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Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 30248388     EISSN : 30218691     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 277 Documents
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Analisis Penanganan Traffic Operasi Penerbangan Unit AMC pada Event MotoGP 2024 di Bandara Lombok Robiawal Safutra; Andityo Pujo Laksana
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In organizing the MotoGP Event at Zainuddin Abdul Madjid International Airport, Lombok, a significant increase in flight traffic affects operational capacity, especially in the Apron area. The Apron Movement Control (AMC) Unit plays a crucial role in ensuring the smooth and safe movement of aircraft, vehicles, and personnel. During the event, the surge in passenger numbers and aircraft movements puts additional pressure on the AMC, making it essential to maintain operational safety and efficiency in the apron area. This study aims to determine how the handling of increased flight traffic affects the efficiency of apron space usage during the 2024 MotoGP Event and what strategies and mechanisms are implemented by the Apron Movement Control (AMC) Unit in increasing the efficiency and safety of flight operations during the 2024 MotoGP Event at Zainuddin Abdul Madjid International Airport. This study uses a qualitative method. The data used in this study are primary data and secondary data. Data collection techniques used in this study are observation, interviews and documentation. Based on the research, it can be concluded that the role of Apron Movement Control (AMC) at Zainuddin Abdul Madjid Lombok International Airport during the 2024 MotoGP Event is very vital for the smooth running of flight operations, especially in managing increased traffic. AMC is tasked with following established procedures, including aircraft parking arrangements and efficient use of apron space. To overcome the spike in traffic, AMC added personnel, increased supervision in the airside area, and coordinated with relevant stakeholders, including Airnav Indonesia. In addition, airport infrastructure was expanded and operations were improved to meet the needs during the event, ensuring that all aircraft movements were safe and orderly.
Pelanggaran Prinsip Amanah dalam Etika Bisnis Islam: Studi Kasus Rekayasa Laporan Keuangan PT Garuda Indonesia Ganis Khairulysa Prasetiyo; Laila Barokah; Lina Marlina
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1758

Abstract

This paper examines the violation of the Islamic business ethics principle of amanah (trustworthiness) through a case study of financial statement manipulation by PT Garuda Indonesia in 2018. The company recorded unrealized revenue of USD 239 million as profit, while in fact it was operating at a loss. This action not only violated accounting standards but also breached Islamic values such as amanah (trust), shiddiq (honesty), and involved elements of tadlis (deception) and gharar (uncertainty). Using a qualitative approach and case study method, this paper analyzes documents from the Financial Services Authority (OJK), the Indonesia Stock Exchange (BEI), and Islamic business ethics literature. The findings reveal that this manipulation caused public distrust, administrative sanctions, and reputational damage. This paper recommends implementing Shariah-based corporate governance, ethical auditing aligned with Islamic principles, and strengthening ethical literacy in the business world. Therefore, justice and accountability in business can be upheld in accordance with Islamic teachings.
Optimalisasi Digital Branding dalam Meningkatkan Daya Saing Bank Syariah di Era Ekonomi Digital Zuhrinal M. Nawawi; Nurhidayah Nurhidayah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1768

Abstract

This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.
Manajemen Strategi dalam Bisnis Syariah untuk Keberlanjutan dan Keunggulan Kompetitif Siti Hanifah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1772

Abstract

With increasing global competition and rapid technological advancements, sharia businesses face the challenge of achieving sustainability while maintaining a competitive advantage in accordance with Islamic principles. This study aims to examine how the application of strategic management in sharia businesses can support sustainability and market differentiation based on ethical values. The research method used in this study is a literature review, analyzing various academic sources related to business strategy, sustainability, and Islamic economic principles. The findings indicate that effective strategic management, when properly implemented through the processes of formulation, execution, and evaluation, can help business practitioners adapt to changes in both the internal and external environments. In sharia businesses, strategies should be rooted in values such as honesty, trustworthiness, and social responsibility. These values not only serve as moral guidelines but can also enhance customer loyalty and provide a competitive edge. Furthermore, the adoption of digital technology and promotional strategies aligned with Islamic values has been shown to broaden market reach and improve operational efficiency. SWOT analysis is also employed as a tool to inform relevant and strategic decision-making. Therefore, the application of strategic management in accordance with Islamic values can effectively create businesses that are not only competitive but also sustainable and beneficial to society.
Peran Manajemen Data dan Database dalam Meningkatkan Efesiensi Operasional Perusahaan Dinda Fitriyah Kholisoh Ahmadita Putri; Muhammad Irwan Padli Nasution
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1779

Abstract

In the digital era, companies are required to manage data optimally to improve operational efficiency. This research aims to analyze the role of data management and database systems in supporting company work efficiency. A descriptive approach is used by reviewing literature from various relevant academic sources. The results show that the implementation of a structured database system can reduce data redundancy, increase the speed of information access, and strengthen the decision-making process. With good data integration between divisions, the company can improve internal coordination and response to market changes. The findings confirm the importance of an effective data management strategy in supporting an organization's competitive advantage.
Linear Programming dengan Metode Primal Simplex Kasus Minimasi (Studi Kasus UMKM Ice Cream Putri) Pesta Gultom; Dewi Sinta Sianipar; Yokhebeb Zega; Prycillia Putri Dwi Vani; Bernadetha Manurung
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1780

