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Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 58 Documents
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Satirical News Reporting Strategies in the 2024 Indonesian General Election: A Case Study of Mojok.co’s “Terminal” and “Political Desk” Sections Hanafi; Ervansyah, Fanzah Evan
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.880

Abstract

Mojok.co is one of Indonesia’s online media outlets that covered the 2024 General Election with a distinctive use of satire in its reporting. The application of satire as a linguistic and rhetorical strategy remains uncommon among Indonesian news organizations. This study explores how Mojok.co employs satire as a news reporting strategy, focusing on its implementation, challenges, and underlying rationale. Guided by Nunuk Parwati’s (2020) framework of news strategy. This research adopts a qualitative case study approach involving observation, in-depth interviews, and documentation of Mojok.co’s editorial practices. Three key informants and one supporting informant participated in the study. The analysis centers on three main dimensions: issue selection, news writing, and news presentation. The findings reveal that Mojok.co implements a threefold strategy: (1) selecting socially relevant and trending issues and framing them from distinctive perspectives; (2) employing a balanced, non-aggressive satirical tone in its writing and headlines; and (3) enhancing media branding through consistent satirical language and visually engaging presentation. To address ethical and editorial challenges, Mojok.co applies a strict article curation process, particularly in its Terminal and Political Desk sections. The study concludes that Mojok.co’s use of satire functions not only as a stylistic choice but also as a deliberate strategic communication tool that strengthens its brand identity and differentiates it from other Indonesian online media. This research contributes to the limited scholarship on satire in Indonesian journalism by situating it within the context of strategic news production and media branding.
Integrating the Triple Bottom Line into Csr Communication Strategies: The Case of D’botanica Bandung Mall’s Tree Distribution Initiative Lathifah, Nisa; Dewi, Anggia Puspita; Sugiarta, Nugraha; Sadiyyah, Zulfanida Nurul
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.892

Abstract

D’Botanica Bandung Mall implemented a Corporate Social Responsibility (CSR) program by distributing 2,600 tree seedlings to SMAN 9 Bandung. The initiative was carried out using the Triple Bottom Line framework, which in this study was applied to examine how D’Botanica Bandung Mall integrates economic, environmental, and social sustainability dimensions. This study employed a qualitative case study approach, with data collected through interviews, observations, and documentation involving both mall representatives and the school community. The findings reveal that the program indirectly improved the mall’s image, reflecting its profit dimension and strengthened its branding as a green mall, potentially increasing visitor awareness. From the Planet perspective, the initiative contributed to school greening efforts and supported the sustainability of the urban ecosystem. Meanwhile, from the People dimension, the program fostered school community engagement while also providing environmental awareness education.
The Meaning of Digital Literacy in the Life of Teenagers (Case Study of Adolescents in RT 021 RW 006 Talang Kemang Gandus Palembang) Mardiah, Annisatul; Nirmala, Sila
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.862

Abstract

This study analyzes the meaning of digital literacy in adolescents living in RT 021 RW 006 Talang Kemang Gandus, Palembang. Qualitative case study designs were applied to explore how adolescents build, practice, and experience digital literacy in their daily lives. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed thematically using the Braun & Clarke approach. The findings show that adolescents are actively using digital media, especially WhatsApp, TikTok, Instagram, and YouTube, to meet communication, entertainment, and academic needs. Digital literacy practices are influenced by social environment, family, access to technology, gender, and type of school. Although adolescents are categorized as digital natives, their critical literacy skills are still underdeveloped, making them vulnerable to misinformation. Theoretically, this research refers to critical digital literacy, use and satisfaction, and digital capital. Practically, there study recommends strengthening family involvement, integrating essential digital literacy into school curricula, and designing government policies that are responsive to the needs of youth in urban areas.
Digital Crime Report Classification Management Through the Cekrekening.id System at the Ministry of Communication and Informatics Lany Agustin; Suwanda, Bayu Suriaatmaja
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.922

Abstract

Digital financial activities in Indonesia have expanded rapidly and increased public dependence on online transactions across various platforms. The accelerated growth of digital services has improved efficiency and accessibility while exposing users to more complex forms of digital crime that include investment fraud, account impersonation, and phishing attempts. The government introduced the CekRekening.id platform to help the public verify and report bank accounts or e wallet numbers suspected of being involved in digital crime. This study examines the management of report classification within the platform and identifies operational challenges faced by the Electronic Transaction Complaint Services Team at the Ministry of Communication and Digital Affairs. The research was conducted through a three month internship that involved direct observation, active participation, and informal interviews with team members. The findings indicate that many users select inaccurate categories when submitting reports due to limited knowledge of digital crime types. Manual reclassification by the team becomes essential for maintaining verification accuracy but is hindered by incomplete narratives, insufficient evidence, and the absence of automated classification tools. The study highlights the importance of accurate categorization in strengthening case handling and supporting the identification of crime patterns. Recommendations include the integration of artificial intelligence, interface simplification, and improved digital literacy initiatives to enhance the overall effectiveness of the national digital crime reporting ecosystem.
Digital Marketing Strategy in Building Brand Awareness on Instagram of PT Skinplay Labs Indonesia Aufa Amanu, Zhevio; Wijaya, Abung Supama
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.925

