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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 625 Documents
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The Impact of De-influencing on Social Media on Gen Z’s Purchase Intention: The Mediating Role of Source Credibility Wiratha, Andre; Kemalasari, Nur
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1292

Abstract

De-influencing is a new trend that has attracted a lot of attention. Contrary to the usual product recommendations made by influencers, de-influencing involves influencers explicitly advising their audience not to buy certain products that they have reviewed in depth, or to be more discerning in their consumption of a product. This study examines the influence of de-influencing on Gen Z consumers' interest in purchasing technology products, with source credibility as the mediator. This quantitative study collected data from 385 Gen Z individuals who are active on social media, through Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 3. All hypotheses proposed were supported. The findings indicate that de-influencing on social media significantly affects the decline in Gen Z’s interest in purchasing technology products. The role of source credibility acts as a mediator in reinforcing de-influencing on the decline in purchasing interest. The role of source credibility effectively mediates how de-influencing affects the decline in interest in purchasing technology products. In addition, this study proposes alternative dimensions for measuring de-influencing, role of source credibility, and purchase interest. This study can provide insight to Gen Z so that they can be selective in purchasing technology products by finding out the advantages and disadvantages of the technology products they are going to buy, as well as comparing products with specifications that are not much different even though they are from different brands. This study focuses on the purchasing intentions of Gen Z consumers influenced by de-influencing and source credibility. Future research could benefit from incorporating other key factors, such as the intensity or content presented on social media, to provide a more comprehensive understanding.
Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Hendarti, Ricca; Tanjung, Febrina Soraya; Siagian, Mei Veronika Sri Endang
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1299

Abstract

This study aims to investigate the relationship between Work-Life Balance (WLB) and Employee Engagement (EE) among millennial employees working in startups. With the growing prevalence of startups, understanding the factors that influence employee engagement, particularly in the context of work-life balance, is crucial. A total of 135 millennial employees from various startups participated in the survey, which utilized a structured questionnaire based on existing scales for WLB and EE. The results show that there is a significant positive correlation between work-life balance and employee engagement. Employees who perceive better work-life balance tend to report higher levels of engagement in their work. This finding emphasizes the importance of organizational policies that support work-life balance, such as flexible working hours and work-from-home options, in fostering employee engagement. The study also highlights the need for startups to create a supportive work environment to maintain high levels of employee motivation and job satisfaction. Future research could examine additional factors that influence employee engagement, such as leadership styles and career development opportunities, to further enhance organizational outcomes.
Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Tanjung, Vero; Masdupi, Erni
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1307

Abstract

The rapid increase in private vehicle use has also boosted the growth prospects of repair shops in Indonesia. In this context, service plays a crucial role in creating new revenue streams for businesses while contributing to improved company performance. However, risk-taking is crucial in bridging the gap between the concept and implementation of this strategy. This study aims to identify the influence of service on company performance in repair shops in West Sumatra, with risk-taking as a mediating variable. Using quantitative methods, this study collected data from 80 repair shops in West Sumatra and analyzed it using a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results show a positive and significant relationship between servitization and risk-taking, as well as between risk-taking and company performance. Furthermore, servitization has also been shown to have a positive and significant effect on company performance. Further findings indicate that risk-taking mediates the positive and significant relationship between servitization and company performance. Thus, this study confirms that servitization and risk-taking play a significant role in improving company performance. This research contributes to the broader understanding of business models, particularly in the repair shop sector, where the concept of service is generally studied more in the context of manufacturing companies. This research highlights how servitization can shape firm performance through its mediating role in risk-taking.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Efektivitas Kebijakan Fiskal Pemerintah dalam Mendorong Pertumbuhan Ekonomi Ditinjau dari Teori Keynesian Ambarita, Charles Fransiscus; Siregar, Ade Rahma Sintiya
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1283

Abstract

This article discusses the effectiveness of government fiscal policy in promoting Indonesia's economic growth using the Keynesian theory perspective. The research was conducted using a quantitative descriptive approach with secondary data from the Central Statistics Agency (BPS) for the period 2019-2023, covering macroeconomic indicators such as household consumption, investment, government spending, exports and imports, and Gross Domestic Product (GDP). The results show that active government intervention through increased state spending, social assistance programs, subsidies, and fiscal incentives can increase aggregate demand, expand employment opportunities, and strengthen people's purchasing power. Infrastructure development and international trade support have also been shown to contribute to expanding national production capacity and increasing global competitiveness. These findings confirm the relevance of Keynesian theory in the context of the Indonesian economy, where expansionary fiscal policy is not only capable of maintaining stability but also promoting sustainable economic growth. However, the implementation of such policies needs to be more focused on sustainability and social equity so that development outcomes can be more inclusive and just.
Opportunities and Challenges of Implementing Communication Management in Organizations Managed by Gen-Z Rumayanto, Tri; Sanusi, Siti Nurjannah; Bani, Sri Sutali
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1293

