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International Journal of Applied Economics, Accounting and Management (IJAEAM)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30248078     DOI : https://doi.org/10.59890/ijaeam.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The mission of the International Journal of Applied Economics, Accounting and Management (IJAEAM) is to enhance the dissemination of knowledge across the Applied business, accounting and management community. The key disciplines are e-business, general management, accounting, finance, international business, strategy, marketing, supply chain management, organization studies, entrepreneurship, enterprise, innovation, and human resource management. The above list is not exhaustive and papers representing any other business and management field will be considered
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 5 (2024): September 2024" : 8 Documents clear
From Sight to Sip: The Role of Sensory Marketing in Local Coffee Shops Dwiputri, Alodia Lastri; Syahputra; Pradana, Mahir
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2463

Abstract

Indonesia is a major coffee consumer, with around 25% enjoyed socially, enjoying coffee primarily while socializing with friends at cafes. However, the coffee shop industry faces intense competition due to market saturation. In the fiercely competitive coffee shop market, securing customer has emerged as a critical success factor. Customers are undeniably central to organizational success. The current research aims to analyze and empirically test these connections within the specific context of Bandung local coffee shops. A quantitative approach is employed through the distribution of questionnaires. The collected data will be analyzed using Smart PLS version 3.9. The results of this study can be used to inform strategies for implementing sensory marketing in coffee shop
The Influence of Compensation and Work Discipline on Employee Performance at PT Pacific Indah Pratama Aditya, Rizky; Yuningsih, Erni; Kartini, Tini
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2491

Abstract

Human resource development and coaching is one of the right efforts to deal with a company's problems or challenges related to strategic environmental changes. This study aims to determine the effect of compensation and work discipline on employee performance at PT. Pacific Indah Pratama employees. The sample in this study was 81 people using saturated sampling techniques. The analysis method used is descriptive and verification methods. Data collection techniques through questionnaires, observations, interviews and literature studies. The data analysis used is multiple linear regression analysis. The results of this study areCompensation and work discipline have a positive and significant influence on employee performance
The Influence of Competence and Motivation on Employee Performance at PT Tirta Fresindo Jaya Cimande Bogor Kristian, Maryo; Andari, Titiek Tjahja; Ismartaya
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2493

Abstract

Employees are important assets for the company, because employees are able to contribute to the company in getting good work quality. Utilization of human resources does not only utilize the quality of human resources, but the most important thing is to improve its quality in order to be able to drive business progress through improving employee performance. Low performance levels greatly affect the success and performance of the company. There are several factors that can affect performance, such as competence and motivation. This study aims to identify and determine the effect of competence and motivation on employee performance at PT Tirta Fresindo Jaya Cimande Bogor. The design of this study uses descriptive methods and verification methods. The sampling technique, by distributing questionnaires to 75 employees. The results of the study showed that employee responses to the variables of competence, motivation and employee performance were included in the sufficient category. Simultaneous and partial hypothesis testing of competence and motivation had a positive and significant effect on employee performance at PT Tirta Fresindo Jaya Cimande Bogor
The Influence of Product Quality, Brand Image and Promotion on Purchase Decisions for Hori LED Lights in Bogor City Putri, Aisyah Astri; Andari, Titiek Tjahja; Samsuri
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2498

Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions for Hori LED lamps in the city of Bogor. The population in this study were consumers of Hori LED lamps, with a sampling technique using the method Proportional sampling so that 100 respondents were obtained using data analysis, namely multiple linear regression analysis. The results of the study indicate that simultaneously the quality of the product, brand image and promotion have a positive and significant effect on purchasing decisions, partially indicating that all independent variables of product quality, brand image and promotion have a positive and significant effect on purchasing decisions
Human Capital and Growth Mindset Influence the Performance of MSMES through Psychological Capital as a Moderator Variable unm, inanna; Dia; Supatminingsih, Tuti; Said, Muh Ihsan; Subur, Hikmayani
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2506

Abstract

This study was conducted to examine how Human Capital and Growth Mindset influence the performance of MSMEs in Enrekang Regency through Psychological Capital. The purpose of this research is to improve MSME performance by developing human capital and a growth mindset, as well as enhancing the quality of psychological capital among MSME actors. The study used a sample of 100 MSME actors in Enrekang Regency, selected using purposive sampling techniques. Data were collected through questionnaires and analyzed. The analytical method employed is Partial Least-Square Structural Equation Modeling (PLS-SEM). The results of the study show that human capital and growth mindset have a positive and significant effect on MSME performance. Additionally, psychological capital is proven to moderate the relationship between human capital and MSME performance, as well as between growth mindset and MSME performance
The Influence of Work Discipline and Compensation on Employee Performance at Perumda Tirta Pakuan Bogor City Malda, Muhammad; Samsuri; Ismartaya
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2511

Abstract

Employee performance is an important part of employees to achieve and support company goals. Work discipline and compensation have an impact on employee performance, so companies should pay attention to these things. Questionnaires were distributed to 40 respondents using a quantitative approach, descriptive and verification research types and using surveys. The questionnaire uses validity tests, reliability tests and classical assumption tests. Research data analysis includes multiple linear regression analysis. The results of the research show that simultaneously and partially the all variables have a positive and significant effect on the performance of PDAM Tirta Pakuan Bogor City employees
Integration Strategy to Improve Competitive Advantage and Marketing Performance of Culinary MSMEs in Ambon City Tabelessy, Walter
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2536

Abstract

In the dynamic era of globalization, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face major challenges in achieving competitive advantage. MSMEs, which also play an important role in the national economy, often find it difficult to adapt to the latest trends such as digital marketing. Digital marketing provides great opportunities for MSMEs to expand market reach and increase interaction with consumers, but its effectiveness in increasing competitive advantage is still debated. This study examines how the integration of digital marketing, product innovation, and customer relationship management (CRM) funds can strengthen the competitive advantage of MSMEs, especially in the culinary sector in Ambon City. Using the Partial Least Square Structural Equation Modeling (PLS-SEM) method, this study involved 155 culinary MSME actors to test the three elements against competitive advantage and marketing performance. The results showed that digital marketing, product innovation, and CRM significantly influenced competitive advantage, which also had a positive impact on marketing performance. These findings support the importance of holistic strategy integration to increase the competitiveness of MSMEs in the global market and provide insights for the development of relevant theoretical models
Social Interaction and Stock Market Participation: A Study of Kathmandu Valley Investors Shrestha, Sajeeb Kumar
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2399

Abstract

This research aims to explore how social interaction influences stock market participation in the Kathmandu Valley. It utilizes a descriptive and causal study design, applying a positivist approach to investigate the phenomenon. The focus is on understanding the effects of social interactions on individuals' involvement in the stock market within this specific geographical context. A questionnaire survey was conducted to collect data about factors influencing participation in the stock market. A total of 399 samples were gathered from this population using convenience sampling. The data was then analyzed using several statistical techniques. Reliability analysis was employed to assess the internal consistency of the measurement instruments. The results of the analyses found that internet usage, social norms/community influence, and the influence of friends/partners had a significant impact on whether someone participates in the stock market. However, there was no evidence that parental involvement in the stock market influences their children's participation. In summary, the study examined how different factors relate to individuals' participation in the stock market through a survey and statistical analyses of the collected data. Internet access, social environment, and peer influences were found to affect participation, but not parental involvement

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