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Enrichment: Journal of Multidisciplinary Research and Development
Published by CV. International Journal Labs
ISSN : -     EISSN : 29873398     DOI : https://doi.org/10.55324
Core Subject : Economy, Humanities, Health, Social, Engineering,
Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences
Enrichment: Journal of Multidisciplinary Research and Development is a double-blind, peer-reviewed journal covering multidisciplinary issues. Monthly published by International Journal Labs, the journal serves as a means of relevant discussion that fall within its focus and scopes. This journal publishes research articles covering multidisciplinary sciences, including humanities and social sciences, education, religious sciences, philosophy, economics, engineering sciences, and health sciences.
Arjuna Subject : Umum - Umum
Articles 611 Documents
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The Effect of Bids Below 80% of the Owner Estimate on Owner Satisfaction in Klungkung Regency: The Mediating Role of Construction Project Performance I Putu Suyoga Artha; Anak Agung Gde Agung Yana; I Nyoman Yudha Astana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.724

Abstract

In the Klungkung Regency Government, the percentage of construction project tenders with bids below 80% of the owner estimate during the period 2021-2025 reached 34.29%. Bids below 80% of the owner estimate have negatively affected construction project performance and client satisfaction. This study aims to analyze the effect of bids below 80% of the owner estimate on construction project performance and owner satisfaction, analyze the effect of construction project performance on owner satisfaction, analyze the mediating role of construction project performance in the relationship between bids below 80% of the owner estimate and owner satisfaction, and explore mitigation measures to minimize the negative impacts of bids below 80% of the owner estimate on construction project performance and owner satisfaction. This study employed a mixed-methods approach with an explanatory sequential design. The quantitative phase involved distributing questionnaires to project owners representing 30 construction projects in Klungkung Regency with bid prices below 80% of the owner estimate during the 2021-2025 period. Quantitative data were analyzed using SEM-PLS. The qualitative phase was conducted through FGD to formulate mitigation measures. The SEM-PLS results indicate that bids below 80% of the owner estimate have a significant negative effect on construction project performance and owner satisfaction in Klungkung Regency. Furthermore, construction project performance has a significant positive effect on owner satisfaction. Construction project performance also mediates the relationship between bids below 80% of the owner estimate and owner satisfaction through complementary partial mediation. The FGD results identified ten mitigation measures focusing on strengthening technical control, monitoring project implementation, evaluating project schedules, implementing the Construction Safety Management System, enhancing coordination, and improving responsiveness to owner instructions
The Influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of Property Assets through a Competitive Environment at PT PLN (Persero) Pusdiklat Fandy Nuary; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.739

Abstract

Marketing performance of property asset utilization is influenced by various strategic factors, including entrepreneurial marketing and digital marketing, as well as the competitive environment conditions faced by organizations. This research aims to analyze the influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of property assets through the Competitive Environment at PT PLN (Persero) Pusdiklat, examining both direct and indirect effects via competitive environment conditions. This research used a quantitative approach with a survey method. Data were collected through structured questionnaires distributed to the Implementation Unit, employees, and PIC Beyond kWh within PT PLN (Persero) Pusdiklat. The sample determination technique used the census method with a total of 312 respondents. Data analysis was carried out using PLS-SEM. The results Entrepreneurial Marketing and Digital Marketing have a positive and significant effect on Marketing Performance. Digital Marketing also has a positive and significant effect on the Competitive Environment, while Entrepreneurial Marketing does not significantly affect the Competitive Environment. The Competitive Environment does not have a significant effect on Marketing Performance. Mediation testing shows that the Competitive Environment fails to mediate the relationship between Entrepreneurial Marketing and Marketing Performance, as well as between Digital Marketing and Marketing Performance. The improvement in marketing performance of property asset utilization at PT PLN (Persero) Pusdiklat is more directly influenced by the implementation of Entrepreneurial Marketing and Digital Marketing than through competitive environmental conditions.
Skincare Overclaim Crisis Communication in Restoring Cosmetic Manufacturer Image Indra Gozali; Lasmery RM Girsang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.748

