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Riset Ilmu Manajemen Bisnis dan Akuntansi
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29887941     EISSN : 29886880     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 300 Documents
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Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang Novi Bella Safitri; Maria Augustine Graciafernandy; Moeljono Moeljono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.139

Abstract

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.176

Abstract

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada J&T Express Drop Point Modang Tanah Grogot Agus Budi Sadhono; Ibnu Khayath Farisanu; Boy Mansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 2 (2023): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i2.225

Abstract

The purpose of this study was to determine the effect of the variable Quality of Service which consists of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) to influence simultaneously or partially on Consumer Satisfaction at J&T Express Drop Point Modang Tanah Grogot. The hypothesis in this study is that it is suspected that the service quality variables consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) have an effect on Consumer satisfaction (Y) at J&T Express Drop Point Modang Tanah Grogot. The results of the validity test of 26 questions, all have a value of rcount>rtable, which means that all questions are declared valid. Based on the results of the reliability test, the value of Cronbach's Alpha was obtained > 0.80 (0.949 > 0.80). So all questions are declared reliable. Based on the results of the analysis of the regression equation, Y = 33.126 + 0.239(X1) + 0.128(X2) + 0.185(X3) + 0.166(X4) + 0.207(X5) The correlation coefficient (R) is 0.899, which means that the correlation is very strong between service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) with Consumer satisfaction (Y). While the value of the Coefficient of Determination (Adjusted R2) is 0.798, which means service quality (X) can explain consumer satisfaction (Y) at the J&T Express Drop Point Modang Tanah Grogot of 79.8% while the rest is explained by other factors not examined at (100 – 79 .8) % = 20.2%. The results of the simultaneous F test show that the quality of service influences simultaneously (together) on consumer satisfaction with Fcount > Ftable or states that Fcount is 79.174 > Ftable is 2.31 and the significance is 0.000 <0.05 so Ho is rejected and Ha is accepted. Partially the reliability variable (x1) has a partial effect on customer satisfaction (Y) with a count of 2.900 > ttable 1.98552, Responsiveness (X2) has no partial effect on customer satisfaction (Y) with tcount 1.617 < ttable 1.98552, warranty variable ( X3) has a partial effect on consumer satisfaction (Y) with tcount 2.202 > ttable 1.98552, Empathy (X4) has no partial effect on consumer satisfaction (Y) with tcount 1.904 < ttable 1.98552, ) physical evidence variable (x5) has a partial effect on consumer satisfaction (Y) with a calculation of 3.845 > ttable of 1.98552. So from these results it is known that the dominant variable is physical evidence (X5) because it has the largest tcount value of 3.845, then Ho is accepted and Ha is rejected.
Pengaruh Disiplin Kerja Dan Kompetensi Profesional Terhadap Kinerja Guru Di SDIT Atikah Musaddad Puja Fachri Hazami; Barin Barlian; Ai Kusmiati Asyiah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.277

Abstract

This study aims to identify and analyze the influence of work discipline and professional competence on teacher performance at SDIT Atikah Musaddad. The population in this study were teachers with a survey approach and data analysis techniques using multiple linear regression. Based on the data that has fulfilled the validity test, reliability test, and classic assumption test it is processed to produce the regression equation as follows Y = 10.114 + 0.272X1 + 0.457X2 + e. The test results show that work discipline and professional competence simultaneously have a significant effect on teacher performance at SDIT Atikah Musaddad. Partially Work Discipline and Professional Competence have a significant effect on Teacher performance at SDIT Atikah Musaddad.
Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Turn Over Intentions Karyawan PT. Primajasa Perdanaraya Utama Tasikmalaya (Survei Pada Karyawan PT. Primajasa) Moch Faisal Akbar; Rita Tri Yusnita; Suci Putri Lestari
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.278

Abstract

This study aims to determine the simultaneous and partial effect of the Work Environment and Compensation on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The research method used in this study is to use a quantitative research method with a survey approach. The population in this study are employees of PT. Primajasa Perdanaraya Utama Tasikmalaya with 70 employees. The types of data used in this research are primary data and secondary data. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that the Work Environment and Compensation simultaneously had a significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The work environment partially has a significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. Partial compensation has no significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya.
Pengaruh Lingkungan Kerja Fisik Dan Iklim Organisasi Terhadap Semangat Kerja Pegawai: (Studi Kasus Pada Kantor Desa di Kecamatan Rajapolah Kabupaten Tasikmalaya) Sigit Pratama; Rita Tri Yusnita; Nita Fauziah Oktaviani
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.279

