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Contact Name
Andri Nofiar. Am
Contact Email
ahmad.ashifuddin@gmail.com
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+6285885852706
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danang@apji.org
Editorial Address
Pusat Penelitian dan Pengadian pada Masyarakat Kampus Politeknik Kampar JL. Tengku Muhammad KM 2 Bangkinang - Riau
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INDONESIA
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Published by Politeknik Kampar
ISSN : 29878012     EISSN : 29878004     DOI : 10.59061
Core Subject : Economy, Science,
Sub Rumpun ILMU EKONOMI 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN 1 Manajemen 2 Manajemen Syariah 3 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 4 Pemasaran 5 Manajemen Transportasi 6 Manajemen Industri 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum
Articles 141 Documents
Pengaruh Sistem Reward dan Punishment dalam Meningkatkan Kinerja Pegawai pada Dinas Pemuda dan Olahraga Provinsi Jambi Bella Ritauli Silalahi; Hendriyaldi Hendriyaldi; Ovie Yanti
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 4 (2025): Desember: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i4.1304

Abstract

This study aims to analyze the influence of the reward and punishment system on the performance of employees at the Jambi Provincial Youth and Sports Office. The study uses a quantitative approach with a survey method of 85 State Civil Apparatus (ASN) employees through census techniques, so that the entire population is used as research respondents. Data was collected using a Likert scale-based questionnaire that has gone through validity and reliability tests to ensure the accuracy of the instrument. The data obtained were then analyzed using multiple linear regression to determine the influence of each variable partially or simultaneously. The results of the study show that rewards and punishments have a positive and significant effect on employee performance, both partially and simultaneously. These two variables contributed 48.6% to employee performance, while the other 51.4% were influenced by other factors outside the research model. These findings affirm the importance of implementing a fair, transparent, and consistent reward and sanction system as an effort to improve work motivation and employee performance in a sustainable manner. In addition, the practical implications of this study show that agency leaders need to design reward and punishment policies that are performance-based and in line with personnel regulations. The implementation of the system is expected to be able to create a competitive work climate, improve discipline, and encourage employees to achieve organizational targets more optimally and professionally.
Peran Work Engagement dalam Memediasi Pengaruh Kompetensi dan Beban Kerja terhadap Kinerja Pegawai Fitria Dwi Rahayu; Despinur Dara; Christian Wiradendi Wolor
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1439

Abstract

This study aims to examine the effect of competence and workload on employee performance, with work engagement acting as a mediating variable. The study was conducted at the Bureau of General Affairs and State Asset Management of the Ministry of Population and Family Development/BKKBN. A quantitative approach was employed using a survey method involving 105 employees. The collected data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) assisted by SmartPLS 4.0. The results showed that competence has a positive and significant effect on both employee performance and work engagement. Meanwhile, workload has no significant effect on employee performance, but it has a negative and significant effect on work engagement. On the other hand, work engagement is proven to have a positive and significant effect on employee performance. In the mediation test, work engagement does not mediate the relationship between competence and employee performance but mediates the effect of workload on employee performance.
Pengaruh Work-Life Balance dan Lingkungan Kerja terhadap Kepuasan Kerja Pegawai pada Biro SDM dan Pusbang SDM Kementerian Kependudukan dan Pembangunan Keluarga/BKKBN Ayu Sihotang; Despinur Dara; Christian Wiradendi Wolor
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1441

Abstract

This study aims to analyze the impact of work-life balance and working conditions on employee job satisfaction at the Human Resources Bureau and the Human Resources Development Center of the Ministry of Population and Family Development/BKKBN. This study applies a quantitative approach using a survey method by distributing questionnaires to 120 employees as participants. The data analysis method applied is Partial Least Square-Structural Equation Modeling (PLS-SEM) to test the validity of the measurement model and the structural relationships between the variables in the study. The research findings indicate that work-life balance and working conditions have a positive and significant impact on employee job satisfaction. This indicates that creating a good balance between work and personal life, as well as improving the quality of a supportive work environment, are important factors contributing to employee job satisfaction.
Pengaruh Kepemimpinan Transformasional dan Komunikasi Internal terhadap Disiplin Kerja Pegawai pada Badan Kepegawaian Daerah DKI Jakarta Novi Santriana Dati; Despinur Dara; Christian Wiradendi Wolor
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1442