Abstract

Generational shifts in the workplace present new dynamics in organizational management, particularly in the communication aspect. This article discusses the implementation of communication management, along with the opportunities and challenges in organizations managed by Generation Z (Gen-Z). With Gen-Z's inherent affinity for digital technology, communication tends to be fast, flexible, and multi-channel. This opens up opportunities for efficient internal communication, increased collaboration, and innovation in conveying organizational messages. However, on the other hand, challenges arise, such as a low preference for formal communication, a generational gap with more senior team members, and the risk of miscommunication due to excessive use of digital media. This research uses a qualitative approach with a literature review. The analysis shows that successful communication management in this context is heavily influenced by cross-generational adaptability, digital literacy, and the development of an inclusive communication culture. These findings are expected to serve as a reference in designing more effective and sustainable organizational communication strategies in the era of new-generation leadership.
Open Banking and Working Capital Efficiency: Evidence from API Adoption Budianto, Hendy
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1300

Abstract

This study aims to examine the effect of Open Banking adoption through Application Programming Interfaces (APIs) on corporate working capital efficiency in Indonesia. Employing a quantitative explanatory approach, the research involved 90 respondents consisting of finance managers, accounting staff, and fintech decision-makers across multiple industrial sectors. Data were collected via an online survey using a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that API-based Open Banking adoption has a significant positive effect on working capital efficiency (β=0.482; p
Transparency or Illusion? An Analysis of Financial Report Quality and Investor Confidence Hastuti, Poppy Meilina Dian; Rahayu, Sari; Efendi, Mohamad Johan
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1302

Abstract

This study aims to analyze the impact of financial report quality on investor confidence, focusing on four key dimensions of financial reporting quality: transparency, completeness, timeliness, and adherence to accounting standards. Data were collected through a survey of 142 respondents, consisting of investors and financial analysts. The regression analysis results show that all dimensions of financial report quality have a positive and significant impact on investor confidence. Among the four dimensions, transparency had the greatest influence, followed by completeness, timeliness, and adherence to standards. These findings suggest that transparent, complete, timely, and compliant financial reporting can enhance investor confidence, which in turn influences their investment decisions. This study provides valuable insights for companies and regulators to improve financial report quality to create a more efficient market and increase investor confidence.
The Role of TikTok Content Virality in Shaping Gen Z’s Purchase Intentions Lesmana, Alvin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1301

Abstract

The rapid growth of social media, particularly TikTok, has reshaped marketing communication and consumer behavior, especially among Generation Z (Gen Z). This study aims to examine the role of TikTok content virality in shaping Gen Z’s purchase intentions in Pontianak City. A quantitative survey approach was employed with 225 Gen Z respondents who had been active TikTok users for at least the past six months. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The findings indicate that TikTok content virality significantly influences Gen Z’s purchase intentions, both directly and indirectly through mediating variables: user engagement, emotional response, and trust/credibility. Furthermore, the moderation analysis reveals that brand trust and influencer credibility strengthen the relationship between content virality and purchase intentions. This suggests that the effectiveness of viral content is determined not only by its reach but also by the degree of consumer trust in both the brand and the content creator. Theoretically, this research contributes to digital marketing literature by reinforcing the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB) within the TikTok marketing context. Practically, it provides valuable insights for marketers to design authentic, interactive, and credible content that sustainably enhances Gen Z’s purchase intentions.
Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Ilyas, Andre; Dianti, Muthia Rahma; Mirsal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1303

Abstract

This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences. The objectives are to analyze the relationship between omnichannel strategies and customer loyalty, and to investigate the effectiveness of these strategies in improving retention rates. A mixed methods approach was employed, combining quantitative surveys and qualitative interviews. Data was gathered from over 500 respondents across various industries, and results were analyzed using statistical and thematic methods. The findings show that service consistency, personalization, and convenience are critical factors driving customer satisfaction and retention. Businesses that integrate these factors across all touchpoints report higher levels of customer loyalty and long term retention. The study concludes that omnichannel strategies are essential for businesses seeking to enhance customer experiences and improve customer retention. These findings have practical implications for companies looking to optimize their customer engagement strategies in today’s competitive market.

Page 59 of 63 | Total Record : 625

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