cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aslan
Contact Email
aslanbanjary066@gmail.com
Phone
+6285245268806
Journal Mail Official
aslanbanjary066@gmail.com
Editorial Address
Dusun Tanjung Mentawa, RT 003, RW 002, Desa Tanjung Mekar, Kab. Sambas, Provinsi Kalimantan Barat, 79411
Location
Kab. sambas,
Kalimantan barat
INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 460 Documents
 40   41   42   43   44 
STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT JAMAAH PADA ERA DIGITAL DI KOTA BUKITTINGGI: (Studi Kasus Pada Layanan Haji dan Umrah PT Sutra Tour Hidayah dan Travel Umrah) Fani Amelia; Ariyun Anisah
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to address the suboptimal use of digital marketing as a promotional medium in the digital era. Additionally, PT Sutra Hidayah Tour and Umrah Travel in Bukittinggi lacks sufficient resources in the marketing department. The objective of this study is to analyze the marketing strategies implemented by PT Sutra Hidayah to enhance awareness among Umrah pilgrims. This research employs a descriptive qualitative method, including interviews, observations, and documentation, which are then evaluated using SWOT analysis. The purpose of this analysis is to recognize and determine marketing strategies and develop alternative strategies to increase public interest The survey found that PT Sutra Hidayah Tour has several advantages, including the implementation of well-structured SOPs, attractive Umrah packages, collaborations with communities, and promotions through social media. Opportunities that can be leveraged include technological advancements, marketing expansion, a strategic location, and a better understanding of the millennial generation. Additionally, there are risks, including intense competition and low public trust. The results of the SWOT matrix recommend prioritizing the SO (Strengths and Opportunities) strategy, which utilizes internal strengths while optimizing external opportunities.
PEMBERDAYAAN MASYARAKAT MELALUI WAKAF TERNAK AYAM BERDASARKAN ASPEK KELEMBAGAAN DAN MODAL SOSIAL PADA YAYASAN AL ISLAM KOTA PAYAKUMBUH Muhamad Fadhil; Ahmad Wira; Helmalia, Helmalia; Romy Yunika Putra
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community empowerment is an effort carried out through a series of activities to strengthen the empowerment of a weak group in society to achieve a better life. Community empowerment is seen through the institutional aspects of waqf, social capital and productive waqf. The aim of this research is to obtain evidence of community empowerment through chicken livestock waqf based on institutional aspects of waqf and social capital at the Al Islam Foundation in Payakumbuh City. This research uses quantitative methods with the type of field research. Researchers used primary data through observations and questionnaries with total sampling techniques. This research used 35 samples for questionnaires which were analyzed using the SEM – PLS method. The results obtained in this research are that institutions do not have a significant influence on productive waqf, while social capital has a significant influence on productive waqf. Waqf institutions have a significant influence on community empowerment and social capital has a significant influence on community empowerment. The influence of waqf institutions on community empowerment through productive waqf for chicken farming does not have a significant effect. The influence of social capital on community empowerment through productive chicken farming endowments does not have a significant effect. The influence of productive waqf on community empowerment does not have a significant effect.
STRATEGI PEMASARAN DAN DIGITALISASI PADA USAHA GROSIR LOKASI TIDAK STRATEGIS : WARUNG BUDE M. Royhan Safdan Muzaki Harahap; Vicky Febima Andrerico; Zainarti , Zainarti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wholesale businesses play an important role in the distribution of goods, but not all wholesalers are in strategic locations. Some of them operate in hidden places such as alleys, which makes it difficult for consumers to access and reduces business visibility. This condition has an impact on decreasing the number of customers, limited market reach, and less than optimal business growth. In facing these challenges, the right marketing strategy and adoption of digitalization are potential solutions to increase competitiveness. Digitalization through social media, e-commerce platforms, and digital payments can help wholesale businesses reach a wider market, introduce products effectively, and increase operational efficiency. Unfortunately, many wholesale business actors in non-strategic locations still rely on conventional methods and have not optimized digital potential. Therefore, research is needed to explore the right marketing and digitalization strategies for wholesale businesses in less strategic locations so that they can survive and thrive in this era of modern competition.
DISRUPSI EKOSISTEM OTOMOTIF JEPANG DI INDONESIA: ANALISIS STRATEGI SENTRALISASI DAN PENETAPAN HARGA AGRESIF BYD DALAM TRANSISI EV Ikhsan Maulana; M. Sigit Dwi A; Ovalia, Ovalia
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

For decades, Indonesia's automotive industry has been dominated by a Japanese production ecosystem built upon long-term partnerships between Original Equipment Manufacturers (OEMs) and local suppliers. However, the recent entry of BYD—a Chinese electric vehicle (EV) manufacturer—has disrupted this well-established structure through its centralized supply chain strategy and aggressive pricing. This study aims to analyze the strategic impact of BYD’s business model on the Japanese automotive ecosystem in Indonesia, and to identify the key challenges within the broader context of the country’s EV transition.This research adopts a descriptive qualitative case study approach, utilizing semi-structured interviews with seven informants from Tier 1 and Tier 2 supplier companies serving Japanese OEMs. The data were analyzed using thematic analysis to identify recurring patterns in the experiences and perceptions of industry actors regarding the presence of BYD.Findings reveal that BYD’s centralized approach has weakened the involvement and bargaining power of local suppliers, creating structural tensions within the supply chain. Furthermore, despite offering competitive prices, BYD faces several long-term challenges in Indonesia, including inadequate charging infrastructure, safety concerns related to battery reliability, high total cost of ownership (TCO), and consumer skepticism about product quality. This study contributes to a deeper understanding of industrial disruption in developing countries and provides a foundation for developing adaptive strategies and inclusive industrial policies.
