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Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 625 Documents
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Artificial Intelligence in Digital Marketing Performance Optimization for Micro Small and Medium Enterprises in Surakarta Ribhi, Ahmad Aufar; Budiono, Graceilla Kristia Seraphim; Rizki, Muhammad Ircham
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1322

Abstract

Digital marketing has become a necessity for Micro, Small, and Medium Enterprises (MSMEs) to increase their competitiveness in the digital economy era. Artificial Intelligence (AI) plays a central role in this revolution, particularly in the field of digital marketing, by reducing targeting complexity, enabling predictive analytics, and personalizing content, which is crucial for businesses with limited resources like MSMEs. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation, selecting Surakarta MSME respondents who had never used AI in their digital marketing. This study focuses on proving the effectiveness of using AI, which is currently a trend, in improving MSME digital marketing performance. The results of the testing documentation comparing Meta Advantage+ (AI-based) with a prospecting set up or structured control (without AI) showed a good improvement in digital marketing performance. The use of AI in digital marketing was proven to provide a substantial increase in key ad campaign performance parameters such as Click Through Rate and Conversion Rate. This optimization occurred thanks to AI's ability to analyze consumer behaviour, perform hyper-personalization targeting, and automate effective ad allocation. generally, AI assists MSMEs in product and market research, formulating marketing strategies, and increasing operational efficiency. Although AI offers great opportunities to optimize MSME performance, its implementation in Surakarta still faces a number of multidimensional challenges. The main obstacles include low technological literacy and a lack of human resources with expertise in technology within the MSME sector. Furthermore, ethical issues, such as privacy risks and the security of sensitive data in AI systems, are also concerns for business owners when creating ad campaigns. The implementation of AI through Meta Advantage+ is proven to increase efficiency, service personalization, and digital promotion effectiveness. To maximize AI potential and achieve competitive advantage, MSMEs are advised to adopt a strategic approach that prioritizes collaboration between AI and humans, accompanied by increased digital literacy and human oversight to overcome ethical and technical obstacles.
Perancangan dan Pengembangan Aplikasi Pengaduan Masyarakat Desa Karangmalang Berbasis Web dan Mobile Mcdarayan, Naki Beneficient Juan Gracin; Ikrimach
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1323

Abstract

This research aims to design and develop a web and mobile-based public complaint application in Karangmalang Village, Kasreman District, Ngawi Regency. The main problem faced is the manual complaint reporting process, which leads to delays and lack of transparency in handling public issues. The study applies the software engineering approach using the waterfall model, consisting of requirement analysis, system design, implementation, and testing. The application was developed using Flutter for the user interface, Node.js for the backend, and MySQL as the main database. Black-box testing results indicate that all system functions operate effectively according to user requirements, including reporting, status tracking, and complaint management features for village administrators. This system enables citizens to submit complaints quickly and allows the village government to respond more efficiently and systematically. In conclusion, the application enhances transparency and accountability in public service delivery at the village level, while strengthening collaboration between citizens and the local government in problem-solving processes.
Pengaruh Penerapan Sistem E-Filing, Aksesibilitas Sistem Pajak Digital, dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi di KPP Pratama Pamekasan Amilia, Febriana Rosa; Hakim, Lukmanul
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1326

Abstract

This study analyzes the influence of the e-filing system implementation, digital tax system accessibility, and tax sanctions on Individual Taxpayer Compliance at KPP Pratama Pamekasan. The research background is grounded in the significant decline in taxpayer compliance in Pamekasan over the past two years, despite the national trend of increasing tax revenue. The study aims to determine how tax administration modernization through e-filing, the ease of accessing digital tax services, and the enforcement of tax sanctions influence taxpayer compliance behavior. A quantitative research approach using a survey method was employed, with primary data collected from 420 Individual Taxpayers registered at KPP Pratama Pamekasan. The data were analyzed using multiple linear regression to examine the effect of each independent variable. The results indicate that the implementation of the e-filing system has a positive and significant effect on taxpayer compliance, suggesting that better e-filing implementation leads to higher compliance in annual tax reporting. Digital tax system accessibility also shows a positive and significant effect, indicating that ease of access to digital services encourages higher compliance. Furthermore, tax sanctions have a positive and significant impact in line with deterrence theory, where the presence of strict sanctions increases compliance. In conclusion, these three variables simultaneously contribute to improving individual taxpayer compliance in Pamekasan. The findings provide valuable insights for tax authorities to enhance digital service quality and strengthen tax law enforcement mechanisms.
Peranan Good Corporate Governance dalam Memitigasi Kendala Keuangan Elryanti; Satrio, Arif Budi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1327

