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EDUMALSYS Journal of Research in Education Management
Published by Lembaga Yasin Alsys
ISSN : 29881196     EISSN : 29881188     DOI : https://doi.org/10.58578/edumalsys
Core Subject : Science, Education, Engineering,
Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering
EDUMALSYS Journal of Research in Education Management [2988-1196 (Print) and 2988-1188 (Online)] provides those interested in the effective management of the educational process with a broad overview of developments and best practice in the field, with particular reference to how new ideas can be applied worldwide. EDUMALSYS is an international, online, open-access, and peer-reviewed journal. This Journal publishes research papers, theoretical works, literature reviews, research reports, and book reviews on all aspects of educational policy and management. All articles should be in English or Arabic. The Journal has published 3 editions a year in March, July, and November (Unless there is co-publication with conference organizers). EDUMALSYS journal has been indexed by EuroPub, Harvard University, Boston University, Dimensions, Scilit, Crossref, Web of Science Garuda, Google Scholar, and Base. The Journal of Research in Education Management, a leading voice in the scholarship of teaching and learning, is dedicated to enhancing teaching and learning in the management and organizational disciplines. Our published articles reflect changes and developments in the conceptualization, organization, and practice of education management. This Journal maintains a long-standing editorial commitment to growth, learning, and innovation and uses a developmental approach in working with authors throughout the review process so that they may communicate their ideas and insights to others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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Integrating Digital Tools for Enhanced Teaching and Learning Effectiveness in Business Education: Strategies and Implications for 21st-Century Skill Development Abubakar, Ibrahim Mohammed; Paris, Adama Suleiman; Sambo, Farida Gidado
EDUMALSYS Journal of Research in Education Management Vol 3 No 2 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i2.6128

Abstract

This study examines the integration of digital tools in business education and their impact on teaching and learning effectiveness, with a particular focus on strategies employed and implications for 21st-century skill development. Utilizing a survey research design, data were collected from 300 business education lecturers across colleges in North Central Nigeria. The findings reveal that educators regularly incorporate digital tools such as PowerPoint presentations, educational videos, online learning management systems, and digital quizzes to enhance instructional delivery. Pedagogical strategies including collaborative assignments, flipped classrooms, blended learning, and gamification were identified as effective methods for embedding digital technologies into teaching practices. The integration of these tools was found to significantly support students’ development of critical 21st-century competencies, notably communication, critical thinking, creativity, and problem-solving. The study underscores the importance of sustained professional development, robust digital infrastructure, and supportive institutional policies to optimize the benefits of technology-enhanced instruction in business education. The findings contribute to the growing body of literature on digital pedagogy and offer practical recommendations for educators, administrators, and policymakers to advance effective digital integration in higher education.
An Overview of Autonomy in Higher Education: A Systematic Review of the Meaning, Dimensions, Challenges, and Future Directions of Autonomy Teshome, Samson Worku
EDUMALSYS Journal of Research in Education Management Vol 3 No 2 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i2.6270

Abstract

Autonomy in higher education has become a central focus in academic discourse as institutions confront the evolving demands of globalization, accountability, and governance reform. This systematic literature review synthesizes current research on the concept of autonomy in higher education, examining its definitions, core dimensions, prevailing challenges, and future trajectories. Employing the PRISMA framework, a comprehensive search and selection process resulted in the inclusion of 44 scholarly articles. The analysis identifies four principal dimensions of institutional autonomy: academic, financial, organizational, and staffing. Key challenges include the tension between autonomy and accountability, increasing external pressures from governments and market forces, and the implications of internationalization. The review also outlines emerging directions for research and practice, including the development of adaptive governance frameworks and the strategic use of digital technologies to strengthen institutional independence. The findings emphasize the role of autonomy in promoting innovation, academic excellence, and institutional resilience amidst growing global and regulatory pressures. This review offers valuable insights for policymakers, university leaders, and scholars, contributing to the broader dialogue on higher education governance.
An Evaluation of Access Bank Nigeria Plc’s Corporate Social Responsibility Practice in Nasarawa State Dangana, Owusoweshi Michael; Okujeni, Richard
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7382

