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SEKOLAH TINGGI ILMU AGAMA BUDDHA (STIAB) JINARAKKHITA LAMPUNG Jl. Raya Suban, Pidada, Kec. Panjang, Kota Bandar Lampung, Lampung 35241 Telf. +6282139114444 Email admin@stiab-jinarakkhita.ac.id https://stiab-jinarakkhita.ac.id/ https://lppm.stiab-jinarakkhita.ac.id/
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Journal of Communication, Religious, and Social Sciences (JoCRSS)
Published by Sekolah Tinggi Ilmu Agama Buddha Jinarakkhita Lampung
ISSN : 30252989     EISSN : 30252989     DOI : https://doi.org/10.60046/jocrss.v1i1
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Communication, Religious, and Social Sciences (JoCRSS) is an open access journal publishing high quality peer-reviewed articles across the breadth of health and applied sciences research. The journal takes an objective and constructive approach to peer-review, ensuring each manuscript is well evaluated on its own scholarly merits and research integrity. The journal considers research articles and literature reviews in the areas of communication science as general; communication in religious studies, Buddhist communication; information, communication, and technology (ICT); communication in education, communication in management & marketing; communication in learning instructions; other issues in communication science & religious studies; and all kind of social sciences.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): JOCRSS December 2024" : 5 Documents clear
Implementation of Smart Tourism in Payungi Market Metro Lampung City Utaridah, Nanda; Frasetya, Vito; Wibawa, Agung; Gautama, sidharta Adi
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.130

Abstract

Visitors to the culinary tourism at Payungi Market in Metro City are increasing, since Payungi Market has implemented smart tourism, which is an approach that utilizes information and communication technology in the tourism industry. This approach aims to improve efficiency, accessibility and experience for tourists. Payungi Market uses communication technology such as mobile applications, websites, Instagram social media, and geographic information systems, to simplify information and facilitate interactions with tourists. This research is qualitative research with descriptive methods. The aim of this method is to find out how to apply the smart tourism concept and its use. This research data was collected through observations on social media, research locations and literature studies from both domestic and foreign journals. The research results show that the payungi market has succeeded in achieving the three elements in the smart tourism concept, namely Smart experience, Smart business ecosystem and Smart destination, which aims to increase culinary promotion, excellent service and social and business facilities through creative, interesting and useful information for people so they can participate, do things and experiences that have value for themselves.
Campaign Message Design as Public Communication Maskuri, M. Ibnu Naufal; Paramitha, Angella Dias
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.147

Abstract

Convey message content in a wide range, the emergence of campaign messages accompanied by agencies or a number of groups who want to convey messages in the form of invitations or appeals messages to the wider community. Therefore, it is necessary to pay attention to the campaign message so that it does not distort the reading audience. The aim of this research is to see and understand how important message campaign design is as public communication based on effective message rules. The research method used in this research is descriptive qualitative, with a library research approach carrying out library exploration of written materials, whether in the form of notes, books or previous research. The results of this research show that to campaign a message to the public, you must pay attention to the types of campaigns that will be carried out, such as product-oriented campaigns, candidate-oriented campaigns, and ideology or goal-oriented campaigns. Apart from that, to help the message campaign be more easily accepted by the public, it is necessary to include message verbalization, visualization, illustrations, appeals, repetition and humor. There are 3 effective communication theories that can help the sustainability of message campaigns, namely using the Rhetorical theory of Aristotle (RTA), Extended parallel process model (EPPM), Social Cognitive theory (SCT) and symbolic convergence theory.
The Influence of Social Media on Marketing Communication Student Widiyanto, Widiyanto; Seneru, Wistina; Iin Avitasari; Arwening, Komang Yumi; Wati, Nesa
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.149

Abstract

This study aims to determine the influence of social media use on the students marketing communication strategy at the Buddhist Communication Science Department, Jinarakkhita Buddhist College of Lampung, Indonesia. The problems that occur to students are the lack of understanding of the platform, features, and how social media supports the delivery of marketing messages, the gap between the potential of social media and its use in the context of marketing, the lack of digital literacy skills and an understanding of marketing communication strategies that are sufficient to utilize social media optimally. The research with a quantitative approach, data was collected through a survey to students of Buddhist Communication Science Department, with a population of 52 students. This research was conducted at the Jinarakkhita Buddhist College of Lampung, Indonesia. The research instrument in the form of a questionnaire was analyzed using SPSS version 26 for validity, reliability, and linear regression tests. The results showed that the intensity of social media use had a significant relationship with the effectiveness of marketing communication strategies, with a determination coefficient of 27.4%. These findings contribute to the development of digital marketing communication theory and provide recommendations for universities to improve students' digital literacy to support their marketing communication skills.
The Influence of Student Management Skills Training on Communication Effectiveness in Student Organizations. Seneru, Wistina; Irawan, Dedi; Manggalani, Rina; Kasrah, Rini; Wibawa, Resdhi; Octavia, Kathina
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.150

Abstract

In the 21st century era of globalization, students are faced with the challenge of becoming adaptive and competitive individuals. Student Management Skills Training (LKMM) plays an important role in equipping students with managerial skills and effective communication. This research uses a qualitative approach with a literature analysis design to explore the influence of LKMM on communication effectiveness in student organizations. The results showed that the training not only improved students' communication skills, but also strengthened their managerial and strategic decision-making skills. LKMM helps students understand the organizational structure, increases self-confidence, and encourages active involvement in the organization. Thus, LKMM contributes significantly to the effectiveness of student organizations, creating a more productive and collaborative environment.
Enhancing Speaking Skills: Participatory Communication Strategies for Non-Language Lecturers Saputri, Vike Aprilianin Marwintaria; Ajat, Ajat; Widiyanto, Widiyanto; Gautama, Sidartha Adi; Paramita, Santi; Wulan, Cening Ayu
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.153

Abstract

In the era of globalization, effective communication skills have become increasingly crucial for educators, particularly those in non-language departments. This study investigates the impact of a Participatory Communication Approach on improving English speaking skills among lecturers from non-language departments at Jinarakkhita Buddhist College of Lampung. The research addresses the significant challenges faced by these lecturers, including linguistic difficulties, lack of confidence, and limited speaking practice opportunities. Employing a quantitative research design with a pretest-posttest experimental group approach, the study involved 20 lecturers (10 males, 11 females) from Buddhist Communication Science, Buddhist Education, and Buddhist Business and Management departments. The research was conducted from February 20th to April 20th, 2024, using Madsen's speaking skill rubric to assess participants' performance across five key dimensions: comprehension, pronunciation, grammar, vocabulary, and speech speed. The findings revealed a significant improvement in lecturers' speaking skills which is representing a 13.5% enhancement. The study concludes that this approach provides a supportive, collaborative learning environment that helps non-language lecturers overcome communication barriers. By promoting active engagement, peer feedback, and interactive learning, institutions can effectively develop lecturers' English-speaking skills, ultimately improving educational quality and global academic interactions.

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