Research Horizon
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
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<![CDATA[The Influence of Marketing Mix and Trust on Smartphone Brand Switching ]]>
<![CDATA[Ainun Mardhiyah]]>;
<![CDATA[Feby Aulia Safrin]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.3.4.2023.258-274
<![CDATA[Brand switching is a familiar thing in our daily lives. This study aims to analyze how products can affect smartphone brand switching for teenagers in Medan City and also to analyze how prices can affect smartphone brand switching for teenagers in Medan City and to analyze how promotions can affect smartphone brand switching for teenagers in Medan City and to analyze how brand trust can affect smarphone brand switching among teenagers in Medan City and to find out whether there is an influence of Marketing Mix (Product, Price and Promotion) and also brand trust on brand switching by consumers so that companies can take steps to avoid brand switching by consumers. The method used in this research is descriptive qualitative method with interviews and Focus Group Discussions (FGD) and also quantitative method by distributing questionnaires. The results of this study are that the marketing mix (product, price and promotion) affects smartphone brand switching by teenagers in Medan City, and also teenagers’ brand trust in smartphone brands affects smartphone brand switching by teenagers in Medan City. The output of this research will be international journals and national journals]]>
<![CDATA[Effectiveness of the Inquiry-Based Learning (IBL) Method on Eighth-Grade Students' Ability to Write Narrative Texts ]]>
<![CDATA[Fitriyani, Anisa]]>;
<![CDATA[Silvana, Ade]]>;
<![CDATA[M, Deni]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
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DOI: 10.54518/rh.3.4.2023.135
<![CDATA[Inquiry-Based Learning (IBL) is a process that involves asking questions and finding answers to those questions. The aim of this research was to assess the effectiveness of the inquiry-based learning method on students' ability to write narrative texts. The research design employed for this study was pre-experimental. The target population consisted of eighth-grade students at MTS Tarbiyatul Banin Tanjung Belit. For the sample, all twenty-five eighth-grade students were included. Data collection was carried out using pre-test and post-test assessments. The collected data were analyzed using the Paired Sample T-Test. The results revealed that the obtained value of -57.511 was less than the critical value of -2.064, indicating a statistically significant positive effect on students' ability to write narrative texts. This improvement was observed when using the Inquiry-Based Learning (IBL) method among the eighth-grade students at MTS Tarbiyatul Banin Tanjung Belit."]]>
<![CDATA[Enhancing Consumer Protection in Electronic Commerce Transactions ]]>
<![CDATA[Widijowati, Dijan]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
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DOI: 10.54518/rh.3.4.2023.137
<![CDATA[Consumer protection in electronic commerce transactions is a critical aspect of fostering trust and ensuring the safety of consumers in the digital marketplace. The rapid growth of e-commerce in Indonesia has presented new challenges in safeguarding consumer rights and interests. This paper examines the existing legal framework for consumer protection in electronic transactions in Indonesia and highlights the need for effective measures to address risks related to data security, privacy, fraud, and consumer trust. The study utilizes a comprehensive methodology combining normative juridical and empirical juridical approaches to analyze relevant legal texts and secondary data sources. The research emphasizes the importance of upholding consumer rights, promoting fair business practices, and providing avenues for resolving disputes in order to nurture trust, responsibility, and fair commerce practices in the online marketplace.]]>
<![CDATA[The Influence of Professionalism, Work-Discipline, and Trust on the Performance of Nurse Paramedics ]]>
<![CDATA[Risambessy, Agusthina]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
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DOI: 10.54518/rh.3.4.2023.138
<![CDATA[Professionals play a vital role in the realm of nurse paramedics and are integral to patient care. This study aims to achieve several objectives: firstly, to analyze and elucidate the impact of professionalism on the performance of nurse paramedics; secondly, to analyze and expound upon the influence of work-discipline on the performance of nurse paramedics; and lastly, to analyze and elaborate on the effect of trust on the performance of nurse paramedics at the Regional General Hospital dr. Ishak Umarella. Employing a saturated sampling technique, a total of 86 employees were included as the sample. The data analysis methodology involves the use of the multiple linear regression method, utilizing SPSS software program version 23. The study's findings provide evidence that professionalism significantly influences the performance of nurse paramedics. Additionally, work-discipline significantly affects the performance of nurse paramedics, while trust also holds a significant impact on their performance within the inpatient Health Centers of the Salahutu District. For future researchers, it is recommended to explore alternative data analysis methods and investigate mediation factors, such as Extra-Role Behavior.]]>
<![CDATA[Influence of the CapCut Application on the ICT Learning Performance ]]>
<![CDATA[Syamsuddin , Nur]]>;
<![CDATA[Tahir, Hijaz]]>;
<![CDATA[Syamsunir, Syamsunir]]>;
<![CDATA[Hasanuddin, Hasanuddin]]>;
<![CDATA[Hermansyah, Sam]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
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DOI: 10.54518/rh.3.4.2023.140
<![CDATA[In today's digital age, the integration of technology into education has become paramount. CapCut, a versatile video editing application, has emerged as a valuable tool for educators. This study explores the multifaceted utility of CapCut in enhancing Information and Communication Technology (ICT) learning outcomes among Indonesian students. The purpose of this study is to investigate the impact of using the CapCut application on the learning outcomes of the seventh-grade students at State Islamic Junior High School (MTs Negeri) 2 Sidenreng Rappang. This research comprises a group of 38 students, where two significant variables are scrutinized: the independent variable, which pertains to the particular utilization of CapCut (X), and the dependent variable, which concerns the ultimate result of ICT learning in the seventh-grade class (Y). The techniques employed for data collection encompass observation, testing, and documentation.]]>
<![CDATA[The Influence of Online Media Marketing Communication Among Youth in Medan City ]]>
<![CDATA[Khairifa, Feni]]>;
<![CDATA[Mardhiyah, Ainun]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
