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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 460 Documents
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ANALISIS BAURAN PEMASARAN UNTUK MENINGKATKAN PENDAPATAN MENURUT PERSPEKTIF BISNIS SYARIAH (Studi kasus pada BUMNag sukatan nagari batu taba, ampek angkek, agam) Malika Candra Kirana; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

The importance of increasing the independence and welfare of village communities through economic development, one of which is through the Village-Owned Enterprise (BUMNag). BUMNag is a village economic institution that aims to utilize village resources and assets to build villages and improve community welfare. BUMNag Sukatan Nagari Batu Taba, which had been inactive, was rebuilt in 2022 with two business units: Rumah Pangan and Kios Tani. In an era of increasing business competition, income is the key to business success, which is highly dependent on the marketing strategy implemented. The purpose of this study is to analyze how the marketing mix strategy at BUMNag Sukatan Nagari Batu Taba, Ampek Angkek, Agam to increase business income. This study is a field study with a qualitative method that connects theory with facts using primary and secondary data sources. Data processing and analysis techniques are carried out in three stages, namely data reduction, data presentation and drawing conclusions. Based on the results of the study of the four marketing mixes of BUMNag Sukatan Batu Taba on the price variable meets the very good category, while the product and place variables are included in the good category and the promotion variable is included in the less good category. So for the product variable, it needs to be improved again, especially in the product variation indicator. In the place/location variable, it is necessary to expand product distribution so that it can be more easily reached by consumers. In the promotion variable, it needs to be improved again by using social media to expand market reach. So it can be concluded that in the marketing mix of BUMNag, the Batu Taba gauge on the product, place and location variables need to be improved to increase revenue. From the results of the analysis carried out, the marketing mix applied according to the Islamic marketing concept is halal and thayyib products, flexible pricing, distribution without any elements of coercion, and honest promotions that do not manipulate consumers.
STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH ASURANSI SYARIAH : (Studi Kasus: Asuransi Sinar Mas Kantor Pemasaran Bukittinggi) Nuradila Lutfia; Zulhelmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Asuransi Sinar Mas Marketing Office Bukittinggi is a general insurance company that has an Islamic unit. The Islamic system and products have been available since 2010, following the establishment of its office in Bukittinggi in 2009. Its activities include the marketing and distribution of Islamic insurance and reinsurance products. As the financial industry continues to grow, Islamic insurance has significant potential to expand and become the primary choice for the Muslim community. However, to achieve success, Islamic insurance companies must be able to develop comprehensive and targeted marketing strategies. Through effective marketing strategies, Islamic insurance is expected to continue growing and providing substantial benefits to society, both financially and spiritually. The research problem in this study is how marketing strategies can increase the number of customers of Islamic Insurance at Asuransi Sinar Mas Marketing Office Bukittinggi. The objective of this research is to identify the marketing strategies used to increase the number of customers at Asuransi Sinar Mas Marketing Office Bukittinggi. The research method employed is qualitative research using SWOT analysis, with key informants consisting of the Branch Manager and Marketing Admin at Asuransi Sinar Mas Marketing Office Bukittinggi. Data collection techniques include interviews, observations, and documentation. Based on the research findings, the marketing strategy to increase the number of Islamic insurance customers at Asuransi Sinar Mas Marketing Office Bukittinggi is through the SO (Strengths-Opportunities) strategy. The company implements the SO strategy through the following approaches: Utilizing competitive and affordable premium pricing to attract the majority of the Muslim community in Bukittinggi, Enhancing customer service to reach locations near office areas, Simplifying the registration and claims process for traders facing high business risks, Developing digital-based products to leverage the increasing public awareness of Islamic insurance and Integrating Islamic principles into digital products to support technological advancements in marketing.