Abstract

This study aims to analyze the influence of transformational leadership and internal communication on employee work discipline at Badan Kepegawaian Daerah DKI Jakarta. The study employed a quantitative approach with data collection conducted through the distribution of questionnaires to employees as research respondents. The data analysis technique used in this study was Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that transformational leadership did not have a significant effect on employee work discipline, while internal communication had a positive and significant effect on employee work discipline. These findings indicate that clear, effective, and open internal communication is an important factor in supporting employee work discipline. Meanwhile, transformational leadership has not been able to directly shape employee work discipline.
Perbandingan Akurasi Metode PBV, PER, dan DDM dalam Valuasi Saham Emiten Salim Group Periode 2021-2025 Wira Destiawan; Marieska Lupikawaty; Claudya Nurcahaya
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1527

Abstract

This study aims to analyze the intrinsic value of stocks using the Price-to-Book Value (PBV), Price-to-Earnings Ratio (PER), and Dividend Discount Model (DDM) methods, as well as to compare the accuracy of these three methods using the Root Mean Squared Error (RMSE) for Salim Group issuers listed on the Indonesia Stock Exchange during the 2021–2025 period. This study employs a quantitative approach with a comparative descriptive analysis method. The research sample consists of six issuers, namely ICBP, INDF, SIMP, IMAS, LSIP, and ROTI. The results show that, based on the DDM method, ICBP, INDF, LSIP, and ROTI are categorized as undervalued, while SIMP and IMAS are categorized as overvalued. Furthermore, the RMSE test results indicate that the DDM method has the highest level of accuracy, with an RMSE value of 1.711, followed by PER at 4.118 and PBV at 7.885. These findings indicate that DDM produces intrinsic value estimates that are closer to the actual values than those produced by PER and PBV. Therefore, DDM is the most accurate method and can serve as a primary consideration in making investment decisions for the issuers examined.
Strategi Pengembangan Kewirausahaan pada Centra Tenun Tajung Melalui Perancangan Pemasaran Digital (Digital Marketing) Natasya Yunisa Dewanti; M. Yusuf; Andriansyah Bari
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in supporting the economy while preserving local culture, one of which is through Tajung woven fabrics in Palembang City. This study aims to analyze the internal and external conditions of Centra Tenun Tajung MSMEs in terms of production, finance, human resources, and marketing using SWOT analysis and formulate development strategies through the TOWS matrix. The research uses a descriptive qualitative method with data collection through interviews, observations, and documentation. Data analysis was carried out using the interactive model of Miles, Huberman, and Saldana combined with SWOT and TOWS. The results of the study show that the strength of the business includes product uniqueness, premium quality, custom services, business experience since 1984, and stable financial condition. The weaknesses are in the form of inconsistent social media management, the lack of specialized digital marketing personnel, and limited brand awareness. Opportunities stem from the development of digitalization, increasing interest in ethnic fashion, and government support, while the threats include competition, price wars, technological developments, and fluctuations in raw material prices. The strategies formulated include strengthening product differentiation, hiring social media admins, and reactivating e-commerce. The implementation of Instagram and TikTok content resulted in 1,681 impressions, with the majority of the audience being women at 60.6%.
Pengaruh Manajemen Modal Kerja dan Fleksibilitas Operasional yang Berdaya Saing Global terhadap Ketahanan Usaha pada Pedagang Kompak di Kabupaten Bandung Fathimah Az Zahra; Deni Solihin
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1567