Abstract

Corporate Social Responsibility (CSR) represents the ethical obligation of organizations to contribute positively to society beyond their business operations, addressing social, environmental, and economic well-being while fostering responsible engagement with stakeholders and host communities. This study evaluates the CSR initiatives of Access Bank Nigeria Limited in Nasarawa State, guided by Stakeholder Theory. Adopting a survey research design, questionnaires were administered to 365 respondents across selected Local Government Areas. The study sought to determine whether Access Bank implements CSR activities in the state, identify specific initiatives, assess community awareness, and evaluate the alignment of these initiatives with local needs. Findings revealed that Access Bank undertakes CSR interventions in education, healthcare, environmental sustainability, and economic empowerment; however, awareness of these efforts among residents remains low. Moreover, opinions regarding the relevance of the initiatives were mixed, with some respondents acknowledging their benefits while others perceived them as misaligned with community priorities. The study concludes that although Access Bank’s CSR initiatives hold potential for fostering community development, their limited visibility and insufficient stakeholder engagement weaken overall impact. It recommends enhanced publicity strategies and stronger community participation in the planning and implementation of CSR programmes to ensure greater alignment with local development needs.
Assessment of Public Relations Strategies Employed by UNICEF in Management of IDP Camps in Maiduguri, Borno State Madu, Bwala Winifred; Kente, Josiah Sabo; Akase, T. M.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7385

Abstract

This study investigated public relations strategies employed by UNICEF in the management of Internally Displaced Persons (IDP) camps in Maiduguri, Borno State, with the objective of assessing their relevance and effectiveness in addressing humanitarian challenges. Guided by Structural Theory and Stakeholder Theory, the research adopted a survey design and utilized questionnaires administered to a sample of 400 respondents drawn from a projected population of 4,143,100, as estimated by the National Bureau of Statistics for 2024. The findings indicate that UNICEF primarily relied on religious and community leaders to drive campaigns, followed by the use of social media messages, public events, financial aid distribution, sponsored campaigns, press releases, and press conferences. Among these, the engagement of religious and community leaders emerged as the most effective strategy. Nevertheless, the study highlights persistent challenges in implementing public relations approaches, particularly limited cooperation and support from government authorities. The study concludes that sustained government support in terms of resources and logistics is essential for effective public relations interventions. It further recommends the continued involvement of religious and community leaders as campaign mediators, complemented by capacity-building initiatives such as crisis communication training to enhance the quality of service delivery.
Endorsement in Advertising Indigenous Products and Patronage of Innoson Motors and Dangote Cement Brands in FCT, Abuja Mgbede, Efu; Kente, J. S.; Ugande, Anthony
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7403

Abstract

This study investigates the role of endorsement in advertising indigenous products, focusing on consumer patronage of Innoson Motors and Dangote Cement brands in Abuja, Federal Capital Territory (FCT). Anchored on the Hierarchy of Effects Model, the research employed a survey design with a population of 3,840,000 and a sample size of 400 respondents, using questionnaires as the primary instrument of data collection. The findings reveal that 59% of respondents consider celebrity endorsement effective in promoting indigenous products by enhancing brand popularity, increasing patronage, and fostering a sense of pride in supporting locally made goods. Additionally, the study highlights that multiple factors shape consumer perceptions of indigenous products endorsed by celebrities. The study concludes that public trust in celebrities significantly influences consumer choices, with endorsement often translating into increased patronage. It recommends that celebrities engaged as brand ambassadors should maintain credibility and avoid scandals to preserve positive brand perception and strengthen consumer confidence in indigenous products.
Assessment of Corporate Social Responsibility Strategies by Telecommunications Companies in Federal Capital Territory, Abuja Blessing, Attah; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7442

Abstract

Amid growing expectations for corporate social responsibility (CSR) in emerging markets, this study assesses CSR strategies implemented by telecommunication firms in Nigeria’s Federal Capital Territory (FCT), Abuja, and their effects on relationships with host communities. The research objective is to identify the dominant CSR practices of Globacom and 9mobile and evaluate their perceived relevance and outcomes in local communities. Using a descriptive survey design, data were gathered from respondents in FCT host communities to capture perceptions of CSR initiatives. Key findings indicate that “bonanza” promotions and discounted product sales are the most common and popular CSR strategies, followed by community building projects; additional activities include internships, sponsorship of community events and projects, and infrastructure support. While these strategies have been implemented with visible breadth, their depth and quality require enhancement; nevertheless, respondents report a notable improvement in telecom–community relations. The study concludes that CSR by the two firms is present and relationship-enhancing but uneven in strategic alignment with community needs. The contribution lies in evidencing the predominance of sales-driven CSR and underscoring implications for stakeholder engagement and policy: telecom providers should prioritize needs-based, high-quality CSR co-designed with community leaders, while policymakers should develop and enforce tailored CSR frameworks with periodic monitoring to prevent community exploitation and strengthen accountability.
Assessment of Integrated Marketing Communication (IMC) and Customer Patronage of Selected Nigerian Noodles Babaiya, Yuhannasu Muhammad; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7444

