cover
Contact Name
Lukman Hakim
Contact Email
lukmanhakim@iainkediri.ac.id
Phone
+6285732003791
Journal Mail Official
jurnal.mediakita@iainkediri.ac.id
Editorial Address
Jl. Sunan Ampel No.7, Ngronggo, Kec. Kota, Kota Kediri, Jawa Timur 64127
Location
Kota kediri,
Jawa timur
INDONESIA
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
ISSN : 25793721     EISSN : 26153327     DOI : https://doi.org/10.30762/mediakita
Mediakita journal has several scopes both empirical and conceptual, multi concepts, theories, perspectives, paradigms and methodologies on Islamic communication studies, da’wah media, da’wah methods and strategis, audience analysis, social media, mass media, computer mediated communication, da’wah and popular culture, da’wah and political communication, da’wah, community and social impact and da’wah and globalization.
Articles 164 Documents
Towards Equality: Radio Braille Surabaya's Communication Strategy in Promoting Disability Awareness Natalia, Wahyu Kristian; Widiatmojo, Radityo; Nugroho, Rio Satria; Fatikh, M. Alfin
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2251

Abstract

Promoting inclusivity requires the vital aspect of ensuring equality for people with disabilities in information dissemination. As one of the mass media, the radio community contributes to knowledge and information dissemination to promote equality. Radio Braile Surabaya is a radio community providing a forum for information exchange. It aims to empower a source of knowledge to promote inclusivity, equality, and disability awareness in urban society. Therefore, this study investigates the strategies of content production of Radio Braile Surabaya to promote equality and inclusivity for disabled people, especially people with visual impairments. This study applied a qualitative approach with a case study as the framework. The data was collected through in-depth interviews with purposive samplings. The interviews were conducted with three key informants who manage and organize Radio Braile Surabaya. The result shows that the strategies include collaborative content planning, underlining the public infrastructure for disabled people, and emphasizing audio-rich content production and storytelling. This study underscores the importance of the radio community as a tool for empowering marginalized groups, such as people with disabilities, by providing equal information dissemination through accessible content.
Minimalist Lifestyle Campaign on Tiktok: An Analysis of Rejection of Postmodernist Society Dzurrotul Adiba Humaida; Citra Orwela
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2429

Abstract

This article discusses the minimalist lifestyle campaign on TikTok, an effort to reject the lifestyle of postmodernism society. According to Jean Baudrillard, the lifestyle of postmodernist society is considered to have a consumptive tendency where the value of consumption is more massive than the value of production. This lifestyle requires that in consuming, it is seen not only on the day of use value but also in the fulfillment of signs and symbols. The author uses a qualitative research method, Roland Barthes' theory of semiotic analysis. This article shows that the consumerist lifestyle, identical to postmodernist society, has many detrimental effects on humans, especially the environment. So a campaign was launched by a community account on TikTok for minimalist lifestyle @lyfewithless.community #BelajarJadiMinimalis to mobilize and socialize a Minimalist lifestyle that prioritizes the use value and restores the essence of consumption itself, namely using something because it is needed, not the desire to fulfill certain symbols.
Interpretation of Sayyang Pattuqduq Cultural Symbols of Mandar People in Majene Regency West Sulawesi Lutfiah; Sonni, Alem Febri; Saeni, Rahman
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2446

Abstract

This study aims to interpret the symbols, meanings, and values of the Sayyang Pattuqduq tradition in the Mandarese community in Majene Regency, West Sulawesi. The study is descriptive qualitative and uses a communication ethnography approach and semiotic analysis method. The primary and secondary research data collection methods include field observations, interviews, and documentation. Literature study and communication ethnography methods are also applied to enrich the variety of research data. In identifying the symbols obtained from a series of interpretations of Sayyang Pattuqduq, Charles Sanders Peirce's semiotic analysis is used, which states that there is a triadic relationship in semiotics that is interconnected between symbols in the celebration, the object of the celebration, and the people who interpret the celebration. The results of this study show that the interpretation of Sayyang Pattuqduq in the community in Majene Regency, West Sulawesi, indicates that there are symbols in the Sayyang Pattuqduq celebration, such as cultural communication symbols, spiritual symbols, symbols of togetherness, and symbols of social stratification. In addition, there are values that each have meaning, among others, as a medium in motivating children, as a function of social solidarity, a function of social integration, as a medium for instilling spiritual values, and as a symbol of stratification by certain groups or communities.
Symbolic Communication in Ludruk Art Group Karya Budaya Mojokerto Evi Nur Fadillah; Chandra Agustin, Dinar Ayu
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2497