Abstract

This study was motivated by the importance of business resilience for KOMPAK traders in Bandung Regency in facing business dynamics and competition. This study aims to determine the effect of working capital management and globally competitive operational flexibility on business resilience, both partially and simultaneously. The study employed an explanatory method with a quantitative approach supported by descriptive and verificative analysis. The population consisted of 184 traders, with a sample of 65 respondents selected using simple random sampling. The research process included problem identification, formulation of objectives and hypotheses, data collection through questionnaires, instrument testing, data analysis using multiple linear regression, t-test, F-test, and coefficient of determination, followed by drawing conclusions. The results showed that working capital management had a significant effect on business resilience, with a t-value of 4.195 and a significance level of 0.001 < 0.05. Globally competitive operational flexibility also had a significant effect, with a t-value of 5.519 and a significance level of 0.001 < 0.05. Simultaneously, working capital management and globally competitive operational flexibility had a significant effect on business resilience, with an F-value of 85.451 and a significance level of 0.001 < 0.05. These findings suggest that disciplined working capital governance combined with adaptive operational flexibility act synergistically in strengthening the resilience and global competitiveness of micro-trader communities.
Pengaruh Employee Engagement dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Teknika Utama Mandiri Rozaifa Mutiara Putri; Eigis Yani Pramularso
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1578

Abstract

Employee performance is an important factor in organizational success, as it reflects the results of work achieved in terms of quality and quantity. Based on a pre questionnaire at PT Teknika Utama Mandiri, several issues were identified, including work productivity that has not reached its optimal level, unclear job-related communication, and employee enthusiasm that still needs improvement. This study aims to determine the influence of employee engagement and work environment on employee performance at PT Teknika Utama Mandiri, both partially and simultaneously. This research uses a quantitative approach with a causal associative design. The population and sample consist of all 54 employees of PT Teknika Utama Mandiri, selected using a saturated sampling technique. Data were collected through a 5-point Likert-scale questionnaire and processed using validity and reliability tests, classical assumpttion tests, and multiple linear regression analysis with SPSS version 25. The results show that employee engagement and work environment each have a significant influence on employee performance. Simultaneously, both variables also show a significant influence, with a coefficient of determination of 46.2%, while the remaining 53.8% is influenced by other factors outside this study. Employee engagement and the work environment complement one another in supporting improved employee performance at PT Teknika Utama Mandiri.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Konsumen Tokopedia di Jakarta Timur Tri Indawati; Siti Mabrur Rachmah; Nurhayati S
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1581

Abstract

Advancements in information technology and the internet have driven an increase in trading activities via e-commerce platforms. Intensifying competition among marketplaces necessitates the implementation of appropriate marketing strategies by companies to influence consumer purchasing decisions. This study aims to determine the impact of promotion and price on the purchasing decisions of Tokopedia consumers in East Jakarta. A quantitative approach was employed, utilizing a survey method involving the distribution of questionnaires to 100 Tokopedia users. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that promotion, on its own, does not have a significant effect on purchasing decisions t-count 1.863 < t-table 1.984; significance 0.065 > 0.05. Conversely, price has a positive and significant effect on purchasing decisions t-count 10.947 > t-table 1.984; significance 0.000 < 0.05. Simultaneously, promotion and price significantly influence purchasing decisions F-count 125.315 > F-table 3.09. An R-square value of 0.721 indicates that promotion and price account for 72.1% of the variation in purchasing decisions.
Pengaruh Current Ratio dan Net Profit Margin terhadap Harga Saham PT. Bumi Teknokultura Unggul, Tbk Yosep Kristian Marpaung
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1587

Abstract

The increasingly competitive business environment requires companies to maintain stable financial performance in order to attract investors. Stock price is one of the indicators that reflects a company's condition in the capital market, where its movement can be influenced by various financial factors. This study aims to analyze the effect of Current Ratio and Net Profit Margin on stock price at PT Bumi Teknokultura Unggul Tbk during the 2018–2025 period. The research method used is a quantitative approach using secondary data obtained from the company's financial statements. The sample was selected using a purposive sampling technique with a total of 32 quarterly financial statement observations. Data analysis was conducted using multiple linear regression analysis assisted by SPSS software. The results show that partially, Current Ratio has no significant effect on stock price, while Net Profit Margin has a significant effect on stock price. Simultaneously, Current Ratio and Net Profit Margin have an effect on stock price at PT Bumi Teknokultura Unggul Tbk.