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INDONESIA
ESENSI LINGUA
Published by Institut Bisnis Nusantara
ISSN : 22265564     EISSN : -     DOI : -
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media Other
Focus: mendiseminasikan hasil penelitian dan tugas akhir mahasiswa agar dapat diakses secara mudah dan memberikan manfaat bagi praktisi bisnis dan akademisi. Scope : Linguistik, Sastra, dan Pengajaran Bahasa program studi bahasa Inggris Institut Bisnis Nusantara yang memuat artikel penelitian di bidang Linguistik, Sastra, dan Pengajaran Bahasa, baik bahasa Inggris maupun bahasa Indonesia.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 40 Documents
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The Depiction of Non-Verbal Communications in Raymond’s Run Short Story Suharto, Ririn Pratiwi
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

The data of this research was taken from Raymond’s Run by T. C. Bambara. This short story is interesting because it contains several verbal communications. This research aims to identify non-verbal communication di Raymond’s Run Short Story. This is library research. The result of this study is there are seven types of nonverbal communication are found in the short story, which include kinesics (body movement and facial expression), physical characteristics, proxemics (space), chronemics (time), paralanguage, artifacts, and environment. It is found that kinesics (body movements and facial expressions) is the most dominant type of nonverbal communication in that short story.
Penerjemahan Kosakata Budaya pada Film Aruna dan Lidahnya Adawiyah, Siti Lutfiah Rabiyatul; Ulfha, Siti Mutiah; Anwar, Saiful
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

The process of translating cultural terms is a challenging task that translators will face. This is because there is a possibility when a word or situation is not recognized in the target language. The purpose of this study is to describe the types of cultural vocabulary in the movie “Aruna dan Lidahnya”. The data is categorized using the padan method then continued with the sorting technique. Based on the results of the research data, 49 cultural vocabulary data were found which were categorized into 4 types. Material culture which includes food and place is the dominant type of vocabulary with a total of 29 data and a percentage of 61.70%. The form of cultural vocabulary in the material culture domain that appears a lot is food with a total of 25 data because the film focuses on the culinary. For the type of organization which includes religious and social organizations, there are 7 data with a percentage of 14.89%. For the type of gesture there are 6 data with a percentage of 12.76%. For socio-cultural types which include greetings, kinship and swearing, there are 5 data with a percentage of 10.63%. Literal translation and cultural equivalence procedures are used by the translator when the target language has the equivalent of the source language. Meanwhile, other procedures such as modulation, addition, transference, and couplet are used when the translator cannot find the equivalent in the target language.
Code Mixing in the Daniel Mananta Network Part 5: Jatuh Sakit, Melaney Ricardo Kehilangan Pekerjaan Nur, Frina Diniarta; Wahidi, Ihsanul Irvan
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

Abstract This research aims to analyze code mixing which occurs in Daniel Mananta Network Part 5: Jatuh Sakit, Melaney Ricardo Kehilangan Pekerjaan. The study uses qualitative methods and intends to answer three research questions: who use code mixing, what types of code mixing are used, and what are the reasons why the speakers use code mixing. To analyze the types of code mixing, the theory of Musyken (2000) is used. To analyze the reasons of doing code-mixing, the theory of Hoffman (1991) and Saville-Troike (1986) are used. Fifteen (15) data were found. The data shows that both speakers use code mixing. Regarding the types of code mixing, the result shows that ten data belong to Insertion Code Mixing, two data belong to Alternation Code Mixing, and three belong to Congruent Lexicalization Code Mixing. The third research question to answer is the reasons of using code mixing. The result shows five reasons why the speakers use code mixing. These are interjection or inserting sentence fillers or sentence connectors (one data), to soften or strengthen request or command (one data), to talk about a particular topic (eight data), as an intention to clarify the speech content for interlocutor (three data), and as repetition which is used for clarification (two data). Keywords: bilingualism, code mixing, Daniel Mananta Network. Abstrak Penelitian ini bertujuan untuk menganalisis campur kode yang terjadi pada Daniel Mananta Network Part 5: Jatuh Sakit, Melaney Ricardo Kehilangan Pekerjaan. Penelitian ini menggunakan metode kualitatif dan bermaksud menjawab tiga pertanyaan penelitian: siapa yang menggunakan campur kode, jenis campur kode apa yang digunakan, dan apa alasan penutur menggunakan campur kode. Untuk menganalisis jenis-jenis campur kode, digunakan teori Musyken (2000). Untuk menganalisis alasan dilakukannya campur kode, digunakan teori Hoffman (1991) dan Saville-Troike (1986). Lima belas (15) data ditemukan. Data menunjukkan bahwa kedua penutur menggunakan campur kode. Berdasarkan jenis-jenis campur kode, diperoleh hasil bahwa sepuluh data termasuk dalam Campur Kode Penyisipan, dua data termasuk dalam Campur Kode Alternasi, dan tiga data termasuk dalam Campur Kode Leksikalisasi Kongruen. Pertanyaan penelitian ketiga yang harus dijawab adalah alasan penggunaan campur kode. Hasilnya menunjukkan lima alasan mengapa penutur menggunakan campur kode, yaitu sebagai interjeksi atau penyisipan kalimat pengisi atau penghubung kalimat (satu data), untuk memperhalus atau memperkuat permintaan atau perintah (satu data), untuk membicarakan suatu topik tertentu (delapan data), dengan maksud untuk memperjelas isi pembicaraan bagi lawan bicara (tiga data), dan sebagai pengulangan yang digunakan untuk klarifikasi (dua data). Kata Kunci: bilingualisme, campur kode, Daniel Mananta Network.
Pemaknaan Iklan-Iklan Terkait Kesehatan Pria di Surat Kabar Poskota Nuryanti, Dewi
ESENSI LINGUA Vol 3 No 2 (2021): Esensi Lingua, 2021
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

