Jurnal Mahasiswa Komunikasi Cantrik
Focus and Scope Focus Jurnal Mahasiswa Komunikasi CANTRIK is an academic journal focusing on empirical research in communication conducted using qualitative, quantitative, or mixed methods. Scope Jurnal Mahasiswa Komunikasi CANTRIK publishes diverse research themes in communication, ranging from interpersonal communication, group communication, organizational communication, and mass communication to interactive communication. Jurnal Mahasiswa Komunikasi CANTRIK is also open to empirical research with themes such as public relations, media studies, journalism, and the creative media industry.
Articles
64 Documents
<![CDATA[Analisis Model VisCAP Faktor Pemilihan Jungkook Sebagai Brand Ambassador Calvin Klein 2023 ]]>
<![CDATA[Salsabila, Reisa]]>;
<![CDATA[Purbantina, Adiasri]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss1.art6
<![CDATA[The rise in popularity of South Korean culture (Korean Wave) has led many companies to use this as an effective marketing communication strategy. Brand Ambassadors play a crucial role for the fashion industry in executing marketing campaigns. In this context, many global fashion companies have utilized South Korean public figures as brand ambassadors to promote their products. This study focuses on analyzing the factors behind Calvin Klein's decision to choose Jungkook as the brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear in 2023, using the VisCAP approach proposed by Rossiter and Percy. This research employs a descriptive qualitative method with data collection techniques through literature review. The results show that Jungkook meets all four characteristics listed in the VisCAP model, which positively impacts the brand he represents.]]>
<![CDATA[Analisis Persepsi Penggemar K-Pop terhadap Hibriditas Musik Dangdut dan K-Pop pada Acara “Dangdut K-Pop 29THER” ]]>
<![CDATA[Sajidah, Dinar]]>;
<![CDATA[Sari, Ratna Permata]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss1.art5
<![CDATA[The Dangdut K-Pop 29THER event, organized by Indosiar in 2024, combined two distinct genres: dangdut and K-Pop. This study analyzes the perceptions of K-Pop fans in Yogyakarta regarding cultural hybridity in the event, using a descriptive qualitative method through in-depth interviews with five purposively selected respondents. The findings indicate that the respondents generally held positive perceptions, although the acceptance levels varied. Attentional and functional factors were identified as the main aspects influencing their evaluations. Three out of five respondents perceived K-Pop elements as more dominant, particularly in the musical arrangements and the limited use of typical dangdut vocal techniques such as cengkok. The costume and stage aesthetics were also considered to resemble K-Pop idols more closely. This event reflects a process of cultural negotiation within the third space, where K-Pop and dangdut elements adapt to one another, forming a new musical identity without erasing their original cultural essence, thus demonstrating the potential of hybridity in entertainment media.]]>
<![CDATA[Weverse: partisipasi penggemar dalam komunitas mobile ]]>
<![CDATA[Pravianti, Shavira Arisa]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss1.art2
<![CDATA[This study aims to illustrate how fan communities on Weverse application manifest a form of mobile community. Employing a qualitative approach with netnography methods, this research gathered data through observation and semi-structured interviews to analyze interactions and dynamics within the community. Data was collected through observation and semi-structured interviews. The findings reveal that the spatial, temporal, and contextual flexibility afforded by the mobile application allows fans to remain connected and actively participate, even under conditions of high mobility. These interactions, including communication, collaborative community activities, and content distribution, demonstrate how Weverse has become a digital space integrated into users' daily lives.]]>
<![CDATA[Pola Bahasa Perempuan Melawan Dominasi Laki-Laki melalui Konversasi dalam Talk Show Publik ]]>
<![CDATA[Mahadi, Elly Manika Maya]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss1.art4
<![CDATA[This study aims to examine how women's language patterns challenge male dominance in conversations on the public talk show “Enaknya Jadi Laki-Laki”. The research employs the Membership Categorization Device method through conversation analysis. The findings reveal that women must first confront gender-based stereotypes before they can speak. In seeking equality, women often adopt masculine language patterns and draw upon commonly accepted cultural knowledge—actions that unintentionally, foster competition among women rather than directly challenging male dominance. It also finds that women tend to take on the role of facilitators in conversation, while men are more likely to assert their identity and self-image through denial or interruption. These dynamics reflect the complexities of gendered communication, underscoring the need for more effective language styles and structured settings in constructing gender discourse within public talk shows. This study highlights the importance of increasing female representation in media to enhance the visibility and legitimacy of women's perspectives.]]>
<![CDATA[Kronopoetik dan Memori: Bagaimana Media Mengkonstruksi Pengalaman Temporal Manusia? ]]>
<![CDATA[Dwipa, Fajar Dwi Putra]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss1.art3
<![CDATA[The presence of media provides the right time point, but without realizing it, media can reveal itself as a form of extension of protection and retention technology. The voice of civilization is systematically brought into the virtual circle so that it gives rise to assumptions and illusions that can be handled through Chronopoetic analysis. Thus, sharing the characteristics of social media users with temporal time becomes an issue that deserves to be raised in scientific studies. This study aims to identify the mechanism of media in constructing human temporal time. The method used is qualitative with an interpretive paradigm. The research findings say the existence of time subjectivity in the five subjects, the concept of newness was found in the five subjects, the existence of time dilation in three subjects, and the existence of doom-scrolling in all research subjects.]]>
