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Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860415     EISSN : 29859611     DOI : 10.47861
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen" : 23 Documents clear
Harga, Kepercayaan, Kemudahan Penggunaan Aplikasi Dan Promosi Terhadap Keputusan Pembelian Online Di Shopee (Studi Pada Mahasiswa STKIP Dan STIE Widyaswara Indonesia Solok Selatan) Septia Yuvira Fitri; Febsri Susanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.193

Abstract

This study aims to examine the effect of price, trust, ease of use of applications and promotions on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students. This type of research is quantitative. The population in this study were students of STKIP and STIE Widyaswara Indonesia Solok Selatan. Where the number of STKIP students and STIE Widyaswara Indonesia Solok Selatan is 1.519 students. The sampling technique used was accidentalsampling, while the number of samples was 94 students obtained using the slovin formula. The type of data used in this research is quantitative data. While the data sources are primary and secondary data sources. Data analysis techniques use validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression and t test using SPSS version 21.00. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that price, trust, ease of use of the application and positive and significant impact on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students.
Pengaruh Brand Image, Kualitas produk, serta Label Halal terhadap Keputusan Pembelian skincare korea “Some by Mi” pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Widya Pangestika; Yenni Samri Julianti Nasution; Rahmat Daim Harahap
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.204

Abstract

This study aims to determine the effect of halal label, brand image and quality on purchasing decisions of Skincare some by mi cosmetics on students of faculty economic University Islamic state . The sampling technique used the Slovin formula so that a sample of 92 people was obtained. This research uses quantitative method. The results showed. 1. The halal label variable partially had a positive and significant effect on purchasing decisions, 2. The brand image variable partially has a significant effect on purchasing decisions. 3. The quality of product variable partially has a significant effect on purchasing decisions. Halal label, brand image and price contributed 86.0% influence to purchasing decisions while the remaining 14.0% was explained by other factors not included in this study.
Analisis dan Peningkatan Keamanan Cyber: Studi Kasus Ancaman dan Solusi dalam Lingkungan Digital Untuk Mengamankan Objek Vital dan File Edy Soesanto; Achmad Romadhon; Bima Dwi Mardika; Moch Fahmi Setiawan
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.226

Abstract

The threat to vital objects and file security is rapidly evolving. Cybercriminals are becoming more cunning and skilled at exploiting security vulnerabilities in digital systems. In order to enhance cybersecurity, a thorough analysis of the threats faced in the digital environment and the applicable solutions is necessary. The objectives of this research are to analyze vital objects, identify key challenges in protecting them from cyber attacks, evaluate and propose measures and strategies to improve file security, and examine case studies related to threats and solutions in the digital environment.This research adopts a qualitative approach using interview and observation techniques. Potential cybercrime threats in Indonesia include hacking, cracking, cyber sabotage, and spyware. The risk management process involves identifying, assessing, treating, and controlling risks. To anticipate these threats, it is essential to have technology experts who support the development of advanced national defense systems and establish a cybersecurity command center.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, dan Lokasi Terhadap Keputusan Pembelian Makanan di Warung Pojok Jeli Tulungagung Ninditya Putri Hayuningtyas; Bayu Pramutoko; Nurali Agus N.Z
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.229

Abstract

In the current era of globalization, business competition is becoming very tight, every business actor must always pay attention to the current conditions. Especially for culinary entrepreneurs, they must pay more attention to any influences that can influence purchasing decisions in businesses in the culinary field. It is very important to know the influence on purchasing decisions in every business. By knowing the effect of product quality, service quality, price and location on the decision to purchase food at Warung Pojok Jeli Tulungagung we can predict how the public will respond to the quality of the product that has been provided, the service that has been obtained, the price listed and the current business location so that they can make a plan. and fix it. The sampling technique in this study used the probability sampling method, while the samples taken were consumers who made purchases at Tulungagung Pojok Jeli Warung. The data was obtained by distributing questionnaires, observing and interviewing the owners, employees and consumers of the Tulungagung Pojok Jeli Stall. From the results of the study indicate that the variables of product quality, service quality, price and location have a significant effect on the buyer's decision. It is known from the results of the correlation analysis as follows: the value of r = 0.944 or 94.4%, which means that the magnitude of the correlation is close to 100%
Pengaruh Pelatihan dan Motivasi Kerja Terhadap Produktivitas Pegawai BPPSDMP Kementerian Pertanian Jakarta Siti Aisyah; Rani Kurniasari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.238