Abstract

Understanding the role of good corporate governance in mitigating financial constraints is increasingly urgent due to fluctuating capital market pressures. Access to external financing determines their ability to invest and ensure company sustainability. This study aims to analyze the role of corporate governance in the dynamics of funding access for companies in the non-primary consumer goods sector in Indonesia during the 2020-2024 period. Funding access reflects financial constraints using the SA Index as a proxy, while corporate governance is determined based on structural indicators and governance disclosure. The results of the regression modeling analysis indicate that companies with better governance tend to face lower funding constraints. This study concludes that governance plays a significant role in strengthening company credibility and reducing financing risks. These findings are useful as they can serve as a basis for companies and stakeholders in formulating more effective governance strategies and funding policies.
Model Determinan Kreativitas Digipreneurship di Wilayah Pesisir Untuk Mendukung Blue Economy Fani, Lastri Anggi; Haryadi, Teddy; Novia, Siti Arita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1330

Abstract

The rapid development of the digital economy has created new opportunities for the growth of digipreneurship in coastal regions. However, the level of creativity among coastal digital entrepreneurs remains highly diverse, particularly in areas where digital literacy, technological access, and socio-cultural dynamics differ significantly from urban centers. This study aims to identify the determinant factors influencing digipreneurship creativity that contribute to the development of a sustainable blue economy in coastal communities. Using a qualitative descriptive approach, data were collected from three active coastal digital entrepreneurs in Tanjungpinang: Nutribites (a healthy food based digipreneur), Sedap Laris (a home based food business), and ADS (Arus Digital Sinergi), a local software house dedicated to empowering digital entrepreneurs through innovative technological solutions. Data were gathered through open-ended interviews and analyzed using NVivo 14, utilizing coding, word frequency, and thematic mapping. The findings reveal four key determinants of creativity in coastal digipreneurship digital literacy and platform mastery, intrinsic motivation and personal value orientation, collaborative leadership and community engagement, and an innovative socio-cultural environment shaped by coastal traditions and digital market demands. NVivo visualizations (Word Cloud and thematic coding) highlight dominant keywords such as digital, content, creativity, coastal, customers, and promotion, indicating the importance of digital innovation and cultural identity in shaping creative business practices. The study concludes that creativity in coastal digipreneurship emerges from the interaction between individual capabilities and community-based digital ecosystems. Strengthening digital skills, enhancing community collaboration, and integrating local cultural elements can significantly improve the sustainability of the coastal blue economy.
A Cross-Platform Payroll Information System for SMEs: An Agile-Scrum Approach at CV. Gema Syifa Engineering Huda, Muhamad Fatchul; Pramudito, Dendy K; Pradini, Purnama Sakhrial
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1332

Abstract

This study focuses on constructing an integrated payroll application utilizing web and Android platforms at CV Gema Syifa Engineering through the implementation of Agile Scrum methodology. The primary challenge motivating this research involves the company's reliance on a semi-automated compensation mechanism that necessitates manual information entry via spreadsheet documents and data storage in fragmented directories. This situation generates various operational obstacles including time wastage during payroll data insertion, elevated frequency of data validity errors, restricted information access, and complexity in remuneration computation procedures. Furthermore, the absence of system integration results in sluggish wage calculation execution, inconsistent computational outcomes, and questionable data credibility. The research approach adopts the Agile Scrum framework which facilitates adaptive and cyclical software development processes through sprint iterations. System architecture is designed by applying Unified Modeling Language (UML) notation encompassing use case representations, activity flow diagrams, interaction sequence diagrams, and database structures normalized to the third stage (3NF).Implementation outputs demonstrate that the constructed solution successfully accommodates comprehensive integration of the entire payroll workflow, spanning from personnel information administration, attendance documentation, overtime computation, to automated generation of compensation calculations and salary slip documents. The application provides layered access segregation: administrators possess full privileges for system configuration, while employees can access their personal remuneration information and attendance records. Security protection mechanisms are implemented through two-factor authentication (2FA) for administrators and automatic account locking systems following three unsuccessful login attempts. System verification through Blackbox testing approach confirms that all functionalities operate according to design parameters. This implementation proves to optimize efficiency and precision in payroll data management, minimize computational errors, and provide superior accessibility for HR divisions and workforce. The system is projected to support enhanced operational performance and human resource satisfaction at CV Gema Syifa Engineering.
Pengembangan Aplikasi Web dan Mobile dengan Fitur QR Code untuk Pembayaran dan Donasi Digital di Gereja Kusuma, Albertus Agung; Utami, Wahyu Sri
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1333

