Jurnal Netnografi Komunikasi
Fokus dan cakupan utama naskah riset yang kami publikasikan mencakup (tetapi tidak dibatasi) dalam kajian internet, netnografi, media sosial, dan digitalisasi komunikasi, khususnya meliputi: 1. Metodologi Penelitian Netnografi; 2. Objek kajian sibernetika, jejaring internet, dan media sosial; 3. Analisis Jejak Digital dan Interaksi Online; 4. Etnografi Virtual dan Identitas Daring; 5. Komunitas Online dan Perilaku Berinternet; 6. Kritik Media Sosial dan Pengaruhnya.
Articles
51 Documents
<![CDATA[Perilaku Komunikasi Para Penggemar Korean Pop (Studi deskriptif Pada Masyarakat Rawasari) ]]>
<![CDATA[Thomas Bambang Pamungkas]]>;
<![CDATA[Lasmery RM Girsang]]>;
<![CDATA[Ignatius Ricky Loyola]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/netnografi.v2i1.13
<![CDATA[Korean Pop (K-Pop) has been endemic in Indonesia, especially in the Rawasari area, East Jakarta. Fans often share information, discuss K-Pop. Their communication behavior to Korea, of course, brings about a change in the culture of communication in Indonesia. This can be a problem for fans and the wider community. Based on the limitations that are focused on verbal communication carried out by KPOP fans in their daily behavior. This can be a problem for fans and the wider community. To find out the communication behavior of Kpop fans in social life, this study aims to find out the fanaticism of KPOP fans which is part of communication behavior. Qualitative research based on this constructivist paradigm found results from informants who live in the Rawasari area (East Jakarta) that Korean Pop (KPOP) is in demand by teenagers/younger generations in Jakarta.]]>
<![CDATA[Pengaruh Fitur Instagram Stories Terhadap Eksistensi Diri Remaja (Survei Pada Remaja Di RW 09 Ciledug, Kelurahan Sudimara Tangerang) ]]>
<![CDATA[Sinambela, Bertha K.]]>;
<![CDATA[Zevi Ariska]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/netnografi.v2i1.14
<![CDATA[Social media is in great demand and is becoming a trend, especially among teenagers. The development of social media that is so significant makes this media a place for self-existence, one of which is the Instagram stories feature. This study uses the uses and gratification theory, where this theory focuses on the use of media to satisfy one's needs. This study uses a positivistic paradigm, a quantitative approach, with a survey method and the research is explanatory. The population of 207 respondents took a sample using the Slovin formula with a precision of 5%, resulting in a sample of 136 respondents. The results of the study prove that the influence of the Instagram stories feature has an effect on the self-existence of adolescents due to the influence of the independent variable (independent) which has a t count of 9,170 > 1,977 with a significance value of 0.000 < 0.05. So it can be concluded, namely accepting Ha and rejecting Ho, meaning that the Instagram Stories feature variable has a significant influence on Adolescent Self-Existence]]>
<![CDATA[Film Aquaman Sebagai Media Kampanye Kesadaran Lingkungan Global ]]>
<![CDATA[Andina Mustika Ayu]]>;
<![CDATA[Karlinda Dewi Anggraini]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/netnografi.v2i1.15
<![CDATA[Today environmental issues have grown into quite significant issues. One of the environmental problems that is currently in the spotlight is the marine environment. The sea is one of the 17 goals of the Sustainable Development Goals (SDGs), namely SDG 14 because the sea is an important aspect for the life of living things on earth. marine ecosystem with environmental awareness efforts through the Aquaman film campaign. This research is a type of narrative analysis research, in which the author analyzes any messages contained in the Aquaman film using Ferdinand De Saussure's semiotic analysis technique in an effort to protect the marine environment, in which the messages are packaged in story form. The data collection technique used will use a qualitative method, in which the writer will use a lot of observation persistence as data validity to find features in the Aquaman film that are relevant to the communication campaign process. The result is, this film is used to campaign environmental awareness with 6 messages: (1) Ecological Disunity; (2) Human population control; (3) Comprehensive literacy for the international community; (4) Disaster mitigation by changing behavior; (5) Economic advantage; and (6) Potential conflict]]>
<![CDATA[Strategi Komunikasi Pemasaran Penyelengaraan Event Dan Festival Pariwisata Di Kabupaten Banyuwangi ]]>
<![CDATA[Amalliah]]>;
<![CDATA[Katry Anggraini]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/netnografi.v2i1.16