Abstract

This study analyzes crisis communication management in the brand image recovery of cosmetics manufacturing companies after the skincare overclaim issue. The focus of the research is directed at the experiences of five brand owners as business customers affected by the perception crisis, as well as on the Public Relations function carried out by sales because the company does not have a formal PR department. The research used a qualitative approach of case studies with semi-structured interviews, documentation, and thematic analysis. The results of the study show that the issue of overclaims is not only understood as a problem of promotional claims, but also as a crisis of trust that shakes procedural credibility, information integrity, institutional responsibility, and brand owner security. Sales is considered responsive and empathetic, but the initial response is still too dependent on personal abilities so it is not fully supported by a documented crisis communication system. Image restoration begins to take shape through dialogue, follow-up, claims revision, and company openness, but long-term recovery requires claim approval workflow, claim substantiation file, crisis communication SOP, escalation flow, brand owner education, and sales training as crisis communication frontliners. This article confirms that the restoration of the brand image of cosmetics manufacturing in B2B relations must combine empathic communication with transparent, consistent, and accountable claims governance.
The Effect of Instagram Social Media Marketing (@Baliairport) on Consumer Purchase Intention, with Brand Awareness and Online Brand Engagement as Mediating Variables Celine Dyah Ayuning; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.702

Abstract

Digital promotion through social networking platforms has reshaped the way airport tenants reach and communicate with prospective buyers. At I Gusti Ngurah Rai International Airport, @baliairport, the airport's official Instagram account, is used to circulate tenant-related information and promotional content. However, strong audience reactions to promotional uploads are not always followed by an increase in tenant turnover. This gap implies that digital interaction and purchase intention occupy distinct points in the consumer decision journey, especially in airport settings where purchasing decisions are frequently made under time constraints. This research evaluates how Instagram-based Social Media Marketing relates to consumers' Purchase Intention toward airport tenants, with Brand Awareness and Online Brand Engagement examined as mediating processes. The study adopted a quantitative explanatory survey and estimated the proposed relationships with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. Responses were obtained from 155 qualified Instagram users through online questionnaires and direct QR-code distribution; all respondents had previously encountered tenant promotional material on @baliairport. The results confirm positive and statistically significant effects of Social Media Marketing on Brand Awareness, Online Brand Engagement, and Purchase Intention. Brand Awareness and Online Brand Engagement are likewise positively associated with Purchase Intention. Both mediators operate through complementary partial mediation. The indirect effect via Brand Awareness equals 0.191 (VAF = 33.69%), whereas the indirect path via Online Brand Engagement equals 0.118 (VAF = 23.89%). Among all structural relationships, Social Media Marketing to Brand Awareness is the strongest (B = 0.676). Overall, Instagram promotion appears particularly effective in strengthening tenant recognizability, while engagement-oriented content is more likely to support purchase consideration when tenant information remains clear, distinctive, and easy to remember.
The Effect of Work-Life Balance, Green Compensation, And Reward on Employee Sustainable Performance Through Employee Engagement as a Mediating Variable Heri Sunandar; M. Ali Iqbal
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.718

Abstract

This study aims to examine and analyze the effects of work-life balance and green compensation and reward on employee sustainable performance through employee engagement as a mediating variable. The population consists of all permanent employees (PKWTT) of PT. OEKA, an oil and gas company operating in the Karang Agung Block, South Sumatra, totaling 188 employees. A sample of 128 respondents was determined using the Slovin formula, employing probability sampling with a simple random sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.1. The results show that work-life balance has no significant direct effect on employee sustainable performance, whereas green compensation and reward and employee engagement each have a positive and significant effect on employee sustainable performance. Both work-life balance and green compensation and reward have a positive and significant effect on employee engagement. Furthermore, employee engagement fully mediates the effect of work-life balance on employee sustainable performance, and partially mediates the effect of green compensation and reward on employee sustainable performance. These findings highlight the strategic role of employee engagement in achieving sustainable employee performance through sustainability-oriented human resource practices in the oil and gas sector.
Risk-Based Contingency Cost Analysis Using the Expected Monetary Value Method Ni Luh Ayu Ariati; Dewa Ketut Sudarsana; G.A.P. Candra Dharmayanti
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.726