Penelitian ini mengkaji tentang bagaimanakah konotasi digambarkan melalui iklan terkait kesehatan pria dengan menganalisis positioning iklan dan konotasi yang ditonjolkan dalam iklan-iklan tersebut. Data penelitian merupakan tiga iklan kesehatan pria pada surat kabar. Penelitian ini merupakan penelitian deskriptif kualitatif di mana penulis hanya mendeskripsikan semau fenomena yang dianalisisnya menggunakan bahasa dan tanpa angka. Teori yang digunakan adalah teori oleh Cook dan Barthes. Hasil penelitian menemukan konotasi yang diberikan oleh masyarakat tentang iklan ini adalah bahwa tidak selamanya pria merasa bahwa kesehatan mereka tidak hanya dilihat dari gaya hidup. Kesehatan pria pada iklan berkaitan dengan ’kemampuan’ mereka untuk dapat menyenangkan bahkan memuaskan pasangannya. Oleh karena adanya pergeseran pandangan dalam masyarakat tentang konsep ’kesehatan pria’ tersebut, menyebabkan banyak pria berlomba-lomba untuk menjadi ’sehat’. Konotasi yang sekarang ada di masyarakat tentang pria ’sehat’ adalah mereka yang memiliki ukuran, kekuatan, serta ketahanan yang diinginkan pasangannya. Adapun positioning pada iklan ini menunjukkan bagaimana pengiklan lebih mengedepankan nama produk atau bahan-bahan yang terkandung di dalam produk tersebut. selain itu juga positioning lebih banyak menggunakan gambar untuk menarik perhatian pembaca.
Ideologi dan Kekuasaan dalam Iklan Mobil Honda ”All New City” Nuryanti, Dewi
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research aims to explain how advertisers of a product attempt to convey the ideology present in Honda car advertisements and the power they intend to emphasize through those ads. Additionally, the study seeks to understand the reasons behind the advertiser's choice of positioning in the advertisement. Data were collected from advertisements in the Kompas newspaper. The theories employed in this research include those by Cook, Fairclough, and Barthes. The results of the analysis indicate that the advertiser prioritizes the positioning in this ad by focusing on the interior of the car, highlighting the luxury offered to buyers. The power in this advertisement is demonstrated by the use of the color red, which not all advertisers employ, making it a distinctive feature of this product that is not found in others. Meanwhile, the ideology presented by the advertiser is that only with the Honda "All New City" product, every buyer or user can achieve all their dreams, unlike with other products. With this product, individuals from different social status can enjoy luxury without having to buy an expensive product. This is because the product promises luxury for all societal layers, whether they are affluent or economically ordinary, they will still experience luxury through this product.
Using Local Language in Traditional Market between Sellers and Buyers Ulik, Farras Dwi Farhani; Nuryanti, Dewi
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research focuses on language variations in buying and selling transaction process at the Embrio Traditional Market located in Kecamatan Makasar, East Jakarta City. This research aims to identify and describe the types of language variations found in interactions between buyers and sellers at the Embrio Traditional Market and describe the factors underlying the use of language variations. The theory used to analyze the data in this study is the theory from Janet Holmes (2017) regarding the use of dialect and the background of the occurrence of language variations, Martin Joos in Naibaho (2020) the variety of languages in terms of formality, and the theory from PWJ Nababan in Naibaho (2020) the variety of languages in terms of utilization. The results of this study are the first (1) to use types of language variations including: the use of dialects, such as Sundanese, Betawi, and Javanese dialects; language variations in terms of utilization, namely use in the economic field; and language variations in terms of formality, namely consultative variety, casual variety, and intimate variety. The second (2) result is the reasons behind the occurrence of language variations, there are the similarity of ethnic background, negotiation strategies, and to attract buyers.
The Use of Satirical Expression in Gila Lu Ndro! Film Nurlian, Ramiz Naufal; Nuryanti, Dewi
ESENSI LINGUA Vol 3 No 1 (2021): Esensi Lingua, 2021