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a significant role in the economy, including MSMEs in the culinary sector such as Putri Ice Cream Business. Decision making related to optimal resource allocation is crucial to increase the efficiency and profitability of MSMEs. This study aims to apply the linear programming method with the primal simplex algorithm to minimize production costs in the case study of Putri Ice Cream MSME. The objective function is to minimize the total production cost, as well as the limitations related to the availability of main raw materials and machine production capacity. Data on main raw materials and machine production capacity were obtained from the Putri Ice Cream MSME which was the case study. The results of the study show that the application of the primal simplex method produces an optimal solution that provides recommendations for product combinations for each type of Putri Ice Cream with minimal production costs. Sensitivity analysis was also conducted to test the stability of the optimal solution to changes in capital. This study provides a practical contribution to Putri Ice Cream MSME in optimizing their resource allocation and increasing cost efficiency through a quantitative approach.
Perencanaan Strategis dalam Meningkatkan Kinerja Organisasi : Sebuah Kajian Literatur Hairunisa Hairunisa; Alek Alaikal Hasan; Bima Kurniawan; Ana Qonita; Muhammad Nuryan Firnanda; Muhammad Firdan Abrori; Mu’alimin Mu’alimin
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1786

Abstract

The role of strategic planning plays a crucial role in improving organizational performance as well as in its implementation. This researcher aims to examine the role and implementation of strategic planning in improving organizational performance in the context of education through a literature review approach to five selected articles published between 2022 and 2024. The results of this study indicate that the role and implementation of strategic planning act as the main foundation in determining the direction of the organization, ensuring alignment between vision, mission, and operational actions. Effective implementation of this strategic plan requires resource coordination, clear communication, and leadership that is able to motivate and direct time.
Analisis Pelatihan Karyawan PT XYZ Syaifullah Abrar; Christian Wiradendi Wolor; Eka Dewi Utari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1787

Abstract

This study aims to evaluate the effectiveness of employee training at PT XYZ, particularly in enhancing work performance and motivation. The research employs a descriptive qualitative method using purposive sampling. Informants consist of one team leader and three staff members selected through in-depth interviews, observation, and documentation. The results indicate that the training provided remains one-way, lacks interactivity, and is not entirely relevant to employees’ daily tasks. This leads to low motivation and minimal effectiveness in improving performance. Several challenges were also identified, including the absence of post-training follow-up, monotonous delivery methods, and limited time due to workload constraints. The study suggests that organizations should improve their training systems by aligning materials with job relevance, adopting more engaging methods, and ensuring continuous support from management.
Pengaruh Online Customer Review Terhadap Mahasiswa dalam Keputusan Pembelian Produk (Studi Kasus: Mahasiswa Ulbi Pengguna Shopee ) Oriza Sativa Ma’ruf; Erik Saepuloh; Iwan Setiawan
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1790

Abstract

The development of e-commerce and the internet requires business actors to be able to adapt, including in terms of marketing. Word of Mouth is a marketing strategy that is considered quite effective because it refers to human-to-human interaction through personal recommendations and positive experiences with something. In this era of social media, Online Customer Reviews are a form of evolution of Word of Mouth marketing. Online Customer Reviews utilize the power of Word of Mouth through digital platforms and have a significant impact in influencing consumer perceptions and purchasing decisions. This research uses several statistical tests to measure the reliability of the instruments and data. This research focuses on calculating the relationship between the Online Customer Review (X) and Purchase Decision (Y) variables at Shopee. The analysis results show a positive and significant correlation between the two, confirmed by simple linear regression and correlation tests. The findings confirm that Online Customer Reviews have a positive and significant influence on Consumer Purchasing Decisions. Therefore, sellers, especially on the Shopee marketplace, are expected to prioritize the quality of their products and services so that they can trigger good online customer reviews which then have an impact on increasing sales.
Implementasi Sistem Online Single Submission (OSS) Terhadap Kemudahan Layanan Akses dalam Mendorong Investasi dan Pengembangan Ekonomi Lokal M. Dimas Jayakresna; Zulfina Adriani; Sylvia Kartika Wulan B
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1808

Abstract

This study aims to understand how the Online Single Submission (OSS) system is implemented at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Jambi Province, and how it influences service accessibility, investment growth, and local economic development. OSS is a digital licensing system developed by the Indonesian government to simplify and accelerate the business licensing process through an integrated platform. This research uses a descriptive qualitative method, with data collected through interviews, observations, and documentation from DPMPTSP staff and business owners who use the OSS system. The results show that OSS helps simplify the licensing process and makes services more transparent. However, there are still challenges such as limited user understanding, uneven internet access, and weak inter-agency coordination. Despite these challenges, OSS is considered to have supported a more favorable investment climate and encouraged regional economic growth. Therefore, it is necessary to improve users' digital literacy, update the OSS system, and strengthen cooperation among related institutions.

Page 23 of 28 | Total Record : 277

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