Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
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<![CDATA[Efektivitas Program Asuransi Ketenagakerjaan BPJS Ketenagakerjaan dalam Meningkatkan Kesejahteraan Pekerja Formal dan Informal di Indonesia ]]>
<![CDATA[Mega Lenita Purnama]]>;
<![CDATA[Mutiara Zahra Bilqis]]>;
<![CDATA[Muhamad Syahwildan]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.1994
<![CDATA[Employment insurance is an important instrument in the social protection of workers. In Indonesia, BPJS Ketenagakerjaan has launched various insurance programs, including JKK, JKM, JHT, and JKP. However, the effectiveness of these programs in improving the welfare of workers, especially the informal sector which accounts for more than 59% of the workforce, remains a question. This study uses a quantitative approach with descriptive and linear regression methods on secondary data from BPJS and BPS for the last five years. The results show that there is an imbalance in participation between the formal and informal sectors due to low literacy and limited regulations. This research produces a databased participatory recommendation model to improve the effectiveness of the BPJS Ketenagakerjaan program and encourage social inclusion for all workers.]]>
<![CDATA[Peran Biaya Produksi dalam Menentukan Keputusan Produsen ]]>
<![CDATA[Muhammad Raghid Alfatiy]]>;
<![CDATA[Raihan Ade Ghuffar]]>;
<![CDATA[Reni Ria Armayani Hasibuan]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.1999
<![CDATA[The purpose of this research is to examine how production costs factor into producer choices, particularly those pertaining to output volume, selling price estimation, and company growth strategies. The research examined micro and small business players in Kediri Regency, East Java, employing a descriptive quantitative technique. The findings demonstrate that the production cost structure, particularly the preponderance of variable costs, considerably affects the quantity of output and the margin for price adjustment. It has additionally been demonstrated that saving money encourages manufacturers to take risks and grow their companies. Moreover, management accounting-based cost tracking, waste reduction, and sourcing local raw materials are all cost management tactics that impact a company's strength and ability to compete. Producers' long-term strategic decision-making is therefore influenced by effective production cost management, which in turn affects operational sustainability.]]>
<![CDATA[Bagaimana Persepsi Memengaruhi Keputusan ]]>
<![CDATA[Angga Jibrilda Syahrial]]>;
<![CDATA[Dhio Gusti Miranda]]>;
<![CDATA[Muhamad Davy Kemalludin]]>;
<![CDATA[Pinkan Ade Sefiana]]>;
<![CDATA[Mada Aditia Wardhana]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2004
<![CDATA[This study examines the role of perception in individual and organizational decision-making through a Systematic Literature Review (SLR) and content analysis approach. Perception is understood as an internal process that shapes understanding of objects, influencing preferences and decisions. Contextual factors such as culture, socio-economics, and technology also contribute to shaping perception. This study adopts a theoretical framework in which perception mediates the relationship between external attributes—such as price, quality, and brand image—and final decisions. By analyzing 993 scholarly articles from 2021 to 2025, this research maps perception models in consumer and organizational domains and identifies research gaps related to the integration of digital factors such as algorithms and AI. The validation process was conducted through triangulation between AI-generated prompts and human-based thematic analysis. The results highlight the need for perception models to adapt to digital dynamics and emphasize the importance of ethical integration in modern decision-making systems.]]>
<![CDATA[Analisis Kualitatif Implementasi Hadirr.com dalam Mengatasi Fraud Absensi pada Perusahaan Ritel Multilokasi : Studi Fenomenologi di 72 Cabang Banten-Bogor ]]>
<![CDATA[David Christian]]>;
<![CDATA[Safuan Safuan]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2009
<![CDATA[A manual attendance system was previously used to manage the attendance list of each employee. However, this application causes attendance fraud. Therefore, the attendance system was changed into a digital form to reduce attendance fraud and improve discipline. This qualitative study was conducted through the phenomenological method by examining the implementation of the Hadirr.com digital attendance system in a 72-branch retail network in Banten-Bogor. Data in this study was collected through in-depth interviews with 45 informants (HRD managers, branch supervisors, and employees) and participatory observation for 6 months. The findings revealed three main themes, namely the absenteeism fraud patterns that developed before and after implementation, changes in work culture related to attendance and discipline post-implementation, and social interaction patterns formed due to implementation. This study provides a conceptual framework on the determinants of a successful digital time attendance system in a multi-site retail environment.]]>
<![CDATA[Hubungan antara Analitics Data Perusahaan dengan Kinerja Perusahaan Meta Platforms Instagram ]]>
<![CDATA[Syarifah Aini Br Sinaga]]>;
<![CDATA[Nabila Anisa Risca Lubis]]>;
<![CDATA[Nurriadoh Nurriadoh]]>;
<![CDATA[Nurbaiti Nurbaiti]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2010
<![CDATA[This study aims to analyze the relationship between data analytics utilization and the performance improvement of Meta Platforms Inc., particularly through its Instagram platform. In the digital era, data has become a strategic asset that enables companies to understand user behavior, optimize marketing strategies, and develop innovative products and services. Using a qualitative case study approach, this research illustrates how Meta leverages Instagram analytics—through audience segmentation, campaign effectiveness evaluation, and user insight-driven feature development—to enhance operational efficiency and profitability. The findings show that the use of data analytics not only increases advertising effectiveness and return on investment (ROI) but also strengthens Meta’s position as an innovation leader in the social media industry. The study also highlights the importance of data transparency and ethical practices in data usage, and recommends the development of more open and adaptive data infrastructure to meet evolving user needs.]]>