<![CDATA[Banyuwangi Festival 2022, is a cultural arts event in Banyuwangi district, it is hoped that holding the event for one year can have a multiplier effect for the people of Banyuwangi. An integrated communication strategy or Integrated marketing communication in promoting tourism in the Banyuwangi area is determined by the Banyuwangi Tourism Office in the advertising and event categories. By using qualitative research methods to describe an integrated marketing strategy for the Banyuwangi Festival in 2022, the Banyuwangi Regency Tourism Office is optimistic about development efforts and efforts to increase the number of tourist visitors, both local and foreign. Therefore, this marketing strategy can be a strategic management tool to ensure the right type of consumers, namely pro-sustainable tourists, who come to tourist sites, and to consider destination capacity and visit management. Therefore, this marketing strategy can be a strategic management tool to ensure the right type of consumers, namely pro-sustainable tourists, who come to tourist sites, and to consider destination capacity and visit management. . ]]>
<![CDATA[Pengaruh Penggunaan Iklan dan Celebrity Endorser di Instagram terhadap Minat Beli Followers (Studi Kasus pada Followers Aktif Akun Instagram @merche.id) ]]>
<![CDATA[Endah Fantini]]>;
<![CDATA[Rifan Ardianto]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/netnografi.v2i1.17
<![CDATA[The purpose of this study was to analyze and find out the effect of the use of advertising and celebrity endorsers on Instagram on the buying interest of followers of the @merche.id Instagram account. The data was collected by distributing questionnaires to 100 respondents who were active followers of the @merche.id Instagram account. The sampling was carried out using the Slovin formula. The analytical tools used were simple linear regression, multiple linear regression, and classical assumption tests, carried out as requirements that must be met in performing linear regression analysis (simple and multiple). The hypothesis testing was carried out simultaneously using the F test and partially using the T-test. The results showed that there was a significant effect of the use of advertisements and celebrity endorsers on followers' buying interest, which was 84.9% and the rest was influenced by variables that were not investigated further.]]>
<![CDATA[GAYA KOMUNIKASI INFLUENCER GAME MOBILE LEGEND PADA KOMUNIKASI INTERPERSONAL MAHASISWA UNIVERSITAS DIAN NUSWANTORO SEMARANG ]]>
<![CDATA[Pulung Bagaskoro]]>;
<![CDATA[Agus Triyono]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 3 No. 1 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/jnk.v3i1.22
<![CDATA[Gaya komunikasi dari influencer game mobile legends dapat menjadi peran dalam proses komunikasi yang digunakan pada komunikasi interpersonal di komunikasi sehari-hari. Seiring dengan banyaknya peminat game, peran media sosial sebagai penghubung informasi memberikan banyak gaya komunikasi baru di kalangan penggemar game. Penelitian ini bertujuan untuk mengetahui bagaimana influencer game mobile legends melakukan komunikasi yang efektif pada penonton. Tujuan ini juga mencakup pemahaman bagaimana pola komunikasi efektif yang digunakan influencer game mobile legends pada penonton sehingga dapat mempengaruhi interaksi sosial di kalangan mahasiswa di lingkungan kampus. Metode penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Teori yang digunakan dalam penelitian ini adalah teori gaya komunikasi dan teori komunikasi efektif. Data primer diperoleh melalui wawancara mendalam dengan informan terkait. Sedangkan data sekunder diperoleh melalui proses observasi, dengan mengamati lebih dalam komunikasi terhadap komunitas game mobile legends. Hasil penelitian ini menunjukan bahwa: (1) Influencer game Mobile Legends sebagai sumber informasi dan hiburan. (2) Gaya komunikasi Influencer membuat informasi lebih mudah diterima oleh penonton.]]>
<![CDATA[RAGAM BENTUK PEMANFAATAN MEDIA SOSIAL OLEH SITUS BERITA ONLINE ]]>
<![CDATA[Aisah, Siti]]>;
<![CDATA[Nursatyo]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 2 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/jnk.v2i2.23
<![CDATA[Media sosial khususnya situs jejaring sosial (social network site) yang awalnya dibuat untuk memperluas jaringan pertemanan di antara pengguna, saat ini banyak dimanfaatkan untuk berbagai urusan seperti untuk kampanye, komunikasi pemasaran, komunikasi public relations, termasuk juga dimanfaatkan oleh redaksi situs berita online. Tidak heran, jika saat ini muncul divisi khusus di situs berita online yaitu divisi media sosial. Dalam tulisan ini penulis akan memaparkan apa saja bentuk-bentuk pemanfaatan media sosial oleh pihak redaksi dalam dunia jurnalistik. Data dikumpulkan menggunakan pendekatan kualitatif melalui teknik wawancara, observasi dan studi kepustakaan. Data penelitian kemudian dianalisis menggunakan Teori New Media sebagai pisau analisisnya. Hasil penelitian menunjukkan bahwa dalam proses kerja jurnalistik, redaksi media baru memanfaatkan media sosial sebatas alat penyebarluasan berita yang telah diproduksi oleh redaksi. Selain itu media sosial juga dijadikan sebagai alat untuk membangun kedekatan (engagement) dengan pembaca.]]>
<![CDATA[POTENSI KEKERASAN GENDER BERBASIS ONLINE PADA PENYALAHGUNAAN TEKNOLOGI KECERDASAN BUATAN BAGI PEREMPUAN DI MEDIA ]]>
<![CDATA[Rachmaria, Laksmi]]>;
<![CDATA[Andy Susanto]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 2 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/jnk.v2i2.25
<![CDATA[This research uses a qualitative approach with descriptive methods and data collection techniques in the form of literature studies. Research results: apart from providing convenience, artificial intelligence technology also has negative impacts, one of which is related to online gender violence against women, including harassment and intimidation. AI can be used to automate online attacks such as verbal harassment, threats or intimidation, for example through chatbots used to send derogatory messages to women repeatedly, thereby creating an unsafe atmosphere in cyberspace. AI can also be misused in the distribution of revenge porn images and videos by digitally manipulating images or videos of women, so that they can be used as a tool to blackmail or humiliate them. AI can also be used to monitor female victims' online behavior, for example social media stalking and exploiting that information to carry out further attacks. Women who are victims of online gender violence often experience stigma and serious psychological impacts, such as anxiety disorders, depression and social isolation. Conclusion: collaboration between governments, online platforms, human rights activists and civil society is urgently needed to address the problem of online gender violence and its impact on women. Education and awareness about the threats associated with online gender violence is urgently needed.]]>
<![CDATA[ANALISIS JARINGAN KOMUNIKASI PENIPUAN ONLINE MELALUI MEDIA SOSIAL WHATSAPP MESSENGER ]]>
<![CDATA[Wahyuddin]]>;
<![CDATA[Lutfiah Firdausiah Ersa]]>;
<![CDATA[Gusti Aningsih]]>;
<![CDATA[Taufik Hidayat]]>;
<![CDATA[Alem Febri Sonni]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 2 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/jnk.v2i2.27
<![CDATA[Tulisan ini dilatarbelakangi maraknya kejadian penipuan online atau pencurian data privasi melalui media sosial WhatsApp dengan modus baik dalam bentuk tautan atau link maupun dalam bentuk file undangan pdf dan aplikasi. Untuk itu, tulisan ini menganalisis terkait jaringan komunikasi penipuan online di media sosial WhatsApp. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan kepustakaan (library research). Sumber data yang digunakan dalam penelitian ini yaitu sumber data primer dan sekunder. Hasil penelitian ini menunjukkan bahwa pelaku kejahatan menjadi aktor utama dalam penipuan online melalui media sosial WhatsApp Messengger. Bentuk penipuan online yang sering terjadi melalui WhatsApp Messengger yaitu phising dan sniffing. Tindakan phising terjadi dikarenakan pelaku mengatasnamakan instansi resmi maupun nama pejabat sehingga pengguna percaya dengan pesan yang di terima. Tindakan sniffing mengarahkan pengguna untuk mendownload file aplikasi seperti apk sehingga secara otomatis dapat mencuri data pribadi]]>
<![CDATA[PENGARUH DAYA TARIK IKLAN DI YOUTUBE TERHADAP BRAND AWARENESS ]]>
<![CDATA[Rahma Dinti, Novianne]]>;
<![CDATA[Ira Mirawati]]>;
<![CDATA[Duddy Zein]]>
<![CDATA[ Jurnal Netnografi Komunikasi Vol. 2 No. 2 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI ]]>
Publisher : <![CDATA[Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI) ]]>
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DOI: 10.59408/jnk.v2i2.30
<![CDATA[The era of globalization has encouraged rapid advances in internet technology, including the emergence of YouTube social media. YouTube is used as a forum for accessing various types of entertainment videos, exchanging information and promotional tools, especially among generation Z. This strategy is implemented by Marjan products, which always produce advertisements before the arrival of Ramadan. In 2023, the Marjan advertisement will highlight the story of Baruna the Guardian of the Ocean which uses CGI technology effects with an increase in viewership compared to last year and is able to make Marjan the best-selling syrup product (top 1 brand) in Indonesia in Ramadhan 2023. Therefore, this research This was done to find out whether there is an influence and how much influence the Marjan 2023 advertisement on YouTube has on brand awareness among generation Z in Jakarta. This research is quantitative research. The population in this research is viewers of the Marjan 2023 advertisement on YouTube among generation Z who live in Jakarta with a sample size of 100 respondents. The data analysis methods used are Pearson correlation coefficient test analysis, T test, simple linear regression test, and determination test. linear. The conclusion results of this research illustrate that there is an influence of the attractiveness of the Marjan 2023 advertisement on Brand Awareness among generation Z in Jakarta which shows the results of the T test with a significance value of 0.00<0.05. With an influence size of 77.4%, while 22.6% is influenced by other variables not examined in this research.]]>
