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Jurnal Netnografi Komunikasi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Satya Negara Indonesia Jl. Arteri Pondok Indah No. 11, Jakarta Selatan 12240 email: netnografiikom@usni.ac.id
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INDONESIA
Jurnal Netnografi Komunikasi
Published by Universitas Satya Negara Indonesia
ISSN : 28282604     EISSN : 29855411     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Fokus dan cakupan utama naskah riset yang kami publikasikan mencakup (tetapi tidak dibatasi) dalam kajian internet, netnografi, media sosial, dan digitalisasi komunikasi, khususnya meliputi: 1. Metodologi Penelitian Netnografi; 2. Objek kajian sibernetika, jejaring internet, dan media sosial; 3. Analisis Jejak Digital dan Interaksi Online; 4. Etnografi Virtual dan Identitas Daring; 5. Komunitas Online dan Perilaku Berinternet; 6. Kritik Media Sosial dan Pengaruhnya.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 54 Documents
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EFEKTIVITAS KOMUNIKASI INTERPERSONAL DALAM PERGAULAN MAHASISWA BANDA ACEH DI ERA DIGITAL Anjanisa Munawara; Hilyatul Azkia; Mardhiatur Rahmah; Miftahul Jannah; Taufik
Jurnal Netnografi Komunikasi Vol. 5 No. 1 (2026): Vol. 5 No. 1 (2026): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v5i1.148

Abstract

Penelitian ini menganalisis Efektivitas komunikasi interpersonal mahasiswa Banda Aceh di era digital, dengan fokus pada komunikasi tatap muka dan digital serta hambatan yang menyertainya. Menggunakan metode kualitatif melalui wawancara mendalam terhadap sepuluh informan, hasil penelitian menunjukkan bahwa mahasiswa memanfaatkan kedua bentuk komunikasi secara adaptif. Komunikasi tatap muka lebih efektif dalam penyampaian emosi dan pembentukan kedekatan interpersonal, sementara komunikasi digital unggul dalam efisiensi dan pemeliharaan hubungan jarak jauh. Hambatan komunikasi ditemukan pada keduanya, baik berupa kesalahpahaman ekspresi maupun keterbatasan penyampaian emosional. Temuan ini menegaskan bahwa efektivitas komunikasi interpersonal tidak hanya bergantung pada media, tetapi juga pada kemampuan individu dalam mengelola pesan dan menyesuaikan strategi komunikasi.
THE WATERS RISE, WHO SPEAKS LOUDEST? THE SNA OF #BANJIRSUMATERA ON X Siska Armawati Sufa; Atalia Praratya; Widya Desary Setia Wardhani
Jurnal Netnografi Komunikasi Vol. 5 No. 2 (2026): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59314/jnk.v5i2.163

Abstract

Digital transformation has redefined disaster communication, with platforms like Twitter (X) becoming central to crisis information dissemination in Indonesia. This research analyzes the digital communication structure during the 2023 Sumatera flood by mapping the #BanjirSumatera network on Twitter. The analysis identifies three key issues: pronounced network fragmentation, minimal cross-actor engagement, and the concentration of information flow in a few dominant accounts. The research objective is to map the influence, positions, and interaction patterns of actors, including government, media, NGOs, citizens, and bots, within this ecosystem. Employing Social Network Analysis (SNA) with metrics such as centrality, modularity, and clustering, data were collected via Twitter API crawling during the crisis. The results reveal an average degree of 0.704, network density of 0.003, diameter of 1, and high modularity (0.908), all indicating a fragmented network dominated by central nodes such as Langit Senayan and bitvofficial. Most accounts occupy peripheral positions and contribute minimally to information flow. The study finds that digital crisis communication effectiveness is shaped by bridging actors and network structure. It recommends activating bridging actors and reinforcing cross-community integration to support more balanced, responsive information dissemination.
INSTAGRAM SEBAGAI RUANG KOMUNIKASI DIGITAL DALAM MEMBENTUK PREFERENSI KONSUMEN KULINER: Instagram sebagai Media Komunikasi Massa dalam Pemasaran Kuliner Puja Saraswati Dewi; Melati Budi Srikandi; I Wayan Joniarta; Sahri Aflah Ramadiansyah
Jurnal Netnografi Komunikasi Vol. 5 No. 2 (2026): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59314/jnk.v5i2.166

Abstract

Perkembangan media sosial telah menggeser cara pelaku usaha kuliner memasarkan produknya dari media konvensional menuju platform digital. Instagram sebagai media berbasis visual menawarkan kekuatan persuasif melalui foto, narasi, dan interaksi pengguna. Penelitian ini bertujuan mengkaji peran Instagram sebagai media komunikasi massa dalam membentuk preferensi konsumen kuliner. Metode yang digunakan adalah kajian literatur tematik (narrative review) terhadap 15 artikel ilmiah terbitan 2021–2025 yang diperoleh melalui Google Scholar dengan kriteria inklusi relevan pada topik Instagram, komunikasi persuasif, dan kuliner. Hasil kajian menunjukkan bahwa Instagram efektif membentuk preferensi konsumen melalui kombinasi eksposur visual, resonansi sosial, serta nilai simbolis yang diperkuat oleh influencer dan user-generated content. Namun, tantangan seperti manipulasi visual, tren musiman, serta bias rekomendasi masih menjadi perhatian. Kesimpulannya, Instagram berperan penting dalam pemasaran kuliner sekaligus membentuk preferensi konsumen, tetapi strategi komunikasi yang etis, transparan, dan berkelanjutan tetap diperlukan. Kajian ini juga merekomendasikan penelitian empiris lanjutan untuk mengukur secara langsung pengaruh konten visual terhadap perilaku konsumsi.
DIGITAL INTERPERSONAL COMMUNICATION: A STUDY OF HELP TALK PATTERNS IN THE PETANI HAY DAY COMMUNITY ON PLATFORM X Khais Salman; Rizki Briandana
Jurnal Netnografi Komunikasi Vol. 5 No. 2 (2026): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59314/jnk.v5i2.171

Abstract

This study examines digital interpersonal communication through help talk practices within the Petani Hay Day community on Platform X. The increasing use of social media has encouraged the formation of virtual communities where members exchange information, provide assistance, and build social relationships through computer-mediated communication (CMC). This research adopts an interpretive paradigm with a qualitative approach using netnography to explore communication patterns among community members. Data were collected from posts and replies within the community that demonstrate help-seeking, help-giving, and help-sharing interactions. The findings reveal that help talk functions as the dominant interaction pattern that structures communication within the community. The communication process forms a circular interaction pattern characterized by responsive feedback among members. In addition, help talk reflects various forms of supportive communication including emotional support, instrumental support, informational support, appraisal support, and network support. These findings demonstrate that digital interpersonal communication within virtual gaming communities can foster collaboration, strengthen digital solidarity, and sustain active participation among members.

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