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research is aimed to analyze the satirical expression in the GILA LU NDRO! film directed by Herwin Novianto. It is to identify the satirical expression that occur in the film in terms of explaining the purpose, the reason, and, types of using satirical expression by characters. The writers use theory Greenberg, Simpson, Charles, Greek, Catullus, and Marthial. This research applies qualitative method. The result of this research shows social issue that develop in society. The character, in the film has a character who build and provide the message. The plot, this film gives sequence from the introduction, the conflict and the result of the conflict itself. The last, the effects of this research give a positive effect to everyone. The writers also find the moral values in this film such as morality, humanity, attitude, religion, and, politic.
Examining Sentence Constructions in Law of Attraction Affirmations from Language Perspective Sausina, Cut Nina
ESENSI LINGUA Vol 6 No 1 (2024): Esensi Lingua, 2024
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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This research discusses the sentences used in affirmation when applying Law of Attraction (LoA). The aims of this research are to introduce the sentences used in applying LoA successfully, and contribute in science and language fields. There are three research questions offered in this research, first. how do language elements are used in applying LoA, second, how are the sentences arranged to direct positive vibes, and the last, what words should be chosen to attract positive vibes. The data are taken from several books used by LoA practioners. The conclusions are the language elements used in LoA: nouns, verbs, adjectives, adverbs, possessive adjectives, prepositions, determiners, conjunctions, or pronouns, the sentences are arranged to direct positive vibes by applying Losier (2007) tools, namely identify desires, give your desire attention, and allow it, chosen words to attract positive vibes commonly are attracting, getting, come, radiate, better, worthy, good, grateful, effortlessly, every way, love, joy, positivity, abundance, and prosperity. Keywords: Law of Attraction (LoA), positive vibes, goals, word choices
An Ambiguous Meaning Uttered by Characters Found in “My Lecturer My Husband Movie Season 2” Nuryanti, Dewi; Sa’diah, Siti Nurhalimatus
ESENSI LINGUA Vol 6 No 1 (2024): Esensi Lingua, 2024
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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This research aims to find out the reasons of characters uttering some ambiguous words, phrases, or sentences in the movie and to describe the meaning of ambiguous words uttered by characters. This research will also provide some ambiguous characteristic information that appears more often in the movie. The method used for this research is descriptive qualitative and the writers use theory by Crystal (2008). The data audio-visual data taken from the part of the conversation of the movie. The research obtained nine data contained the ambiguous word, phrases, or sentences. They are lexical and structural ambiguity. Lexical ambiguity is a characteristic that often appears in this movie. There are eight data using ambiguous lexical characteristics, while there is one data that uses ambiguous structural.
Using Verbal Language for Customer Service Communication at Adira Finance Zainul Arifin Jakarta Branches Nuryanti, Dewi
ESENSI LINGUA Vol 6 No 1 (2024): Esensi Lingua, 2024
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

The research aimed to explain some terms of words used in verbal communication by customer service to its customers. The data were recorded data taken by recording and transcribing into utterances. The method used was the qualitative method Cresswell and the theory used for analyzing is by using Kreidler’s theory. The result found three general terms of words used in some processes. They are 1) Terms of using words in verbal communication related to service availability at Adira Finance Zainul Arifin, such as The Multipurpose credit, motorcycle/car loans, electronics, furniture, and gadget loans terms; 2) Terms of using words in verbal communication related to customer offering process such as Log in to CRM Next, choose potential leads, list of potential leads, biodata of prospective customers, and contacting prospective customers; and 3) terms of using words in verbal communication related to the credit application process, such as checking the history payment of customers, vehicle units checking, calculating credit structure, providing customers forms and files, credit analyst process, and disbursement of funds.

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