Abstract

The form of communication is a form of communication through symbols and symbols. However, what are the forms and obstacles encountered when conveying it through the ludruk art performance media. This research is in the realm of field research. The research approach uses a descriptive qualitative approach. Sources of data using secondary and primary data sources. The results of this study explain that the form of symbolic communication in the first LKBM ludruk art group was in the form of arek language as a ludruk player's self-concept in positioning himself and as a ludruk player. Second, a form of symbolic communication through the symbolic movement of the LKBM ludruk art which goes through the mind process of a ludruk player in taking action to draw the meaning of the message content to the audience. Third, a form of symbolic communication through symbolic costumes of LKBM ludruk art with interpretation in the community (society) in interpreting symbols. Fourth, symbolic communication in the form of direct communication between ludruk players and the audience. Through one-way communication (one-way communication) and two-way communication (two-way communication). Keywords: Symbolic Communication, Symbolic Interactionism, Ludruk Art
Social Media Sentiment Analysis: Public Opinion on Yogyakarta Tourism Sari, Wulan Purnama; Lestari, Nadia Ayu Rahma; Bajari, Atwar; Hafiar, Hanny; Lestari, Puji
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.2939

Abstract

Social media has become an essential influence in the digital era, as it is today. Various parties, ranging from individuals and institutions, have accounts for multiple purposes. Thus, measuring social media use is essential for assessing its success, including in the tourism sector. Tourism in the digital era uses social media to shape public opinion and attract tourists. On that basis, this study aims to explain and analyze the results of measuring social media sentiment on public opinion of Yogyakarta tourism. The concept of public opinion is used in the study to measure the views of the digital community regarding tourism in Yogyakarta, one of Indonesia’s leading tourist destinations. This study was conducted using a quantitative approach using Brand24 to measure social media sentiment. The results of the study show that sentiment on social media is neutral, indicating that information related to Yogyakarta tourism is objective, with the most reach on TikTok.
Interactive Media and Classroom Communication: The Role of Pagar Sapa in Shaping Student Engagement in Primary Education Krisbiantoro; Tinus, Agus; Syahri, M
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3057

Abstract

This study aims to explore the Pagar Sapa interactive learning tool in encouraging student engagement, participation, and understanding while highlighting the critical role of teachers as educators, facilitators, and motivators at MI Muhammadiyah 3 Ngunut. A qualitative research design was employed, using classroom observations and in-depth interviews with teachers and students. Data were analyzed using thematic analysis to identify patterns related to student engagement and teachers’ roles in optimizing learning experiences through the Pagar Sapa media. Findings show that the Pagar Sapa media significantly increased student participation, motivation, and conceptual understanding in learning mathematics. Teachers effectively integrated Pagar Sapa to foster an interactive learning environment, aligning with their three primary roles. As educators, teachers provided structured and engaging explanations; as facilitators, teachers developed and adapted learning materials to meet students’ needs; and as motivators, they encouraged active participation and boosted students’ confidence through positive reinforcement. This study emphasizes the importance of equipping teachers with the skills to use interactive media effectively and to improve mathematics teaching through engaging, student-centered methodologies.
Political Communication Ethics in Pressure Groups: WALHI’s Campaign to Defend Rempang Khoir Ilmuan; Musyfiqoh, Vani; Syarfilah, Aufah; Mariska, Devi; Saraka, Muh. Yahya; Shulhan Rumaru
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3104

Abstract

This study analyzes the application of political communication ethics by WALHI Nasional as part of Indonesia’s political infrastructure, particularly in the Bela Rempang movement. This movement represents community resistance against perceived government hegemony during the development of the Rempang Eco City National Strategic Project. The project is seen as neglecting the community’s needs and desires, leading to conflicts due to communication errors. The study aims to understand the strategies and ethical practices employed by WALHI Nasional in navigating this sensitive and conflict-prone issue. Using a descriptive case study method and a critical paradigm, the research reveals that WALHI Nasional employs five core strategies in its advocacy: assessing, protecting, promoting, educating, and supporting the community. These strategies align with the principles of political communication ethics proposed by Karl R. Wallace and Sidney Hook. The findings suggest that WALHI Nasional adheres to ethical communication practices, emphasizing transparency and community empowerment. In contrast, the political superstructure, represented by the government, appears to neglect ethical considerations in its approach, exacerbating tensions and conflicts. This disparity highlights the importance of ethical communication in addressing sensitive issues and fostering mutual understanding between stakeholders.  
Online Media Framing of the East Java MUI Fatwa on ‘Sound Horeg’ Anwari; Syahirul Alim; Shahril Anuar Abdul Ghalim; Muhammad Irawan Saputra
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3289

