cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angga Kurniawan
Contact Email
lecturekaprodi@gmail.com
Phone
+6287777899993
Journal Mail Official
Yayasan.pad@gmail.com
Editorial Address
Jl. Bougenville, WPU, Kab Bekasi, Jawa Barat 17610, Indonesia
Location
Kab. bekasi,
Jawa barat
INDONESIA
Southeast Asian Journal of Management and Research
Published by Yayasan Putra Adi Dharma
ISSN : -     EISSN : 30248787     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SAJMR: Southeast Asian Journal of Management and Research is an academic journal that focuses on the field of Management Science and research in the Southeast Asian region. This journal aims to be an important platform for academics, researchers, practitioners, and professionals in the field of management to share knowledge, information, and the latest thoughts in efforts to enhance understanding of management in this region.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 33 Documents
 1   2   3   4 
The Effect of Accessibility and Destination Image on Revisit Intention to Pelaruga Waterfall In Langkat Regency Pandia, Syeh Nedi Bremana; Alfifto; Suryani, Wan; Dewi, Eka; Hafni, Syafrida
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.544

Abstract

The development of Pelaruga Waterfall tourism has been quite rapid in Langkat Regency. However, the interest in revisiting the site has not met expectations, presumably due to difficult road access and the poor image of the destination. The Purpose of study was to determine the effectc of accessibility and Destination Image on revisit intention to Pelaruga Waterfall In Langkat Regency. The type of quantitative descriptive research. The Population is 268.769 tourists who have visited the Pelagura Waterfall tourist attraction in Langkat Regency throughout 2024. The sample in this study used purposive sampling consisting of 100 respondents who had visited the Pelaruga Waterfall in Langkat Regency. The analysis techniques uses statitical model consisting of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coeffcient of determination (R2) using SPSS (Statistical Produk and Service Solutions ) sofware version 23. Data collection methods were through interviews, questionnaires and documentation studies. The tests carried out show that accessibility and destination image partially have a positive and significant effect on revisit intention. The Adjusted R Square value obtained from the results of testing the Determinant Coefficient (R2) on revisit intention is 0.741, meaning that 74,1% can be explained by accessibility and destination image. Meanwhile, the remaining 25,9% can be explained by other factors not examined in this study.
Analisis Strategi Pemilihan Vendor dalam Rangka Pengadaan Mobil Truk dengan Metode AHP pada PT Iron Bird Logistics Sri Handoko Sakti; Junaidi Hendro; Muhammad Natser
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.559

Abstract

This study aims to determine the best truck vendor for PT Iron Bird Logistics by applying the Analytical Hierarchy Process (AHP) method. The research focuses on developing a strategic framework that integrates various qualitative and quantitative criteria into the vendor selection process. The methodology employs a case study approach, collecting primary data through questionnaires and in-depth interviews with relevant experts and managers within the company. The AHP method was applied by constructing a criteria hierarchy consisting of Quality, Cost, After-Sales Service, and Technology. The data were analyzed using Expert Choice software to calculate criteria weights and evaluate the seven pre-selected vendors. The analysis results show that the Quality criterion has the highest weight (0.425), followed by Cost (0.285), After-Sales Service (0.185), and Technology (0.105). Of the seven vendors evaluated, Vendor D achieved the highest score (0.218) and was determined to be the best vendor. The consistency ratio (CR) test yielded a value of 0.03 (< 0.1), indicating a consistent assessment. The value of this research lies in its practical contribution to the application of the AHP method for truck vendor selection, particularly in Indonesian logistics companies. The resulting framework offers a systematic and comprehensive approach that can be adopted by similar companies for strategic decision-making in fleet procurement.
The Influence of Brand Image, Halal Label, and Price on the Purchasing Decision of Wardah Cosmetic Products among Female Students of the Management Study Program, University of North Sumatra Arantika, Dea; Sabrina, Hesti
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.561

Abstract

This study aims to analyze the effect of brand image, halal label, and price on purchasing decisions of Wardah cosmetic products among female students of the Management Study Program at the University of North Sumatra. The research uses a quantitative approach. The population consists of 395 female students from the 2022–2024 cohorts, with a sample of 80 respondents selected using the Slovin formula. Data were analyzed using multiple linear regression with SPSS Statistics software. The results show that brand image (X1) has a positive but insignificant effect on purchasing decisions (Y), as indicated by a significance value of 0.238 > 0.05 and a t-value of 1.190 < 1.991. The halal label (X2) has a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05 and a t-value~ of 5.124 > 1.991. Price (X3) also has a positive and significant effect on purchasing decisions, shown by a significance value of 0.000 < 0.05 and a t-value~ of 3.326 > 1.991. Furthermore, the F-test result shows a significance value of 0.000 < 0.05, indicating that brand image, halal label, and price simultaneously have a positive and significant effect on purchasing decisions of Wardah cosmetic products.  

Page 4 of 4 | Total Record : 33

 1   2   3   4 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Februari Vol. 2 No. 4 (2024): SAJMR - Nov 2024 Vol. 2 No. 3 (2024): SAJMR - Agt 2024 Vol. 2 No. 2 (2024): SAJMR - May 2024 Vol. 2 No. 1 (2024): SAJMR - Feb 2024 Vol. 1 No. 2 (2023): SAJMR - Nov 2023 Vol. 1 No. 1 (2023): SAJMR - Agust 2023