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Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 26141272     EISSN : 27209857     DOI : https://doi.org/10.56873/jimik
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah Manajamen Informasi dan Komunikasi menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi antara lain bidang literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 91 Documents
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Pengaruh Kualitas Layanan Aplikasi Jogja Smart Service terhadap Kepuasan Pengguna Rahmat Hakim Al Munawar, Alief; Hidayat, Rahmat Rian; Nopriadi, Nopriadi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9 No 2 (2025): Desember 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/4kg83030

Abstract

Public information services are a strategic effort to prepare and provide relevant data or messages to users that the quality of available services can meet expectations and good standards. However, there are gaps in some service menus, which should be directly accessible through the application but are redirected to the website. Other shortcomings are evident in the two different operating systems, Android and iOS, which cause poor reviews and affect user satisfaction. The purpose of this study is to determine the influence of the quality of the Jogja Smart Service application on user satisfaction. This study uses a quantitative approach with a survey of 385 respondents determined using the Cochran formula. The app service quality variable is measured based on the Servqual indicators according to Parasuraman (in Kusumah, 2024), namely tangibles, reliability, responsiveness, assurance, and empathy. To measure user satisfaction, five indicators from Doll & Torkzadeh (in Lippert, 2020) are used, namely content, accuracy, format, ease of use, and timeliness. The data were analyzed using simple linear regression with the assistance of IBM SPSS Statistics 27 software. The results of the study indicate that service quality has a positive and significant effect on user satisfaction with a coefficient of determination (R2) of 0.583 or 58.3%, while the remainder is influenced by other variables not examined in this study
Personal Branding Influencer Annisa Asyabilla Melalui Instagram Ramadani, Fadillah; Widhihatmini, Widhihatmini
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9 No 2 (2025): Desember 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/4rnq0y15

Abstract

Today's life is inevitable from technological advancements. Instagram is one of the platforms used bytoday's society as a favorite means of individuals to publish activities, goods, places or themselves inthe form of photos, videos, and images. The rise of Instagram as a personal branding tool compared tointeracting with others makes it a new phenomenon. Everyone competes to build personal brandingaccording to their fields of expertise and interests, including individuals who are referred to asinfluencers. The purpose of this study is to find out the personal branding of Influencer Annisa Asyabilathrough Instagram. This study uses 11 theoretical aspects of Rampersad. This study uses a qualitativeapproach. The data collection method uses observations. interviews, and documentation. Data analysistechniques include data reduction, data presentation, and conclusion drawn. The results of the studyshow that Annisa Asyabilla has personal branding, namely the authenticity of OOTD content by havinga posture with drees and baggy jeans, integrity through natural and honest content, consistency infashion mix and match content, specialization in fashion and drawing, authority created fromconfidence, and visible privileges from her personalitymultitalented, cheerful and socially aware,relevant to his followers who like mix and match outfits, visibility through endorsements from hispersonal branding, persistence seen from his efforts to become an influencer and achieve his desires,kindness reflected in his interaction with followers and productivity, and performance from his focus onsharing positive things as an influencer. The conclusion of this study is that influencer Annisa Asyabillahas fulfilled the aspects of personal branding on Instagram which include: authenticity, integrity,consistency, specialization, authority, uniqueness, relevance, visibility, persistence, kindness, andperformance. 
Upaya Meningkatkan Kualitas Isi Siaran Sinetron Sesuai Standar Berlaku Nursetyo, Rivai
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9 No 2 (2025): Desember 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/mh6rbz49