Abstract

The rapid growth of Indonesia’s digital ecosystem and the expanding skincare industry have positioned Instagram as a key platform for brand development and consumer engagement. While many studies evaluate digital marketing effectiveness through quantitative indicators, limited research explores how marketing teams qualitatively conceptualize and execute strategies to build brand awareness. This study addresses that gap by examining the digital marketing practices of PT Skinplay Labs Indonesia (Skinplay), a local skincare brand targeting Generation Z consumers. Using a qualitative case study approach, this research collected data through participatory observation during a five-month internship, in-depth interviews with the marketing team, and analysis of content strategy documents, Instagram analytics, and campaign archives. The findings show that Skinplay applies an agile content framework supported by trend monitoring, social listening, and structured planning cycles. The brand emphasizes meaningful metrics, such as Save Rate and community conversion, over vanity metrics, reflecting a shift toward long-term brand-building priorities. One of the most notable results emerged from the “PLAYDATE Vol. 1 – Mission: Skinpossible” campaign, which integrated online and offline activation and produced a 62% increase in impressions from non-followers. This outcome indicates a substantial rise in exposure beyond the existing audience. Overall, the study concludes that Skinplay’s combination of gamification, emotional storytelling, and community-based engagement effectively strengthens brand awareness and enhances competitive positioning within Indonesia’s saturated skincare market.
Characterization of Child Influencer's Personal Branding: Analysis of The Father's Role in Shaping Abe's Image on The TikTok Account @Abe_Daily Nur afrian P, Ganthira; Nurhadi, Zikri Fachrul; Suseno, Novie Susanti
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.927

Abstract

This study investigates the growing presence of kid influencers on social media particularly TikTok which signals a shift in how children are represented within the digital landscape. The @abe_daily account, documenting everyday interactions between Abe and his father, is used as the central case. The research aims to identify the personal branding characteristics of the child influencer Abe and to examine the father’s role in constructing this image. Employing a descriptive qualitative design, data were gathered through semi-structured interviews with five informants and two experts in personal branding and child psychology, complemented by social media observation, documentation, and a literature review. Thematic analysis was used to interpret the data. The findings indicate that Abe’s natural disposition, enthusiasm, and spontaneous facial expressions constitute the core elements of his personal branding. The development of this branding corresponds with Montoya’s eight personal branding principles, encapsulated through authenticity, consistency, and emotional resonance. The study concludes that the father’s ethically aware guidance aimed at preventing exploitation while balancing the child’s developmental needs is essential in sustaining Abe’s positive and responsible presence within the digital environment.
Management of the Cekrekening.id Website as a Supporting Mechanism for Online Transaction Security for the Public Bogar, Elizabeth Tawlyn; Suparman
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.928

Abstract

This study examines the operational management of digital fraud report classification on CekRekening.id, a national verification platform administered by the Ministry of Communication and Informatics of Indonesia to enhance online transaction security. The research addresses a clear gap in existing literature, as no prior study has provided an insider, process-level description of how fraud reports are screened, verified, and coordinated with banks through direct participant observation within a government digital service. The objective of this study is to explain the end-to-end workflow of fraud report management and identify key challenges that influence system effectiveness and public adoption. The research employed a qualitative participant-observation method during a three-month internship, supported by informal interviews and documentation review conducted within the institutional verification team. Data were grouped into thematic categories to capture procedures, operational constraints, and user behavior patterns that shaped daily verification work. The findings demonstrate that the platform follows a multi-stage workflow comprising submission, initial screening, verification, bank coordination, and publication, while also revealing critical constraints such as low digital literacy, interface ambiguity, limited staffing, and system performance inconsistencies. These findings highlight gaps between the platform’s technical design and real-world operational demands. The study recommends strengthening digital literacy initiatives, enhancing interface clarity, improving system reliability, and expanding inter-institutional collaboration. Overall, this research contributes a unique operational perspective that can guide future improvements in national digital transaction security.
BBPPMP Public Relations Strategy in Enhancing Institutional Image Through the Development Program of Sukaresmi Village Ridho, Jamil; Suparman
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.938

Abstract

This study examines the Public Relations strategy of the Center for Agricultural Modernization Development and Application (BBPPMP) in strengthening institutional image through the development program in Sukaresmi Village. The research is grounded in the Strategic Digital Public Relations (SDPR) theory, which emphasizes technology-based communication, data-driven decision-making, and two-way digital engagement. Using a qualitative descriptive method, data were collected through observation, interviews, participation, and literature review to explore the communication processes implemented throughout the program. The findings show that BBPPMP successfully applied the three pillars of SDPR by integrating digital media for program dissemination, utilizing field data to design communication strategies, and fostering dialogic engagement with village stakeholders and local MSME actors. These efforts contributed to improving community understanding, participation, and perception of the institution. However, challenges emerged, including low digital literacy, limited technological infrastructure, and varying levels of community readiness in adopting digital-based communication. Despite these obstacles, the overall implementation of the PR strategy proved effective in supporting institutional image-building and strengthening collaborative relationships with the community.

Page 6 of 6 | Total Record : 58

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