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Jurnal Netnografi Komunikasi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Satya Negara Indonesia Jl. Arteri Pondok Indah No. 11, Jakarta Selatan 12240 email: netnografiikom@usni.ac.id
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INDONESIA
Jurnal Netnografi Komunikasi
Published by Universitas Satya Negara Indonesia
ISSN : 28282604     EISSN : 29855411     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Fokus dan cakupan utama naskah riset yang kami publikasikan mencakup (tetapi tidak dibatasi) dalam kajian internet, netnografi, media sosial, dan digitalisasi komunikasi, khususnya meliputi: 1. Metodologi Penelitian Netnografi; 2. Objek kajian sibernetika, jejaring internet, dan media sosial; 3. Analisis Jejak Digital dan Interaksi Online; 4. Etnografi Virtual dan Identitas Daring; 5. Komunitas Online dan Perilaku Berinternet; 6. Kritik Media Sosial dan Pengaruhnya.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 41 Documents
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IMAGINE DAN PLOTTING : VISUALISASI CYBERLOVE DAN CYBERSEX PASANGAN ROLEPLAYER K-POP DI MEDIA SOSIAL X Nuzul Novianti; Iwan Koswara; Meria Octavianti
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.69

Abstract

This paper delves into the phenomenon of imagine and plotting among K-Pop roleplayer couples on the social media platform X, interpreting these practices as a form of visualizing cyberlove and cybersex. Through a descriptive qualitative approach grounded in the phenomenological method, this research shows how these activities emerge and unfold as key elements of interaction within the roleplaying community. Imagine and plotting are examined as virtual expressions that replace physical body language, offering couples an avenue to communicate intimacy and emotional depth. These practices highlight the creativity and flexibility inherent in the virtual domain, where participants construct immersive and dynamic scenarios tailored to their preferences and consent. This paper also uncovers the diverse relationship dynamics within this space, noting how roleplayer couples navigate dominance, responsiveness, and emotional reciprocity in their interactions. Furthermore, imagine and plotting are shown to possess the potential to transcend the digital realm, enabling relationships formed virtually to evolve into meaningful real-life connections. This paper positions these practices as not merely recreational but as profound mediums of self-expression and relational development, reflecting the interplay between virtual creativity and emotional authenticity in shaping modern romantic experiences.
PENGARUH DISRUPSI INOVASI TERHADAP LOYALITAS PENDENGAR RADIO Rihi Tugu, Putri Azalia; Rantelobo, Kalvein; Ana Andung, Petrus
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.73

Abstract

Konvergensi dan disrupsi teknologi telah membawa perubahan signifikan dalam industri penyiaran radio, termasuk Radio Republik Indonesia (RRI) Kupang. Perkembangan teknologi digital, seperti layanan streaming, aplikasi mobile, dan media sosial, memungkinkan radio untuk tetap relevan di era digital. Namun, perubahan ini juga menghadirkan tantangan terhadap kepuasan dan kesetiaan pendengar. Penelitian ini bertujuan untuk menganalisis pengaruh konvergensi dan disrupsi teknologi terhadap tingkat kepuasan pendengar RRI Kupang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain studi kasus. Data dikumpulkan melalui survei menggunakan kuesioner yang disebarkan kepada pendengar RRI Kupang. Teknik analisis data yang digunakan meliputi uji regresi untuk mengidentifikasi hubungan antara variabel konvergensi teknologi, disrupsi media, kepuasan, dan kesetiaan pendengar. Hasil penelitian menunjukkan bahwa konvergensi teknologi memiliki pengaruh positif yang signifikan terhadap kepuasan pendengar. Implementasi streaming online, aplikasi mobile, dan interaksi melalui media sosial meningkatkan fleksibilitas dan kenyamanan dalam mengakses siaran radio. Namun, disrupsi teknologi juga membawa tantangan, seperti pergeseran preferensi pendengar ke platform digital lain, termasuk layanan streaming musik dan podcast. Meskipun demikian, RRI Kupang tetap memiliki pendengar setia yang menghargai konten dan nilai lokal yang ditawarkan. Penelitian ini memberikan wawasan mengenai dinamika industri penyiaran radio dalam menghadapi tantangan digital. Rekomendasi utama adalah peningkatan strategi digitalisasi, diversifikasi konten, serta interaksi yang lebih intensif dengan pendengar melalui berbagai platform digital guna mempertahankan loyalitas mereka.
INFLUENCERS AS DIGITAL LABOR IN LOCAL TOURISM DEVELOPMENT Indrayani, Heni; Candra Yudha Satriya; Agus Triyono; Nadia Itona Siregar; Anita Amaliyah
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.74