Abstract

Sinetron menjadi salah satu program siaran dengan kualitas yang belum memenuhi standar dalam penelitian Komisi Penyiaran Indonesia bekerjasama dengan 12 Perguruan Tinggi Negeri di Indonesia pada lima tahun terakhir yaitu periode RPJMN Tahun 2020-2024. Penelitian tersebut menghasilkan Indeks Kualitas Program Siaran Televisi (IKPSTV). Terdapat 6 dimensi sinetron yang ditargetkan berkualitas dengan indikator memiliki indeks ≥ 3. Pada tahun 2024 ada 5 dimensi sinetron yang tidak berkualitas (indeks < 3) yaitu dimensi edukatif, kepatuhan terhadap norma, muatan kekerasan, penggolongan program siaran, dan perlindungan masyarakat tertentu, dan hanya ada 1 dimensi yang sudah berkualitas yaitu dimensi seksualitas. Di balik rendahnya kualitas isi siaran sinetron tersebut, terdapat paradoks berupa rating kepemirsaan yang tinggi pada program siaran sinetron. Lembaga Penyiaran Televisi lebih cenderung memilih hasil survey dari Lembaga rating sebagai referensi daripada mengacu kepada hasil penelitian KPI bersama Perguruan Tinggi Negeri dalam menayangkan sinetron. Tidak mengikatnya hasil penelitian yang dilakukan oleh KPI kepada Lembaga penyiaran televisi mengakibatkan rendahnya kualitas program siaran sinetron. Kebijakan yang sudah dilakukan KPI untuk menjaga kualitas program siaran televisi saat ini yaitu dengan melakukan pemantauan langsung isi siaran televisi dan radio 24 jam serta menerima aduan masyarakat terkait isi siaran televisi dan radio. Tujuan dari makalah ini adalah menghasilkan rekomendasi kebijakan untuk meningkatkan kualitas program siaran sinetron  sesuai dengan standar yang ditetapkan oleh KPI dan sesuai pula dengan target dalam RPJMN Tahun 2025-2029
Pengaruh Konten Instagram @samsatsleman Terhadap Pemenuhan Kebutuhan Informasi Wajib Pajak di Kabupaten Sleman Hafidh Awwalu Husna, Rezza; Chusumastuti, Dhety
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9 No 2 (2025): Desember 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/yb7h0g81

Abstract

The increasing use of Instagram social media encourages Samsat Sleman to also distribute information to the public through Instagram content. The Instagram content of the @samsatsleman Instagram account can be a source of information to fulfill the information needs of the public about local tax services in Sleman Regency. The purpose of this study was to determine the effect of Instagram content on fulfilling the information needs of taxpayers in Sleman Regency. This study uses indicators of interest, expectations, satisfaction, and performance as well as the information needs approach. This research uses quantitative descriptive research methods.  The research population is followers of the @samsatsleman Instagram account and sampling using purposive sampling technique by paying attention to the respondent's criteria, namely as followers of the @samsatsleman Instagram account who have become taxpayers in Sleman Regency. The number of respondents in this study were 100 respondents. Data analysis in this study includes instrument tests, classical assumption tests, simple linear regression analysis, hypothesis testing and the coefficient of determination with the help of the SPSS 25 program. The results of the research that have been obtained show that the content of Instagram @samsatsleman has a positive and significant effect on fulfilling the information needs of taxpayers in Sleman Regency by 63.6% while the rest is influenced by other variables outside this study.
Halaman Redaksi Desember 2025 Marwati, Arum
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9 No 2 (2025): Desember 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/rt9ckc45

Abstract

Pemanfaatan Basic Psychological Needs Theory (BPNT) Terhadap User Experience (UX) Pada Website Harian Jogja Dzaki Wibisono; Diana Khuntari; Marwan Marwan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v10i1.582

