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Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 3024837X     EISSN : 30218748     DOI : 10.61132
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Education Health Professions Social Sciences Other
publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada masyarakat berupa penerapan berbagai bidang ilmu pengetahuan antara lain pendidikan, teknik, pertanian, sosial humaniora, komputer, dan kesehatan.
Arjuna Subject : Umum - Umum
Articles 163 Documents
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Pendampingan UMKM untuk Meningkatkan Omset Penjualan di Era Digital pada UMKM Keripik Singkong di Desa Wanajaya Kecamatan Cibitung Melani Putri; Etty Zuliawati Zed; Vanessa Dwie Meimita; Ulan Ulan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1416

Abstract

MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.
Pelatihan Pengelolaan Keuangan Digital Bagi UMKM sebagai Upaya Meningkatkan Daya Saing di Pasar Global di desa Cibatu Cikarang Selatan Rumsina Lubis; Etty Zuliawati Zed; Sumiati Sumiati; Yemima Filadelvia Sinaga
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1417

Abstract

This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a significant increase in digital financial management knowledge and skills after the training. In addition, participants also reported increased confidence in using technology for their business. The findings suggest that this training can be an effective strategy to empower MSMEs, encourage them to adapt to market changes, and expand their business reach at the global level. Recommendations for future research extend to the development of a more comprehensive training program as well as a long-term assessment of the impact of this training on MSME growth
Mengembangkan Potensi SDM Melalui Pelatihan Kewirausahaan di Desa Waluya Cikarang Utara Guna Meningkatan Jiwa Berwirausaha Fema Chintia; Etty Zuliawati Zed; Nasywa Amelia Aura Eren; Afrilia Martina Jovanda Wewengkang
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1418

Abstract

This training focuses on efforts to develop the potential of Human Resources (HR) through entrepreneurship training in North Cikarang District with the aim of increasing the entrepreneurial spirit among the local community. Entrepreneurship training is designed to provide an understanding of entrepreneurial concepts, practical skills, and motivation needed to start and manage a business. Entrepreneurship training is expected to be able to change people's mindset to be more innovative and independent in creating business opportunities. The research method used is a qualitative approach by collecting data through observation, interviews, and questionnaires with training participants and related parties. With a participatory approach and structured training, developing human resource potential can be a key factor in strengthening the local economy and increasing people's entrepreneurial knowledge, skills, and attitudes, thereby strengthening their entrepreneurial spirit. It is hoped that this positive impact can contribute to economic growth and community independence and can be developed optimally to support local economic growth through entrepreneurial activities.
Pelatihan dan Pemanfaatan E-Commerce sebagai Media Pemasaran Produk UMKM di Kecamatan Cikarang Pusat Meidiana Putri Alyssa; Etty Zuliawati Zed; Jasmine Nanda Shabirah; Ayu Ainunisa
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1419

Abstract

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era.. .
Pelatihan Teknik Proyeksi Bisnis Pada Kelompok Usaha Di Desa Kassi Kecamatan Rumbia Kabupaten Jeneponto Ilma Wulansari Hasdiansa; Sitti Hasbiah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1420

Abstract

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.
Pelatihan dan Pengabdian Penggunaan QRIS Terhadap UMKM Berusia Lanjut 40-60 Tahun atau Masyarakat Awam di Era Digitalisasi Desa Sukadami Kecamatan Cikarang Selatan Dara Julita; Etty Zuliawati Zed; Fazrya Rauf; Auliya Putri Mardiah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1421

Abstract

The current digitalization era makes people adapt to technological developments, including in terms of payment transactions. Quick Response Code Indonesian Standard (QRIS) has emerged as a practical and simple digital payment solution, but for MSMEs, especially the elderly (4060 years) or the general public, there are still many challenges. This service aims to evaluate the effectiveness of training and community service in increasing the use and understanding of QRIS among elderly MSMEs and the general public in Sukadami Village, South Cikarang District. Through participatory training methods and quantitative approaches, this study measures the impact of the service program on digital literacy and the level of QRIS adoption.
Pemanfaatan Market Place GrabFood dan GoFood dalam Peningkatan Penjualan UMKM di Kecamatan Cikarang Barat Fitria Nurhaliza Rahmadani Putri; Etty Zuliawati Zed; Maulidia Sagita; Ummy Nur Nayla
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1422

Abstract

With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expand market share, and increase business visibility amidst fierce competition. However, there are challenges faced by MSMEs, such as high commission costs and competition with big brands on the same platform. This research recommends strategies to optimize the use of marketplaces, such as improving customer service, promotions, and managing operational costs, to improve the competitiveness and sustainability of MSMEs in the digital era.
Pelatihan Pengemasan dan Labeling Produk untuk Meningkatkan Kemampuan Manajemen Pemasaran Bagi UMKM di Desa Sukaragam Ayu Amanda Damanik; Etty Zuliawati Zed; Katarina Ija Muda; Ahya Ansori; Tirmansah Tirmansah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1424

Abstract

This service aims to improve the capabilities of MSMEs through packaging and labeling training. Apart from that, the aim of this training is to provide MSME players with an understanding of the importance of attractive and informative packaging and labels in influencing consumer purchasing decisions. Good packaging not only protects the product, but also functions as a promotional tool that can increase the product's attractiveness in the market. Labeling that complies with standards can also increase product credibility and make it easier for consumers to obtain important information, such as raw materials, expiration date and distribution permits. With this training, it is hoped that MSMEs in Sukaragam Village will be able to implement more effective marketing strategies, increase product competitiveness, and expand market reach..
Pelatihan Keterampilan Wirausaha Melalui Pelatihan Penggunaan Platform Online Shop untuk UMKM di Cikarang Selatan Dhea Aulia Trifadilah; Etty Zuliawati Zed; Dea Aprilia; Amelia Yunika Putri
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1425

Abstract

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.
Inisiatif Pemuda dalam Penanggulangan Penyalahgunaan Narkoba (Pendampingan Program Sosialisasi KOPAN di Desa Glindah Kedamean Gresik ) Nanang Abdillah; Pristiwiyanto Pristiwiyanto
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1427

Abstract

The issue examined in this research is drug abuse among adolescents, which is increasing and becoming a serious problem in Indonesia. The research was conducted in Glindah Kedamean Gresik Village. This research is important because teenagers are the next generation who are vulnerable to the negative influences of drugs, which can damage their physical and mental health as well as disrupt their social relationships and academic achievements. This research aims to raise teenagers' awareness about the dangers of drugs through a socialization program involving an anti-drug youth community (KOPAN – in Indonesia). Problem-solving is carried out through the Participatory Action Research (PAR) method, which involves the active participation of adolescents in the socialization process. These activities include problem identification, development of educational materials, and implementation of socialization. The results of the socialization activities show an increase in teenagers' knowledge about the dangers of drugs. They were enthusiastic and open during the discussion.The impact of this research is the increased awareness and knowledge among teenagers about the risks of drug abuse, as well as the strengthening of social support networks among them. Through collaboration with various parties, it is hoped that these preventive efforts can positively contribute to society and reduce the rate of drug abuse among teenagers

Page 13 of 17 | Total Record : 163

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