Abstract

Construction projects are characterized by high levels of uncertainty that may affect project cost, quality, and schedule performance. Effective risk management is therefore essential to determine contingency costs that adequately reflect project risks. This study aims to identify dominant construction work packages based on risk exposure and estimate risk-based contingency costs for the Main Building Construction Project of the Gianyar Regency Government Center. Project risks were identified through a literature review and Work Breakdown Structure (WBS), validated by experts, and compiled into a risk register. The Probability Impact Matrix (PIM) was used to identify dominant risks, while the Expected Monetary Value (EMV) method was applied to estimate contingency costs for cost (EMVc), quality (EMVq), and schedule (EMVt) aspects. These three aspects were then integrated to determine the overall contingency cost. The results identified ten high-risk work packages, including concrete, reinforcement, steel roof trusses, masonry, sanitary, signage, roof covering, plumbing, road, and softscape works. The EMV analysis produced contingency values of 6.22% (EMVc), 5.95% (EMVq), and 0.70% (EMVt), resulting in an integrated contingency cost of IDR 28.92 billion, equivalent to 12.87% of the project contract value. The findings indicate that contingency cost requirements are primarily influenced by cost and quality risks, providing a more objective basis for contingency reserve allocation during project execution.
Analysis of Road Preservation Priority Criteria Based on the Provincial/Kabupaten Road Management System (PKRMS) on the Arjosari–Purwantoro Road Section, Pacitan Regency Hanggana Prayuda Bakti; Hanie Teki Tjendani; Esti Wulandari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.735

Abstract

Road infrastructure plays a strategic role in supporting community mobility, the distribution of goods and services, and regional economic development. However, limited regional budgets require local governments to establish preservation priorities systematically to ensure effective and efficient resource allocation. The Provincial/Kabupaten Road Management System (PKRMS) provides comprehensive technical data on road conditions, yet technical data alone are insufficient for determining preservation priorities when multiple road segments compete for limited funding. This study aims to analyze the criteria influencing road preservation priorities based on PKRMS data for the Arjosari–Purwantoro Road Section in Pacitan Regency. The criteria analyzed include pavement condition, traffic volume, road function, regional connectivity, socio-economic benefits, accessibility to public facilities, and estimated maintenance costs. The Analytical Hierarchy Process (AHP) was employed to determine the relative importance of each criterion through pairwise comparisons, producing a prioritized ranking that supports objective decision-making. The integration of PKRMS and AHP provides a structured framework for evaluating road segments based on both technical and strategic considerations. The results of this study are expected to identify the most influential criteria in determining road preservation priorities and to provide a rational basis for prioritizing preservation programs on the Arjosari–Purwantoro Road Section. Furthermore, the proposed approach is expected to assist local governments in developing road preservation plans that are effective, efficient, transparent, and accountable, while maximizing the socio-economic benefits of limited infrastructure investment.
Recommended Road Maintenance Strategy for the Wareng–Mukus Road in Pacitan Regency Based on the Analytical Hierarchy Process (AHP) and the Provincial/Kabupaten Road Management System (PKRMS) Wahyu Kusuma Wardhana; Hanie Teki Tjendani; Esti Wulandari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.741