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DOI: 10.54518/rh.3.4.2023.141
<![CDATA[As social beings, communication plays a crucial role in human life. Communication activities naturally occur when humans interact with one another, demonstrating that communication is an inherent outcome of social relations. This definition underscores that communication is inseparable from human existence, whether at an individual or group level. This research aims to investigate the influence of social media and e-commerce on online marketing communication among youth in Medan City. This study explores the impact of online platforms on adolescent online commerce communication. It uses a mixed-methods approach, combining interviews and Focus Group Discussions (FGD) with quantitative data collected through questionnaires. The findings show that online media, including social media and e-commerce, significantly influence how adolescents in Medan city communicate when buying and selling online.]]>
<![CDATA[The Selection and Appointment Process of Village Officials: North Lampung as a Case Study ]]>
<![CDATA[Musholeh, Tol'ah]]>;
<![CDATA[Dinata, Muhammad]]>;
<![CDATA[Haryadi, Selamet]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.3.4.2023.142
<![CDATA[The process of appointing village officials is strictly regulated by Law No. 6 of 2014. Village officials are designated by the village head following consultation with the subdistrict head, who acts on behalf of the regent or mayor. This research delves into the appointment and dismissal processes of village officials within the context of Sidodadi Village, North Lampung, Indonesia. It underscores deviations from prescribed regulations, notably the absence of a formal selection team and the prevalence of character-based assessments. Community perceptions raise concerns about age limits and perceived direct appointments, which may hinder effective governance. To address these issues, the study recommends incorporating integrity requirements for village head candidates and enhancing socialization efforts to align with existing regulations, ultimately aiming to improve village governance practices. The findings shed light on the challenges and opportunities in optimizing local administration and service delivery.]]>
<![CDATA[The Antecedents of Student Entrepreneurial Performance: Examining Human Resource Empowerment and Dynamic Capabilities ]]>
<![CDATA[Utami, Indah]]>;
<![CDATA[Osman, Sharina]]>;
<![CDATA[Dhini, Berliana]]>;
<![CDATA[Gimnastiar, Muhamad]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.3.4.2023.143
<![CDATA[Performance is the set of results achieved and refers to the act of accomplishing and carrying out a job or task as requested. The purpose of this study is to examine how the study of human resource (HR) empowerment and dynamic capabilities can enhance entrepreneurial performance. The research plan encompasses collecting relevant national and international journals, constructing a conceptual framework and research title, and subsequently preparing proposals in accordance with the specified provisions. The implementation stage includes the preparation of instruments, data collection, questionnaires, and data analysis. Finally, the reporting stage results in the publication of scientific articles. The research method employed tested the validity and reliability of the direct and indirect influence of independent variables, belief systems, and human resource empowerment on the performance of student entrepreneurs. The analysis tool utilized was a statistical test employing SPSS version 18.0, complemented by SMART PLS version 4.0. Sampling was conducted through random sampling from the population of all student entrepreneurs in Kuala Lumpur, Malaysia, with a sample size of 100 respondents. The study's findings indicate that dynamic capabilities and human resource empowerment have a positive influence on increasing student entrepreneurship in Chow Kit, Kuala Lumpur.]]>
<![CDATA[The Influence of Independence, Experience, and Competence on Audit Quality Mediated by the Effectiveness of E-Audit ]]>
<![CDATA[Susanto, Hendra]]>;
<![CDATA[Lusttilanang, Pius]]>;
<![CDATA[Suwarno, Suwarno]]>;
<![CDATA[Restianto, Yanuar]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.3.4.2023.145
<![CDATA[The widespread instances of violations of examination standards and the failure to uphold ethical values among auditors have raised public doubts about auditors. The quality of audits serves as a benchmark for assessing the financial management soundness of an entity under examination. On the other hand, e-audit is expected to help auditors improve audit quality. The purpose of this research is to comprehend and analyze the effectiveness of E-Audit on audit quality at the Audit Board of the Republic of Indonesia. The research was conducted using a quantitative approach, with 196 respondents selected through purposive sampling. Structural Equation Modeling (SEM) was employed as the data analysis technique. The results of this research indicate that independence, experience, and competence have a positive effect on the effectiveness of E-Audit and audit quality. Furthermore, the effectiveness of E-Audit can mediate the influences of independence, experience, and competence on audit quality.]]>
<![CDATA[Enhancing Reading Comprehension through the Cooperative Integrated Reading and Composition (CIRC) Strategy ]]>
<![CDATA[Patty, Jusak]]>
<![CDATA[ Research Horizon Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.3.4.2023.146
<![CDATA[This study explores the transformative potential of the Cooperative Integrated Reading and Composition (CIRC) learning strategy in enhancing student engagement and learning outcomes. Through two carefully executed cycles, the study delves into the dynamic interplay between educators and students and its impact on the learning landscape. Drawing from constructivist principles, the CIRC strategy emphasizes collaborative discourse and active knowledge construction, fostering cognitive and affective growth. The research reveals a significant shift in student engagement, with average scores climbing from 3.37 to 4.12 across cycles, substantiating the strategy's efficacy in promoting meaningful learning experiences. Furthermore, applying the CIRC strategy demonstrated a notable increase in post-test scores, from 69.64 to 75.04, along with a rise in the proportion of students mastering the subject matter, from 60% to 80%. While the strategy boasts transformative potential, its implementation challenges include time investment and creating conducive group discussion environments. This study underscores the importance of dynamic learning approaches that empower students to actively construct knowledge and apply it in real-world contexts, reinforcing the role of educators in catalyzing this evolution. The CIRC strategy is powerful in bridging theory and practice, offering a holistic educational experience that resonates far beyond the classroom.]]>