Abstract

The expansion in information technology has created opportunities for religious groups. institutions to enhance the oversight of the administration and distribution of information, this study has the aim of developing an application that uses a web platform. and mobile as a means of information and digitization of administration at the Sumbawa Parish Church of the Redeemer. This application was developed to facilitate the management of church member data, service schedules, sacraments, and various church announcements digitally and integrated. The methods applied include needs assessment, system architecture, execution, testing, and software upkeep. The outcomes of the development demonstrate that this the initiative can improve the efficiency of management tasks and lower the use of physical documents, and make it easier for congregations to get the latest information in real-time. With the presence of this program is designed to make church administration more organized, straightforward, and can improve communication between the church and the congregation.
Analisis Strategi Efisiensi Biaya Produksi Untuk Peningkatan Laba Umkm Melalui Model Target Costing di Wilayah Pesisir Bintan Tambunan, Ronia; Yuliandari, Putri; Novia, Siti Arita
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1334

Abstract

This study aims to analyze the effect of cost efficiency strategies on profit improvement through the application of the target costing model among micro, small, and medium enterprises (MSMEs) engaged in seafood processing in the coastal region of Bintan Regency. The main challenges faced by coastal MSMEs include high raw material costs, limited cost control mechanisms, and the absence of systematic cost planning aligned with target profit objectives. This research employs a quantitative descriptive approach involving 50 purposively selected respondents. Data were collected through questionnaires, interviews, and field observations, and analyzed using classical assumption tests and path Analysis with the assistance of SPSS software. The results indicate that both cost efficiency strategies and the implementation of target costing have a positive and significant effect on MSME profitability. The target costing model effectively optimizes production cost structures and enhances operational efficiency without compromising product quality. Overall, the findings demonstrate that target-based cost management serves as a strategic instrument for strengthening competitiveness and ensuring the business sustainability of coastal MSMEs.
Analisis Pengaruh Motivasi Kerja terhadap Kinerja Karyawan Gen Z di Coffee Shop melalui Work-Life Balance di Kota Pontianak Elis; Octora, Sandra Endang Suci
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1335

Abstract

This research aims to understand the analysis of work motivation on the performance of Generation Z in coffee shops in Pontianak City, with Work-Life Balance as a mediator. This research uses a quantitative model and processes data through PLS-SEM. It is proven that motivation contributes to performance or high motivation will increase performance. Life balance contributes and mediates the relationship between motivation contributes to performance directly or through Work-Life Balance. Therefore, the mediating variable plays a major role in strengthening the influence of motivation on the performance of Generation Z employees. This research has implications for coffee shop management to pay attention to the Work-Life Balance of their employees to develop their motivation and performance in a comprehensive manner.
The Influence of Sales Promotion and Product Quality on Consumer Purchasing Decisions Adinugroho, Iwan
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1336

Abstract

The rapid growth of the culinary small and medium enterprise (SME) sector has intensified business competition, requiring firms to implement effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of sales promotion and product quality on consumer purchasing decisions at the Mie Wong Solo Home Industry SME in Mamuju Regency, West Sulawesi. The research employs a quantitative approach using a descriptive verificative design. Primary data were collected through questionnaires distributed to 30 consumers selected using purposive sampling. The data were analyzed using multiple linear regression supported by classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results show that sales promotion and product quality simultaneously have a positive and significant effect on consumer purchasing decisions. Partially, sales promotion has a significant influence on purchasing decisions, while product quality shows a stronger and more dominant effect. The coefficient of determination indicates that more than half of the variation in purchasing decisions can be explained by the combined influence of both variables. These findings imply that SMEs must integrate effective promotional strategies with consistent product quality improvement to strengthen competitiveness and sustain long-term customer loyalty. This study also provides practical insights for SME managers in designing balanced and sustainable marketing strategies.

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