Abstract

This study was conducted with the aim of knowing and analyzing the effect of training and work motivation partially and simultaneously on employee productivity at BPPSDMP Ministry of Agriculture Jakarta. The data collection method in this study was carried out by distributing questionnaires to 48 respondents, then the sampling technique used in this study used saturated samples. The scale used in this study is the Likert scale. The data source is obtained using primary data and secondary data. Primary data was obtained through the distribution of questionnaires to BPPSDMP employees of the Ministry of Agriculture Jakarta. While secondary data is obtained through books and journals related to research. This research was assisted by SPSS software for windows. Based on the results of the study, it shows that training has a positive and significant effect on employee productivity at the BPPSDMP of the Ministry of Agriculture Jakarta because the calculated t value is greater than the table t with a value of 8.591 > 1.679 and a sig value. 0.000 < 0.05 which means that training has a positive and significant effect on employee productivity at BPPSDMP Ministry of Agriculture Jakarta. While the results of the calculation of the Work Motivation variable obtained the results of the t test The Effect of Work Motivation on Employee Productivity is known t calculate the table < t, which is -5.735 < 1.679 and the sig value. 0.000 < 0.05 which means that Work Motivation has a negative and significant influence on Employee Productivity at BPPSDMP Ministry of Agriculture Jakarta. Training and Work Motivation have a positive and significant effect on Employee Productivity as shown from the results of f count 38.996 > f table 3.20 and sig value. 0.000 < 0.05 which means that Training and Work Motivation have a positive and significant effect on Employee Productivity at BPPSDMP Ministry of Agriculture Jakarta.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai Pada BPPSDMP Kementerian Pertanian Jakarta Lola Yolanda; Rani Kurniasari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.239

Abstract

This study was conducted with the aim of knowing and analyzing the influence of the work environment and work motivation partially and simultaneously on employee performance at the BPPSDMP of the ministry of agriculture. The data collection method in this study was carried out by distributing questionnaires to 48 respondents, then the sampling technique used in this study used saturated samples. The scale used in this study is the Likert scale. The data source is obtained using primary data and secondary data. Primary data were obtained through the distribution of questionnaires to BPPSDMP employees of the ministry of agriculture. While secondary data is obtained through books and journals related to research. This research was assisted by SPSS software for windows. Based on the results of the study, it shows that the environment has a positive and significant effect on employee performance at the BPPSDMP of the ministry of agriculture because the calculated t value is greater than the table t with a value of 8.277 > 1.679 and a sig value of 0.000 < 0.05 which can be concluded The environment has a positive and significant effect on employee performance at the BPPSDMP of the ministry of agriculture. While the results of the calculation of the work motivation variable obtained the results of the t test The Effect of Work Motivation on Employee Performance is known t calculate the < t table, namely – 5.407 < 1.679 and the sig value of 0.000 < 0.05 which can be concluded Motivation has a negative and significant influence on Employee Performance at the BPPSDMP of the Ministry of Agriculture. Work Environment and Work Motivation have a positive and significant effect on employee performance as shown from the results of F values calculated 36.808 > 3.20 and sig values. 0.000 < 0.05 which can be concluded Work Environment and Work Motivation have a positive and significant effect on Employee Performance at BPPSDMP Ministry of Agriculture.
Kajian Faktor Internal dan Eksternal UMKM Wanita di Sektor Fashion pada Kecamatan Ngunut, Kabupaten Tulungagung, Jawa Timur Della Yesica Rani; Lucky Nugroho; Zulfahmi Zulfahmi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.240

Abstract

The purpose of this study was to analyze the external and internal factors of women's SMEs in the fashion sector. The method used in this study is qualitative to understand and explain phenomena or events through an analysis of the external and internal factors of women's SMEs in the fashion sector. The samples in this study were 15 women's SMEs in the fashion sector in Ngunut Village, Tulungagung Regency, East Java. Therefore, this research is limited by the formulation of the problem: (i) What external factors are considered by SMEs women in the fashion sector in doing business?; (ii) What internal factors are considered by SMEs in the fashion sector in doing business? The results of this study are (i) External factors that are of concern to women SMEs in the fashion sector are product quality and family support, while other factors such as business location, capital and permits have not become their focus; (ii) The internal factor that is the focus of women's MSMEs is marketing, especially marketing their products through online channels, while the financial management factor for them has not received special attention. Therefore, the implication of this research is to provide information and references for stakeholders who are concerned about the development of women's MSMEs in the fashion sector in Ngunut Village. The update of this research related to the object of research is that the research is women's SMEs in the field of fashion and in Ngunut Village, which is currently still limited.
Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor Hendra Maulana; Hakim Bima Ardimas Alam; Abd. Ghofar; Ilham Rahmatullah; Abyansyah Hayyu Sarwono; Zumrotul Liana Putri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.252

Abstract

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.
Pengaruh Shoppertainment Terhadap Keputusan Pembelian Pada Media Sosial TikTok Beatriz Beatriz; Monica Anastasia; Erica Adriana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.254

Abstract

Digital marketing allows consumers to connect directly with business owners through social media accounts. One of the social media that is trending or popular and most downloaded by Indonesians is the TikTok application. This type of research in this study uses a literature study. Literature study is carried out by collecting references consisting of several previous studies which are then put together to draw conclusions. The results of this study indicate that shoppentertaiment on live streaming has a positive effect on purchasing decisions. Through live streaming consumers can see products in real time, also get more complete information about product details and have the opportunity to interact through direct comments with the seller.
Menganalisis Anggaran Untuk Penerimaan Pada Industri Surabaya Renggo Ais Aprilian; Putri Citra Devi; Muhammad Yasin
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.258

Abstract

This journal aims to analyze the budget used to manage revenue in the industry. In today's competitive economic context, effective budget planning and management is essential for companies to achieve long-term success. This research uses an analytical approach and industry case studies to explore various aspects related to revenue budgeting, including planning, implementation, control, and evaluation.

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