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Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO)
Published by Universitas Bung Karno
ISSN : -     EISSN : 29621100     DOI : https://doi.org/10.58965/jpmsipo
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) terdaftar di Direktorat Repositori Multimedia dan Penerbitan Ilmiah (RMPI) BRIN sebagai Pusat Nasional ISSN Indonesia dengan nomor unik media elektronik 2962-1100 yang merupakan wadah karya tulis artikel ilmiah akses terbuka untuk berbagi pengalaman, pengetahuan, dan praktik terbaik dalam mengimplementasikan program pengabdian masyarakat yang berfokus pada upaya-upaya pengembangan masyarakat, pemberdayaan masyarakat, peningkatan kualitas hidup, dan penyelesaian masalah sosial, ekonomi, dan lingkungan meliputi aspek-aspek seperti evaluasi keberlanjutan, partisipasi masyarakat, dan pembelajaran yang diambil dari kegiatan pengabdian. JPMSIPO menyajikan artikel yang menggambarkan proyek-proyek dan inisiatif yang dilakukan oleh para akademisi, peneliti, dan praktisi dalam upaya memberikan manfaat langsung kepada masyarakat. Jurnal ini diterbitkan dua kali setahun pada bulan April dan Oktober. Jika anda tertarik, kami menyarankan untuk membaca kebijakan dan pedoman penulis dengan perhatian utama adalah artikel ilmiah yang dikirimkan pada redaksi harus merupakan naskah asli dan tidak pernah dipublikasi pada media manapun.
Arjuna Subject : Umum - Umum
Articles 28 Documents
 1   2   3 
Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Mendorong Motivasi Wirausaha UMKM untuk Memajukan Ekonomi Masyarakat di Kelurahan Joglo Kota Jakarta Barat Sugiharjo, R. Joko; Rahmat, Abdul; Paijan, Paijan
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.26

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are business entities managed by individuals, families, or small-scale business units, classified based on annual turnover, asset volume, and workforce. Effective human resource management is essential for MSMEs in systematically organizing finances, enabling business owners to understand their financial conditions and business developments. Easy access to information on assets, liabilities, equity, cash flow, and profit fluctuations provides crucial support for MSME entrepreneurs in making strategic business decisions. This activity not only motivates entrepreneurs to maintain business continuity but also guides them towards achieving desired business and economic goals. The drive to engage in entrepreneurship stems from a strong individual desire to realize self-potential through creative and innovative thinking, creating new products that have a social and economic impact on the local community. The courage to explore and implement new ideas is reinforced by strong entrepreneurial motivation, creating a positive cycle between motivation and action that strengthens the character of resilient and high-quality entrepreneurs.
Penyuluhan Strategi Keuangan Cerdas untuk UMKM pada Era Digital di Kecamatan Pondok Aren Ferranti, Putri Andari; Puspitarini, Sari; Hindardjo, Anton
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.27

Abstract

In recent years, advancements in digital applications have provided access for all layers of society to easier financial management than traditional methods at their fingertips. However, many small and medium enterprise (SME) operators are still not accustomed or effectively informed about their utilization for their businesses. This outreach aims to help SME operators adapt to the current digital access convenience in managing their business finances. There are various digital applications available that can assist SME operators in addressing issues such as non-positive sales growth, difficulties in accurately tracking operational transactions, or slow traditional funding assistance. This activity introduces ways to easily create financial projections and reports, utilize online financial transaction methods, and explore Fintech alternatives.
Sense of Place dan Kepuasan Berwisata pada Arsitektur Kampung Budaya Sindang Barang Bogor Juwono, Sudarmawan; Solo, Adrianus; Ali, Abdullah; Aryanti, Dwi; Andayani, Keti; Adistira, Gagas
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.28