<![CDATA[Evolusi Manajemen Operasional di Era Digital: Tantangan dan Peluang ]]>
<![CDATA[Berkat Jaya Zalukhu]]>;
<![CDATA[Omi Nilai Murni Waruwu]]>;
<![CDATA[Siti Nur Aisya]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2012
<![CDATA[The advancement of digital technology has revolutionized the way companies manage their business operations. Operational management is no longer limited to process efficiency, but has evolved into an adaptive, data-driven system supported by advanced technologies such as artificial intelligence, the Internet of Things (IoT), big data analytics, and cloud computing. This article aims to explore the evolution of operational management in the digital era by identifying major challenges such as the digital skill gap, technological infrastructure limitations, and organizational resistance to change, while also examining strategic opportunities such as automation, enhanced efficiency, and data-based decision making. Using a qualitative approach through literature review, this study provides both theoretical and empirical perspectives on the importance of operational innovation in building competitive advantage amid ongoing digital disruption.]]>
<![CDATA[Pengaruh Kepercayaan Merek dan Kualitas Produk terhadap Keputusan Pembelian AMDK Le Minerale di Kecamatan Medan Petisah ]]>
<![CDATA[Mikael Meikal Telaumbanua]]>;
<![CDATA[Witeanus Halawa]]>;
<![CDATA[Yaatulo Tafonao]]>;
<![CDATA[Bayu Teta]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2014
<![CDATA[This study aims to analyze the effect of Brand Trust and Product Quality on the Purchase Decision of Bottled Drinking Water (AMDK) brand Le Minerale in Medan Petisah District. The research method used is quantitative with a multiple linear regression approach. The sample consisted of 70 respondents selected using accidental sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and determination test (Adjusted R Square). The results show that Brand Trust and Product Quality have a positive and significant effect both partially and simultaneously on Purchase Decision. The Adjusted R Square value of 0.441 indicates that these two variables explain 44.1% of the variation in purchase decisions, while the remaining 55.9% is influenced by other factors outside the research model.]]>
<![CDATA[Peran Strategis Komunikasi Internal dalam Meningkatkan Keterlibatan dan Kinerja Karyawan ]]>
<![CDATA[Jadden Gill Imanuel Josua Pello]]>;
<![CDATA[Polikarpus Sepryanto Ulybinu]]>;
<![CDATA[Alif Nur Rohman]]>;
<![CDATA[Agil Putra Alda Kumara]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2017
<![CDATA[Internal communication is one of the important elements in human resource management, playing a role in shaping organizational culture, increasing employee involvement, and supporting overall organizational performance. This article reviews five selected scientific journals that highlight the relationship between internal communication and organizational performance, focusing on employee engagement as an intermediate variable. From the analysis of the five journals, it was found that effective communication has a positive influence on employee loyalty, motivation, and productivity. These studies also highlight the importance of the role of digital technology, communicative leadership, and an open organizational culture in strengthening internal communication.]]>
<![CDATA[Pengaruh Motivasi Kerja dan Displin Kerja terhadap Kinerja Karyawan pada PT. JNE Medan (Kampung Lalang) ]]>
<![CDATA[Siti Hasanah]]>;
<![CDATA[Harum Anisa]]>;
<![CDATA[Bella Uci Sapitri Br S Meliala]]>;
<![CDATA[Ariqa Shafa Nurelf]]>;
<![CDATA[April Novi Kristiani Telaumbanua]]>;
<![CDATA[Dwi Fanny Fransiska Dewi Butar-Butar]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2026
<![CDATA[This study aims to determine the effect of work motivation and work discipline on employee performance at PT Tiki Jalur Nugraha Ekakurir (JNE) Kampung Lalang, a logistics and delivery service company. Optimal employee performance is the result of a combination of internal drive (motivation) and compliance with work regulations (discipline). This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who are operational employees at JNE Kampung Lalang. Data were analyzed using multiple linear regression assisted by SPSS software. The results showed that work motivation has a positive and significant effect on employee performance with a coefficient value of 1.000 and a significance of 0.000. Conversely, work discipline has a negative but significant effect on employee performance with a coefficient value of -0.388 and a significance of 0.000. This finding indicates that increasing work motivation can encourage increased employee performance, while negative results from work discipline. This study emphasizes the importance of management in properly understanding the internal factors that influence performance so that the policies implemented do not have a counterproductive impact.]]>
<![CDATA[Pengaruh Literasi Keuangan terhadap Minat Investasi Generasi Muda di Pasar Modal Indonesia ]]>
<![CDATA[Ririn Wulandari]]>;
<![CDATA[Robiah Aladawiyah]]>;
<![CDATA[Muhamad Syahwildan]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v3i3.2028
<![CDATA[Interest in investing in Indonesia's capital market has increased, especially among the younger generation. However, this phenomenon has not been fully accompanied by adequate financial literacy. This study aims to analyze the effect of financial literacy on young people's investment interest in the capital market. The study used a quantitative approach with a survey method of 250 respondents aged 18-30 years in the Jabodetabek area. The instrument was a Likert questionnaire measuring three dimensions of financial literacy: knowledge, attitude, and behavior. Data were analyzed using multiple linear regression. The expected results include identification of the most influential dimensions of literacy, as well as financial education recommendations. This research contributes to OJK policy and digital technology-based education as a form of protection for young investors.]]>
