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INDONESIA
Jurnal Enterpreneur dan Bisnis (JEBI)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and Scope Focus dan Scope Jurnal : 1. Government policy on entrepreneurship (Kebijakan pemerintah tentang kewirausahaan) 2. Entrepreneurship and ethics (Kewirausahaan dan etika) 3. Corporate intrapreneurship (Intrapreneurship perusahaan) 4. Entrepreneurial marketing, leadership and management (Pemasaran, kepemimpinan, dan manajemen kewirausahaan) 5. Knowledge entrepreneurship, entrepreneurial learning organisations (Pengetahuan kewirausahaan, organisasi pembelajaran kewirausahaan) 6. Social entrepreneurship, family entrepreneurship (Kewirausahaan sosial, kewirausahaan keluarga) 7. Sustainable entrepreneurship, parallel entrepreneurship (Kewirausahaan berkelanjutan, kewirausahaan paralel) 8. e-Entrepreneurship, part-time entrepreneurship, home-based entrepreneurship (Kewirausahaan elektronik, kewirausahaan paruh waktu, kewirausahaan berbasis rumah) 9. Entrepreneurship education (Pendidikan kewirausahaan) 10. Entrepreneurship and Administration (Kewirausahaan dan Administrasi) 11. Business Education, and Development on Learning Materials (Pendidikan bisnis, dan pengembangan materi pembelajaran) 12. Self-employment among immigrants (Wirausaha di kalangan imigran) 13. Entrepreneurship among minority groups (Kewirausahaan di antara kelompok minoritas) 14. Indigenous entrepreneurship (Kewirausahaan penduduk asli) 15. Gender and entrepreneurship (Gender dan kewirausahaan) 16. Entrepreneurship in ethnic enclaves (Kewirausahaan di kantong etnik) 17. Entrepreneurship in developing and transitional countries (Kewirausahaan di negara berkembang dan transisi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 53 Documents
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PENGARUH REALISASI PENERIMAAN PAJAK HOTEL, PAJAK RESTORAN DAN PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) PADA BADAN PENGELOLA PAJAK DAN RETRIBUSI DAERAH (BPPRD) KOTA BANDAR LAMPUNG Pertiwi, Nur Aulia
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 2 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

Regional Original Income is obtained from various sources of income, one of which is sourced from local tax collection. There are several sectors that contribute to Regional Original Income (PAD), including Hotel Tax, Restaurant Tax and Advertising Tax. This study aims to determine the effect of the tax revenue on the Regional Original Income (PAD) of Bandar Lampung City. This study uses a quantitative method by processing data obtained from the Regional Tax and Levy Management Agency of Bandar Lampung City. The sample in this study is the amount of Hotel Tax, Restaurant Tax and Advertising Tax receipts for Bandar Lampung City from 2017 to 2021 (data per month) as many as 60 samples. The analysis in this study is multiple linear regression analysis, classical assumption test, and hypothesis testing with a significance level of 5%. The results of the calculation of the F test, the value of Fcount is 12.313 Ftable 2.76, meaning that Ho is rejected and Ha is accepted. So it can be concluded that the independent variable (Independent) which consists of Hotel Tax (X1), Restaurant Tax (X2) and Advertising Tax (X3) has a simultaneous effect on the dependent variable (Dependent) which consists of Regional Original Income (Y) at the Management Agency. Regional Taxes and Levies Bandar Lampung City. Based on the results of this study shows the results of multiple regression Y = 14,730245280,646 + 4,858X1 + 1,025X2 + 1,720X3 + e. The results of the study obtained a correlation coefficient (R) of (0.397). The coefficient of determination R² is (0.365). This means that the independent variable consisting of Hotel Tax, Restaurant Tax and Advertising Tax affects the dependent variable of Local Original Income by 39.7% while the remaining 60.3% is influenced by other variables
ANALISIS STRATEGI PEMASARAN DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN NASABAH Fitriyani, Fifi
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 1 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

This research aims to determine the influence of marketing strategies and service quality in increasing customer satisfaction (Case Study at FIF Group Federal International Finance, Bandar Lampung City). The sample in this research was FIF Group Federal International Finance customers in Bandar Lampung City, totaling 98 respondents. Primary data in this research was obtained through questionnaires distributed to respondents and secondary data in this research were sales and service elements of FIF Group Federal International Finance Bandar Lampung City. The analysis techniques used are data quality testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. Based on the results of data analysis, it can be concluded that marketing strategy and service quality have a positive and significant effect partially and simultaneously in increasing customer satisfaction at FIF Group Federal International Finance in Bandar Lampung City.
Pengaruh Inovasi Produk, Digital Marketing, Dan Word of Mouth Terhadap Minat Beli Konsumen Pada Lampung Banana Foster Febrianti, Lilya; Bakti, Umar; Hairudin, Hairudin
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 2 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Inovasi Produk, Digital Marketing, dan Word of Mouth terhadap Minat Beli pada Lampung Banana Foster. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh pelanggan yang berkunjung dan membeli produk Lampung Banana Foster. Jumlah sampel dalam penelitian ini sebanyak 74 responden. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, studi pustaka, dan dokumentasi. Teknik analisis yang digunakan melalui uji validitas, reliabilitas, asumsi klasik, regresi berganda, dan hipotesis. Dari hasil penelitian yang telah dilakukan menunjukkan bahwa Inovasi Produk, Digital Marketing, dan Word of Mouth secara bersama-sama berpengaruh signifikan terhadap minat beli konsumen pada Lampung Banana Foster. Inovasi Produk, Digital Marketing, dan Word of Mouth berpengaruh sebesar 70,2% terhadap Minat Beli Konsumen Lampung Banana Foster. Sedangkan sisanya 29,8% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.Kata Kunci : Inovasi Produk, Digital Marketing, Word of Mouth, dan Minat Beli
PENGARUH KEBIJAKAN MANAJEMEN KEUANGAN TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2021 Sari, Elina Mutia
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 3, No 1 (2024)
Publisher : Universitas Mitra Indonesia