Abstract

This study investigates how digital media construct news narratives surrounding the East Java MUI Fatwa on Sound Horeg using Robert N. Entman’s (1993) framing analysis model. It offers a novel contribution by examining how various online media platforms frame a religious issue with substantial social implications, and how these frames potentially shape public opinion in the digital era. The research analyzes ten national and local online news outlets that reported on the fatwa between July and August 2025, including MUI.or.id, Detik.com, Beritajatim.com, Kontan.co.id, BBC Indonesia, CNBC Indonesia, Kompas.com, Hidayatullah.com, iNews Surabaya, and Kompas.id. Findings reveal three dominant framing patterns: (1) normative-religious, which emphasizes moral and sharia-based legitimacy; (2) policy-technical, focusing on regulatory aspects such as volume and time restrictions; and (3) dialogical-critical, which encourages public debate and negotiation. By integrating framing theory with agenda-setting and social construction of reality perspectives, the study demonstrates how media narratives can influence issue salience and diversify public perspectives. These insights enrich mass communication research, especially by helping to understand the role of media in framing religious topics in contemporary digital discourse.
Political Communication of Lakpesdam NU of Greater Malang in Strengthening Political Awareness and Local Democracy Aminulloh, Akhirul; Ananda, Kun Sila; Fattah, Zulfikar Waliyuddin; Nanda Harda Pratama Meiji; Ronny Ersya Novianto Putra
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3290

Abstract

This study aims to analyze the political communication strategies of community institutions to strengthen political awareness and build participatory democracy at the local level. The focus of the study was directed at the three branches of the Institute for Human Resources Studies and Development of Nahdlatul Ulama in Malang Raya. The research uses a qualitative case-study approach. The data collection was conducted through in-depth interviews with the management of Lakpesdam NU in Malang City, Malang Regency, and Batu City. The data analysis in this study follows the interactive model of Miles and Huberman, which comprises three main stages: data reduction, data presentation, and conclusion. The results of the study show that there is a dialectic of three main approaches in Lakpesdam NU’s political communication strategy: structural, cultural, and critical. Lakpesdam NU of Malang City focuses more on structural paths, including building political awareness of cadres through education, conducting policy advocacy, and strengthening the role of civil society. Meanwhile, Lakpesdam NU of Malang Regency and Batu City tend to prioritize a cultural approach, namely conveying political messages through religious symbols, the character and moral authority of the kiai, and appreciation of local values that live in the community. All three also employ a reflective-critical approach to counter apathy, political pragmatism, and symbolic participation. The communication model implemented by the Lakpesdam NU can serve as a reference for strengthening local democracy rooted in religious communities in Indonesia. This research contributes to enhancing political communication rooted in cultural-religious values through a dialectical model that integrates structural, cultural, and critical approaches.
The Branding of the Islamic Sharia Image in Aceh Sulaiman, Azman; Lubis, Lahmuddin; Abdurrahman, Zulkarnain
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3303

Abstract

The implementation of Islamic law in Aceh has been formally enforced for more than two decades, yet its image remains dominated by negative public perceptions. In fact, the enforcement of Islamic law in Aceh is necessary for the Acehnese people, who have undergone a long, dynamic process between Aceh and the central government. This study aims to analyze the branding of the image of Islamic law in Aceh to formulate effective communication strategies to support the strengthening of its implementation. This study uses a mixed-method approach, combining a quantitative survey to capture public perceptions with a qualitative approach through in-depth interviews and focus group discussions. Berger and Luckmann’s social construction theory serves as an analytical framework for understanding the process of forming and negotiating the meaning of Islamic Sharia. The results of the study show that negative perceptions of Islamic Sharia are influenced by weak coordination between institutions, inequality in law enforcement, and resistance from some community groups. However, it was also found that local culture plays a vital role in internalizing the values of Sharia and strengthening its positive image as the religious and cultural identity of the Acehnese people.

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