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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Penerapan Bisnis Digital untuk Pemasaran Gurita Bakar di Pasar Malam Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.496

Abstract

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.
Implementasi Digital Marketing Dalam Pemasaran Pariwisata Hutan Kota “Punti Kayu” Di Palembang Agus Yusrizal Bakri; Loren Diaz Lintang; Juwita Puja Anggraini; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.497

Abstract

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.
Strategi Pemasaran Digital Budidaya Ikan Anggi Ramadan Kurniawan; Ragil Timur; Muhammad Naufal Miftahul Hakim; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.498

Abstract

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business
Pengaruh Reward Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Puskesmas Andalas Kota Makassar Lewis Wisata; Andi Nuryadin; Kamaruddin Kamaruddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.501

Abstract

This research aims to determine the effect of rewards and work motivation on employee performance at the Andalas Health Center, Makassar City. The object of this research is the Andalas Health Center, Makassar City. Data collection methods include observation, interviews and questionnaires. The data analysis used is quantitative descriptive. The results of this research prove that rewards and work motivation have a significant positive effect on the performance of employees at the Andalas Health Center, Makassar City.
Analisis Efek Kualitas Layanan Dan Produk Terhadap Minat Beli Ulang Pelanggan E-Commerce Puput Iswandyah Raysharie; Irawan Irawan; Lia Aulia Amanda Bakti; Lyvia Angelqica; Mutia Nisa; Nadia Salsabila Effendi; Rengga Andika Putra Herlambang; Selva Ayu Safitri; Yogi Agustin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.502

Abstract

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.
Strategi Pemasaran Kain Songket Di Sumatera Selatan Prayoga Pidrosa; Rizki Pratama; M. Eko Saputra D. D; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.503

Abstract

Palembang Songket Cloth is one of the cultural works of South Sumatra which is included in the list of Indonesian Intangible Cultural Heritage. As the era of songket cloth has developed into a profitable business opportunity, and marketing strategy is the most important factor in business because this is what determines everything, the increasing competition in the business world means that all business actors must be able to think creatively and innovatively to attract consumer interest. Therefore, the author is looking for marketing strategies for songket cloth in South Sumatra, one of which is located at Griya Kain Tuan Kentang, Jakabaring District, Palembang City. Based on the results of Griya Kain Tuan Kentang Palembang's research in the field directly with the people involved as well as observing aspects of the product, location, advertising, price, process, physical evidence, it can be concluded that it is functioning or running well. And the author suggests that Griya Kain Tuan Kentang needs to innovate or initiate so that it is more widely known by consumers, for example participating in events such as exhibitions and markets.
Pengaruh Kualitas Pelayanan Dan Kualitas produk Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Di UD. Rizqi Food Supplier Yogyakarta Jeffri Nur Syahfudin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.504

Abstract

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.
Pengaruh Etos Kerja, Komunikasi Dan Motivasi Kerja Terhadap Disiplin Kerja Karyawan PT XYZ Mita Rahmadewi; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.507

Abstract

This research aims to examine the influence of work ethic, communication and work motivation on employee work discipline. Work discipline is an important factor in increasing organizational productivity and performance. Factors such as work ethic, communication and work motivation have a significant role in shaping the level of employee work discipline in the work environment. This research uses a quantitative approach by collecting data through questionnaires distributed to 100 employee respondents from various backgrounds and levels of position. The collected data was analyzed using statistical methods such as regression to assess the relationship between the independent variables (work ethic, communication and work motivation) and the dependent variable (work discipline). The results of the analysis show that there is a positive and significant influence of work ethic, communication and work motivation on employee work discipline. The SmartPLS 4 application was also used in this research to assist in the analysis of the data obtained. The findings of this research provide an important contribution to human resource management and organizational development.
Pengaruh Gaya Kepemimpinan, Kerjasama Tim, Disiplin Kerja Terhadap Kinerja Karyawan PT. Wana Citra Sentosa Yunita Maulinda; Alfiyani Rizkha Ayu; Dimas Tri Meityas Pamungkas; Fendi Arya Krisdianto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.509

Abstract

Employee performance is the main key in a company. Employee performance is influenced by several factors, including leadership style, teamwork, work discipline. This research aims to determine the influence of leadership style, teamwork, work discipline at PT Wana Citra Sentosa. This type of research is research using quantitative research methods. The population determined in this research is employees at PT Wana Citra Sentosa, totaling 54 people. In sampling, the technique used is the Probability Sampling technique using a simple random sampling technique. The data collection method is the analysis method, namely the multiple linear regression method. The data was processed using SPSS (Statistical Program for Social Science ) version 25. The research results showed that the independent variables leadership style, teamwork, work discipline had a positive and significant effect on the dependent variable employee performance at PT Wana Citra Sentosa
Manajemen Pendidikan Anak Usia Dini Pada RA Annur Babalan Armanila Armanila; Alya Sabrina Ramdhani Hsb; Ijar Salna; Lu’lu Rahmadanti; Nur Saadah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.510

Abstract

This research aims to describe the management of early childhood education at RA Annur Babalan. This research uses a qualitative approach and is descriptive in nature. The selection of research subjects was carried out using purposive sampling technique. Research subjects are managers, educators, students and parents. Data was collected through observation, interviews and documentation. Checking the validity of the data is carried out through diligent observation, participation and adequacy of references. The research results show that the RA Annur Babalan management program has been prepared in accordance with the institution's vision and mission by carrying out management functions including; implementation, supervision and guidance. Managers as leaders in carrying out management functions place great emphasis on cooperation based on sincerity, enthusiasm and high loyalty. Planning is carried out with strategic planning, preparing learning plans ranging from yearly, semester, monthly, weekly to daily. Organizing is carried out by coordinating tasks, opportunities, experiences and insights with open communication, holding regular meetings to discuss efforts to improve performance. Supervision is carried out by direct observation, through supervision, regular meetings with educators. Collaboration ends with parents, through monthly meetings (parenting), and partners related to RA. Assessment and evaluation is carried out by giving assignments, observations, daily notes, anecdotes, performance, work results and educational visits.

Page 10 of 45 | Total Record : 450

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