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Abstract

Financial management policies are divided into two parts, the first is funding decisions and dividend policies. Funding decisions can be interpreted as decisions concerning the company's financial structure (financial structure). Dividend policy is the distribution of operating results or profits given to shareholders, usually in the form of cash dividends and retained earnings. This study aims to determine whether funding decisions and dividend policy have a simultaneous effect on firm value in the property sector listed on the Indonesia Stock Exchange. the type of data source used in this study is secondary data. The data collection technique in this study is to use documentation data collection techniques and literature study. The sampling procedure used in this study is non-probability with a purposive sampling technique. The method of analysis uses the classical assumption test, multiple linear regression analysis, hypothesis testing, and Determinant Coefficient tests. Based on the results of the analysis concluded that funding decisions and dividend policy simultaneously have a significant and significant effect on firm value. And partially funding decisions and dividend policies each affect firm value
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN Kurnia, Dina; Hairudin, Hairudin; Loliyani, Rini; Oktaria, Eka Travilta
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 1 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar, inovasi produk terhadap keunggulan bersaing dan kinerja pemasaran. Data yang digunakan dalam penelitian ini adalah data primer data yang diperoleh secara langsung dari sumbernya, yaitu melalui responden yang mengisi kuesioner dan data sekunder adalah data yang dikumpulkan dari pihak lain yaitu dari karyawan dan manager Adiksi Coffee. Teknik analisis yang digunakan melalui validitas, reabilitas, asumsi klasik, hipotesis dan regresi linier berganda. Berdasarkan hasil analisis maka dapat disimpulkan bahwa secara simultan pengaruh orientasi pasar, inovasi produk terhadap keunggulan bersaing dan kinerja pemasaran dan secara parsial masing-masing variabel berpengaruh signifikan terhadap keunggulan bersaing dan kinerja pemasaran. Dengan demikian untuk meningkatkan keunggulan bersaing dan kinerja pemasaran harus memperhatikan faktor orientasi pasar dan inovasi produk.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN DEBT TO ASSET RATIO (DAR) TERHADAP NILAI PERUSAHAAN YANG TERDAFTAR DI BEI (STUDI KASUS PADA PT BUKIT ASAM TBK) Pratiwi, Shela Oktarina
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 2 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

This study aims to determine the effect of Debt To Equity Ratio (DER) and Debt To Asset Ratio (DAR) on the Value of Companies Listed on the IDX (Case Study at PT Bukit Asam Tbk). The information used in this survey is quantitative information. The sample in this survey hour is information on the quarterly fiscal overview of PT Bukit Asam Tbk for the 2014-2021 period totaling 32 data. From the results of the F test test which shows that Fhitung Ftabel (12.601 3.30) with a sig value of 0.19 0.05, then simultaneously DER and DAR have a significant effect on the Price Book Value. According to the results of the t test in this study, it can be concluded that the independent variable DER with a calculated value of ttabel (-2.280 1.669) and a sig value of 0.030 0.05, it can be concluded that DER has a negative and significant effect on the Price Book Value. According to the results of the t test of the DAR variable with a calculated value of ttable (2.195 1.669) and a sig value of 0.036 0.05, it can be implied that the DAR variable has a significant effect on the Price Book Value
PENGARUH PELATIHAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA DINAS PERKEBUNAN PROVINSI LAMPUNG 2022 Nuriah, Fitria
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 1 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

This study aims to determine the effect of training on employee work productivity with motivation as a mediating variable. This study took a sample of 54 with a population of 115. The data collection technique was to distribute questionnaires to respondents. The analysis method itself uses Validity Test, Reliab.ility Test, Normality Test, Heteroscedasticity Test, Linearity Test, Simple Regression Test, t Statistics Test, f Statistical Test, R2 Determinant Coefficient Test, and Path Analysis. The results of this study indicate that the training variable has a significant effect on the motivation variable because it has a t value of 5.177 t table 1.675, the training variable has a significant influence on the work productivity variable because it has a t value of 4.249 t table 1.675, the motivation variable has a significant influence. significant to the work productivity variable because it has a t value of 5.920 t table 1.675, and the training variable does not have a significant indirect effect on the work productivity variable through motivation as an intervening variable, which is 0.299. Based on the decision making, the result of the indirect effect is 0.583 x 0.513 = 0.299. Based on decision making, the result of the indirect effect is 0.299 from the direct effect of 0.583. So, Ha is rejected and Ho is accepted.
Pengaruh Efikasi Diri, Kreativitas Dan Lingkungan Keluarga Terhadap Intensi Berwirausaha (Studi Kasus SMK Negeri Sukoharjo) Kurniawati, Marta; Hairudin, Hairudin; Isabella, Astrid Aprica
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 2 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

