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Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Published by Politeknik Kampar
ISSN : 29878012     EISSN : 29878004     DOI : 10.59061
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Sub Rumpun ILMU EKONOMI 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN 1 Manajemen 2 Manajemen Syariah 3 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 4 Pemasaran 5 Manajemen Transportasi 6 Manajemen Industri 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 126 Documents
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Pengaruh pengalaman Pelanggan dan Cita Rasa terhadap Kepuasan pelanggan pada Cake Boss Deltasari Indah Waru Sidoarjo Fitri A’isya; Awin Mulyati; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1036

Abstract

The culinary industry continues to experience positive growth, although the increase is not particularly significant. This condition requires business actors to continuously improve product and service quality in order to achieve customer satisfaction. This study aims to analyze the influence of Customer Experience and Taste on customer satisfaction at Cake Boss Deltasari Indah Waru Sidoarjo. A quantitative approach was used with a survey method, utilizing questionnaires distributed to 100 respondents who had made at least two purchases. The results of data analysis show that both customer experience and taste have a significant partial effect on customer satisfaction. Simultaneously, these two variables also have a significant influence on the level of satisfaction. However, among the two variables, taste was found to have the most dominant influence on customer satisfaction. This indicates that the taste quality of the product plays a crucial role in shaping customer satisfaction levels. These findings suggest that continuous improvement in the shopping experience and taste quality can serve as an effective strategy to enhance customer satisfaction in the culinary sector.
Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1037

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Pengaruh Word of Mouth dan Brand Image terhadap Minat Konsumen di Elfast English Course Kampung Inggris Pare Kenza Bisri Hariris; Ni Made Ida Pratiwi; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1041

Abstract

This study aims to analyze the effect of Word of Mouth (WOM) and Brand Image on Consumer Interest In choosing Elfast English Course as a place to study. The study used a quantitative approach with data collection through an online questionnaire in the form of a google form distributed to Elfast English Course consumers. The sample was randomly selected using simple random sampling technique, and the data was analyzed using multiple linear regression with the help of SPSS version 27. The results showed that both Word of Mouth and Brand Image had a significant effect, both simultaneously and partially, on Consumer Interest. The coefficient of determination (R²) indicates that both variables are able to explain most of the variation in consumer interest. These findings provide insight for Elfast English Course management to continue to improve service quality and strengthen Brand Image. In addition, maximizing Word of Mouth strategies can be an effective way to attract new potential participants through satisfied customer recommendations.
Pengaruh Brand Image dan Electronic Word of Mouth terhadap Keputusan Pembelian iPhone di Surabaya Kartika Putri Pramesthi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1045

Abstract

This study aims to analyze the influence of Brand Image (X1) and Electronic Word of Mouth (X2) on iPhone purchasing decisions in Surabaya. The rapid development of communication technology in Surabaya is reflected in the increasing number of smartphone users, who use them for communication, online shopping, and learning. A quantitative method was employed, with data collected through questionnaires distributed to 96 respondents using incidental sampling techniques. Instrument testing included validity and reliability tests, as well as classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression through SPSS version 25. The results show that both Brand Image (X1) and Electronic Word of Mouth (X2) have a significant effect on iPhone purchasing decisions in Surabaya, both partially and simultaneously. These two variables contribute 40.1% to the purchasing decision, while the remaining 59.9% is influenced by other factors not examined in this study, such as lifestyle, product quality, and product design. Future research is recommended to expand on these findings by exploring additional variables and using different populations and samples
Pengaruh Varian Menu dan E-Service Quality terhadap Keputusan Pembelian Mie Gacoan Cabang Lamongan Mirah Sandika; Ni Made Ida Pratiwi; Ute Chairuz M. Nasution
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1046

Abstract

This study aims to determine the effect of menu variants and e-service quality on consumer purchasing decisions at Mie Gacoan, Lamongan branch. The research approach used is quantitative associative with a survey method through an online questionnaire. The sample size was 100 respondents who were taken using purposive sampling technique. Data analysis using multiple linear regression with classical assumption tests. The results showed that both menu variants and e-service quality had a significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that menu innovation and digital service optimization have an important contribution to consumer behavior in choosing and buying culinary products.
Pengaruh Diferensiasi Produk dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen di Tokotab Stationery Surabaya Yessi Rachmawati; Ayun Maduwinarti; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1047

Abstract

In an era of increasingly tight business competition, the implementation of product differentiation strategies and appropriate pricing are the main keys to attracting and maintaining consumer interest. This study was conducted with a quantitative approach through a survey method, where data was obtained from 100 respondents using an e-questionnaire. Data analysis was carried out using multiple linear regression to identify how much influence each independent variable has on the dependent variable. The results of the study indicate that both product differentiation and price perception have a significant influence on consumer purchasing decisions. The results of this study indicate that with product differentiation and offering prices that are considered appropriate by consumers can influence consumer purchasing decisions.
Pengaruh Personal Branding Agen, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Skincare Canbeauty pada Agen Canbeautyofficial Gresik Deavita Lusi Rahmawati; Ni Made Ida Pratiwi; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1048

