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Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 3024837X     EISSN : 30218748     DOI : 10.61132
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Education Health Professions Social Sciences Other
publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada masyarakat berupa penerapan berbagai bidang ilmu pengetahuan antara lain pendidikan, teknik, pertanian, sosial humaniora, komputer, dan kesehatan.
Arjuna Subject : Umum - Umum
Articles 163 Documents
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Kolaborasi Pemberdayaan dan Pendampingan UMKM Desa: Pemanfaatan Platform Digital terhadap Kemandirian Ekonomi Masyarakat UMKM Desa Klagen Naura Bilqis Tasyakurina; Salva Wi Nur ain; M. Dedy Marhadi; M. Sulthan Alvi; Chrystia Aji Putra
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1044

Abstract

Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.
Pendampingan Legalitas Usaha Nomor Induk Berusaha pada Pelaku UMKM Fadhil Cake Dan Kue Basah Firmala Nanda Cecharia; Rizkiyah Alvina Ramandhita; Rifda Salsabila Putri Kholiq; Nadiyah Anggun Eka Wardani; Nur Aisyah Risqiyah; Nafia Ilhama Qurratu’aini
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1046

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the main sectors supporting the Indonesian economy. Kedung Sumur Village and Bluru Permai Village are one of the small areas that have several unique Micro, Small and Medium Enterprises (MSMEs). In its development, these MSMEs experience obstacles such as a lack of understanding of the importance of NIB ownership as a form of Business Law for business actors in the food category. The research methods used in this study include quantitative and qualitative data collection through surveys, interviews, and documentation studies. The research sample will consist of fadhil cake MSMEs and Firmala wet cake MSMEs. For all business owners, the Business Identification Number (NIB) is an important component in the legitimization of their company.
Inovasi Digital Dalam Pemberdayaan UMKM Guna Mendorong Pembangunan Ekonomi Lokal Di Desa Klagen Naura Bilqis Tasyakurina; Condro Widodo
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1058

Abstract

Digital innovation has become an important aspect in efforts to empower MSMEs and develop local economies in various regions, especially Klagen Village. This research investigates the implementation and impact of digital innovation in the village context. Through a participatory approach, students explored how MSMEs in Klagen Village adopted digital technology such as creating a Linktree and MSME website, creating Google Maps points, and registering NIB to increase their market access and operational efficiency. The research results show that the adoption of digital innovation has made a significant contribution to increasing income, expanding product ranges, and accelerating MSME business processes. However, challenges such as limited knowledge and skills, concerns about data security, and the level of public acceptance were also identified as potential barriers. By exploring these findings, this activity not only provides insight into the benefits of digital innovation for MSMEs at the local level, but also highlights the importance of cross-sector collaboration to increase digital innovation and sustainable economic growth at the village level.
Sosialisasi Desain Kemasan dan Label Produk Sabun Cuci Piring pada Dasawisma Anggrek Bulan Desa Pandau Jaya Elida Gultom; Nova Syafrina; Lamin Lamin; Jeli Nata Liyas; Siti Syahsudarmi
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 2 (2024): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i2.1070

Abstract

This community service was carried out at Dasawisma Anggrek Bulan in Pandau Jaya Village, Siak Hulu District, Kampar Regency, Riau Province. This activity was held on Sunday 09 June 2024 with the theme Socialization of Packaging and Label Design for Dish Soap Products at Mompreneur Wisma Anggrek Bulan, Pandau Jaya Village. Packaging and labels are one of the important factors in product marketing. Apart from protecting the product to prevent damage, packaging is also a promotional tool to attract consumer interest. This service activity was carried out with the aim of increasing the knowledge of Dasawisma Anggrek Bulan mompreneurs regarding branding. The method of implementing this service is carried out in two ways, namely the lecture method and practice. It is hoped that the results of this community service activity will increase the understanding and ability of mompreneur members of Dasawisma Anggrek Bulan in making product packaging and labels so that they are useful and have a positive impact on the business being developed.
Pengembangan Pemasaran Digital Berbasis Media Sosial Instagram Untuk Meningkatkan Daya Jual Hasil Produksi Pada Kelompok Tani Urban Farming “Keputih Bersemi” Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya Brilliant Adam Ramadhani; Shalahuddin Fathan; Jessica Putri Margaretta; Putri Wahyu Pebrianti; Ika Sari Tondang; Nuriah Yuliati
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1094

