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Novianita Rulandari
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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): May 2024" : 5 Documents clear
Skill-Building Strategies Complex Problem Solving For Generation Z Ismail, Dingot Hamonangan; Nugroho, Joko; Akbar , Muhammad Yusuf; Hanifah, Dhiya Aulia
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.165

Abstract

In the ever-evolving digital era, complex problem-solving skills are essential for Generation Z to adapt and compete in the global job market. This article discusses various practical strategies that can be used to develop these skills, focusing on innovative approaches to education and training. This study uses a literature study of Sinta-accredited journal articles and reputable international journals. The results of the study show that several things need to be done in the process of developing complex problem-solving soft skills, namely, Attention to the uniqueness of Gen Z, The use of best practices from the latest approach through learning, and the use of technology in the development of complex problem-solving. The implications of this research on science are that it enriches the educational literature by providing practical guidance on effective strategies to develop complex problem-solving skills in Generation Z, improving the quality of education, the use of technology in education and the identification of best practices from the latest approaches to developing complex problem-solving skills that Gen Z needs to adapt and compete in the era of the Industrial revolution.
Evaluation of the Internal Control System Implementation in Credit Card Provision at Bank Rakyat Indonesia’s Regional Offices Helmi, Sulaiman; Septiani, Putri; Rianawati, Dian; Sartika, Dewi; Apandi
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.177

Abstract

Credit is one of the largest and most important components of wealth compared to other assets. Therefore, to obtain maximum interest (income) from the loan, the bank concerned must pay special attention to the loan. Therefore, a good management system, such as a management system called internal control, is one of the most important factors in business success. Internal control is policies and mechanisms, other than accounting system control, which are created by management with the belief that the company's goals will be achieved, so that good internal control will bring benefits to business activities, and all activities can be controlled well. This study investigates the implementation of internal control systems in credit provision at Bank Rakyat Indonesia Regional Office (BRI RO) Palembang, emphasizing their critical role in maximizing interest income from loans. Using a qualitative descriptive approach, the research assesses the effectiveness of COSO's five control components control environment, risk assessment, control activities, information and communication, and monitoring. Despite challenges, the study finds that internal controls are effective, supported by skilled employee competencies aligned with their responsibilities. The findings underscore the significance of robust internal control practices in enhancing credit management efficiency and mitigating risks. This research provides practical insights for improving internal control mechanisms to optimize credit operations and ensure financial stability at BRI RO Palembang.
The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
Analysis of Development through Digital Marketing in Technology 4.0 Era at 'Laksana Berkah' Potato Seed House Yuniarsih, Yuyun; Syafariah, Anita; Rustiman, Uus; Lutfiiyani, Isni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.238

Abstract

This research aims to develop a digital marketing strategy to enhance the market potential of potato seedlings at 'Laksana Berkah Potato Seed House' in Pulosari Village, Bandung Regency. The study will explore digital innovations and technologies to optimize agricultural product marketing, particularly potato seedlings, leveraging the Technology 4.0 era. As a producer and distributor of quality potato seedlings, 'Laksana Berkah Potato Seed House' faces challenges in effective marketing. The research will investigate digital marketing strategies, including e-commerce platforms, social media, websites, and mobile applications, to expand market reach and improve efficiency. Additionally, the potential of technologies such as big data analytics, artificial intelligence, and marketing automation will be explored to enhance marketing strategy effectiveness. The study will also consider the socio-economic impact of digital marketing implementation on local farmers and the regional economy. The findings are expected to offer strategic recommendations for 'Laksana Berkah Potato Seed House' and contribute to enhancing the competitiveness of the local agricultural sector in Bandung Regency.

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