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Contact Name
Vivi Herlina
Contact Email
journal.ebisma@gmail.com
Phone
+628117422182
Journal Mail Official
journal.ebisma@gmail.com
Editorial Address
Jl. Pancasila Jambi
Location
Kota jambi,
Jambi
INDONESIA
Economics, Business, Management, & Accounting Journal
Published by Haka Vyza Media
ISSN : -     EISSN : 29622999     DOI : https://doi.org/10.61083/ebisma.v3i1
Ebisma is available for free (open access) to all readers. The articles in Ebisma include topics in microeconomics, macro economics, human resources management, financial management, marketing management, business, entrepreneurship, accounting and other related articles.
Articles 62 Documents
Analisis Pengaruh Kepemimpinan Birokrasi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja Sebagai Variabel Intervening (Studi Kasus pada Kantor Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Jambi) Ferdiansyah, Riski; Wilian , Rohman; Fithriani Aira , Dian Mala
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.66

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan birokrasi terhadaplKinerja pegawailmelalui kepuasan kerja sebagai variabel intervening pada kantor Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Jambi. Jenis Penelitian ini adalah Penelitian Kuantitatif dengan Populasi sebanyak 52 Orang pegawai kantor Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Jambi. Pengujuan hipotesis menggunakan teknik analisis deskriptif dengan menggunakan aplikasi SmartPLS 4.0 sebagai alat pengolahan data Uji Outer Model yaitu Convergent Validity, Discriminant Validity, Composite Realibility dan Uji Inner Model yaitu R Square dan Q Square. Hasil penelitian ini menunjukkan bahwa kepemimpinan birokrasi berpengaruh positif dan signifikan terhadap kinerja pegawai. kepemimpinan birokrasi berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai. Kepuasan kerja tidak memiliki pengaruh signifikan terhadap kinerja pegawai. Kepemimpinan birokrasi tidak berpengaruh signifikan terhadap kinerja pegawai dan kepuasan kerja sebagai mediasi. Saran pada penelitian ini pimpinan lebih banyak mendengarkan masukan dari anggota pegawai dan meningkatkan kemampuan ketika mengambil keputusan. Pimpinan dan pegawai meningkatkan kemandirian ketika menyelesaikan tugas-tugas dan lebih sering mencari solusi sendiri sebelum meminta bantuan. Kantor perlu meningkatkan kejelasan prosedur dan kriteria yang digunakan dalam proses promosi dan pegawai lebih sering mendiskusikan peluang promosi. Dan bagi peneliti selanjutnya disarankan untuk membaca referensi lain lebih banyak lagi sehingga hasil penelitian selanjutnya akan semakin baik serta berkembang lebih lanjut ilmu pengetahuan yang baru. Kata Kunci: Kepemimpinan Birokrasi, Kinerja Pegawai, Kepuasan Kerja.
Pengaruh Dana Desa dan Alokasi Dana Desa Terhadap Tingkat Kemiskinan di Kecamatan Sitinjau Laut Kab. Kerinci Herlina, Vivi
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.68

Abstract

The purpose of this study is to analyze the effect of Village Funds (DD) and Village Fund Allocation (ADD) on the poverty rate in Kec. Sitinjau Laut District, Kab. Kerinci. The data used are secondary data consisting of poverty rate data, Village Fund data and Village Fund Allocation data in 2024. The analysis method used is multiple linear regression which is then analyzed for the magnitude of partial influence and also simultaneous influence. The results of the partial test showed that there was no significant effect between Village Funds and Village Fund Allocation on the Poverty Rate, while the results of the simultaneous test showed that there was no significant effect between Village Funds and Village Fund Allocation on the Poverty Rate in Kec. Sitinjau Laut.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian di Toko Moro Bootwear Jambi Miswanto; Ade Irma; Endah Trikurniasih
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.69