Abstract

The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.
Pendampingan Bahasa Inggris Komunikasi Kepada Anak-Anak di Panti Asuhan Yayasan Dharma Jati II Denpasar, Bali: Mentoring English Communication to Children at the Dharma Jati II Foundation Orphanage in Denpasar, Bali Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini; I Gede Made Aditya Agastia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1132

Abstract

Community service activities at the Dharma Jati II Orphanage are communicative English language assistance that emphasizes speaking skills. The problem that arises in partners is that there is no English language training and development provided by the orphanage. The desire of the orphanage administrators in improving children's English skills, especially in speaking, is very large considering the importance of mastering English as an international language in this era of globalization. The purpose of this community service is to provide English language assistance to orphanage children so that they are able to improve their English skills, especially in speaking. The method used goes through three stages, namely the preparation stage, the implementation stage, and the evaluation stage. The results obtained from the assistance are a good method to use is role playing with occasionally slipping games that are fun for the orphanage children. In the future, this activity will be carried out more often to help orphanage children improve their English language skills, not only speaking skills, but also in 3 other English language skills, such as reading, writing, and listening.
Workshop Penggunaan Media Sosial sebagai Sarana Promosi Sekolah Muamar Al-Qodri; Satria Wiguna; Hafizh Hafizh
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 2 (2023): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i1.1172

Abstract

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.
Edukasi Literasi Keuangan Digital Bagi Masyarakat RW 14 Kelurahan Uwung Jaya Kecamatan Cibodas Kota Tangerang Siti Asriah Immawati; Lena Erdawati; Rosyid Rosyid
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1220

Abstract

In line with the development of higher information technology, resulting in people easily accessing all information, especially in shopping online, investing online, making online loans and gambling online, this certainly requires strong household financial management. Conducting digital financial literacy education in the community is one solution to reduce the impact of errors due to improper management and to reduce the gap between understanding financial literacy and financial inclusion in the community. With the delivery of digital financial literacy education, it is hoped that the community will be able to manage household finances wisely.
Meningkatkan Kualitas dan Inovasi Produk Sebagai Strategi Pemasaran UMKM Lokal di Desa Bulakan Kecamatan Cinangka Desma Yuliadi Saputra; Wahyuningsih Wahyuningsih; Ayu Paujiah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1250

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly through their contributions to the formation of Gross Domestic Product (GDP) and employment absorption. MSMEs are also recognized for their strong economic resilience, making them a key pillar of national financial and economic stability. Acknowledging this significance, through the Student Community Service Program (KKM), Group 36 conducted training and mentoring for MSME actors in Bulakan Village over a two-month period. This initiative aimed to enhance the understanding of MSME actors regarding the critical impact of branding, packaging design, and product innovation on marketing strategies. The outcomes of this activity include the creation of distinctive product branding and logos, as well as innovations that have the potential to improve the quality of MSME products.
Seminar Digitalisasi Industri UMKM dan Efisiensi Listrik Untuk Kemajuan Ekonomi Desa Fajar Gumilang; Ilham Pratama; Imron Rosidi N.H; Puji Rahayu; Sri Lestari
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1255

Abstract

The development of digital technology and the need for energy efficiency are two important elements in advancing the village economy, especially through the Micro, Small and Medium Enterprises (MSME) sector. The digitalization of MSMEs opens up great opportunities for village business actors to expand markets, increase productivity and integrate technological innovation in their operations. Meanwhile, electricity efficiency not only has an impact on reducing production costs, but also contributes to environmental sustainability. This research aims to analyze the impact of digitalization and electricity efficiency on village economic progress through the development of MSMEs. This study examines how digitalization can increase market access and competitiveness of MSMEs in villages, as well as how implementing energy efficiency practices can reduce the burden of operational costs faced by business actors. Apart from that, this research also discusses the challenges faced by MSMEs in villages in adopting digital technology and energy efficiency practices, as well as solutions that can be implemented to overcome these challenges. The research results show that the integration of digitalization and electricity efficiency can make a significant contribution to improving the performance of MSMEs in the village, which in turn has a positive impact on improving the overall village economy. Successful implementation requires strong support from governments, technology providers and local communities to ensure the sustainability of these initiatives

Page 11 of 17 | Total Record : 163

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