STRATEGI PEMASARAN UMRAH PADA PT. SINAI TOUR & TRAVEL DALAM MENINGKATKAN MINAT JAMAAH BUKITTINGGI Siti Aisyah; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

The problem in this study is the ineffectiveness of the marketing strategy implemented, particularly in the aspects of a lack of product variation, an office location that is not strategically placed, and promotions that have not been maximized, resulting in many people not being aware of PT. Sinai Tour and Travel Bukittinggi branch. This study aims to analyze the marketing strategy implemented by PT. Sinai Tour and Travel Bukittinggi branch in an effort to attract the interest of potential pilgrims from Bukittinggi. The method used in this study is descriptive qualitative, collecting primary data through interviews, observations, and questionnaires at PT. Sinai Tour and Travel Bukittinggi branch, as well as secondary data from written sources such as books. The focus of this research is on the marketing mix strategy, which includes the 7P elements: Product, price, place, promotion, people, process, and physical evidence. The research findings indicate that although the products and facilities offered are quite attractive, there are some challenges that need to be addressed, such as the less strategic office location and the under-optimized promotion efforts. Other findings reveal that the affordable umrah package prices and high-quality services are the company’s strengths. However, the promotion aspect still requires more attention to enhance competitiveness amidst the intense competition in the hajj and umrah travel business in Bukittinggi.
PENGARUH KETERSEDIAAN PENTAGONAL ASSET TERHADAP KEBERLANGSUNGAN HOME INDUSTRI KACANG RENDANG DALAM KERANGKA EKONOMI ISLAM: (Studi Kasus: Home Industri Nagari Sundata Selatan, Kecamatan Lubuk Sikaping, Kabupaten Pasaman) Anisa Talim; Yenty Astarie Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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This research is motivated by the producers of rendang peanut industry who run their business fromgeneration to generation in South Sundata Village, Lubuk Sikaping District, Pasaman Regency, still experiencing an increase and decrease in income in the production process. The purpose of this study was to determine the effect of the availability of Pentagonal assets on the sustainability of the Rendang Peanut Home Industry in South Sundata Village, Lubuk Sikaping District, Pasaman Regency. The research method used is quantitative research with a descriptive approach. This research is a field research using a questionnaire (Likertscale) with a research sample of 9 respondents. Data analysis techniques using Validity Test, Reliability Test, Normality Test, Simple Linear Regression Test, T Test, and Determinant Coefficient Test. Based on the results of the study, the author found the results of the T Test that the Pentagonal Asset (X) experience variable consisting of Human capital (X1) has a sigvalue of 0.031 (sig<0.05), Natural capital (X2) has a sigvalue of 0.007 (sig<0.05), Financial capital (X3) has a sigvalue of 0.031 (sig<0.05), Social capital (X4) has a sigvalue of 0.020 (sig<0.05), Physical capital (X5) has a sigvalue of 0.007 (sig<0.05) then it can be said that there is a significant influence between the Pentagonal Asset (X) variable on the Sustainability of Home Industry (Y) in rendang peanut producers in South Sundata Village, Lubuk Sikaping District, Pasaman Regency so that Ho is rejected and H1 is accepted. So it can be concluded that the proposed hypothesis can be accepted because the sigvalue is <0.05.
STRATEGI GEREJA TORAJA DALAM MENDORONG PERTUMBUHAN UMKM MELALUI MOMENTUM 110 TAHUN IMT SEBAGAI DASAR PEMBERDAYAAN Abdiel Putra Kapuangan; Abigael Tiku Dualembang; Junairi Yuris Siruru; Ernawati Patiung; Suprianto Sapu'
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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This study aims to analyze the role of the Toraja Church in encouraging the growth of Micro, Small, and Medium Enterprises (MSMEs) by utilizing the momentum of 110 years of the entry of the Gospel into the Land of Toraja (IMT). The research method used is qualitative with a library study approach, collecting data from literature, church documents, and related sources. The formulation of the problem in this study is how the Toraja Church utilizes the momentum of 110 years of IMT to encourage the growth of UMKM, secondly what are the empowerment strategies carried out by the Toraja Church, and how are they relevant to Amartya Sen's capability approach theory?. The objectives of the study include analyzing the role of the Toraja Church in developing UMKM through the momentum of 110 years of IMT, then identifying and evaluating empowerment strategies based on the capability approach perspective, and providing recommendations for optimizing UMKM empowerment programs for the welfare of the Toraja people. The results of the study show that the Toraja Church utilizes the momentum of 110 years of IMT as a platform to increase the capacity of MSMEs through training, mentoring, and access to capital. The empowerment strategy implemented is in line with Amartya Sen's theory, which emphasizes increasing individual capabilities to achieve prosperity. In conclusion, the Toraja Church has a strategic role in empowering MSMEs through a faith-based approach and local wisdom, but stronger synergy with stakeholders is needed to expand the impact of empowerment.