Niat atau niat berwirausaha dikalangan siswa SMK Negeri Sukoharjo masih tergolong rendah, hal ini disebabkan oleh kurangnya self-ability atau kepercayaan diri siswa untuk menjadi wirausaha. Serta belum adanya lingkungan bagi siswa untuk mengembangkan misi sekolah yaitu berkompetisi secara profesional untuk menjadi wirausaha, hal ini terlihat dari lingkungan sekolah yang jarang terlihat siswa melakukan kegiatan mandiri dalam berwirausaha. Penelitian ini bertujuan untuk mengetahui bagaimana Self-Efficacy, Creativity dan Family Environment mempengaruhi Intensi Berwirausaha (Studi kasus di SMK Negeri Sukoharjo). Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah siswa kelas XI SMK Negeri Sukoharjo. Jumlah sampel dalam penelitian ini adalah 77 narasumbert. Teknik pengumpulan data dilakukan melalui observasi, wawancara dan angket. Hasil penelitian ini menunjukkan bahwa Self-Efficacy, Creativity dan Family Environment secara bersama-sama atau simultan mempengaruhi Intensi Berwirausaha yaitu 0,395 atau 39,5% dan secara parsial Kreativitas dan Lingkungan Keluarga mempunyai pengaruh yang signifikan terhadap Intensi Berwirausaha, sedangkan Self-Efficacy tidak berpengaruh. signifikan terhadap Niat Wirausaha.
PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP PERFORMA PERANGKAT DESA DI KECAMATAN KELUMBAYAN BARAT KABUPATEN TANGGAMUS Hasbullah, Abdul Wahid
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 3, No 1 (2024)
Publisher : Universitas Mitra Indonesia

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The reason for this study was to decide the impact of Organizational Culture and Work Motivation on the Performance of Regional Apparatus at the Village Apparatus, Kelumbayan Barat District, Tanggamus Regency. The populace taken in the review added up to 30 Village Apparatus. The example utilized was 30 individuals as indicated by the populace. In view of the consequences of the review, it was reasoned that the impact of Organizational Culture and Work Motivation on the Performance of Regional Apparatus at the Village Apparatus of West Kelumbayan District, Tanggamus Regency that there was an impact between authoritative culture (X1) and work inspiration (X2) together on the exhibition variable of town authorities in Kelumbayan District. West, somewhat there is an impact between hierarchical culture on the exhibition of town authorities in West Kelumbayan District and for work inspiration factors there is an impact between work inspiration on the presentation of town authorities. village officials in West Kelumbayan District
Optimalisasi Media Sosial Dalam Memperluas Jangkauan Pasar UMKM, (Studi Di Desa Jambewangi Kec. Secang Kab. Magelang) Thaharia, Mirta
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 3, No 2 (2024)
Publisher : Universitas Mitra Indonesia

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Abstract

mengingat UMKM di desa Jambewangi ini semakin bertambah setiap saat. Dengan mengoptimalkan media sosial ini, pasar UMKM di desa Jambewangi lebih luas lagi bukan hanya pelanggan dari desa saja melainkan dari luar kota sekaligus. Metode yang digunakan dalam penelitian ini adalah dengan metode kualitatif dengan cara menganalisis fenomena UMKM yang ada di desa Jambewangi dalam mengoptimalkan media sosialnya sebagai sarana promosi bisnisnya. Dan menggunakan pendekatan studi kasus karena penggunaannya yang fleksibel untuk semua elemen koprehensif. Observasi langsung dan melakukan wawancara terhadap salah satu pelaku UMKM dalam melakukan penelitian ini. Hasil dari penelitan ini adalah karena pelaku UMKM adalah seorang ibu rumah tangga yang mana belum bisa mengatur waktu mereka dalam berbisnis karena kesibukan menjadi ibu rumah tangga. Dengan begitu para pelaku UMKM ini belum bisa mengoptimalkan media sosial dalam menjangkau pasar yang lebih luas karena ketidak konsistennya mereka dalam mempromosikan produk mereka. Dikarenakan platfrom media yang digunakan hanya satu yaitu Whatsapp saja. Pada era saat ini media sosial berkembang pesat banyak platfrom media sosial bermunculan seperti Instagram, Tiktok, dan Marketplace lainnya. Strategi dalam menjangkau pasar UMKM yang lebih luas yaitu dengan adanya inovasi baru, mengoptimalkan media sosial dan sering melakukan promosi. Dalam mengelola bisnis konsistensi dan inovasi baru penting dilakukan untuk kemajuan bisnisnya.Kata-kata kunci : Optimalisasi media sosial, Perluasan jangkauan pasar, UMKM.

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