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Southeast Asian Journal of Management and Research
Published by Yayasan Putra Adi Dharma
ISSN : -     EISSN : 30248787     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SAJMR: Southeast Asian Journal of Management and Research is an academic journal that focuses on the field of Management Science and research in the Southeast Asian region. This journal aims to be an important platform for academics, researchers, practitioners, and professionals in the field of management to share knowledge, information, and the latest thoughts in efforts to enhance understanding of management in this region.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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The Effect of Accessibility and Destination Image on Revisit Intention to Pelaruga Waterfall In Langkat Regency Pandia, Syeh Nedi Bremana; Alfifto; Suryani, Wan; Dewi, Eka; Hafni, Syafrida
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.544

Abstract

The development of Pelaruga Waterfall tourism has been quite rapid in Langkat Regency. However, the interest in revisiting the site has not met expectations, presumably due to difficult road access and the poor image of the destination. The Purpose of study was to determine the effectc of accessibility and Destination Image on revisit intention to Pelaruga Waterfall In Langkat Regency. The type of quantitative descriptive research. The Population is 268.769 tourists who have visited the Pelagura Waterfall tourist attraction in Langkat Regency throughout 2024. The sample in this study used purposive sampling consisting of 100 respondents who had visited the Pelaruga Waterfall in Langkat Regency. The analysis techniques uses statitical model consisting of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coeffcient of determination (R2) using SPSS (Statistical Produk and Service Solutions ) sofware version 23. Data collection methods were through interviews, questionnaires and documentation studies. The tests carried out show that accessibility and destination image partially have a positive and significant effect on revisit intention. The Adjusted R Square value obtained from the results of testing the Determinant Coefficient (R2) on revisit intention is 0.741, meaning that 74,1% can be explained by accessibility and destination image. Meanwhile, the remaining 25,9% can be explained by other factors not examined in this study.
Analisis Strategi Pemilihan Vendor dalam Rangka Pengadaan Mobil Truk dengan Metode AHP pada PT Iron Bird Logistics Sri Handoko Sakti; Junaidi Hendro; Muhammad Natser
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.559

Abstract

This study aims to determine the best truck vendor for PT Iron Bird Logistics by applying the Analytical Hierarchy Process (AHP) method. The research focuses on developing a strategic framework that integrates various qualitative and quantitative criteria into the vendor selection process. The methodology employs a case study approach, collecting primary data through questionnaires and in-depth interviews with relevant experts and managers within the company. The AHP method was applied by constructing a criteria hierarchy consisting of Quality, Cost, After-Sales Service, and Technology. The data were analyzed using Expert Choice software to calculate criteria weights and evaluate the seven pre-selected vendors. The analysis results show that the Quality criterion has the highest weight (0.425), followed by Cost (0.285), After-Sales Service (0.185), and Technology (0.105). Of the seven vendors evaluated, Vendor D achieved the highest score (0.218) and was determined to be the best vendor. The consistency ratio (CR) test yielded a value of 0.03 (< 0.1), indicating a consistent assessment. The value of this research lies in its practical contribution to the application of the AHP method for truck vendor selection, particularly in Indonesian logistics companies. The resulting framework offers a systematic and comprehensive approach that can be adopted by similar companies for strategic decision-making in fleet procurement.
The Influence of Brand Image, Halal Label, and Price on the Purchasing Decision of Wardah Cosmetic Products among Female Students of the Management Study Program, University of North Sumatra Arantika, Dea; Sabrina, Hesti
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.561

Abstract

This study aims to analyze the effect of brand image, halal label, and price on purchasing decisions of Wardah cosmetic products among female students of the Management Study Program at the University of North Sumatra. The research uses a quantitative approach. The population consists of 395 female students from the 2022–2024 cohorts, with a sample of 80 respondents selected using the Slovin formula. Data were analyzed using multiple linear regression with SPSS Statistics software. The results show that brand image (X1) has a positive but insignificant effect on purchasing decisions (Y), as indicated by a significance value of 0.238 > 0.05 and a t-value of 1.190 < 1.991. The halal label (X2) has a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05 and a t-value~ of 5.124 > 1.991. Price (X3) also has a positive and significant effect on purchasing decisions, shown by a significance value of 0.000 < 0.05 and a t-value~ of 3.326 > 1.991. Furthermore, the F-test result shows a significance value of 0.000 < 0.05, indicating that brand image, halal label, and price simultaneously have a positive and significant effect on purchasing decisions of Wardah cosmetic products.  
Do Leadership Style and Organizational Culture Matter for Internal Control Effectiveness? Dianingtyas Sudibyo, Tyagita; Nur Afifah; Kurniawan, Angga
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.566

