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Miftakhuddin
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tuplick110@gmail.com
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untaraeksishum@gmail.com
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Universitas Tangerang Raya Kompleks Sudirman Indah Blok E, Kec. Tigaraksa, , Kab. Tangerang, Banten 15720
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INDONESIA
Jurnal Ekonomi, Bisnis, dan Humaniora
Published by Universitas Tangerang Raya
ISSN : -     EISSN : 29867835     DOI : https://doi.org/10.63494/eksishum
Core Subject : Humanities,
Humanities
Jurnal Ekonomi, Bisnis, dan Humaniora (EKSISHUM) terbit dua kali dalam setahun. Jurnal ini berisi kajian tentang bidang ilmu ekonomi, bisnis, humaniora, dan topik lain yang relevan. Tulisan ilmiah yang diterbitkan EKSISHUM dapat berupa artikel hasil penelitian empiris, review, maupun kajian konseptual.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 17 Documents
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Search results for , issue "Vol 3 No 2 (2024)" : 17 Documents clear
Perlindungan hak tersangka pada proses penyidikan menurut HAM dalam sistem pidana Indonesia dan sistem pidana internasional Rahmiati; Sanjaya, Sendi; Maria Tinambunan, Eva
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

Efforts to provide human rights protection, including the rights of suspects, in Indonesia are the wishes of the 1945 Constitution and statutory regulations, which mandate this. The inclusion of human rights in the police's duties as investigators is also confirmed in Article 4 of Law Number 2 of 2002 concerning the Police. So the authority of the police as investigators must pay attention to the principles contained in the Human Rights Law (HAM). In its implementation it has not run optimally, especially for those who do not understand the law. So that they do not get their rights as suspects in criminal cases. So the aim of this research is to analyze the protection of suspects' rights in the process of investigating criminal cases in the Indonesian criminal system and the international criminal system
Kepuasan pelanggan sebagai mediasi relationship marketing dan penetapan harga terhadap loyalitas pelanggan wulandari; Sudirman, M.; Astuti, Siti
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

This study aims to examine, examine, and analyze customer satisfaction as a mediation of relationship marketing and pricing on multi-level marketing customer loyalty in Kab. Tangerang. The rise of multi-level marketing business competition today, companies must maintain and fulfill customer desires. Therefore, the marketing strategy recognizes the concept of relationship marketing and pricing. This research method uses descriptive quantitative. The sample technique used is proportionate stratified random sampling. The number of respondents is 100. The data analysis technique used is path analysis to determine the direct and indirect effects. The results of data analysis show that customer satisfaction variables cannot mediate relationship marketing and pricing on multi-level marketing customer loyalty in Kab. Tangerang, because the value of indirect influence is smaller than the value of direct influence
Dampak citra dan karakteristik produk terhadap kepuasan pelanggan dan konsekuensinya terhadap loyalitas pelanggan Muliansyah, Dadah; Nurhidayah, Rika; Ratnasari, Ani
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

The main challenges faced by MSMEs in Bandung include low purchasing power, increasingly tight competition, and risks related to customer loyalty. Based on this, this study aims to analyze the effect of product image and attributes on customer loyalty, both directly and indirectly through customer satisfaction. This study uses a quantitative approach in Bandung City, with the observation unit being Sambal Bakar Lengkong customers. The sample used consisted of 235 respondents taken using the Multistage Random Sampling technique. Causality analysis was carried out using Structural Equation Modeling. The results of the study indicate that: The image and product attributes of Culinary MSMEs in Bandung City contribute to forming customer satisfaction, but do not have a direct effect on customer loyalty; Customer satisfaction plays an important role in creating customer loyalty; Customer satisfaction functions as a mediator between the influence of image and product attributes on customer loyalty; Product attributes have a more significant influence than image in increasing customer satisfaction, which in turn will create customer loyalty. This study provides managerial insights to improve customer loyalty of Sambar Bakar Lengkong, with a focus on increasing customer satisfaction supported by the development of product attributes and image.
Dampak Sosialisasi Penggunaan E-money Gopay terhadap Pertumbuhan UMKM di perumahan Sudirman Indah Tigaraksa Rasyiddin, Ahmad; Eka cipta cendikia Naufal; Febri Sari Siahaan; Caesar Rismanto
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