Abstract

Amid intensifying competition in Nigeria’s fast-moving consumer goods sector, this study assesses how Integrated Marketing Communication (IMC) strategies influence customer patronage of Indomie and Dangote noodles in Lafia Metropolis. The objective is to determine the most prominent IMC tools driving patronage and to compare stakeholder perceptions of IMC effectiveness. Employing a survey research design, the study analyzes audience responses to the IMC activities of selected noodle brands. Key findings indicate that mass media advertising is the foremost IMC strategy promoting patronage, followed by souvenir distribution. Results further show that celebrity endorsement most strongly differentiates perceptions of IMC effectiveness across stakeholders—staff of noodle-producing companies, customers, and marketing communications organizations—followed by product quality. Overall, the IMC mix effectively shapes audience perceptions and converts prospects into regular consumers. The study concludes that IMC plays an indispensable role in promoting patronage of Indomie and Dangote noodles in the study context. The contribution lies in clarifying the relative salience of IMC instruments in a local market and highlighting practical implications: firms should review stringent in-house media policies to enhance agency collaboration, manage prime-time slots transparently (e.g., first-come, first-served) to curb favoritism and unhealthy competition, and avoid deceptive messaging, particularly given its potential impact on younger audiences.
Corporate Reputation Management of Selected Financial Institutions in FCT, Abuja David, Akai Hannah; Akpede, K. S.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7445

Abstract

This study investigated corporate reputation management in two financial institutions—First Bank and Guarantee Trust Bank (GTBank)—within the Federal Capital Territory (FCT), Abuja. The objective was to assess how public relations (PR) strategies, particularly social media use, contribute to reputation building and information management in these banks. A survey research design was adopted. Findings indicate that most respondents maintain social media accounts and that both banks deploy PR strategies for reputation management, including traditional channels (news magazines, online news magazines, and News Tit-Bits) and social media platforms (Facebook, Twitter, Instagram, among others). The use of these platforms has increased awareness of First Bank and GTBank in Abuja and fostered trust, acceptability, patronage, and believability of updates. The PR departments of both banks appear to be maximizing social media as a channel for communicating with target audiences, supporting counseling, information management, crisis management, and media and community relations. The study concludes that social media use by the banks’ PR departments has been effective in information management and in enhancing the image and reputation of the banks to some extent. The findings imply that bank management should recognize the strategic importance of PR units and ensure adequate funding to enable them to fulfill their responsibilities and activities effectively.
Influence of Outdoor Advertising on Direct Brand Contact of Customers in Abuja FCT Mustapha, Safiya; Ogande, Anthony; Akpede, K. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7446

Abstract

This study investigates the influence of outdoor advertising on customers’ direct brand contact in Abuja, Federal Capital Territory (FCT). The research objective is to determine the extent of exposure to outdoor advertising among customers and to assess which outdoor formats most strongly facilitate direct brand contact. A survey research design was employed with a population of 3,713,408 (NBS, 2022); simple random sampling was used across the area councils to select 400 respondents who completed a questionnaire. Data were collated and analyzed using simple frequency and percentage scores. Key findings indicate that customers are exposed to outdoor advertising and that billboard advertising generates more direct brand contact than other advertising forms in the FCT. The study concludes that outdoor advertising is effective in fostering direct brand contact. The contribution and implication of these findings are that advertisers should prioritize and increase investment in outdoor platforms, particularly billboards to enhance audience impact and strengthen brand–customer touchpoints in Abuja.
Training and Development as Determinants of Job Performance: A Nigerian Conceptual Perspective Dangana, Nuhu; Oyidi, Cletus M.; Jev, Amos
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7944

Abstract

This conceptual paper explores the complex interplay between training, development, and job performance, with a focused lens on the Nigerian workplace. It posits that human capital is the foundational asset for driving organizational productivity and that structured, evidence-based training and development initiatives are essential for enhancing employee efficiency, innovation, and service delivery. Despite the recognized importance of workforce development, many Nigerian public and private institutions continue to face persistent performance deficits, often attributable to inadequate, outdated, or misaligned training efforts. Drawing on human capital theory and expectancy theory, the paper examines how learning, motivation, and competence intersect to shape individual and organizational outcomes. Within the Nigerian context, the paper identifies systemic challenges including insufficient funding, fragile institutional frameworks, and the absence of performance-based training policies. It argues for the adoption of adaptive learning models, continuous professional development, and the strategic alignment of training programs with national economic and productivity objectives. Conceptually, it underscores the imperative for organizations to reframe training and development not as cost burdens, but as strategic investments with long-term performance dividends. The paper concludes that enhancing workforce capabilities through well-designed, context-specific, and technologically enabled training systems is critical to fostering organizational excellence and contributing to sustainable national development in Nigeria’s evolving economic landscape.

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