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FACTORS AFFECTING STOCK PRICE WITH DIVIDEND POLICY AS MODERATING VARIABLE Jovena Lim; Sufiyati Sufiyati; Andreas Bambang Daryatno
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.78-89

The goal of this research was to gather empirical evidence on the effect of Firm size, Return On Equity, Leverage and Net Profit Margin on stock price, using Dividend Policy as moderating variable in consumer non cyclicals companies listed on the Indonesia Stock Exchange between 2020 and 2022. The method which is used to obtain the sample were purposive sampling and the data that met the criteria were 42 data from 18 companies which were processed using Statistical Package for the Social Science (SPSS) vers 26.0. Partially, Return On Equity has a significant and positive effect on stock price, Leverage (DER) and Net Profit Margin have a significant and negative effect on Stock Price, while Firm Size (Ln Asset) has no significant and positive effect on Stock Price. Dividend policy (DPR) unable to moderate the effect of Firm size, Return On Equity, Leverage and Net Profit Margin on Stock Price.

THE ROLE OF PERSONALITY TRAITS OF STARTUP EMPLOYEES IN INFLUENCING PERSON-ENVIRONMENT FIT AND ITS IMPLICATIONS FOR WORK ENGAGEMENT: ORGANIZATIONAL PRODUCTIVITY INSIGHTS Herman Cahyadi; Haris Maupa; Sarwo Edy Handoyo
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.63-77

Startup companies are consistently required to innovate their business models creatively in order to achieve a disruptive business model. The high level of creativity sets the startup position apart significantly from traditional ventures. Effective human resource management strategies are a fundamental element necessary for the growth of a startup. Startup companies often encounter challenges related to the demands for creativity in their work, resulting in a work engagement that presents a significant challenge for their employees. In practice, the need for creativity in the workplace often leads to a work engagement filled with challenges for its employees. This is closely associated with the appropriate personality traits of employees in the work environment, ensuring that the existing employees have a person-environment fit. This research aims to investigate the influence of personality traits of startup employees on person-environment fit, and its implications for work engagement. This research involved 341 respondents who are startup company Gojek Indonesia employees. The sampling method was conducted using simple random sampling. The confirmatory testing of this study was performed using SEM-PLS (structural equation modeling-partial least square). The analysis results indicate that the personality of startup employees, measured by self-admiration, extraversion, agreeableness, conscientiousness, neuroticism, openness to experience, digital intelligence quotient, optimism, ambiguity tolerance, and flexibility, plays a significant role in influencing person-environment fit and significantly impacts changes in work engagement at Gojek. The suggested managerial implication is the selection of employees with appropriate personality traits, which will create a person-environment fit and consequently lead to high work engagement. This will enhance the opportunities for startups to increase their productivity, particularly in terms of creating creative and innovative products, thereby fostering disruption in the company's business environment.

LOCAL FASHION PURCHASE INTENTION: THE ROLE OF ATTRACTIVENESS, TRUSTWORTHINESS AND EXPERTISE OF INFLUENCERS Adelia Angelina Benya Cham; Miharni Tjokrosaputro
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.50-62

Product marketing activities through social media influencers are a marketing program that is being widely used, based on statistical data released by Statista in September 2023, showing that the market share of Influencer Marketing globally has increased quite rapidly from 2016-2023. This research aimed to test the influence of attractiveness, trustworthiness, and expertise as the credibility of social media influencers and its impact on the purchase intention of local fashion brand. The sample for this research was collected through a questionnaire distributed on online applications such as Instagram, Line, and Whatsapp, using both purposive sampling and non-probability sampling techniques. The collected sample comprised 238 valid respondents who met the criteria of being local fashion brand consumers and following or having at least seen influencer marketing local fashion brand products on social media, including Bella Clarissa @bellacrls_, Sashfir @sashfir_, Shavira Wangsamulia @shav_ira, Melle @mellexmicheline, Laura Siburian @laurasiburian, and Kezia Aletheia @keziaaletheia. The data obtained were then processed using the Structural Equation Model (SEM) method via the SMART-PLS 4.0 application. The research result indicates that trustworthiness and expertise have positive and significant influence on purchase intention of local fashion brand. In contrast, attractiveness has a positive and insignificant effect on local fashion brand purchase intention.

