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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Pengaruh Service Quality, Relationship Marketing, Customer Experience terhadap Customer Satisfaction: (Study pada Pengguna Jasa Wifi Cv. Network Maha Jaya di Desa Bakalan Purwosari) Sofi syaeffulloh
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.353

Abstract

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.
Analisis Strategi Digital Fundraising Dalam Meningkatkan Jumlah Muzakki (Studi Pada Laz Opsezi Kota Jambi) Sinta Haryani; Habrianto Habrianto; Nurfitri Martaliah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.354

Abstract

The fundraising strategy at Lembaga Amil Zakat is a way and effort to influence the community. The purpose of this study is to find out how effective the implementation of digital fundraising strategies is, how digital fundraising strategies are and what are the supporting and inhibiting factors of digital fundraising strategies in increasing the number of muzakki. The method used in this study is qualitative descriptive. The results of this study are known that the effectiveness of the digital fundraising strategy implemented by LAZ OPSEZI has been optimally distributed to mustahik and digital fundraising strategies, namely: Promotion is carried out digitally in order to continue to increase the number of muzakki, such as Q-RIS, Transfer, Zakat Features to facilitate in carrying out Zakat, infak and alms. However, at LAZ OPSEZI muzakki there are still many offline or pick up zakat. One of the supporting factors is the legality of LAZ OPSEZI, and the obstacle is that there are still many who do ZIS offline because they lack understanding in digital form.
Pengaruh Kualitas Produk, Harga, Pengalaman Pelanggan terhadap Loyalitas pada Produk Lipstik Wardah di Toko Riska Serli Sela Yolanda; Diana Ambarwati; Nurali Agus
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.355

Abstract

This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.
Penerapan Etika Bisnis Islam Pada Rumah Jahit Zhuraida Di Desa Berembang Kecamatan Sekernan Kabupaten Muaro Jambi Putri Adelia; Ambok Pangiuk; M. Maulana Hamzah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.362

Abstract

This thesis is entitled Application of Islamic Business Ethics at the Zhuraida Sewing House in Berembang Village, Sekernan District, Muaro Jambi Regency. This research aims to determine the application of Islamic business ethics in accordance with the characteristics of the Prophet Muhammad according to M. Syafi'i Antonio and the indicators of Islamic business ethics are shiddiq, amanah, tabligh and fathanah. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Zhuraida Sewing House has implemented Islamic business ethics as exemplified by the Prophet and its characteristics, namely shiddiq (being honest) which is reflected in not doubling the price of the product, recognizing the weaknesses and strengths of the product. The nature of fathanah (intelligent) is reflected in the spiritual condition of owners and employees who continue to prioritize spirituality towards Allah SWT. and the Zhuraida Sewing House has implemented promotions through brochures and social media such as Whatsapp, Instagram, Facebook, Tiktok and others. However, there are still several obstacles that prevent the Prophet's qualities from being implemented, namely the nature of trustworthiness (keeping promises) which is caused by a lack of workers in the production department because the Zhuraida Sewing House is still neglecting its responsibilities in terms of taking time to complete the product. Then the tabligh (communicative) nature, namely online services, is not running well due to the lack of employees in the service admin section.
Pengaruh Pelayanan Karyawan Dan Program Maskapai Penerbangan Terhadap Kepuasan Konsumen Pada PT Sriwijaya Air Makassar Rahmad Wijaya; Nasriah Akil; Fauziah Fauziah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.366

Abstract

The aim of this research is to determine the partial and simultaneous influence of employee service variables, airline programs, customer satisfaction, where this research uses a quantitative research approach with a sample size of 100 PT consumers. Sriwijaya Air using the multiple regression analysis method with the help of the SPSS.26 application. The findings of this research show that the employee service variable has a positive and significant effect on customer satisfaction, the work program variable also has a positive and significant effect on customer satisfaction, while simultaneous testing shows that employee service and airline programs have a positive and significant effect on customer satisfaction at PT. Sriwijaya Air.
Pengaruh Store Atmosphere, Persepsi Harga, dan Kelengkapan Produk terhadap Keputusan Pembelian pada Swalayan Pamenang Pagu Kediri Erica Sophiyanti; Anita Sumelvia Dewi; Angga Permana Mahaputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.367

Abstract

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.
Analisis Penerapan AKAD Rahn Tasjily Pada Pegadaian Syariah Bukittinggi (Studi: Pegadaian UPS Manggis Ganting, Bukittinggi) Nursyafni Syafia; Bambang Kurniawan; Khusnul Istiqomah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.368

Abstract

This research was motivated by the small number of customers at the Rahn Tasjily Agreement at Pegadaian UPS Manggis Bukittinggi. The purpose of this research is to find out how the Rahn Tasjily Agreement is implemented at the UPS Manggis Bukittinggi pawnshop and also to find out the obstacles faced in implementing the Rahn Tasjily Agreement. This research includes field study research with qualitative descriptive methods, and uses primary and secondary data sources, as well as data collection techniques through interviews, observation and documentation. The research results obtained by the author after analyzing the data are the marketing strategy implemented by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement, namely by using Crossselling, Upselling, Literacy. The pricing strategy is good. The implementation of the contract is also good, where the product is made to help people who want to borrow money for business capital, but in terms of promotion it is not optimal. The obstacles faced by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement are limited marketing time, inadequate promotional facilities and a lack of public understanding of the Rahn Tasjily Agreement.
Pengaruh Reward dan Punishment Terhadap Kinerja Pegawai Kantor Kementerian Pertanian Direktorat Jenderal Peternakan dan Kesehatan Hewan Vinni Widastari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.369

Abstract

Reward and punishment are two different things, but they are very important and interrelated because they have a role in making employees improve the quality of work and be more responsible for the tasks assigned. The purpose of this study was to determine the effect of reward and punishment on employee performance at the Office of the Ministry of Agriculture, Directorate General of Animal Husbandry and Animal Health. The population used was 250 employees. The sampling method in this study with random sampling technique using the slovin formula to 154 respondents. The research was conducted by distributing questionnaires to respondents using Likert scale measurements. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple linear regression equation test and hypothesis testing. Based on the results of the research conducted, it can be concluded that reward and punishment have a positive effect on employee performance at Kementerian Pertanian Direktorat Jenderal Peternakan dan Kesehatan Hewan.
Analisis Pengelolaan Persediaan Dan Perputaran Piutang Terhadap Tingkat Profitabilitas Koperasi Pada KPN Nur Afiah Unit Usaha Toko RSUP Wahidin Sudirohusodo Makassar Periode (2020-2022) Rizky Ridayani; Pra Gemini; Fausiah Fausiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.371

Abstract

The aim of this research is to determine the relationship between Inventory Turnover and Receivables Turnover on Cooperative Profitability Levels. The research method used in this research is the comparative analysis method. The sample used in this research used a purposive sampling method, namely financial reports in the form of balance sheets and profits/losses of KPN Nur Afiah RSUP Wahidin Sudirohusodo Makassar for the period 2020-2022. Net Profit Margin (NPM) is an analysis in this research to show that Inventory Turnover and Receivables Turnover on Profitability Levels have a very big influence. Furthermore, Inventory Turnover describes how much current assets turn into cash, likewise, Receivables Turnover describes how much current assets turn into cash. Meanwhile, profitability describes how big a cooperative or company's ability is to generate profits.
Pengaruh Keselamatan Kerja dan Disiplin Kerja Teradap Kinerja Karyawan CV Inti Kreasi Alami Jakarta Aldi Adrian Maulana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.372

Abstract

Human Resources is a very important one. Apart from affecting safety, it can also affect work discipline on employee performance. This research uses quantitative research methods, and the sample used was 35 people with a saturated sampling technique. The influence of work safety on employee performance is 0.161 > 0.05 and the calculated t value is -1.433 < 1.69389. It can be concluded that the work safety variable partially has no influence on the employee performance variable. The Influence of Work Discipline on Employee Performance. Based on the results of data processing that has been obtained, it is known that the sign value is 0.000 < 0.05 and the calculated t value is 4.557 > 1.69389. It can be concluded that the Work Discipline variable partially has a significant influence on the Employee Performance variable. The Influence of Work Safety and Work Discipline on Employee Performance. Based on the results of data processing obtained by X1 and so it can be concluded that there is a significant influence between work discipline on employee performance at CV. Jakarta Natural Creation Core.

Page 7 of 45 | Total Record : 450

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