Abstract

The tourism sector is a priority driving the regional economy. One effort to build tourism is through the popularity of influencers who can be an alternative used indirectly to re-promote regional tourist destinations. Influencers actively utilize digital media as well-known as digital workers. This research explores the phenomenon of social media influencers in relation to digital workers regarding freedom as content creators and content commodification. Therefore, this research aims to describe the phenomenon of Influencers as Digital Workers in Indonesian Tourism Development in terms of content creation, content production and freedom in selecting tourism content. The method in this research is a qualitative research method with a phenomenological approach based on the concepts of digital labor, social media influencers and tourism development. Primary data from interviews with six local influencers who are members and ambassadors of the Generasi Pesona Indonesia (GenPI) community. Secondary data was obtained through journals, e-books, books, blogs and informant’s social media. To code the interview manuscript and create the co-manuscript networks, we used atlas.ti . The research results show that the communication process by influencers begins with input including content production competencies, content distribution competencies, interaction competencies, public persona, relationship quality and ability to influence. Then in terms of the role of local influencers as content creators, multiplicators, moderators and protagonists. Meanwhile, the output produced by local influencers is in the form of content, reach, interaction, personalization, peer effect, authenticity and credibility. In addition, the outcome is content distribution on various digital media platforms. Finally, in terms of impact, it includes networking and interaction.
ANALISIS FRAMING, SIMULASI POLITIK, DAN HIPERREALITAS DALAM KARIKATUR NAWADOSA JOKOWI PADA EDISI KHUSUS TEMPO.CO JULI 2024 Chairani, Dessita; Dwiana, Ressi
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.88

Abstract

This study examines how Tempo's special edition "Nawadosa Jokowi" frames President Joko Widodo using Jean Baudrillard’s concepts of simulacra and hyperreality, alongside Robert Entman’s framing analysis. Employing a qualitative approach, the study analyzes the visual representation in the caricature to understand its impact on public perception of Jokowi’s leadership. The findings show that the caricature constructs a symbol of broader political failure, framing his leadership as a regression of democracy. The application of simulacra and hyperreality reveals that Jokowi’s image has transitioned from reality to a media-constructed perception, which dominates public discourse. This highlights the power of media in shaping political reality, where visual representation creates a hyperreality more influential than the actual political facts.
MENAVIGASI PARADOKS HUKUM ISLAM DALAM JURNALISME DIGITAL: KEBIJAKAN MAJELIS ULAMA INDONESIA DAN REAKSI WARGANET Mamis, Subria; Kartini
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.86

