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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Entrepreneurship & Startups
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29856809     DOI : https://doi.org/10.55927/ijes.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Entrepreneurship & Startups is a journal focused as a platform to exchange cutting-edge ideas and technologies from researchers, academics, practitioners, policy makers, and employers in order to cultivate the seed of entrepreneurship and Startup launch. Indonesian Journal of Entrepreneurship & Startup focuses on the field of Entrepreneurship practices and education and Startup models, with extensive sub-fields such as innovative education, technical and vocational education, and another related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Analyzing the Impact of Social Media on Business Development Eiser Florist Case Study Nazlaturrohmah; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.14799

Abstract

In today's ever-evolving digital era, social media has become one of the most influential tools in various aspects of life, including in the field of entrepreneurship. Social media not only functions as a means of communication and social interaction, but also plays an important role in marketing activities, building brands (branding), and business development. This study aims to examine in depth the role of social media in supporting business growth. The methods used include literature studies by analyzing various scientific references such as journals, books, and other trusted sources related to the use of social media in business development, as well as direct interviews with business owners. The results of the study revealed that the effective use of social media, especially through the creation of creative content, contributed greatly to increasing sales figures. A case study on Esier Florist shows that they have succeeded in utilizing digital media to strengthen their brand and build closeness with consumers. The strategies implemented include: building an existence on social media platforms, using storytelling techniques to form a brand identity for example by conveying the story behind the establishment of a flower bouquet business, the quality of the materials used, and the values upheld in each product. This approach helps create an emotional bond with customers. In addition, Esier Florist also actively analyzes data and input from consumers to continuously improve their services and products
Productivity of Salt Farmers in East Java Province Chasanah, Uswatun; Prasetiyo, Didit Eko
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15011

Abstract

Indonesia is a maritime country with the second-longest coastline in the world after Canada. With vast seas and year-round sunshine, Indonesia has three main factors for salt production: seawater, coastline and sunshine. However, despite its huge potential, Indonesia continues to import salt. This study aims to assess the productivity of salt farmers in East Java. The study used secondary data from relevant agencies. The results show that the productivity of salt farmers in East Java in 2020 is 17,937.169 kg/person. However, local production is only able to fulfill about 20% of the total salt demand in East Java. This low fulfillment is caused by several factors, including erratic weather, limited land, and the number of workers
The Effect of Promotion and Product Quality on Purchase Decisions Wijanarko, Denta Ardhian; Solihin, Dede
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15141

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions
Analysis of Work Ability on Employee Performance at Furusato Izakaya Central Jakarta Oktapine, Pilda; Kurniawan, Prasetyo
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15252

Abstract

This study aims to analyze the influence of work skills on employee performance at Furusato Izakaya, Central Jakarta. The study was conducted qualitatively and descriptively using interview, observation, and documentation techniques. The focus of the study included technical competency, work experience, and communication skills. The results indicate that understanding operational standards, work motivation, and experience in the restaurant industry significantly influence performance improvement, particularly in terms of service quality and punctuality. However, technical training and foreign language proficiency remain weaknesses that need to be addressed. This study recommends strengthening training and reward systems to support the continuous development of work skills.
The Influence of Loan to Deposit Ratio (LDR) and Capital Adequacy Ratio (CAR) on Profit Growth at PT. Bank Central Asia, Tbk for the Period 2014-2023 Saparudin, Aprul; Astuti, Widia
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15253

Abstract

This study aims to determine how the loan-to-deposit ratio (LDR) and capital adequacy ratio (CAR) impact the profit growth of PT. Bank Central Asia (TBK) from 2014 to 2023. Parametric methods, or inferential statistics, are used to determine how variables interact with each other. Statistical Package for the Social Sciences, or SPSS, was used to conduct this research. The research results indicate that the profit growth of PT. Bank Central Asia, Tbk was not influenced by the Loan to Deposit Ratio (LDR) from 2014 to 2023. The calculated t-value is greater than the t-table value, with (-0.218) being greater than 2.365, and the significance value of 0.833 being greater than 0.05. The F-test results indicate that the loan-to-deposit ratio (LDR) and the capital adequacy ratio (CAR) did not impact the profit growth of PT. Bank Central Asia, Tbk from 2014 to 2023. With a calculated t-value < t-table or 0.072 < 2.365, the significance value of 0.944 is greater than the test level of 0.05

Page 4 of 4 | Total Record : 35

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