FACTORS INFLUENCING ENTREPRENEURIAL INTENTIONS MEDIATED BY ENTREPRENEURSHIP EDUCATION IN S1 MANAGEMENT STUDENTS OF TARUMANAGARA UNIVERSITY Theodore Darren Tan; and Wijaya
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.39-49

This research was conducted with the aim to determine the effect of entrepreneurial self-efficacy, entrepreneurial motivation, family support on entrepreneurial intention mediated by entrepreneurial education in Undergraduate Management Students at Tarumanagara University. The method used in this research is descriptive quantitative. The author used 200 respondents as subjects in this study, all of whom were students of the management and business faculties for the 2019-2022 class year. The results of the data from this study were obtained from data collection which was distributed via Google form online. This study explains that: 1) Entrepreneurial Self-efficacy has a non-positive effect on Entrepreneurial Education, 2) Entrepreneurial Self-efficacy has a positive effect on Entrepreneurial Education, 3) Entrepreneurial Motivation has a positive effect on Entrepreneurial Intention, 4) Entrepreneurial Motivation has a positive influence on Entrepreneurial Education, 5) Family Support has a positive effect on Entrepreneurial Intention, 6) Family Support has a non-positive effect on Entrepreneurial Education, 7) Entrepreneurial Education has a positive effect on Entrepreneurial Intention, 8) Entrepreneurial Self-efficacy has a not positive effect and does not significant effect on Entrepreneurial Intention mediated by Entrepreneurial Education, 9) Entrepreneurial Motivation has a non-positive and not significant effect on Entrepreneurial Intention mediated by Entrepreneurial Education, 10) Family Support has a non-positive and not significant effect on Entrepreneurial Intention mediated by Entrepreneurial Education.

FACTORS INFLUENCING THE USE OF E-FILING MODERATED WITH INFORMATION TECHNOLOGY MASTERY Linda Santiso; Andreas Bambang Daryatno
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.24-38

The purpose of this study is to provide empirical evidence whether the influence of perception of use, perception of convenience, and security and confidentiality on the interest of individual taxpayers in using E-filing with mastery of information technology as a moderating variable. The data used in this study is primary data through a questionnaire in the form of google which is distributed to individual taxpayers who have filled out and reported online taxes in Jakarta. Data processing is using SmartPLS 3. The results of the study prove that before moderation, the variables perception of usefulness, convenience, security and confidentiality have a significant influence on the use of e_filling. Moderation is carried out so that the perceptual variables that are useful for, security and confidentiality still provide significant results, while the variables after turning become insignificant, Perceptions of the usefulness, progress, security, and confidentiality of individual taxpayers have no effect on the interest in using E-filing which is moderated by mastery of technology. information, this means that mastery of information technology is not able to moderate perceptions of usefulness, timeliness, security, and confidentiality.

FACTORS INFLUENCING NETFLIX PURCHASE INTENTION IN JAKARTA Devia Megasari; Sanny Ekawati
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.15-23

The purpose of this research is to determine the influence of service quality, trust, and e-payment on purchase intention for Netflix streaming services in Jakarta. The research design utilized is causal with a quantitative approach. The instrument for this research is a questionnaire in a Google form which is distributed via social media. The sample size was 180 respondents who were Netflix users in Jakarta. The sample selection technique in this research was carried out using a purposive sampling technique. Data analysis used SmartPLS software version 4.0. Data analysis consists of outer and inner models. The outer model includes validity and reliability tests, while the inner model includes R-square, Q-square, f-square test, GoF test, path analysis, and hypothesis tests. The outcomes about of this research appear that service quality, trust, and e-payment have a significant positive effect on purchase intention on the Netflix streaming service in Jakarta.

FOSTERING LOYALTY: INVESTIGATING THE COFFEE SHOP WITH SATISFACTION AS AN INTERVENING VARIABLE Viona Virtuna Abdichianto; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.1-14

In this research, the primary aim is to thoroughly investigate the influence of service quality, food quality, and price fairness on customer loyalty, with customer satisfaction serving as a pivotal mediating variable. The research population encompasses JJ coffee shop patrons in Jakarta. A total of 243 respondents were selected as samples, with criteria including a minimum age, residency, and prior experience dining at the coffee shop. The research utilized purposive sampling, a non-probability sampling technique, along with a specific sample selection method, namely judgmental sampling, was employed for respondent data collection through online questionnaire distribution via Google Forms. The meticulously collected data underwent further in-depth analysis using Partial Least Square Structural Equation Modeling (PLS- SEM) with SmartPLS4 software. The findings indicate that service quality, food quality and price fairness collectively have a positive and significant impact on customer satisfaction. Moreover, customer satisfaction has been found to play a crucial mediating role between service quality, food quality, and price fairness and customer loyalty in the coffee shop business in Jakarta. In addition to contributing to academic knowledge, this study offers actionable insights for JJ coffee shop by highlighting the significance of improving service quality, price fairness, customer satisfaction, and ultimately customer loyalty.