Abstract

This study aims to determine the extent to which product quality influences consumer purchasing decisions at the Moro Bootwear Store in Jambi. The approach used was quantitative, using descriptive and associative methods. The sampling technique used was accidental sampling, with 68 respondents, and data processing was performed using IBM SPSS version 25 software. The results of the validity and reliability tests indicated that all instruments used in the questionnaire were valid and reliable. The Pearson correlation test yielded a value of 0.712, indicating a strong and positive relationship between product quality and purchasing decisions. The coefficient of determination (R²) of 0.507 indicates that 50.7% of the purchasing decision variables can be explained by product quality. Furthermore, the t-test results showed a calculated t-value of 8.240 with a significance level of 0.000 <0.05, indicating that product quality significantly influences purchasing decisions. Based on these results, it can be concluded that product quality plays a significant role in influencing consumer purchasing decisions. Therefore, the manager of the Moro Bootwear Jambi Shop is advised to continue to improve product quality aspects such as design, comfort, durability, and raw materials in order to maintain consumer loyalty and increase business competitiveness.
Analisis Pengendalian Kualitas dalam Menjaga Mutu Produk Furniture pada CV Java Teak Furnindo Damam, Muhammad Khoirul; Yustika, Gaung Perwira
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.57

Abstract

Product Quality Control is a very important process in the manufacturing industry. Good product quality increases consumer satisfaction and improves the company's reputation. This research is motivated by the importance of product quality in the manufacturing industry so that the products produced meet the expected quality so that they meet customer expectations and needs. The purpose of this research was to determine the implementation of Product Quality Control at CV Java Teak Furnindo, what factors influence product quality, and what efforts are made to maintain the quality of furniture products so that their quality is maintained. The research method is qualitative Analysis with a Descriptive Approach. The data collection techniques used are observation and interviews. There are two data sources used, namely Primary Data Sources and Secondary Data Sources.The Primary data source was obtained from CV Java Teak Furnindo as the research object. secondary data sources come from scientific journals, articles and books. The results of this research show that several factors influence product quality, starting from raw materials, human resources, machines and technology, use of quality materials. There are several efforts made to maintain the quality of furniture products, namely by using quality raw materials, monitoring the production process, developing a quality management system, and developing human resources.
Pengaruh Kualitas Pelayanan Pajak BPHTB dan PBB-P2 terhadap Kepuasan Masyarakat pada Badan Pendapatan Daerah Kabupaten Tanjung Jabung Barat Fahrina, Sri; Suryani, Ade Irma Suryani; Kurniasih, Endah Tri
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.73

Abstract

Pelayanan publik merupakan salah satu faktor penting dalam meningkatkan kepuasan masyarakat dan kepercayaan terhadap pemerintah daerah. Penelitian ini bertujuan untuk menganalisis kualitas pelayanan pajak daerah, khususnya Bea Perolehan Hak atas Tanah dan Bangunan (BPHTB) serta Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2), dan keterkaitannya dengan tingkat kepuasan masyarakat di Kabupaten Tanjung Jabung Barat. Metode yang digunakan adalah penelitian kuantitatif deskriptif dengan pendekatan survei. Data dikumpulkan melalui kuesioner terstruktur berdasarkan sembilan indikator pelayanan publik sesuai Permen PAN-RB Nomor 14 Tahun 2017. Sampel penelitian berjumlah 100 responden yang dipilih dengan teknik purposive sampling, yaitu wajib pajak yang menggunakan layanan BPHTB dan PBB-P2. Hasil analisis menunjukkan bahwa nilai Indeks Kepuasan Masyarakat (IKM) keseluruhan sebesar 77,8, yang termasuk kategori “Baik”. Unsur pelayanan dengan nilai tertinggi adalah perilaku pelaksana (81,0) dan kompetensi pelaksana (80,0), sedangkan aspek dengan nilai terendah adalah penanganan pengaduan (75,0) serta sarana dan prasarana (76,4). Analisis lebih lanjut mengindikasikan adanya pengaruh positif antara kualitas pelayanan dan kepuasan masyarakat. Hal ini memperkuat temuan penelitian sebelumnya yang menekankan pentingnya profesionalisme petugas, transparansi biaya, dan dukungan teknologi informasi dalam meningkatkan kepuasan dan kepatuhan wajib pajak. Secara keseluruhan, penelitian ini menegaskan bahwa peningkatan kualitas pelayanan pajak BPHTB dan PBB-P2 dapat mendukung optimalisasi Pendapatan Asli Daerah (PAD) sekaligus memperkuat kemandirian fiskal pemerintah daerah
Analisis Pengaruh Kebijakan Menteri Keuangan Purbaya terhadap Pergerakan Indeks Harga Saham Gabungan (IHSG) dan Kepercayaan Investor Nabil, Muhammad Razan; Hario Tamtomo; Ade Irma Suryani
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.78

