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Ramadhianto Machmud
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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : 2655206X     DOI : https://doi.org/10.35797/jab.v.i.p
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik Administrasi Bisnis berkaitan dengan aspek apapun dari Manajemen Sumber Daya Manusia, Pengembangan Bisnis Berkelanjutan, Bauran Pemasaran, Manajemen Produksi, Manajemen Resiko, Keuangan dan Akuntansi termasuk, namun tidak terbatas pada topik berikut: • Keuangan Bisnis • Bisnis Sektor Publik • Akuntansi Manajemen • Manajemen Keuangan dan Bisnis • Auditing • Koperasi dan UMKM • Corporate Governance • Etika dan Profesionalisme • Keuangan Perusahaan • Pendidikan Bisnis • Perpajakan • Pasar Modal • Perbankan • Pengembangan Bisnis Berkelanjutan Penentuan artikel yang dimuat dalam JAB melalui proses blind-review oleh editor dan reviewer JAB dengan mempertimbangkan antara lain: relevansi dan kontribusi artikel terhadap pengembangan profesi bisnis dan praktik akuntansi serta terpenuhinya persyaratan baku publikasi jurnal. Editor dan reviewer memberikan masukan yang konstruktif dan hasil evaluasi kepada penulis artikel.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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Analisis Kegiatan Komunikasi Pemasaran Restoran Bacco Wine Culture Jakarta Diana Lohita Wahyuni; Anabel Masyurah; Lydia Suwuh
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.20-26

Abstract

This study aims to understand and analyze the marketing communication activities carried out by Bacco Wine Culture. The proliferation of similar restaurants in Jakarta requires Bacco Wine Culture to set a strategy on how to win the competition. One strategy to win today's competition is to increase marketing activities. The methodology used in this study is a descriptive methodology with a qualitative approach. The results of this study indicate that in its marketing communication activities Bacco Wine Culture has carried out 8 marketing communication mixes, but the marketing communication activities carried out are sales promotion, events and experiences, direct marketing, interactive marketing, word of mouth marketing, and personal selling. Bacco Wine Culture has carried out marketing communications using Lasswell's communication theory, namely Who, Says What, In Which Channel, To Whom, and With What Effect
Pengaruh Modal Usaha, Kemampuan Manajerial dan Kualitas Sumber Daya Manusia Terhadap Pemberdayaan UMKM di Kecamatan Tombatu Kabupaten Minahasa Tenggara Kezia Keren Pandey; Michael Mamentu; Stefanus Sampe
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.41-51

Abstract

This study aims to determine the effect of venture capital, managerial ability and quality of human resources on the empowerment of UMKMs in Tombatu District, Southeast Minahasa Regency. This study used a sample of 50 respondents with the status of business actors in Tombatu District, Southeast Minahasa Regency. Quantitative analysis technique with multiple linear analysis is used in this research. The statistical tests carried out in this study were validity tests, reliability tests, normality tests, tests, multicollinearity tests, determination tests, partial tests and simultaneous tests. Through validity and reliability tests, it was found that the questionnaires in this study were valid and reliable. Through the determination test, it was found that business capital, managerial ability, and quality of human resources had an effect of 52.6% on the empowerment of micro, small and medium enterprises and the rest was influenced by other variables not examined in this study. Overall, business capital, managerial ability and the quality of human resources together have a positive and significant impact on the empowerment of Micro, Small and Medium Enterprises (UMKM). owned by Micro, Small and Medium Enterprises (UMKM).
Analisis Pengaruh Employee Motivation, Employee Empowerment, Work Life Balance Terhadap Employee Retention Dengan Job Satisfaction Sebagai Variabel Mediasi pada PT XYZ Orlando Sinaga; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.87-96