HOW DOES GREEN FACTOR AFFECT SATISFACTION AND PURCHASE INTENTION ON ECO-FRIENDLY PRODUCTS? Aprilia Celline; Keni Keni
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.486-499

The high population in Indonesia causes significant accumulation of waste, leading to waste management problems and landfills adjacent to the community. This unrest created criticism of the government, prompting the issuance of plastic waste reduction regulations. The government hopes that the public can make an active contribution in overcoming this problem. Correspondingly, people are turning to eco-friendly products, including skin care products from companies like Innisfree. This study explores the influence of green value perception and green attitudes on green satisfaction and green purchase intent on the product, using Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis to test the hypothesis. This study aims to empirically examine the influence of green value perception and green attitude towards green purchase intention with green satisfaction as mediation. This study used a descriptive research design with cross-sectional data collection techniques and used non-probability sampling techniques with convenience techniques on 213 environmentally friendly skin care users. The questionnaire is distributed through an online Google Form. This research shows that green attitudes and green satisfaction have a positive and significant influence on green purchase intentions in customers of environmentally friendly skin care products, but the perception of green value does not have a positive and significant influence on green purchase intentions. Furthermore, green value perceptions and green attitudes have a positive and significant effect on green satisfaction. Furthermore, green satisfaction can mediate positively and significantly green value perceptions and green attitudes towards green purchase intent. Lastly, green satisfaction can mediate positively and significantly green attitudes and green attitudes towards green purchase intentions.

DEVELOP A LOW-CALORIE PRODUCT BRAND IMAGE THROUGH PRODUCTION PROCESS INNOVATION FOR LEGIT CRACKERS MSMES Yukianti, Chiara Rizka; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.486-493

Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. The growth of MSMEs also drives Indonesia's economic growth so it can be said that MSMEs have a large contribution. Fish crackers are a popular snack among Indonesian people, with various types and interesting flavors. However, like many other MSME businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. In this context, the Universitas Tarumanagara PKM team is committed to assisting Legit Crackers in improving its business brand image. PKM activities aim to help Legit Crackers partners innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.

HOW DOES GREEN FACTOR AFFECT SATISFACTION AND PURCHASE INTENTION ON ECO-FRIENDLY PRODUCTS? Celline, Aprilia; Keni , Keni
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.494-508

The high population in Indonesia causes significant accumulation of waste, leading to waste management problems and landfills adjacent to the community. This unrest created criticism of the government, prompting the issuance of plastic waste reduction regulations. The government hopes that the public can make an active contribution in overcoming this problem. Correspondingly, people are turning to eco-friendly products, including skin care products from companies like Innisfree. This study explores the influence of green value perception and green attitudes on green satisfaction and green purchase intent on the product, using Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis to test the hypothesis. This study aims to empirically examine the influence of green value perception and green attitude towards green purchase intention with green satisfaction as mediation. This study used a descriptive research design with cross-sectional data collection techniques and used non-probability sampling techniques with convenience techniques on 213 environmentally friendly skin care users. The questionnaire is distributed through an online Google Form. This research shows that green attitudes and green satisfaction have a positive and significant influence on green purchase intentions in customers of environmentally friendly skin care products, but the perception of green value does not have a positive and significant influence on green purchase intentions. Furthermore, green value perceptions and green attitudes have a positive and significant effect on green satisfaction. Furthermore, green satisfaction can mediate positively and significantly green value perceptions and green attitudes towards green purchase intent. Lastly, green satisfaction can mediate positively and significantly green attitudes and green attitudes towards green purchase intentions.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Hetty Karunia Tunjungsari

Contact Email
ijaeb@untar.ac.id

Phone
+6221-5655806

Journal Mail Official
ijaeb@untar.ac.id

Editorial Address
Jl. Letjen S. Parman No.1, RT.6/RW.16, Tomang, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hetty Karunia Tunjungsari

Contact Email ijaeb@untar.ac.id

Phone +6221-5655806

Journal Mail Official ijaeb@untar.ac.id

Editorial Address Jl. Letjen S. Parman No.1, RT.6/RW.16, Tomang, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hetty Karunia Tunjungsari

Contact Email
ijaeb@untar.ac.id

Phone
+6221-5655806

Journal Mail Official
ijaeb@untar.ac.id

Editorial Address
Jl. Letjen S. Parman No.1, RT.6/RW.16, Tomang, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA