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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Entrepreneurship & Startups
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29856809     DOI : https://doi.org/10.55927/ijes.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Entrepreneurship & Startups is a journal focused as a platform to exchange cutting-edge ideas and technologies from researchers, academics, practitioners, policy makers, and employers in order to cultivate the seed of entrepreneurship and Startup launch. Indonesian Journal of Entrepreneurship & Startup focuses on the field of Entrepreneurship practices and education and Startup models, with extensive sub-fields such as innovative education, technical and vocational education, and another related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 41 Documents
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Analyzing the Impact of Social Media on Business Development Eiser Florist Case Study Nazlaturrohmah; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.14799

Abstract

In today's ever-evolving digital era, social media has become one of the most influential tools in various aspects of life, including in the field of entrepreneurship. Social media not only functions as a means of communication and social interaction, but also plays an important role in marketing activities, building brands (branding), and business development. This study aims to examine in depth the role of social media in supporting business growth. The methods used include literature studies by analyzing various scientific references such as journals, books, and other trusted sources related to the use of social media in business development, as well as direct interviews with business owners. The results of the study revealed that the effective use of social media, especially through the creation of creative content, contributed greatly to increasing sales figures. A case study on Esier Florist shows that they have succeeded in utilizing digital media to strengthen their brand and build closeness with consumers. The strategies implemented include: building an existence on social media platforms, using storytelling techniques to form a brand identity for example by conveying the story behind the establishment of a flower bouquet business, the quality of the materials used, and the values upheld in each product. This approach helps create an emotional bond with customers. In addition, Esier Florist also actively analyzes data and input from consumers to continuously improve their services and products
Productivity of Salt Farmers in East Java Province Chasanah, Uswatun; Prasetiyo, Didit Eko
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15011

Abstract

Indonesia is a maritime country with the second-longest coastline in the world after Canada. With vast seas and year-round sunshine, Indonesia has three main factors for salt production: seawater, coastline and sunshine. However, despite its huge potential, Indonesia continues to import salt. This study aims to assess the productivity of salt farmers in East Java. The study used secondary data from relevant agencies. The results show that the productivity of salt farmers in East Java in 2020 is 17,937.169 kg/person. However, local production is only able to fulfill about 20% of the total salt demand in East Java. This low fulfillment is caused by several factors, including erratic weather, limited land, and the number of workers
The Effect of Promotion and Product Quality on Purchase Decisions Wijanarko, Denta Ardhian; Solihin, Dede
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15141

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions
Analysis of Work Ability on Employee Performance at Furusato Izakaya Central Jakarta Oktapine, Pilda; Kurniawan, Prasetyo
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15252

Abstract

This study aims to analyze the influence of work skills on employee performance at Furusato Izakaya, Central Jakarta. The study was conducted qualitatively and descriptively using interview, observation, and documentation techniques. The focus of the study included technical competency, work experience, and communication skills. The results indicate that understanding operational standards, work motivation, and experience in the restaurant industry significantly influence performance improvement, particularly in terms of service quality and punctuality. However, technical training and foreign language proficiency remain weaknesses that need to be addressed. This study recommends strengthening training and reward systems to support the continuous development of work skills.
The Influence of Loan to Deposit Ratio (LDR) and Capital Adequacy Ratio (CAR) on Profit Growth at PT. Bank Central Asia, Tbk for the Period 2014-2023 Saparudin, Aprul; Astuti, Widia
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15253

Abstract

This study aims to determine how the loan-to-deposit ratio (LDR) and capital adequacy ratio (CAR) impact the profit growth of PT. Bank Central Asia (TBK) from 2014 to 2023. Parametric methods, or inferential statistics, are used to determine how variables interact with each other. Statistical Package for the Social Sciences, or SPSS, was used to conduct this research. The research results indicate that the profit growth of PT. Bank Central Asia, Tbk was not influenced by the Loan to Deposit Ratio (LDR) from 2014 to 2023. The calculated t-value is greater than the t-table value, with (-0.218) being greater than 2.365, and the significance value of 0.833 being greater than 0.05. The F-test results indicate that the loan-to-deposit ratio (LDR) and the capital adequacy ratio (CAR) did not impact the profit growth of PT. Bank Central Asia, Tbk from 2014 to 2023. With a calculated t-value < t-table or 0.072 < 2.365, the significance value of 0.944 is greater than the test level of 0.05
Tren, Tantangan, Implementasi ESG, dan Peran Akuntansi dalam Mendukung Keberlanjutan Bisnis: Studi Tinjauan Literatur Ruthmia, Rezekiro Indah; Purwanti, Lilik
Indonesian Journal of Entrepreneurship and Startups Vol. 4 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v4i1.15792

Abstract

Studi ini menelaah perkembangan praktik Environmental, Social, and Governance (ESG) melalui kajian terhadap publikasi akademik global, laporan regulasi, dan dokumen industri. Pertanyaan utama yang dijawab dalam tinjauan ini adalah bagaimana tren, tantangan, dan praktik implementasi ESG memengaruhi keberlanjutan bisnis, serta bagaimana peran akuntansi dalam memperkuat integrasi ESG. Dengan menggunakan systematic literature review yang dikombinasikan dengan analisis konten dan tematik, penelitian ini mensintesis perkembangan utama terkait pelaporan ESG, tekanan regulasi, dan meningkatnya ekspektasi pemangku kepentingan. Hasil temuan menunjukkan bahwa adopsi ESG semakin meningkat, didorong oleh kebutuhan transparansi dan penyelarasan dengan tujuan keberlanjutan. Namun, berbagai tantangan seperti risiko greenwashing, ketidakharmonisan standar pelaporan, tingginya biaya implementasi, dan keterbatasan kapasitas organisasi masih menghambat penerapannya. Tinjauan ini juga menegaskan bahwa akuntansi memiliki peran penting dalam memastikan kredibilitas, keterbandingan, dan kegunaan informasi ESG melalui proses pengukuran, verifikasi, dan pelaporan keberlanjutan. Secara keseluruhan, studi ini memberikan pemahaman terpadu mengenai kemajuan ESG, hambatan praktis, serta implikasinya bagi ketahanan jangka panjang bisnis
Sustainability Reporting Trends: A Systematic Literature Review Aulia, Masniatul; Purwanti, Lilik
Indonesian Journal of Entrepreneurship and Startups Vol. 4 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v4i1.15793

Abstract

This study aims to analyze trends and directions in sustainability report research using the SINTA indexed journal database and Emerald Insight international journal publications. This study uses a Systematic Literature Review (SLR) approach by reviewing open access articles published between 2019 and 2025. This study uses a framework of legitimacy theory, stakeholder theory, agency theory, signaling, and institutional theory that includes empirical and conceptual studies. The results of the analysis show that most studies in Indonesia use a quantitative approach with data from company annual reports from the Indonesia Stock Exchange. On the other hand, articles from Emerald Publishing combine quantitative and mixed methods approaches based on GRI standards as a measure of sustainability. Theoretically, these results increase the relevance of legitimacy theory and stakeholder theory as conceptual foundations in sustainability report analysis. Practically, this study highlights the importance of SR implementation and monitoring as tools for corporate transparency and accountability
Promosi sebagai Magnet: Analisis Dampaknya terhadap Pertumbuhan Konsumen Lestari, Tia; zahrani, sahrin; Meylva, Euis; Syarifuddin; Fernanda, Tyas
Indonesian Journal of Entrepreneurship and Startups Vol. 4 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v4i1.15840

Abstract

Penelitian ini menganalisis pengaruh promosi terhadap pertumbuhan konsumen pada usaha makanan-minuman Chito Roll. Desain penelitian bersifat deskriptif kuantitatif dengan membandingkan tiga batch penjualan yang berbeda intensitas promosinya. Analisis menggunakan uji Chi-Square dan korelasi Spearman. Hasil menunjukkan perbedaan signifikan jumlah konsumen antar batch (χ² = 35.119; p < 0.001) serta hubungan positif sempurna antara promosi dan pertumbuhan konsumen (rho = 1.0; p < 0.05). Promosi aktif menghasilkan jumlah konsumen tertinggi, sementara tidak adanya promosi menurunkan penjualan. Penelitian menegaskan bahwa promosi konsisten sangat penting bagi keberlanjutan usaha
Analisis Pelayanan Publik dan Dinamika Interaksi Sosial di Dinas Dukcapil Kabupaten Nias Utara Gea, Rikalnis Ventriani; Hartono, Jonathan Erlanto
Indonesian Journal of Entrepreneurship and Startups Vol. 4 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v4i1.15870

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas pelayanan publik dan dinamika interaksi sosial di Dinas Kependudukan dan Pencatatan Sipil (Disdukcapil) Kabupaten Nias Utara. Penelitian ini menerapkan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara dan observasi lapangan. Hasil penelitian menunjukkan bahwa secara prosedural, pegawai telah memiliki pemahaman yang baik terhadap Standar Operasional Prosedur (SOP) dan mampu membangun interaksi sosial yang positif, sopan, serta adil dengan masyarakat. Namun, efektivitas pelayanan masih terkendala oleh hambatan teknis, khususnya ketidakstabilan jaringan dan gangguan server pada bidang Pengelolaan Informasi Administrasi Kependudukan, yang berdampak pada waktu tunggu layanan. Selain itu, ditemukan kendala struktural berupa fasilitas sarana prasarana yang belum merata, pelatihan pegawai yang tidak terstruktur, serta mekanisme penanganan keluhan yang tidak konsisten
Shaping Indonesia’s Digital Future: Relationship Between Public Education Expenditures and ICT Competence Dwipatna, I Made Jyotisa Adi; Darwin, Dirmansyah; Ngoyo, Muh Fardan
Indonesian Journal of Entrepreneurship and Startups Vol. 4 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v4i1.15960

Abstract

The acceleration of digital transformation has significantly enhanced information and communication technology (ICT) competence among Indonesian citizens, thereby strengthening the nation’s overall competitiveness. Despite this progress, there remains a need to understand the extent to which government education spending influences the improvement of ICT skills in both the short and long term. This study investigates the dynamic effects of education expenditure on ICT competence in Indonesia using provincial-level panel data sourced from the Indonesian Central Bureau of Statistics and the Ministry of Finance, covering the period from 2015 to 2023. The analysis employs the Generalized Method of Moments (GMM) to capture both temporal and cross-sectional variations. The results reveal that, in the short term, government education spending has a negative effect on ICT competence, possibly due to implementation delays or inefficiencies in resource allocation. However, in the long term, education spending contributes positively and significantly to the enhancement of ICT competence, indicating the cumulative benefits of sustained investment in education. Furthermore, internet access is consistently found to have a positive impact on ICT competence, emphasizing the importance of digital infrastructure. These results imply that consistent and well-targeted education investments, particularly in digital literacy and infrastructure, are essential for sustaining long-term ICT competence and supporting Indonesia’s digital transformation agenda

Page 4 of 5 | Total Record : 41

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