<![CDATA[Model komunikasi pemasaran digital untuk promosi produk UMKM via Sibakul Jogja ]]>
<![CDATA[Aisyah, Alfiyani]]>;
<![CDATA[Lestari, Puji]]>;
<![CDATA[Sosiawan, Edwi Arif]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss2.art6
<![CDATA[The COVID-19 pandemic has had a significant impact on various sectors, particularly the economy. As the backbone of Indonesia’s economy, Micro, Small, and Medium Enterprises (UMKM) faced serious challenges due to restrictions on face-to-face activities. Many business actors were forced to adapt to uncertain conditions, with digital media becoming a strategic tool for marketing. This study aims to identify and analyze the digital marketing communication models implemented by SiBakul Jogja as an innovation to support UMKM during the pandemic. A qualitative approach was employed, using in-depth interviews with UMKM actors and content analysis of the SiBakul Jogja platform. The findings show that SiBakul Jogja effectively promotes UMKM products through three models: Paid Media, paid advertisements; Earned Media, viral content that expands market reach; and Owned Media, social media management to build brand identity. These findings highlight the importance of adaptive digital communication strategies for UMKM sustainability]]>
<![CDATA[Penceritaan visual: strategi kreatif iklan komersial bumbu dapur dalam mempertahankan brand image ]]>
<![CDATA[Hermanto, Agus]]>;
<![CDATA[Patrianti, Tria]]>;
<![CDATA[Farisal, Umar]]>;
<![CDATA[Sanggita, Assya Putri]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss2.art9
<![CDATA[The purpose of this study is to understand visual stories and creative narratives in advertising through a brand-image approach. The study employs a qualitative approach with narrative analysis. Data collection was conducted through the observation of four TV advertisements for instant cooking spices from various brands, as well as through literature reviews. The results of the study indicate that, in building brand image, instant cooking spices use fragments of life narratives, comparisons, and visual storytelling. In this context, the narrative is constructed through the depiction of values by aligning perception creation with the image, special qualities through associations in image creation via resolution, distinctiveness through identity in image creation through actions, and uniqueness through character and culture in image creation through logical actions.]]>
<![CDATA[Kajian linguistik kebudayaan terhadap strategi komunikasi IVS dan VSI di Instagram ]]>
<![CDATA[Shofi, Salsabila As]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss2.art1
<![CDATA[This study aims to examine how the Instagram account @ivs.vsi constructs the cultural meaning of veganism through language practices and how user participation strengthens the collective identity of the vegan community in Indonesia. The study uses a netnography method and is analyzed using Palmer's Cultural Linguistics theory and Henry Jenkins' Participatory Culture theory. Data were collected from five Reels posts on the @ivs.vsi account and relevant user comments. The results show that language is used as a tool of resistance against stigma and as a means to create alternative narratives about local food, nutritional adequacy, and plant-based health. The user community also plays an active role in spreading cultural values through comments, testimonials, and linguistic symbols that reflect the solidarity of Indonesian vegan identity. This research also shows that social media, particularly Instagram, functions not only as a space for sharing information but also as an arena for shaping cultural values and legitimizing alternative.]]>
<![CDATA[Spesialis media sosial dan promosi kesehatan publik: Studi kasus kampanye vasektomi ]]>
<![CDATA[Tresnawati, Agustina]]>;
<![CDATA[Rahadi]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss2.art7
<![CDATA[This study aims to analyze the role of social media specialists in vasectomy campaigns through the Instagram account @kemendukbanggabkkbnjatim. The low participation of men in the Family Planning program due to stigma and limited health literacy underlines the need for an effective digital communication strategy. This study uses a qualitative approach. Data were collected through campaign posts and in-depth interviews with the social media specialist at BKKBN East Java. The results show that the social media specialist plays a role in the pre-production stage (message design and audience analysis), the implementation stage (production and distribution of educational content based on positive narratives), and the evaluation stage (insight analysis for strategic decision-making). The findings of this study emphasize that the success of digital health campaigns is determined not only by metrics such as engagement and reach, but also by the ability of communication actors to perform their roles strategically, creatively, and reflectively, thereby contributing to the development of digital health communication studies based on professional roles.]]>
<![CDATA[“Sound Horeg” dan pembacaan oposisional: Analisis konten Instagram @malangraya_info dalam memaknai sound horeg ]]>
<![CDATA[Sufa, Fauziah Arfayati]]>;
<![CDATA[Pradhipta, Amelia Yeza]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol5.iss2.art3
<![CDATA[This study analyzes audience reception of the “sound horeg” phenomenon as public speaker-based entertainment in public spaces, sparking debate. The purpose of this study is to understand how the audience interprets “sound horeg” as a form of community entertainment. The research uses a qualitative method. Data were obtained from Instagram user comments on three posts: October 26, 2024, September 22, 2024, and October 28, 2024. The study's results on the “sound horeg” phenomenon, as reported by the account @malangraya_info, indicate that oppositional reading is the most common reception. This study not only highlights that audiences actively interpret media messages based on their individual cultural and social backgrounds, but also that the “sound horeg” phenomenon is predominantly rejected by audiences.]]>