Abstract

Artikel ini menganalisis pengaruh kebijakan awal Menteri Keuangan Purbaya Yudhi Sadewa terhadap pergerakan Indeks Harga Saham Gabungan (IHSG) dan kepercayaan investor di pasar modal Indonesia. Studi menggunakan pendekatan deskriptif-kualitatif berbasis data sekunder: pernyataan resmi pemerintah, laporan media arus utama, serta literatur kebijakan fiskal–pasar modal. Sejak dilantik pada 8 September 2025 menggantikan Sri Mulyani, Purbaya meluncurkan paket kebijakan bernuansa likuiditas dan sinyal kredibilitas pasar (antara lain penempatan dana pemerintah pada bank Himbara/likuiditas perbankan, rencana penerbitan instrumen pembiayaan baru, serta penegasan pentingnya integritas pasar). Respons pasar pada fase awal menunjukkan volatilitas IHSG dan sentimen hati-hati investor, kemudian diikuti stabilisasi bertahap seiring komunikasi kebijakan dan ekspektasi pertumbuhan yang lebih tinggi (target pertumbuhan ~5,5–6% yoy). Secara teoritis, transmisi kebijakan fiskal memengaruhi IHSG melalui kanalisasi likuiditas, ekspektasi laba korporasi, risk-free rate, serta premi risiko; sementara kepercayaan investor ditopang oleh konsistensi, transparansi, dan koordinasi kebijakan lintas-otoritas. Temuan awal menegaskan bahwa kejelasan arah fiskal dan upaya memperkuat integritas pasar berpotensi memperbaiki persepsi risiko dan arus modal, namun efektivitas jangka menengah tetap ditentukan oleh disiplin fiskal, kualitas komunikasi kebijakan, dan lingkungan eksternal global.
Analisis Pengaruh Konsumsi Rumah Tangga terhadap Pertumbuhan Ekonomi di Sulawesi Tenggara Permana, Teguh; Puspitaningsih, Andriani
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.84

Abstract

This study aims to determine the effect of household consumption on economic growth in Southeast Sulawesi Province. The research is quantitative in nature and employs a simple regression analysis. Household consumption serves as the independent variable (X₁), while economic growth is the dependent variable. The data used are secondary data obtained from the Central Statistics Agency (BPS) of Southeast Sulawesi Province for the period 2010–2024 at constant prices. The results of the study show that the t-test produced a probability value for household consumption that is smaller than the alpha value of 0.05, indicating a significant influence. The coefficient of determination (R²) of 99% demonstrates excellent model performance. Household consumption has a positive effect on real economic growth. The model estimation results indicate that an increase in household consumption will be followed by an increase in GRDP during the same period, consistent with the aggregate demand framework and the Keynesian multiplier effect.
Pengaruh Kompetensi dan Disiplin terhadap Kinerja Pegawai pada Kantor Camat Sitinjau Laut Kabupaten Kerinci Fahdillah, Yosi; Herlina, Vivi
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.85

Abstract

This study aims to examine the influence of competence and discipline on employee performance at the Kecamatan Sitinjau Laut Kabupaten Kerinci, both simultaneously and partially, and to identify the most dominant variable affecting performance. The research questions focus on whether competence and discipline significantly affect employee performance, the extent of their influence, and which variable contributes most prominently. The analysis is based on indicators representing competence and discipline and their relationship to performance outcomes. The findings indicate that competence positively influences employee performance, as supported by relevant statistical tests. Discipline also contributes to performance improvement, though with a different level of impact compared to competence. When analyzed simultaneously, both variables show a significant effect on employee performance, as demonstrated through regression analysis. Among the two, competence emerges as the more dominant factor. These results suggest that enhancing employee competence and reinforcing workplace discipline are effective strategies for improving performance in local government institutions.
Analisis Strategi Pemasaran pada Bisnis Fusion Gastronomi: Studi Kasus KOI Dessert Bar di Australia Sukendar, Reynard Ansell; Adnyana, Ni Wayan Christy; Pandean, Mariam
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.91