The use of e-money such as Gopay has become a popular payment solution in various economic sectors, including micro, small and medium enterprises (MSMEs). This research aims to examine the impact of socializing the use of Gopay e-money on the growth of MSMEs in the Sudirman Indah Tigaraksa Housing Complex. This socialization is expected to increase operational efficiency and market access for MSMEs, as well as support local economic growth. The research methods used include surveys and structured interviews with MSME owners who have participated in the Gopay socialization program. The data collected was analyzed using linear regression techniques to measure the influence of socialization on MSME growth, which was measured through increased sales, operational efficiency and market access. The research results show that socialization of the use of Gopay has a positive and significant impact on the growth of MSMEs. MSMEs that use Gopay experience an increase in sales of 25% and an increase in operational efficiency of 20%. Apart from that, using Gopay also increases MSME market access by making transactions easier and expanding customer reach. This research concludes that the socialization of Gopay e-money is effective in supporting the growth of MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Therefore, it is recommended that the government and related parties continue to encourage the adoption of e-money among MSMEs to increase the competitiveness and sustainability of their businesses. This journal provides recommendations for implementing a wider and more intensive e-money socialization program to support the development of MSMEs in various economic sectors.
Sosialisasi Pencatatan Keuangan pada UMKM Fried Chicken Lazatto di Tigaraksa, Tangerang Nugroho, Ibrahim Tri; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

Effective financial recording is a crucial element in managing micro, small and medium enterprises (MSMEs), especially in the context of the fast food industry. This journal examines approaches to socialization and implementation of simple bookkeeping to improve financial recording at Fried Chicken Lazatto MSMEs in Tigaraksa. The method used includes direct training to MSME owners regarding the importance of regular and accurate financial records. The research results show that implementing a simple recording system can improve understanding of cash flow, expenses and daily income. Thus, this journal offers recommendations for the use of financial recording systems that can be adopted by similar MSMEs, promoting the benefits of effective bookkeeping practices in improving the performance and sustainability of MSMEs in the food sector.
Sosialisasi Pembuatan Shopee Merchant ShopeeFood pada UMKM Perumahan Sudirman Indah Tigaraksa Rismanto, Caesar; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

This research aims to evaluate the effectiveness of socializing the creation of Shopee Merchant ShopeeFood to MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Digitalization of MSMEs is becoming increasingly important in the era of the digital economy, and ShopeeFood offers a platform that can expand the market for local MSMEs. Using qualitative methods, this research collected data through in-depth interviews and observations of MSME actors who participated in the socialization program. Thematic analysis was applied to identify the main themes that emerged from the data collected. The research results show that this socialization was successful in increasing MSMEs' understanding and technical skills in using the ShopeeFood platform. MSMEs report improvements in operational efficiency and wider market access after joining ShopeeFood. However, several challenges such as limitations in technology access and digital awareness still hinder the optimization of platform use. This research concludes that although this outreach has a positive impact, continued support is needed from Shopee and the government to overcome existing obstacles. Recommendations are given to improve continuous training, strengthen digital infrastructure, and provide incentives for MSMEs to make maximum use of digital platforms. The findings of this research provide important insights for MSME development strategies in the digital era and suggest future research directions to explore the long-term impact of digital technology adoption by MSMEs.
Pelatihan Pemanfaatan Aplikasi Design Online Canva dalam Meningkatkan Pemasaran Online pada UMKM pemula di lingkup Mahasiswa Universitas Tangerang Raya Siahaan, Febri Sari; Ahmad Rasyiddin; Yunita Nur Afni
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

This research aims to evaluate the effectiveness of training in using the online design application Canva in improving online marketing for beginner MSMEs among students at Tangerang University. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews, observation and documentation of training participants. The research results show that using Canva significantly improves the visual quality of marketing content, which has a positive impact on increasing engagement and product sales. This research provides a practical contribution to the development of online marketing strategies for budding MSMEs and offers guidance for educational institutions in developing similar training programs.

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