Abstract

This study aims to analyze the influence of leadership style and organizational culture on the effectiveness of the internal control system at the Sambas Regency Inspectorate. Using a quantitative approach, the research employed a saturated sampling technique with a total of 34 respondents consisting of inspectors and all employees. Data were collected through questionnaires and analyzed using the SmartPLS program. The results show that: (1) The dominant leadership style applied is participative; (2) Participative leadership style has a positive and significant effect on the effectiveness of the internal control system (p-value 0.041); (3) Organizational culture also has a positive and significant effect on the effectiveness of the internal control system (p-value 0.000); (4) Collectively, leadership style and organizational culture positively influence the effectiveness of the internal control system. These findings emphasize the importance of participative leadership and a supportive organizational culture in strengthening internal control systems within government supervisory institutions.
Analysis of the Role of Risk Management and Occupational Health and Safety in Preventing Workplace Accidents in the SME Sector Roti Bobby Using the House of Risk (HOR) Method Syafaat Auladi; Nadia Eka Damayanti; Novi Annisah Ramadhani; Tuwandi Juniarto
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.589

Abstract

Abstract: This study aims to analyze the role of risk management and occupational health and safety (OHS) in preventing workplace accidents at Roti Bobby MSMEs using the House of Risk (HOR) method. The method used is a quantitative descriptive approach through case studies, with data collection in the form of observation, interviews, and documentation. The analysis was carried out through two HOR stages, namely identification of risk events and risk agents (HOR 1) and determination of priority mitigation strategies (HOR 2). The results showed that there are five main risks, namely injuries from mixer machines, burns from ovens, ergonomic injuries, slips, and product contamination. The dominant risk agents with the highest Aggregate Risk Potential (ARP) values ​​are non-use of personal protective equipment (PPE), absence of standard operating procedures (SOPs), and lack of safety training. Priority mitigation strategies include mandatory implementation of PPE, preparation of SOPs, and implementation of periodic OHS training. These findings indicate that managerial and behavioral factors are more influential than technical factors in causing workplace accidents. The HOR method has proven effective in identifying and prioritizing risks and producing applicable mitigation strategies for MSMEs. Keywords: Risk Management, Occupational Health and Safety, House of Risk, MSMEs, Risk Mitigation
The Role of Purchase Intention as a Mediating Variable in the Relationship Between Promotion and Purchase Decisions , Elizabeth Tika Kristina Hartuti; Suteja, Jaja; Juanim
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.594

Abstract

This study aims to analyze the influence of promotions on purchasing decisions with purchase interest as a mediating variable on Wuling brand car consumers in the Special Region of Yogyakarta (DIY). The research approach used is quantitative with an explanatory design. The sampling process uses accidental sampling, namely a sample determination technique based on respondents who are accidentally met by researchers and meet the criteria as research respondents with a sample size of 297 respondents and analyzed using covariance-based Structural Equation Modeling (SEM) with the help of LISREL 8.8 software. The analysis includes testing the measurement model (validity and reliability) and the structural model to test the direct effect of promotions on purchase interest and the mediating effect of purchase interest on the influence of promotions on purchasing decisions. The method used was an explanatory quantitative approach. Primary data were collected through a questionnaire with a Likert scale of 1–5. The analysis results showed that promotion had a direct, positive and significant effect on purchase intention, promotion also had a direct effect on purchase decisions, and purchase intention mediated the effect of promotion on purchase decisions. K
QUALITY CULTURE OPTIMIZATION STRATEGY IN IMPROVING THE QUALITY OF HOSPITAL SERVICES Irawati, Laila; Priadana, Sidik; Saepudin, Tete
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.597

