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INDONESIA
Jurnal Sistem Informasi
Published by Universitas Indonesia
ISSN : 20887043     EISSN : 25026631     DOI : https://doi.org/10.21609/
Core Subject : Science,
Computer Science & IT
Jurnal Sistem Informasi (Journal of Information System) aims to provide scientific literatures specifically on studies of applied research in information systems (IS)/information technology (IT) and public review of the development of theory, method and applied sciences related to the subject. The journal not only facilitates local researchers but also international researchers to publish their works exclusively in English.
Arjuna Subject : Ilmu Komputer (semua kategori) - Sistem Informasi
Articles 231 Documents
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User’s Switching Intention from Social Media Freemium to Premium Nabila Clydea Harahap; Luthfi Alnazhary; Shehaanmakya Muhammad Sutoyo Reksohaminoto; Zundullah B. Djibat; Putu Wuri Handayani
Jurnal Sistem Informasi Vol. 21 No. 2 (2025): Jurnal Sistem Informasi (Journal of Information System)
Publisher : Faculty of Computer Science Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21609/jsi.v21i2.1520

Abstract

To date, social media platforms offer many exclusive or special features for making payments on these premium platforms. This study aims to identify the push, pull, and mooring factors that influence users’ intention to switch from freemium to premium social media in Indonesia, drawing on the push-pull-mooring (PPM) theory. An online questionnaire involving 507 social media users in Indonesia and in-depth interviews with 30 users were conducted, with the qualitative data analyzed using content analysis to enrich the quantitative findings. The results show that functionality, advertising intrusiveness, relative advantage, price value, switching cost, and social influence influence switching intention. Theoretically, this study contributes to the PPM framework and the concept of switching intention by extending them to the context of user transitions from freemium to premium social media platforms in Indonesia, a context that has not been previously explored. Practically, the findings provide guidelines for social media platforms to improve premium features and enhance service offerings.

Page 24 of 24 | Total Record : 231

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