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IMAGIONARY : Jurnal Seni, Desain dan Multimedia
Published by Universitas Paramadina
ISSN : 29645336     EISSN : 29635594     DOI : https://doi.org/10.51353/jim.v1i2
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
IMAGIONARY : Jurnal Seni, Desain dan Multimedia is an international, peer-reviewed journal publishing articles on all aspects of ART, DESIGN and MULTIMEDIA. IMAGIONARY : Jurnal Seni, Desain dan Multimedia welcomes submissions of the following article types: (1) Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field; (2) Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board; (3) Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply. IMAGIONARY : Jurnal Seni, Desain dan Multimedia publishes two issues per year (October and April), published by Lembaga Penelitian dan Pengabdian Universitas Paramadina, and published in English
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 34 Documents
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Visual Identity as a Visual Representation Media in Branding Bakso Atok Indrajaya, Grandy; Redintan, Muhammad Justin
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.922

Abstract

Designing a visual identity is very important because it is an effort to represent and represent a particular brand or brands. Apart from representing the brand, visual identity can also increase consumers' sense of awareness in choosing the brand. This research is interesting in raising the problem of street vendors, namely "meatball atok" which do not yet have a visual identity, namely a logo. Many consumers are doubtful about the food being sold because they feel unsure about the quality and taste image plus they don't have a visual identity for their merchandise, namely a logo. Atok meatballs need ideas and innovation to increase consumer awareness and trust. To solve this problem, designing a visual identity is very important and important because what consumers see first is the brand's logo. The aim of this design is to increase consumer confidence in Atok meatballs and make it easily recognized by the public in a wider scope, therefore the logo design was created through various processes from observation, sketching, determining the layout and choosing colors to digitalization according to the concept needed and desired . And with the logo of Atok meatballs, it can improve the quality of the branding image and the quantity of sales results so that many people have confidence and awareness of Atok meatballs and in developing their business can be used as an example by other traders or MSMEs who are also in the development stage of their business.
the Effectiveness of Logo Complexity on the Success of Company Brand Awareness Kurniadi, Terry; Harnoko, Irwan
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.931

Abstract

In this highly competitive retail landscape, building a very distinctive brand identity is one of the most crucial factors for the growth and success of a certain brand. One essential element of their identity is the logo of the brand, serving as a visual representation of the brand. This study questions: Does the logo design truly have a significant impact on brand awareness? Through examination of existing literature, consumer psychology theories, this journal article investigates the relationship between logo design and the popularity of a company. By focusing on the interplay between visual branding and media following, this research aims to provide valuable insights for marketers, designers, and store owners who seek to utilize logo design as a strategic tool to drive growth in today's very dynamic retail environment.
Designing An Illustrated Book as An Educational Media Regarding Traditional Lampung Cakes to Increase Children's Interest in Local Products Ajen Latamada, Puti; Moussadecq, Ade
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.936

Abstract

Lampung Province has a variety of traditional cakes, such as Selimpok, Sekubal, Engkak, Bangkit, Lapis Legit, Bebai Maghing and many others. However, some people prefer modern food such as bread in bakeries which are starting to emerge which are very popular with today's young generation, especially children, because of lifestyle factors. From data from interviews and questionnaires on children aged 6-12 years, they do not clearly understand the origins of regional cakes, the names of some regional cakes, and some have never tasted these regional cakes. Therefore, a media was designed in the form of a book illustrating Typical Lampung Traditional Cakes as a learning medium for children aged 6-12 years based on illustration work for education related to these traditional cakes, because children tend to like lots of pictures that add fun information, are easy to understand, and have interactive designs for children.
Visual Aesthetics Semiotics Roland Barthes Photography Journalistic Works Phenomenal World Prasetyo, Martinus Eko; Imamul Masyhudi
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.961

