and significant impact on purchasing decisions (Y), both individually and collectively.
PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMEBLIAN PADA MINIMARKET SINAR BULAN Sadiqin, Amin; Perdana, Buyung Cahya; Arvita, Rizki; Hariono, Jefri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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The aim of this study is to determine and analyze the influence of word of mouth and product diversity variables on purchasing decisions at Sinar Bulan minimarket. The research population consists of Sinar Bulan minimarket consumers. A sample of 100 people was taken using random sampling techniques. The research results prove that both word of mouth and product diversity have a positive and significant partial effect on purchasing decisions at Sinar Bulan minimarket. Furthermore, word of mouth and product diversity simultaneously have a positive and significant effect on purchasing decisions at Sinar Bulan minimarket. The magnitude of the influence of word of mouth and product diversity on purchasing decisions at Sinar Bulan minimarket is 44.8%.

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