Abstract

The purpose of this study is to determine the influence of employee motivation, employee empowerment, and work life balance on employee retention which job satisfaction as mediating variables. This research was quantitative study with 178 respondents of permanent employee of PT. XYZ as sample. The questionnaire of this research consisted of 20 items of closed questions using a Likert scale 1-5 and 1 item of open question based on nonprobability sampling with sampling incidental technique. The collected data were then tested for validity and reliability, then analysed using the Structural Equation Modelling (SEM). The results of data analysis on this research shows that employee motivation, employee empowerment, and work life balance has a positive and significant influence on job satisfaction. The positive and significant was also found on the influence of employee motivation, employee empowerment, work life balance, and job satisfaction on employee retention. Job satisfaction significantly and positively mediate the relationship between employee motivation on employee retention. Job satisfaction can mediate between employee empowerment on employee retention and also job satisfaction is proven to mediate the influence of work life balance towards employee retention.
Pengaruh Brand Ambassador Terhadap Minat Beli Produk Maybelline New York Melalui Sikap pada Iklan Sebagai Variabel Mediasi Marischa Aqilah Faradilla; Sonja Andarini
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.97-104

Abstract

Maybelline New York is one of the most famous cosmetic products, one of which is in Indonesia. Maybelline New York has issued more than 200 cosmetic products by utilizing the latest technological sophistication in the latest trends. Just like any other cosmetic business, Maybelline New York certainly wants its product sales to always increase, but in fact there has been a decline in sales in recent years. This study aims to determine the effect of the brand ambassador "ITZY" on buying interest in Maybelline New York products through attitudes to advertising as a mediating variable. This research is a type of quantitative research with explanatory research method. In sampling the technique used is purposive sampling technique with a sample of 100 respondents. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) model with the help of SmartPLS 3.0 software. The results showed that the brand ambassador had a significant effect on buying interest; brand ambassador has a significant effect on attitudes in advertising; attitude to advertising has a significant effect on buying interest; attitude to advertising has a significant effect in mediating the influence of brand ambassadors on buying interest in Maybelline New York products
Pengaruh Kepemimpinan Transformasional Terhadap Kinerja dan Keinginan Keluar Karyawan: Peran Komitmen Organisasional Sebagai Mediator Lucky Tamengkel; Wehelmina Rumawas
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.52-60

Abstract

This study aims to examine the effect of transformational leadership on employee performance and intention to leave with organizational commitment as a mediator for hotel employees. The sample in this study were employees of five-star hotels in the city of Manado. Sampling used a non-probability convenience sampling technique. Questionnaires were used to collect data from 157 respondents. The data collected were analyzed using a structural equation model with the help of the SmartPLS software. The results of the study show that transformational leadership has a positive and significant effect on employee performance. Transformational leadership has a negative and insignificant effect on employees intention to leave. Transformational leadership has a positive and significant effect on employee organizational commitment. Employee performance has a negative and significant effect on employees intention to leave. Employee organizational commitment has a negative and significant effect on employees intention to leave. Organizational commitment has a positive and significant effect on employee performance.
Anteseden Dari Brand Experience Serta Dampaknya Terhadap Urge to Buy Impulsively (Studi Pelanggan Uniqlo Pada Platform Social Commerce Di Wilayah Jabodetabek) Tjhin Tania; Margaretha Pink
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.71-86

Abstract

The clothing industry experienced a decline in sales during the pandemic but the facts are different from PT Fast Retailing (UNIQLO) which based on research has increased sales in Indonesia during the pandemic, this has something to do with the success of their marketing strategy along with the different brand experiences they created. With this phenomenon, the aim of this research is to analyze the influence of the variables of convenience, user experience, promotion, product recommendation, brand experience, and urge to buy impulsively. This research model was modified from previous research by adding the brand experience variable. The results of the study explain the strongest positive relationship between convenience, product recommendation, and promotion toward brand experience, followed by user experience and promotion toward urge to buy impulsively. In addition, user experience has a significant effect on brand experience and brand experience also has a significant effect on impulse buying. This research was conducted with the number of research subjects 412 respondents who had shopped at UNIQLO through Instagram. Respondents were selected by purposive sampling and snowball sampling, while data collection was carried out using an online questionnaire. The research data were analyzed using the PLS-SEM 3.3.3 method. There are some managerial implications that can be suggested from this research.
Analisis Pengaruh Budaya Organisasi, Karakteristik Kerja, dan Stres Kerja, Terhadap Kepuasan Kerja dan Kinerja Karyawan PT. PLN (Persero) Rayon Kalabahi Kabupaten Alor Mesak Y. Awang; Alvonso F. Gorang; Yeny M. Allung
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.61-70