SOCIOECONOMIC DYNAMICS AND WILLINGNESS TO PAY FOR WATER SUBSCRIPTION DECISIONS IN PEKANBARU Isyak Pratama P.; Raras Herry K.; Sarah Mulyani; Ovalia, Ovalia
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

High quality drinking water is an essential need for public health and welfare. In Pekanbaru city, clean water supply efforts through the Pekanbaru-Kampar. Drinking Water Supply System (SPAM) which continues to be developed by local government to meet the needs of water suitable for consumption. However, public interest, particularly among potential customers, in SPAM services still varies. This research aims to analyze the socio-economic dynamics of the community and their relationship with willingness to pay (WTP) on the decision to subscribe to water services provided by the Drinking Water Company (PAM) Pekanbaru City. The background of this research is based on the low penetration rate of household clean water services despite the increasing need for access to potable water. Using a qualitative approach and case study method, data was collected through in-depth interviews, observations, and documentation of residents from various socioeconomic backgrounds in the Pekanbaru-Kampar SPAM service area. The results of the research indicate that factors such as household income, education level, perception of service quality, previous experience with water services, and social norms in the surrounding environment significantly influence the community's decision to subscribe. In addition, it was found that willingness to pay is not only influenced by financial capability but also by trust in the service provider institution and perceptions of the value of water as a public necessity. This research recommends community-based approaches and increased service transparency as strategies to enhance customer participation. This research is expected to contribute to the development of more inclusive and equitable clean water policies and promote sustainable development in the public service sector.
THE ROLE OF DIGITAL MARKETING IN INCREASING CONSUMER PURCHASING DECISIONS: A LITERATURE REVIEW Maikel Rudianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the role of digital marketing in improving consumer purchasing decisions based on a literature review. Digital marketing, which includes the use of social media, websites, email, and e-commerce platforms, has become the main strategy for companies to reach consumers more widely, quickly, and personally in the digital era. The results show that digital marketing has a positive and significant effect on consumer purchasing decisions. This influence is reflected through easy access to information, direct interaction between brands and consumers, and reviews and recommendations from other users that strengthen consumer trust. In addition, message personalisation and attractive digital promotions also prove effective in driving interest and purchasing decisions. Thus, the optimisation of digital marketing strategies is an important key for companies to increase competitiveness and consumer loyalty in the midst of increasingly competitive business competition.
THE ISTIHSAN METHOD AND ITS ARGUMENT IN THE PRACTICE OF ISLAMIC ECONOMICS Tehedi, Tehedi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main sources of Islamic law are the Qur'an and the Hadith of the Prophet. The model for seeking Islamic law must first go through the legal verses found in the Qur'an, after which explanations are sought in the Hadith or the Sunnah of the Prophet. However, in this era of modern economics, there are many new systems or concepts of economic transactions that need to be examined to determine whether these systems or transactions can be conducted according to Islamic law. Seeing this reality, the usuli furu'iyah scholars, who usually come from the Hanafi or Maliki schools, seek new methods that can ensure the law functions well and serves the welfare of humanity. The approach taken was to apply the method of qiyas khafi based on maslahat. This method was then named the istihsan method. This research uses a normative approach with empirical descriptive analysis. The results of this research conclude that the istihsan method is one of the best ways for a mujtahid to discover and establish a legal ruling. Moreover, its application can be carried out in economic transactions that did not exist or had never been conducted before, even though the istihsan method still has its pros and cons. With the application of the ihtihsan method in legal discovery in the field of modern economy today, new laws are produced that are more suitable and provide benefits for the needs of society, and in turn, can avoid stagnation.
THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY Jumriani, Jumriani; Agus Syam; Asmayanti, Asmayanti; Nur Halim; Marhawati, Marhawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to determine the effect of product quality on purchasing decisions at the Waroeng Kembar business in Barru Regency.The independent variable in this study is the purchasing decision, and the dependent variable is product quality.The population in this study is all customers of Waroeng Kembar, with a sample size of 90 respondents.Data collection was carried out by distributing questionnaires to the respondents.The analysis method used is simple linear regression analysis using SPSS software.Based on the results of the regression analysis, a significance value of 0.000 was obtained, which is less than 0.05, and the coefficient is positive, thus it can be concluded that product quality positively and significantly affects customer purchasing decisions at Waroeng Kembar.