PERBEDAAN KEBIJAKAN FISKAL DALAM EKONOMI KONVENSIONAL DAN PERSPEKTIF ISLAM Nelmy Fitria Utami; Desta Ayu Aristianti; Akhmad Kholil; Sendy Setia Ardifta; Suci Hayati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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This article discusses a comparison between conventional fiscal policy and fiscal policy from an Islamic perspective, with a focus on their implementation during the time of the Prophet Muhammad (PBUH) and the Khulafa al-Rashidin. Conventional fiscal policy is based on macroeconomic principles that emphasize growth and stability through the management of taxation and government spending. In contrast, Islamic fiscal policy emphasizes social justice, wealth redistribution, and resource management in accordance with Sharia principles. This study employs a literature review method to analyze various sources related to both fiscal policy systems. The findings indicate that during the era of the Prophet and the Khulafa al-Rashidin, state financial management was conducted through the Bayt al-Mal with a transparent and accountable approach, successfully creating economic stability and societal welfare. The article also highlights the relevance of Islamic fiscal policy principles in the context of the modern economy and encourages further research on integrating ethical values into public budget management. Thus, this article provides valuable insights for policymakers aiming to develop a more inclusive and sustainable economic system.
PENGARUH KESADARAN WAJIB PAJAK DAN PENGETAHUAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DALAM MEMBAYAR PAJAK BUMI DAN BANGUNAN PERDESAAN DAN PERKOTAAN (PBB-P2): (Studi Kasus di Kecamatan Padang Gelugur Kabupaten Pasaman) Fatma Yuliza; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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The purpose of this study was to determine the effect of taxpayer awareness and knowledge on taxpayer compliance in paying land and building tax in rural and urban areas in Padang Gelugur District, Pasaman Regency. The population of this study was 12,845 land and building taxpayers in rural and urban areas in Padang Gelugur District. The sampling technique used was propositional sampling using the Solvin formula for 99 people. The analysis method used was multiple linear regression analysis and descriptive analysis using IBM SPSS 26 V software. Interviews and questionnaires were used in the data collection process. The findings of the study indicate that (1) taxpayer knowledge has a significant effect on land and building taxpayer compliance in rural and urban areas. (2) Land and building taxpayer compliance in rural and urban areas is not influenced by taxpayer awareness. (3) Land and building taxpayer compliance in rural and urban areas is significantly influenced by taxpayer awareness and taxpayer knowledge simultaneously.