Abstract

Penelitian ini menggali pandangan paradoks netizen terhadap isu-isu yang dianggap haram di lanskap media digital. Dengan menggunakan pendekatan kualitatif dan analisis wacana, penelitian ini menyoroti kontradiksi antara cara pandang Majelis Ulama Indonesia (MUI) dengan tanggapan netizen terhadap isu agama. Temuannya menunjukkan bahwa netizen menyatakan ketidaksetujuannya terhadap disparitas pandangan antara MUI dan dirinya, menekankan pentingnya kebebasan berekspresi, dan mempertanyakan penilaian MUI terhadap tindakan yang dianggap penodaan agama. Menanggapi hal tersebut, MUI menjelaskan, tindakan mereka merupakan upaya menjaga kesucian simbol agama. Penelitian ini memberikan wawasan mengenai konflik antara kebebasan berekspresi dan perlindungan nilai-nilai agama dalam ranah jurnalisme digital.
MEDIATISASI SOLIDARITAS KEMANUSIAAN ATAS KONFLIK PALESTINE-ISRAEL DI MEDIA SOSIAL: STUDI NETNOGRAFI PADA KONTEN INSTAGRAM @MUSLIMVOX Dessy Kushardiyanti; Amalia, Rizky; Novy Khusnul Khotimah, Novy
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.77

Abstract

This research aims to analyze the interactions that occur on the Muslim Vox Instagram account regarding reporting on the Palestinian-Israeli conflict from the perspective of Indonesian Muslims as an effort to share Islamic values ​​which are uploaded in live streaming content on YouTube accounts. Apart from that, activities broadcast news updates to defend Palestinian freedom. This account is also analyzed in the context of mediatization of da'wah by analyzing cyber media from the perspective of media space, media documentation and media objects. The research method used is a quantitative-qualitative descriptive approach utilizing literature reviews, documentation, videos and the features used. Tracking based on likes, comments, views and duration. Penelitian ini bertujuan untuk menganalisis interaksi yang terjadi pada akun Instagram Muslim Vox mengenai pemberitaan konflik Palestina-Israel dalam perspektif muslim Indonesia sebagai upaya syi'ar nilai-nilai Islam yang diunggah dalam konten live streaming di akun Youtube. Selain itu, kegiatan menyiarkan update berita untuk membela kebebasan Palestina. Akun ini juga dianalisis dalam konteks mediatisasi dakwah dengan menganalisis media siber dilihat dari tataran ruang media, dokumentasi media dan objek media. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif-kualitatif dengan memanfaatkan tinjauan literatur, dokumentasi, video dan fitur yang digunakan. Tracking berdasarkan like, komentar, view dan durasi.
MELAMPAUI BATAS-BATAS VINCENT MOSCO: MEMPERLUAS RANAH EKONOMI POLITIK MEDIA KE RUANG DIGITAL Baskoro, Riski M; Udi Rusadi
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.96

Abstract

Tujuan dari penulisan ini adalah untuk memperluas kajian ekonomi politik media melalui jalur borderlines versi Vincent Mosco, dengan asistensi dari teori kapitalisme pengawasan dan serta teori hegemoni digital untuk membongkar struktur kekuasaan yang tersembunyi di ruang digital. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan menggunakan berbagai sumber pustaka. Temuan dari tulisan ini adalah kajian borderlines Mosco yang mengimplementasikan teori kapitalisme pengawasan dan hegemoni digital mampu untuk mendekonstruksi struktur kekuasaan yang tidak nampak dan bersifat destruktif kepada para pengguna digital. Penelitian ini juga menemukan adanya proses dehumanisasi dan pencurian data yang beroperasi secara simbolik serta tidak disadari oleh pengguna pada setiap interaksi sosial di ruang digital. Hasil dari penelitian ini menunjukan bahwa dengan tambahan perangkat teori kapitalisme pengawasan dan hegemoni digital, kajian ekonomi politik media melalui lintas borderlines mampu untuk memperluas daya jelajahnya sehingga sampai di dunia digital.
EPISENTRUM KESIAPSIAGAAN: PERAN SENTRAL RESILIENCE HUB KOMUNITAS DALAM KOMUNIKASI RISIKO BENCANA TSUNAMI DI DESA PANGGARANGAN, INDONESIA Fakhruddin, Irwan; Sylviana Mirahayu , Ifani; Rani, Hedista; Mauldina, Siti Fifthya
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.110