Abstract

This study aims to determine the effect of the physical work environment and organizational climate on morale ( a case study of village office employees in Rajapolah sub-district). The method used in this study is causality through a survey approach, with the sample to be selected in this study being Village Office employees in Rajapolah District, namely 49 respondents. The analytical tool used in this study was multiple regression using SPSS version 25. The results showed that the Physical Work Environment and Organizational Climate had a significant influence on the Morale of Village office employees in Rajapolah district. Organizational climate has a significant influence on the morale of Village Office employees in Rajapolah District.
Analisis Pemanfaatan Program Linear Untuk Alokasi Bahan Baku Dalam Rangka Memaksimalisasi Keuntungan: Studi Kasus Pada Perusahaan Asep Embordir Di Mangkubumi Tasikmalaya Ayu Khoerun Nisa; Suci Putri Lestari; Barin Barlian
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.281

Abstract

The purpose of this study was to find out and analyze the calculation of the use of raw materials in Asep Embordir, the advantages of Asep Embordir before using the Linear Program and the advantages of Asep Embordir after using the Linear Program to increase maximum profit. The method used in this research is a survey method. With a descriptive analysis approach. The data used are data from interviews and direct observations during April 2022 regarding raw materials for making apparel, labor wage costs, and profits and production time. The existing problems are then formulated using the linear programming method and solved using the simplex method. The results showed that the use of raw materials in Rmfcollectionembroidery for cloth was 45 wood, buttons (27.8) packs, thread 9 rolls) and collar hardener (162 meters). The optimal production quantity for all production variations according to the company's production capacity is 540 pcs, while for KDLP the optimal production is 60 pcs. RMFCollectionembroidery profit from the selling price of Rp. 35,000/pcs, the total profit from KDLP is Rp. 2,100,000, this can be representative of the profit from the production of other clothing sizes. Based on the results of research studies, it is suggested that for the future, if asep border will increase the amount of production, companies need to take into account development costs and need to further analyze the use of all existing production capacity so that production can be carried out optimally.
Pengaruh Pemahaman Akuntansi Terhadap Penyusunan Laporan Keuangan UMKM : Studi Pada Kabupaten Kepulauan Aru Trisna Sary Lewaru; Yustinus Lambyombar; Stivan Harry Uniberua
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 2 (2023): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i2.282

Abstract

This research aims to determine the influence of understanding accounting on the preparation of financial reports for MSMEs in Aru Islands Regency. This type of research is quantitative descriptive which will use primary data obtained from distributing questionnaires to MSMEs in Aru Islands Regency. The number of respondents was 79 MSMEs spread across small islands bordering the Aru Islands Regency. Testing of the hypothesis in this research was carried out using simple linear regression. From the test and analysis results, it is stated that the accounting understanding variable influences the preparation of MSMEs financial reports in the Aru Islands Regency area. Thus, it is important for MSMEs actors to understand accounting in preparing their business financial reports, because if MSMEs actors do not have an understanding of accounting, they will experience difficulties in preparing their business financial reports.
Pengaruh Fixed Asset Rasio, Return On Asset, Firm Size, Dan Working Capital Turnover Terhadap Struktur Modal Pada PT. Aneka Gas Industry Tbk Yuni Yuni; Mukhlis Mukhlis
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.284

Abstract

This research aims to find out whether the Fixed Asset Ratio, Return On Assets, Firm Size, and Working Capital Turnover have an influence on the Capital Structure of PT. Aneka Gas Industry Tbk. This type of research is associative research with a quantitative approach. The population and sample used in this research are the financial reports of PT Aneka Gas Industry Tbk for the period 2014 - 2022 or for 9 years which were obtained using a saturated sampling technique. The data collection technique used in this research uses documentation techniques and literature study. The data source used in this research is a secondary data source obtained from the official website of the Indonesian Stock Exchange www.idx.co.id. The data analysis techniques used in this research are the classical assumption test, multiple linear analysis, coefficient of determination test, t test, and f test. The results of this research show that partially the Fixed Asset Ratio (X1) does not have a significant influence on Capital Structure (Y), partially Return On Assets (X2) does not have a significant influence on Capital Structure (Y), partially Firm size (X3) does not has a significant influence on Capital Structure (Y), and Working Capital Turnover (X4) partially does not have a significant influence on Capital Structure (Y). Meanwhile, simultaneously Fixed Asset Ratio, Return On Assets, Firm Size, and Working Capital Turnover have a significant influence on the capital structure of PT. Aneka Gas Industry Tbk.
Rancang Bangun Aplikasi Pengolahan Dana PKH Pada Kantor Kepala Desa Dalam Berbasis Web Selania Selania; Muchlis Muchlis; Sebri Hesinto
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.288

Abstract

The web-based PKH fund processing application is a web-based application design aimed at distributing Family Hope Program (PKH) aid funds to the village head's office so that they can be distributed quickly and accurately. This application has features that include data collection, aid recipients, announcements or information on disbursement of aid regarding the Harapan Family Program (PKH). The advantages of using this PKH fund processing information system application are minimizing the risk of data errors and optimizing the time and resources involved in the PKH fund processing process.

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