Abstract

Road infrastructure plays a crucial role in supporting regional connectivity, economic activity, and public services. However, limited maintenance budgets require local governments to establish effective road maintenance priorities based on both pavement condition and the strategic importance of road networks. This study aims to determine the recommended maintenance strategy for the Wareng–Mukus Road Section in Pacitan Regency by integrating the Analytical Hierarchy Process (AHP) and the Provincial/Kabupaten Road Management System (PKRMS). AHP was used to determine the relative importance of decision criteria through pairwise comparisons with expert respondents, while PKRMS was used to evaluate pavement condition based on engineering indicators the Surface Distress Index (SDI) and Trafficability Index (TTI) and to identify appropriate maintenance alternatives. The results show that road condition is the most influential criterion (weight 34.27%), followed by traffic volume (23.63%), connectivity (15.65%), economic and agricultural corridor function (12.04%), access to public service facilities (7.70%), and regional development (6.71%). Based on the integrated AHP–PKRMS analysis, periodic preventive maintenance emerged as the most appropriate strategy, with the highest priority value of 57.00%, followed by minor rehabilitation (25.51%) and routine maintenance (17.50%). This recommendation aligns with the existing pavement condition, classified as serviceable fair according to TTI and good according to SDI. The integration of AHP and PKRMS provides a systematic, objective decision-making framework that supports evidence-based maintenance planning, optimizes resource allocation, and enhances the sustainability of road asset management.
The Effects of Workload, Job Insecurity, and Supervisor Support on Work-Life Balance Among Telemarketing Agents at A Private Retail Company, with Job Stress as A Mediating Variable Athalia Tiffany; Nia Kusuma W
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.743

Abstract

Work-life balance has become a critical concern in high-pressure service sectors, particularly among telemarketing agents who face demanding performance targets, rotating work shifts, and precarious employment arrangements that blur the boundaries between work and personal life. This study aimed to examine the effects of workload, job insecurity, and supervisor support on work-life balance among telemarketing agents at a private retail company, with job stress serving as a mediating variable. The study population consisted of all telemarketing agents employed by the company (N = 99), and the entire population was included using a saturated (census) sampling technique. Data were collected through an online questionnaire administered via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicated that workload and job insecurity had positive and significant effects on job stress, whereas supervisor support did not have a significant effect on job stress. Furthermore, job stress had a significant effect on work-life balance, whereas workload, job insecurity, and supervisor support did not have significant direct effects on work-life balance. In addition, job stress significantly mediated the relationships between workload and work-life balance and between job insecurity and work-life balance. However, job stress did not significantly mediate the relationship between supervisor support and work-life balance. These findings indicate that job stress serves as the primary psychological mechanism through which job demands contribute to work-life imbalance among telemarketing agents.
Designing Credibility: How PT PLN Indonesia Power Unit PLTP Gunung Salak Practices an Objective Social Return on Investment (SROI) to Evaluate the CSR Program "Cakra Lumaku" Muhammad Sulchan Fathoni; Topan Yuli Anggara; Tabita Titah Dewanti; Muchtar Muchtar
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.746

Abstract

The adoption of Social Return on Investment (SROI) as a mandatory component of Indonesia's PROPER environmental performance rating system has increased awareness of accountable CSR impact evaluation, yet its emphasis on a single ratio raises concerns that companies may prioritise compliance over genuine social impact. This article examines the Cakra Lumaku CSR programme implemented by PT PLN Indonesia Power Unit PLTP Gunung Salak as a case study of objective SROI practice within Indonesia's geothermal energy sector. Drawing on programme documentation and international SROI literature, the study identifies six evaluative principles that underpin credible impact assessment: materiality, methodological conservatism, transparency of assumptions, methodological triangulation, systematic reflection, and stakeholder verification. The analysis demonstrates how these principles are applied throughout the evaluation process, from outcome selection and conservative impact attribution to participatory validation, qualitative triangulation, and community learning. The resulting SROI ratio of 1.59, while modest compared with many reported Indonesian CSR cases, is interpreted as evidence of methodological restraint and evaluative credibility rather than limited programme success. The study finds that the maturity of SROI practice in Indonesia depends not on maximising reported returns, but on strengthening transparency, evidence-based evaluation, and multi-stakeholder participation throughout the evaluation process. This article contributes to the literature by documenting an underrepresented geothermal CSR case and proposing six practical principles for enhancing SROI credibility in high-stakes certification contexts.

Page 61 of 62 | Total Record : 611

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