RANCANGAN PENYUSUNAN LAPORAN KEUANGAN SESUAI STANDAR AKUNTANSI KEUANGAN ENTITAS TANPA AKUNTABILITAS PUBLIK PADA PERUSAHAAN KONTRUKSI DI PT. TUNAS BUMI KARYA Adella Indah Puspita; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's economic development, the role of accounting is very important to decide something so as not to cause losses, especially in carrying out activities and transactions in a company, for example, such as recording, reporting and interpreting basic economic data in a company. Basically, the accounting process is a service activity whose function is to provide quantitative information, especially those related to finance. This information is expected to be input in the economic and rational decision-making process. In making this report, the company uses financial data so that this report is called a financial report. PT. Tunas Bumi Karya is an entity without public accountability. Even so, the company must still make financial reports in accordance with applicable standards, namely SAK ETAP so that the company can find out how its financial flow and performance are. This study aims to determine how to design and implement financial reports in accordance with the financial accounting standards of entities without public accountability (SAK ETAP) in construction companies at PT. Tunas Bumi Karya. This type of research is descriptive qualitative research. The data in this study are qualitative data with data sources, namely primary data and secondary data. The data collection techniques used are interviews, observation and documentation. The data analysis technique used in this study is to use a descriptive qualitative method using data reduction, data display and drawing conclusions. The results of the study indicate that PT. Tunas Bumi Karya has not implemented financial reporting in accordance with applicable standards, namely SAK ETAP. PT. Tunas Bumi Karya only makes financial reports containing incoming and outgoing money transactions so that they are not in accordance with the standards. Meanwhile, in SAK ETAP, entities must present five types of financial reports, namely Balance Sheet, Profit and Loss Statement, Statement of Changes in Equity, Cash Flow Statement and Notes to the Financial Statements. The obstacle faced by PT. Tunas Bumi Karya in implementing financial reporting in accordance with its standards is the lack of human resources who understand the five types of financial reporting.
ANALISIS STRATEGI PEMASARAN PADA TOKO WULAN SHOP DI KOTA PAYAKUMBUH DALAM MENINGKATKAN PENDAPATAN DILIHAT DARI PERSPEKTIF MANAJEMEN BISNIS SYARIAH Nurfilza Inara; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by Sales Strategy in Increasing Revenue. By raising the problem, namely: How is the sales strategy at Wulan Shop in Payakumbuh City to increase revenue seen from the perspective of Sharia Business Management. The purpose of this study is to determine how the sales strategy to increase revenue is seen from the perspective of Sharia business management in the fields of products, pricing, distribution and promotion. The type of research used is descriptive qualitative research. The research methods used in data collection are observation, interviews, and documentation. The data sources used are primary data sources and secondary data sources. Furthermore, data analysis in this study was carried out in three ways, namely data reduction, data presentation, and drawing conclusions. This research was conducted precisely in Koto Baru Village, Payakumbuh Timur District, Payakumbuh City. The results of this study indicate that in increasing its income, Wulan Shop uses a marketing mix strategy consisting of 4p, namely Products (products) consisting of tops, jeans, skirts, gamis, children's clothes, hijab, and so on. Prices (prices) range from Rp. 25,000 - Rp. 350,000. The place is located in Koto Baru Village, Payakumbuh Timur District, Payakumbuh City, and Promotion (promotion) promotional techniques carried out Personal selling, advertising and direct marketing. With several obstacles that occur including, limited product availability, in one model only 2-3 items are available, this can be done by adding variants to each existing product item. The increasing number of competitors offering cheaper prices in online stores, with this can reactivate e-commerce platforms such as TikTok and Shopee. The shop space is not too large, this requires shop expansion but is constrained by quite large capital. With the implementation of this strategy, it is able to increase income by attracting consumer buying interest by paying attention to improving the quality of the products sold, the prices offered, a strategic and comfortable place, and good service by the Wulan Shop in accordance with the values ​​of Sharia business management.

Page 42 of 46 | Total Record : 460

 40   41   42   43   44 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 7 (2025) Vol. 3 No. 6 (2025): JUNI Vol. 3 No. 5 (2025): MEI Vol. 3 No. 4 (2025): APRIL Vol. 3 No. 3 (2025): Maret Vol. 3 No. 2 (2025): Februari Vol. 3 No. 1 (2025): Januari Vol. 2 No. 12 (2024): Desember Vol. 2 No. 11 (2024): November Vol. 2 No. 10 (2024): Oktober Vol. 2 No. 9 (2024): September Vol. 2 No. 8 (2024): Agustus Vol. 2 No. 7 (2024): Juli Vol. 2 No. 6 (2024): Juni Vol. 2 No. 5 (2024): Mei Vol. 2 No. 4 (2024): April Vol. 2 No. 3 (2024): Maret Vol. 2 No. 2 (2024): Februari Vol. 2 No. 1 (2024): Januari Vol. 1 No. 7 (2023): Desember Vol. 1 No. 6 (2023): November Vol. 1 No. 5 (2023): Oktober Vol. 1 No. 4 (2023): September Vol. 1 No. 3 (2023): Agustus Vol. 1 No. 2 (2023): Juli Vol. 1 No. 1 (2023): Juni More Issue