ANALISIS IMPLEMENTASI LAYANAN PICK UP SERVICES UNTUK MENINGKATKAN MOTIVASI NASABAH MENABUNG DI BMT AL-HIJRAH BUKITTINGGI Honi Arsita; Dewi Manda Anggraini
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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This study was motivated by the fear and doubt of customers to bring large amounts of money to BMT Al- Hijrah Bukittinggi, fear of problems on the way to BMT Al- Hijrah Bukittinggi. Thus, this study aims to determine the impact and implementation of pick- up services in increasing customer savings motivation at BMT Al- Hijrah. This study uses a descriptive qualitative method, namely research that describes data and information in the field based on facts obtained through interviews and observations with sources. The informants in this study were staff and customers of BMT Al- Hijrah Bukittinggi. While the data analysis used was wrong with data reduction techniques, data presentation, and drawing conclusions. The research was conducted from September 13, 2024 to October 2024. Based on the research that has been done, it can be concluded that the pick- up services provided by BMT Al- Hijrah Bukittinggi influence customers' decisions to save. This is shown by the large response of BMT Al Hijrah Bukittinggi customers who have a high average service level value, thus supporting that the service provided to customers will have a positive influence on customer decisions later. BMT Al Hijrah Bukittinggi has also improved the quality of pick up service through indicators of service quality success such as, evidence of financial, reliability, responsiveness, guarantees, and empathy. The optimal implementation of all indicators of service quality success will increase customer trust and interest in saving at BMT Al Hijrah Bukittinggi. Good service will be able to form a positive attitude in the early stages of customers towards the BAIT Al Hijrah Bukittinggi institution. This positive attitude is formed on the basis of customer satisfaction which will consistently cause interest in using the products and services offered which in the end customers will decide to become permanent customers at BMT Al Hijrah Bukittinggi.
DEVELOPMENT OF PRODUCT PACKAGING AS BRAND IDENTITY IN THE JIHAN CAKE AND COOKIES BUSINESS IN MAKASSAR CITY Ulil Azmi Asmin; Syamsu Alam; Asmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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The development of MSMEs in the culinary field continues to experience growth. The simplest packaging is a container used to wrap and protect the product. In facing the tight competition in the culinary business, a strategy is needed so that a business can be recognized and remembered by consumers. One of them is to develop packaging to serve as a marketing medium through designs that showcase brand identity, thereby differentiating it from similar businesses. This research aims to create packaging designs for Jihan Cake and Cookies to enhance brand identity. The development method used is the Design Thinking method with five stages: Empathize, Define, Ideate, Prototype, and Test. The empathy stage involved field observations to identify the existing problems, the define stage involved information gathering and problem identification, and clearly defining the scope of the problem. The ideation stage involved critical, creative, and innovative thinking. The prototype stage involved printing three alternative packages to be shown to customers, and the test stage involved giving questionnaires to consumers to see which package design received the most votes and to assess the feasibility of the packaging. The results of the product feasibility testing show that the packaging of Jihan Cake and Cookies is very feasible with a high percentage of 88.5%. Based on the packaging selection results, the first packaging design received the most votes, and the owner has also agreed to use it. Thus, it can be concluded that the product packaging can serve as a marketing medium by displaying the logo, colors, and shape, thereby creating a brand identity in the physical aspects of the packaging to make it easily recognizable and memorable to consumers, distinguishing it from competitors.
PENGARUH IMPLEMENTASI PERATURAN PEMERINTAH NOMOR 55 TAHUN 2022, PENGETAHUAN PERPAJAKAN, DAN KESADARAN WAJIB PAJAK PADA KEPATUHAN WAJIB PAJAK : (Studi pada UMKM di Kabupaten Gianyar) Dea Ayu Heggar Rinjani Charal; Ni Luh Supadmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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This research seeks to empirically examine the impact of Government Regulation Number 55 of 2022, tax literacy levels, and taxpayer awareness on the tax compliance of MSME actors in Gianyar Regency. A descriptive quantitative method with a causal approach was employed. The study was conducted at the Gianyar Pratama Tax Office, involving a population of 4,752 MSME taxpayers registered at the office. The sample was selected using an accidental sampling technique, resulting in 98 respondents, determined through the Slovin formula. The collected data were processed using multiple linear regression analysis. The findings indicate that the implementation of the regulation, tax knowledge, and taxpayer awareness all have a significant and positive influence on MSME tax compliance. This implies that higher trust in the regulation's benefits, better understanding of taxation, and greater awareness of its importance lead to increased compliance in fulfilling tax obligations.

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