Abstract

Sindang Barang Bogor Cultural Kampung is a tourist destination in Bogor which focuses on Sundanese village culture. This tourist destination is managed by the local community by utilizing the existing environmental potential. This community service aims to provide input to the management of Sindang Barang Bogor Cultural Kampung, especially regarding the level of satisfaction felt by tourists. In this measurement, the concept of sense of place is used as a measure of the quality of space that can be felt by the human senses when using space. Meanwhile, tourist satisfaction is a positive response given by tourists regarding their experience with the space object. If these two concepts are connected, sense ofpPlace can be used as an approach to measuring travel satisfaction. The results of the exploration were submitted to management who responded positively as useful suggestions, creative suggestions, basic needs, evaluation materials as input in planning and evaluating the Sindang Barang Cultural Kampung.
Pengembangan Kompetensi Sumber Daya Manusia Berkarakter Technopreneurship pada UMKM di Kelurahan Meruya Utara Paijan, Paijan; Anah, Sri; Sugiharjo, R. Joko
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.29

Abstract

In the current context of global market competition, it is crucial for human resources in micro, small, and medium enterprises (MSMEs) to be able to compete with large corporations that have already adopted digital technologies. MSMEs in North Meruya Village face several challenges, including limited production capabilities, suboptimal workforce performance, and inadequate mastery of digital technology. To address these issues, a community service program has been initiated. This program is conducted through face-to-face sessions, where a team of lecturers from Mercu Buana University, Management program, delivers training materials. The program aims to enhance the quality and competence of the MSME participants, broaden their knowledge and perspectives, and strengthen their ability to compete in both domestic and international markets. All of these goals are underpinned by the foundational values of entrepreneurship and technopreneurship that guide the teaching.
Partisipatif Konsep Rancangan Musala Baiturrohmah Gang Haji Nawi Jatimakmur Pondok Gede Kota Bekasi Ali, Abdullah; Iswidodo, Iswidodo; Andayani, Keti; Susanto, Devit Budi; Koto, Despin Hidayat
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.30

Abstract

Musala Baiturrohmah, located in Gang Haji Nawi, Jatimakmur Village, Pondok Gede District, Bekasi City, was initially a privately owned prayer facility. Over time, it has expanded to accommodate various community activities, serving not only as a place of worship but also for educational and social functions. Recognizing the need to enhance its facilities, the owner decided to renovate the Musala to include additional functional spaces and improve the surrounding environment. To achieve this, the owner collaborated with the Architecture Study Program at the Faculty of Engineering, Karno University. This partnership involved permanent lecturers, students, and alumni in forming a Community Service Team. The team undertook stages of field exploration, surveying, studying, design transformation, and reporting. Two design alternatives were developed for the Musala building, offering options that cater to the needs of both the owner and the local community.
Pengabdian Masyarakat Sosialisasi Implementasi Sistem Pemilu Indonesia di Bawaslu Jakarta Pusat Suhariyanto, Didik
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.31

Abstract

General elections in Indonesia are a democratic mechanism to determine leaders who are expected to have legitimacy, namely recognition and support from the voting public at large. To achieve this, Indonesia needs an electoral system that is effective and in accordance with the country's conditions. Elections in this country have been regulated through the 1945 Constitution and are conducted through direct and representative election methods. There were variations in the electoral system before and after the 1945 constitutional amendment was made. This electoral system is set up to ensure that the voting process is conducted directly, publicly, freely, confidentially, honestly, and fairly. However, the implementation of the current electoral system shows some shortcomings that require improvement to ensure better elections in the future.
Literasi Financial Technology dan Pengenalan Aplikasi Flip.id untuk Meningkatkan Pemberdayaan Warga Pelaku Usaha di Kecamatan Pondok Aren Puspitarini, Sari; Sari, Rachi Titi Ramadhani
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.32

Abstract

Financial technology, or FinTech, is an innovation in technology designed to facilitate financial transactions so that they can be carried out practically, easily, and efficiently using computer devices or mobile phones via the internet. Thanks to the wide range of services offered by FinTech, people can enjoy better financial services and speed up business processes by increasing the speed of money circulation, which in turn can boost the communal economy. For example, the recently launched FLIP app makes it easy to transfer between banks without fees, reducing expenses. In Pondok Aren District, South Tangerang, the use of internet networks by business actors is quite common. However, business residents in Pondok Aren sub-district are often limited in understanding finance in today's digital era and lack of use of technology in financial activities. For this reason, we are encouraged to disseminate knowledge through educational programs to the public and business actors about FinTech literacy  and the introduction of Flip.id applications, in order to increase the empowerment of business residents in Pondok Aren, Tangsel, in order to develop their business optimally.

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