Abstract

Documentary photography as a medium of conveying information and documentation can document reality and tell important stories with integrity and honesty. Where journalistic photography will continue to be a powerful tool in reporting the truth and influencing social change, giving us a window into a wider and more diverse world. This research visually analyzes the phenomenal works of world photography from the aesthetic side with Roland Barthes' semiotic approach. It tells that aesthetically the photograph is an embodiment of visual beauty immortalized by the photographer not only by chance in capturing a moment that once existed. This research is conducted qualitatively descriptively according to Bogdan and Guba and proves that the science of photography does not only rely on luck but needs to understand how to photograph, the concept of visual framing in one frame that can be accepted by the general public as a conveyance of messages, information, and impressions from a photograph itself based on photographic theories.
Analisis Semiotika Roland Barthes pada Sampul Majalah Tempo (Revolusi 4.0 adalah Kunci) edisi 12-18 November 2018 Hukubun, Lejar Daniartana
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i2.920

Abstract

Book/magazine covers are one of the important things in protecting books, apart from that, they are also useful in introducing what is in the book, to communicate to the public, so that it is more attractive, appropriate illustrations or designs are needed and represent the contents of the magazine or book. Next, it is necessary to study the meaning of connotation and denotation through Roland Barthes' semiotic theory.
Visual Storytelling in the AI Era: A Study of the Uketsu Channel's Narrative Graphic Design on YouTube Chandra, Edy
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/bc6snw39

Abstract

This study concludes that artificial intelligence (AI) plays a transformative role in enhancing visual storytelling on YouTube, particularly through the case of the Uketsu channel. The integration of AI-generated visual elements—such as atmospheric illustrations, narrative-driven diagrams, and memory-based imagery—not only supports narrative immersion but also deepens emotional engagement with the audience. The use of niche AI tools like Kakashi, as explored in one of Uketsu's most-viewed videos, reveals how personalized and emotionally resonant visuals can amplify horror storytelling. Furthermore, the findings highlight the importance of balancing human creativity with AI assistance to maintain originality and ethical integrity in digital content creation. While AI tools offer efficiency and personalization, creators must navigate challenges such as potential loss of artistic authenticity and overdependence on automated systems. Ultimately, this study offers insights into the evolving dynamics of narrative graphic design in the AI era, where technology serves not just as a tool but as an active participant in shaping audience experiences.
The Influence of Color in Soteria Bandung Recovery House on the Therapy and Recovery Process Caitlyn; Darmayanti, Tessa Eka
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i2.1073

Abstract

This article discusses the selection of the right color to be applied in a recreation and rehabilitation place spesifically designed for individuals with mental disorders. The use of color in a room plays an important role in shaping an individual's mood, emotions, and psychology. In the context of a recreation and rehabilitation place for people with mental disorders, the selection of the right color can be one of the strategic elements to create an environment that supports recovery and improves their quality of life. A recreation and rehabilitation place for them not only functions as a treatment room, but also as a place to improve holistic well-being. The purpose of this study was to determine the role of color in recreation and rehabilitation places in the psychological effects felt by people with mental disorders. Using qualitative methods and using a color psychology approach, this study explores how certain colors can affect mood, reduce stress, increase relaxation, and support the healing process. In this case, design elements, including color, are an important part of supporting therapy and creating a positive atmosphere. In addition, it is also expected to provide new knowledge about the influence of color in the Soteria recovery house on the recovery process of patients with mental health disorders.
Illustrative Book Design to Introduce the Indonesian Sign Language System as an Inclusive Educational Material Kurniawan, Muchlis Sopian; Kharishma, Vidya
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i2.1074

Abstract

Education is the right of every human being, including children with special needs, such as deaf or hard-of-hearing children. Inclusive schools are educational institutions where children with special needs can learn alongside normal children. The Indonesia Natural School (INS) is one of the formal educational institutions in Depok City. It is an inclusive school where deaf children are also students. According to INS, it is common for deaf students to experience communication difficulties, which impedes interaction in the school environment. Difficulties are not only experienced by deaf students but also by normal students who have obstacles when they want to interact with deaf children. The objective of this research is to create educational material that introduces INS students to the Indonesian Sign Language System (SIBI). The media chosen for this study is the SIBI System illustration book, which describes various SIBI signs. The research method chosen is descriptive qualitative. The process of collecting data includes interviews, observations, and document reviews. After analyzing the data collected, it will be used as a reference to design an illustrated book about SIBI. The results of this research are illustrated books that will be used as literacy media as a reference for INS students to learn SIBI. Students can find them in school facilities like classrooms and libraries. It is hoped that through this research, normal students at INS schools will have access to media that makes it easier for them to understand and practice communicating with deaf children. The results of this study are expected to be accessible to students and teachers at INS and measured for their success in enhancing understanding and communication between normal students and students with hearing impairments.
Efforts to Rejuvenate the Visual Identity of State-Owned Enterprises: Barata Indonesia Based on Gestalt Telaumbanua, Jovan Putra Jaya; Darmawan, Andreas James
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i2.1075

Abstract

Visual identity change is an important aspect of a company's branding strategy to maintain competitiveness and relevance in an ever-evolving industry. Barata Indonesia, as a manufacturing and infrastructure company, redesigned its logo to reflect the company's transformation and future vision. The urgency of this research lies in the company's need to have a more modern, flexible visual identity that is in line with its corporate values. This research uses a qualitative descriptive method with a case study approach. Analysis was conducted on old and new design elements, as well as evaluation of stakeholder acceptance through surveys and interviews. This study aims to provide new enthusiasm and increased commitment to the company's image in the eyes of the public, especially in terms of visual appeal and professionalism. The results of the study show that the new logo is more adaptive to various media, has higher visual appeal, and is able to strengthen the company's professional image. In addition, acceptance of the new logo tends to be positive. The majority of respondents stated that this change increased the perception of the company's innovation and credibility. This positive response shows that rebranding can be an effective strategy in building better relationships with stakeholders. The impact of this research not only helps Barata Indonesia in strengthening its branding and maintaining relevance in its industry, but also provides insight for other companies in implementing effective rebranding strategies to remain competitive in a dynamic market.
AI Thumbnails on YouTube for MSME Brands: A Study on GETI Media SME Live Chandra, Edy
IMAGIONARY Vol 4 No 1 (2025): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/ycham350

Abstract

This study evaluates the effectiveness of AI-generated or AI-assisted thumbnails in enhancing content performance and reinforcing visual branding on the educational YouTube channel "GETI Media – UKM Live." The evaluation focuses on two key YouTube analytics metrics: Impressions Click-Through Rate (CTR), which serves as an indicator of visual appeal and its ability to drive clicks, and Average View Duration (AVD), used as a proxy for viewer engagement and retention. The research design employs an A/B experimental approach involving a minimum of 12 newly published videos over a three-week period. Each video is presented with two thumbnail conditions: Condition A (manually designed by a human designer) and Condition B (AI-generated or assisted using documented prompts). Controls are applied to variables such as video title, description, release time, tags, and duration to ensure consistency across conditions. In addition, a visual content analysis of the thumbnails is conducted to map elements that may moderate performance outcomes. These elements include: presence and expression of faces, clarity of logos or wordmarks, color contrast, information density, presence of visual call-to-action (CTA), brand identity consistency, composition, and gaze direction. Data analysis involves paired t-tests or Wilcoxon signed-rank tests to compare CTR and AVD across conditions, and logistic or linear regression models to assess the influence of AI-generated thumbnails and visual moderators, while controlling for covariates such as topic, video duration, impressions, and release timing. The study aims to provide empirical evidence and practical guidance for MSME (UMKM) practitioners and educational content creators in optimizing thumbnails while maintaining ethical standards and brand identity alignment. The findings are also contextualized within YouTube’s "Test & Compare Thumbnails" feature and the potential for cross-lingual visual localization.

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