Abstract

KOI Dessert Bar is a premium dessert brand recognized for its fusion gastronomy and strong visual aesthetics. The background of this study focuses on how an appropriate marketing strategy can build differentiation and maintain exclusivity amid intense competition in the modern culinary industry. The research method employed a qualitative descriptive analysis by examining the implementation of the 7P marketing mix at KOI Dessert Bar, including product, price, place, promotion, people, process, and physical evidence. The results and discussion show that product innovation based on edible art, combined with interior design and packaging that support multisensory experiences, strengthens consumer perceptions of exclusivity and quality. Promotional strategies involving visual storytelling, brand collaborations, and user-generated content successfully increase consumer interest and engagement. The role of Reynold Poernomo and the culinary team is also significant in building authenticity and emotional bonding with customers. However, business expansion encounters challenges related to taste and plating consistency, the availability of premium ingredients, and dependence on visual trends that may fluctuate over time. In conclusion, the sustainability of KOI Dessert Bar depends on maintaining a balance between creativity and operational efficiency through standardized processes, strengthened supply chain management, and diversified services without diminishing the exclusivity of the brand. KOI Dessert Bar merupakan salah satu merek dessert premium yang dikenal melalui pendekatan gastronomi fusion dan estetika visual yang kuat. Latar belakang penelitian ini berfokus pada bagaimana strategi pemasaran yang tepat mampu membangun diferensiasi serta mempertahankan eksklusivitas di tengah kompetisi industri kuliner modern. Metode penelitian menggunakan analisis deskriptif kualitatif dengan meninjau penerapan bauran pemasaran 7P pada KOI Dessert Bar, meliputi elemen produk, harga, tempat, promosi, orang, proses, serta bukti fisik. Hasil dan pembahasan menunjukkan bahwa inovasi produk berbasis edible art, desain interior dan packaging yang mendukung pengalaman multisensori, serta strategi promosi berbasis visual storytelling, kolaborasi merek, dan konten pengguna berhasil meningkatkan minat dan keterlibatan konsumen. Peran figur Reynold Poernomo dan tim kuliner juga menjadi faktor penting dalam membangun autentisitas dan kedekatan emosional dengan pelanggan. Meskipun demikian, ekspansi bisnis menghadapi tantangan berupa konsistensi rasa dan plating, ketersediaan bahan baku premium, serta ketergantungan pada tren visual yang dapat berubah dari waktu ke waktu. Kesimpulannya, keberhasilan dan keberlanjutan KOI Dessert Bar bergantung pada kemampuan menjaga keseimbangan antara kreativitas dan efisiensi operasional melalui standardisasi proses, penguatan manajemen rantai pasok, serta diversifikasi layanan tanpa mengurangi citra eksklusivitas merek.
Keunggulan Kompetitif Berkelanjutan UMKM Zeze Juss Melalui Pendekatan Resource Based View (RBV) Umi Larasati; Rasyidu Hayan Hidayat; Vicky F Sanjaya
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 2 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i2.92

Abstract

Many MSMEs in Indonesia have been affected by the COVID-19 pandemic, one of which is Zeze Juice, which was impacted by the pandemic in 2021. A study states that an SME can remain stable for approximately 4.5-5 years, while Zeze Juice, which was affected by the pandemic, managed to reestablish its business in less than 4,5 years and has now been operating for 8 months in the Sukarame area of Bandar Lampung. This study used a descriptive qualitative method by conducting interviews with informants. The results show that Zeze Juice applies the RBV theory, namely valuable, rare, inimitable, and non-substitutable. Zeze Juice has unique resources that are not easily imitated by competitors, which makes Zeze Juice highly sought after by customers, as can be seen from its high sales volume. Thus, it can be concluded that the use of strategic management, specifically the RBV theory, can help businesses excel in their field.