Abstract

Quality culture is an important foundation in improving the quality of health services in hospitals. This study aims to analyze strategies for strengthening quality culture in an effort to improve the quality of services in hospitals in South Tangerang. The study used a qualitative approach with a case study design at XX Hospital and YY Hospital. Data collection was carried out through in-depth interviews, observations, and documentation of hospital leaders, health workers, and service support staff. Data analysis was carried out thematically through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the quality culture in both hospitals has not been optimally formed. This is indicated by the inconsistent implementation of service standards, weak internalization of quality values, delays in services, low compliance with patient safety standards, and limited continuous monitoring and evaluation systems. The strategies for strengthening the quality culture implemented include increasing leadership commitment, strengthening human resource competencies through continuous training, strengthening internal communication, developing an integrated quality assurance system, implementing rewards and punishments, and optimizing the use of hospital information technology. This study concludes that systematic and sustainable strengthening of a quality culture plays a crucial role in improving the quality of hospital services. Management support, involvement of all organizational elements, and consistent implementation of quality standards are key factors in successfully strengthening a quality culture in hospitals.
TRANSFORMATIONAL LEADERSHIP, INTRINSIC MOTIVATION, AND TEAMWORK AS PREDICTORS OF BUSINESS FLEXIBILITY IN CULINARY SME RESTAURANTS Hindriari, Reni; Priadana , Sidik; Saepudin, Tete
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.599

Abstract

The development of digital technology, market changes, and intense competition require culinary restaurant SMEs to possess high business flexibility in order to adapt quickly. However, many business owners still face challenges in innovation, decision-making, work coordination, and operational development. This study aims to analyze the influence of transformational leadership, intrinsic motivation, and teamwork on the business flexibility of culinary restaurant SMEs in the Bekasi region, West Java. The study employed a quantitative approach using an explanatory survey method through the distribution of questionnaires to culinary restaurant SME owners. Data analysis was conducted using Structural Equation Modeling (SEM) based on Lisrel. The results indicate that transformational leadership, intrinsic motivation, and teamwork have a positive and significant effect on business flexibility, both partially and simultaneously. Intrinsic motivation was found to be the most dominant factor, followed by transformational leadership and teamwork. These findings suggest that SME business flexibility can be enhanced through inspirational leadership, strengthening internal motivation, and effective teamwork collaboration.
The Influence of Financial Literacy, Financial Inclusion, and Digital Technology on the Financial Performance of MSMEs in the Digital Economy Era Muh. Nur; David Christian Engelbert Lisapaly; Ami Nurhayati; Dwi Urip Wardoyo; Awaluddin
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.603

Abstract

This study aims to analyze the influence of financial literacy, financial inclusion, and digital technology on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy era. This research employs a Systematic Literature Review (SLR) approach using the PRISMA framework to identify, evaluate, and synthesize relevant studies published between 2019 and 2025. A total of 30 selected journal articles from Scopus-indexed and SINTA-accredited sources were analyzed. The findings indicate that financial literacy significantly improves financial decision-making and business sustainability, financial inclusion enhances access to formal financial services and funding opportunities, and digital technology adoption increases operational efficiency and market expansion. Furthermore, the integration of these three variables provides a stronger and more sustainable impact on MSMEs’ financial performance. This study contributes to the development of strategies for strengthening MSMEs in the digital economy through financial capability and digital transformation
The Role of Digital Transformation and Transformational Leadership in Enhancing Employee Performance in the Industry 4.0 Era Amroni; Hodi; Murthada; Helmi Akmal Fauzan; Riesna Apramilda
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.604

Abstract

This study aims to analyze the role of digital transformation and transformational leadership in enhancing employee performance in the Industry 4.0 era. This research employs a Systematic Literature Review (SLR) approach using the PRISMA framework to identify, evaluate, and synthesize relevant studies published between 2019 and 2025. A total of selected articles from reputable and Scopus-indexed journals were analyzed. The findings indicate that digital transformation significantly improves employee productivity, efficiency, and adaptability through the integration of advanced technologies. Transformational leadership also plays a critical role in motivating employees, fostering innovation, and facilitating organizational change. Furthermore, the integration of digital transformation and transformational leadership creates a stronger and more sustainable impact on employee performance. This study contributes to the development of organizational strategies in adapting to the challenges of the Industry 4.0 era.

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