Abstract

Indonesia's geographical position exposes it to high vulnerability to geological and hydrometeorological disasters, demanding a solid disaster risk reduction (DRR) framework. The disaster management paradigm is now shifting from a merely reactive response towards proactive resilience-building. Disaster risk education is a key element in this transition; however, many initiatives are still top-down and often neglect the vital role of community-owned spaces. This article investigates the function of educational space as critical infrastructure for disaster risk communication in Panggarangan Village, Banten, the first village in its province to achieve the ‘Tsunami Ready Community’ recognition from UNESCO-IOC. Employing a qualitative-observatory case study method, this research maps the interaction between actors, various activities, and the spaces that accommodate disaster education activities. The main findings indicate a pentahelix collaboration model significantly dominated by community actors, particularly the South Lebak Mitigation Group (GMLS). The key to their success rests on the existence of a ‘resilience hub’—namely the GMLS Command Center in the Villa Hejo Kiarapayung area—which serves as the primary location for the majority of educational activities. This research concludes that there is a strong consistency between the central role of community actors and the availability of a dedicated and easily accessible resilience hub. The success of Panggarangan suggests that the provision of community-centered spaces is a crucial—and often overlooked—factor in creating sustainable community-based disaster risk management (CBDRM). Keywords: Community-Based Disaster Risk Management (CBDRM), Disaster Risk Communication, Resilience Hub, Educational Space, Tsunami Preparedness.
PEMANFAATAN MEDIA SOSIAL OLEH MAHASISWA SISTEM INFORMASI UNTUK MENUMBUHKAN NASIONALISME DI ERA DIGITA Arribe, Edo; Fauzan, Wahyu; Abdussalam, Rafiq; Fazilla, Rahma Muti; Pratama, Dzaky Medlin
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.104

Abstract

The development of digital technology has shifted how young people express national identity, especially among students. This study aims to examine how Information Systems students at Universitas Muhammadiyah Riau use social media, particularly TikTok, to promote nationalism. A qualitative, descriptive-exploratory approach was used, with data collected through observation, interviews, open questionnaires, and documentation. The findings indicate that students are not just consumers but also creators of nationalistic content on social media. They express national pride through local culture content, patriotic hashtags, and historical commemorations. Influencing factors include digital literacy, social environment, global culture, and institutional support. The study concludes that social media plays a strategic role in forming digital nationalism that is adaptive, symbolic, and relevant for the youth in the digital age.
NETNOGRAPHIC ANALYSIS OF #BEKICOTMAGETAN USAGE ON TIKTOK IN BUILDING LOCAL CULINARY TOURISM IMAGE Silviana Agustin; Siska Armawati Sufa; Susie Perbawasari; Nuryah Asri Sjafirah; Hartopo Eko Putro
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has transformed tourism promotion, with TikTok emerging as a strategic platform for building culinary destination images. This study examines how the TikTok account @bekicotmagetan utilizes the hashtag #bekicotmagetan to promote Magetan’s local snail cuisine through digital content that integrates cultural representation and participatory interaction. The research addresses four key questions: the account’s communication strategies, forms of user engagement, the construction of Magetan’s culinary image, and the integration of cultural elements in digital narratives. Employing a qualitative netnographic approach supported by descriptive quantitative analysis, the study analyzed videos uploaded between August 1–31, 2024, alongside user responses such as comments, likes, and shares. The findings reveal that consistent branding strategies, theatrical visuals, and local audio serve as digital identity markers that enhance recognition. User engagement patterns curiosity about product taste and price, FYP repetition, and creative humor demonstrate active audience participation in shaping culinary narratives. The study highlights the synergy of Representation Theory, Participatory Culture, Diffusion of Innovations, and Uses and Gratifications in explaining how cultural identity and culinary branding are co-constructed. The study concludes that TikTok is effective in promoting Magetan’s culinary identity by merging storytelling, cultural symbolism, and participatory interaction. Future research should extend observation periods, integrate sentiment analysis, and encourage collaborative strategies with local communities.

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