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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 427 Documents
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Pengaruh Pelatihan, Disiplin Kerja, Dan Kompetensi Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Celine Keyla Olyfia Silaban
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.480

Abstract

This research aims to determine and analyze the influence of Training, Work Discipline and Competency on Performance through Job Satisfaction, both partially and simultaneously. This research uses a quantitative approach with descriptive analysis. The data analysis technique used in this research is filling out a questionnaire. In this study, researchers used a questionnaire with a Likert scale which was distributed to 120 respondents or employees. Analysis tools use Partial Least Square Software (Smartpls 4.0). The calculation results show that: (1) the training variable has a positive and significant effect on employee performance; (2) the discipline variable has a positive and significant effect on employee performance; (3) the competency variable has a positive and significant effect on employee performance.
Pengaruh Tingkat Suku Bunga Terhadap Pertumbuhan Laba Pada PT. Bank Rakyat Indonesia Tbk, Cabang Salubarani Kabupaten Tanah Toraja Tahun 2020 – 2022 Risda Risda; Syahrum Syahrum; Kamaruddin Kamaruddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.484

Abstract

This study aims to determine the effect of interest rates on profit growth of PT Bank Rakyat Indonesia Tbk Salubarani Branch Tana Toraja Regency. The data used in this study are secondary data and use data collection procedures, especially the documentation method. The data used in this study are financial statement data of PT Bank Rakyat Indonesia Tbk Salubarani Branch, Tana Toraja Regency. The results showed that the effect of interest rates on profit growth was very influential. The higher the interest given, the higher the profit growth.
Analisis Kepuasan Kerja Karyawan Dalam Upaya Peningkatan Kinerja Pegawai Kantor Bupati Bagian Ekonomi Dan Sumber Daya Alam Kab.Aceh Singkil Nadia Ulfa; Sri Sudiarti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.494

Abstract

Human resources are important because they affect the efficiency and effectiveness of the organization. One of the things that needs to be considered in HR management is employee performance. High employee performance is of course highly expected by every company because it will encourage the development of the company. The purpose of this research is to determine and analyze employee job satisfaction in an effort to improve employee performance in the Regent's Office in the field of Economics and Natural Resources, Aceh Singkil Regency. The research method used is qualitative descriptive method. The results of the research show that there is a sense of injustice felt by honorary employees. Because they feel that the existing compensation system is not transparent enough. This is of course a separate note for the agency to be able to measure how satisfied employees are with the existing compensation system. In creating job satisfaction, the management of the Regent's Office for Economics and Natural Resources, Aceh Singkil Regency, through the HR department, has focused on creating job satisfaction through three aspects, namely good HR management, a supportive work place and atmosphere, and an organizational culture that is in accordance with the agency's needs.
Penerapan Bisnis Digital untuk Pemasaran Gurita Bakar di Pasar Malam Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.496

Abstract

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.
Implementasi Digital Marketing Dalam Pemasaran Pariwisata Hutan Kota “Punti Kayu” Di Palembang Agus Yusrizal Bakri; Loren Diaz Lintang; Juwita Puja Anggraini; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.497

Abstract

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.
Strategi Pemasaran Digital Budidaya Ikan Anggi Ramadan Kurniawan; Ragil Timur; Muhammad Naufal Miftahul Hakim; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.498

Abstract

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business
Pengaruh Reward Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Puskesmas Andalas Kota Makassar Lewis Wisata; Andi Nuryadin; Kamaruddin Kamaruddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.501

Abstract

This research aims to determine the effect of rewards and work motivation on employee performance at the Andalas Health Center, Makassar City. The object of this research is the Andalas Health Center, Makassar City. Data collection methods include observation, interviews and questionnaires. The data analysis used is quantitative descriptive. The results of this research prove that rewards and work motivation have a significant positive effect on the performance of employees at the Andalas Health Center, Makassar City.
Analisis Efek Kualitas Layanan Dan Produk Terhadap Minat Beli Ulang Pelanggan E-Commerce Puput Iswandyah Raysharie; Irawan Irawan; Lia Aulia Amanda Bakti; Lyvia Angelqica; Mutia Nisa; Nadia Salsabila Effendi; Rengga Andika Putra Herlambang; Selva Ayu Safitri; Yogi Agustin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.502

Abstract

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.
Strategi Pemasaran Kain Songket Di Sumatera Selatan Prayoga Pidrosa; Rizki Pratama; M. Eko Saputra D. D; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.503

Abstract

Palembang Songket Cloth is one of the cultural works of South Sumatra which is included in the list of Indonesian Intangible Cultural Heritage. As the era of songket cloth has developed into a profitable business opportunity, and marketing strategy is the most important factor in business because this is what determines everything, the increasing competition in the business world means that all business actors must be able to think creatively and innovatively to attract consumer interest. Therefore, the author is looking for marketing strategies for songket cloth in South Sumatra, one of which is located at Griya Kain Tuan Kentang, Jakabaring District, Palembang City. Based on the results of Griya Kain Tuan Kentang Palembang's research in the field directly with the people involved as well as observing aspects of the product, location, advertising, price, process, physical evidence, it can be concluded that it is functioning or running well. And the author suggests that Griya Kain Tuan Kentang needs to innovate or initiate so that it is more widely known by consumers, for example participating in events such as exhibitions and markets.
Pengaruh Kualitas Pelayanan Dan Kualitas produk Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Di UD. Rizqi Food Supplier Yogyakarta Jeffri Nur Syahfudin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.504

Abstract

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

Page 10 of 43 | Total Record : 427

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