Abstract

The purpose of this research is to get an overview of organizational culture, work characteristics, job stress, and its impact on employee performance as a cause of job satisfaction. the subject of this survey is PT. PLN (Persero) area of Kalabahi. The number of samples in the study amounted to 55 people who can be processed in the analysis. Data analysis method using Smart Partial Least Square (SmartPLS). The survey results show that organizational culture has a direct and significant effect on job satisfaction and employee performance. Job characteristics have no effect on job satisfaction. Although it has a positive impact, job characteristics do not directly affect employee performance. Job stress has a significant effect on job satisfaction but has a negative impact on employee performance. Furthermore, work characteristics are not factors that affect employee performance, but are factors that affect job satisfaction, so it is very important to create a corporate culture and minimize employee work stress so that we can increase job satisfaction and encourage employee performance growth.
Gaya Kepemimpinan, Budaya Organisasi dan Inovasi Pengaruhnya Terhadap Kinerja Karyawan Kending, Richard; Pio, Riane Johnly; Rumawas, Wehelmina
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh gaya kepemimpinan, budaya organisasi dan inovasi terhadap kinerja karyawan. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan reseponden yang terlibat sebanyak 67 karyawan. Teknik pengolahan data menggunakan statistik inferensial untuk mengetahui sejauh mana pengaruh variabel independen terhadap variabel dependen baik secara parsial maupun simultan. Terdapat 2 jenis data yang dikumpulkan yaitu data primer yang terdiri dari wawancara dan sebaran angket, dan data sekunder yang terdiri dari ketersediaan data dari berbagai sumber baik buku, internet, jurnal dan sebagainya, dan untuk analisis datanya menggunakan SPSS. Hasil yang diperoleh dalam penelitian ini dimana gaya kepemimpinan dan budaya organisasi memiliki pengaruh signifikan terhadap kinerja karyawan tetapi tidak demikian halnya dengan inovasi. Pemilihan gaya kepemimpinan yang tepat secara langsung akan meningkatkan kinerja karyawan. Budaya organisasi terbukti sangat berperan dalam menciptakan situasi kerja yang diinginkan karyawan sehingga bisa mempengaruhi kualitas kinerja karyawan ke arah yang lebih baik. Secara bersama-sama, gaya kepemimpinan, budaya organisasi dan inovasi memiliki pengaruh yang signifikan terhadap kinerja karyawan.
Brand Personality Terhadap Rasa Percaya Diri Keputusan Pembelian Melalui Brand Awareness, Perceived Quality, Brand Loyalty Hervitya, Velia Audi; Azizah, Nurul
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Brand Personality terhadap Rasa Percaya Diri atas Keputusan Pembelian dengan mediasi Brand Awareness, Perceived Quality, dan Brand Loyalty. Populasi dalam penelitian ini adalah mahasiswa pada Perguruan Tinggi Surabaya yang merupakan pengguna atau pernah menggunakan produk iPhone. Metode penelitian yang digunakan adalah metode kuantitatif. Analisis data dalam penelitian ini menggunakan analisis PLS (Partial Least Square) yang dihitung menggunakan software smartPLS 3.0. Hasil dari penelitian ini adalah diketahui Brand Personality, Perceived Quality, dan Brand Loyalty berpengaruh secara signifikan terhadap Rasa Percaya Diri atas Keputusan Pembelian. Sedangkan Brand Awareness berpengaruh tidak signifikan terhadap Rasa Percaya Diri atas Keputusan Pembelian. Kemudian juga dapat diketahui bahwa Brand Personality berpengaruh secara signifikan terhadap Brand Awareness, Perceived Quality, dan Brand Loyalty
Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Veryani, Farida; Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e-service quality terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini yaitu penelitian kuantitatif. Metode yang digunakan dalam penelitian ini dengan menggunakan analisis Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0 untuk menguji hubungan antar variabel. Populasi dalam penelitian ini yaitu pelanggan GrabBike di Kota Surabaya. Jumlah sampel dalam penelitian ini berjumlah 100 responden. Teknik penarikan sampel menggunakan metode purposive sampling. Teknik pengumpulan data yang diperoleh berasal dari penyebaran kuisioner dengan menggunakan google forms. Diketahui hasil dari penelitian ini menunjukkan bahwa e-service quality berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan, e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, secara tidak langsung e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.

Page 33 of 40 | Total Record : 397

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