Abstract

This study aims to analyze the effect of agent personal branding, product quality, and brand image on purchasing decisions for Canbeauty skincare at Canbeauty Official Gresik agents. This research is motivated by the increasing competition in the skincare industry and increasing consumer awareness of product safety and quality. The research method used is quantitative with a descriptive approach and multiple linear regression analysis. The sample of this study consisted of consumers who had consulted and purchased Canbeauty skincare products at Canbeauty Official Gresik agents. The results showed that the three independent variables Personal Branding, Product Quality, and Brand Image simultaneously influence Purchasing Decisions. Partially, each variable also has an influence on purchasing decisions. The implications of this research can be a marketing strategy for companies and agents to increase consumer loyalty and trust through strong Personal Branding, maintained Product Quality, and positive Brand Image.
Pengaruh Sistem Jasa Titip dan Branding Melalui Tiktok terhadap Keputusan Pembelian Konsumen pada UKM Sop Buah Irine Baiti Lailatul Maghfiroh; Sri Andayani; Ni Made Ida Pratiwi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1049

Abstract

The product consignment system is a business model in which consumers order products through intermediaries, and intermediaries buy the products at a specific location and send them to end consumers. Branding through TikTok is a digital marketing strategy to build a brand image, product, or service on the social media TikTok. This study aims to analyze the influence of the product consignment system and branding through TikTok on consumer purchasing decisions in small and medium enterprises (SMEs) Sop Buah Irine. In the increasingly developing digital era, digital-based marketing strategies are key for SMEs to compete in the market. The product consignment system allows consumers to buy goods that are difficult to reach directly, while branding through TikTok functions to increase brand awareness and attract consumers' attention through viral creative content. The research method used is quantitative with a descriptive and explanatory research approach. Data were collected through questionnaires distributed to 100 respondents who were active TikTok users and had purchased Sop Buah Irine products. The results of the analysis show that both the consignment system and branding through TikTok have an influence on consumer purchasing decisions. Specifically, branding through TikTok has been shown to have a more dominant influence compared to the consignment system. This study provides insight for the owners of Irine Fruit Soup UKM to optimize their digital marketing strategies, as well as providing recommendations for further research to explore other variables that may influence consumer purchasing decisions.
Pengaruh Sales Promotion, Brand Image, Online Customer Review di TikTok terhadap Keputusan Pembelian Fore Coffee Cabang BG Junction Mall Surabaya Kirana Laksmi Davina; Awin Mulyati; Agung Pudjianto
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1057

Abstract

This study aims to test and analyze the Influence of Sales Promotion, Brand Image, and Online Customer Review on the TikTok Application on the purchase decision of Fore Coffee products. This study uses a quantitative approach method used by distributing questionnaires via Google Form to 100 respondents. The population in this study were Young Generation Consumers who had purchased products from Fore Coffee at BG Junction Mall, Surabaya City. The sampling method used in this study was the Probability Sampling method. The sampling technique used was Accidental Sampling. The analysis technique used was multiple linear regression analysis. The findings show that partially and simultaneously Sales Promotion, Brand Image, and Online Customer Review influence Purchase Decisions in young generation consumers who have purchased products from Fore Coffee at BG Junction Mall, Surabaya City..
Pengembangan E-Modul Interaktif Berbasis Flipbook pada Materi Sistem Informasi dan Komunikasi Organisasi di SMKN 40 Jakarta Eka Putri Yulfani; Roni Faslah; Maulana Amirul Adha
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1061

Abstract

This study aims to develop an interactive e-module based on Flipbook for the Organizational Information and Communication Systems Phase E in Grade X Office Management at SMKN 40 Jakarta and to evaluate its acceptability based on assessments from subject matter experts, media experts, and student trials. The background of this research is the insufficient availability of textbooks for students and the importance of utilizing technology to support the teaching and learning process. The research method used is Research and Development (R&D) with the ADDIE development model, which consists of the following stages: Analysis, Design, Development, Implementation, and Evaluation. The validation results from subject matter experts indicate that the developed interactive e-module received a score of 96%, which falls into the "Very Acceptable" category. The assessment from media experts also resulted in a "Very Acceptable" rating, with a score of 93%. Meanwhile, the results of the field test conducted on students showed a score of 87%, also categorized as "Very Acceptable". Based on these findings, it can be concluded that the interactive e-module based on Flipbook is suitable for use as a learning medium..

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