Abstract

Perkembangan media online menuntut setiap portal berita untuk tidak hanya menyajikan informasi yang cepat dan akurat, tetapi juga menghadirkan pengalaman pengguna (User Experience/UX) yang mendukung kenyamanan dan keterlibatan pembaca. Penelitian ini memanfaatkan Basic Psychological Needs Theory (BPNT) sebagai kerangka analisis untuk memahami pengalaman pengguna yang terbentuk pada website Harian Jogja, dengan menitikberatkan pada tiga dimensi utama yaitu autonomy, competence, dan relatedness. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik wawancara, observasi, dokumentasi, dan analisis Search Engine Optimization (SEO) untuk memperoleh data dari pengguna dan pengelola website Harian Jogja. Data yang terkumpul dianalisis secara tematik guna mengidentifikasi keterpenuhan kebutuhan psikologis dasar dalam interaksi pengguna dengan website. Hasil penelitian menunjukkan bahwa pada dimensi autonomy, pengguna menghendaki fleksibilitas personalisasi dan transparansi informasi; pada dimensi competence, pengguna menekankan kecepatan akses, navigasi yang jelas, serta kualitas konten; sementara pada dimensi relatedness, pengguna menilai penting interaksi sosial, responsivitas pengelola, dan sistem dukungan yang tersedia. Secara keseluruhan, penelitian ini menyimpulkan bahwa meskipun website Harian Jogja telah memenuhi sebagian kebutuhan pengguna, terdapat ruang perbaikan khususnya dalam aspek personalisasi dan penguatan keterhubungan emosional. Oleh karena itu, penelitian ini merekomendasikan pengembangan fitur personalisasi, peningkatan kualitas visual antarmuka, dan penguatan sistem dukungan interaktif untuk mengoptimalkan pengalaman pengguna secara lebih menyeluruh.
Pola Komunikasi Keluarga untuk Ketahanan Ibu Hadapi Stunting Anak di Kelurahan Pisangan Jaya, Kabupaten Tangerang Ade Rahmah; Asriyani Sagiyanto; Alifia Khoerina Kusditia; Ardian Setio Utomo; Elisa Triwiyatsih
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/gmg95021

Abstract

Stunting is a public health problem with long-term impacts on children's physical and cognitive development. In Pisangan Jaya Village, Tangerang Regency, the prevalence of stunting remained at 7.3% in 2025. The Tangerang Regency Government has set a target to reduce stunting prevalence to a maximum of 14%, in line with the national target, while the current rate has already declined to around 7%. This issue raises the question of how family communication patterns contribute to maternal resilience in addressing child stunting. This study aims to analyze family communication patterns that can enhance maternal psychological resilience in preventing and managing stunting. The study employs a descriptive qualitative approach using both primary and secondary data. Informants consisted of mothers with children at risk of stunting, their husbands, and Posyandu cadres. The findings indicate that open and empathy-based family communication patterns can strengthen maternal resilience by helping mothers manage stress, understand the importance of child nutrition, and make appropriate parenting decisions. In contrast, closed and authoritarian communication patterns tend to weaken maternal adaptability. In conclusion, family communication patterns are a key factor in enhancing maternal resilience, which in turn has implications for the success of stunting prevention and management at the family level. Therefore, strengthening family communication should become an integral part of community-based stunting intervention strategies.
Persepsi Mahasiswa Ilmu Komunikasi Terhadap Gaya Retorika Pejabat Publik Saat Menjawab Pertanyaan Wartawan Melalui TikTok (Pada Akun @cnnindonesia) I Dewa Ayu Agung Sauca Widiasari Putri; Jonathan Jacob Paul Latupeirissa
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v10i1.635

Abstract

This study examines Communication Studies students' perceptions of public officials' rhetorical styles when responding to journalists' questions on TikTok, specifically through the @cnnindonesia account. Grounded in rhetorical theory and audience perception frameworks within digital political communication, this research adopts a qualitative descriptive approach. Data were collected through in-depth interviews with two purposively selected informants: one Communication Studies lecturer with expertise in political communication and one undergraduate student who actively consumes political content on TikTok. Informants were selected based on specific criteria, including academic expertise and consistent media consumption habits. Data were analyzed using thematic analysis and triangulated through cross-referencing of interview responses and documentary evidence. The findings reveal that students perceive the rhetorical styles of many public officials as ineffective, characterized by unclear messaging, weak command of data, and defensive or illogical statements. These communication failures diminish student trust in public officials and highlight a disconnect between the demands of digital public communication and the rhetorical competencies of officials. This study contributes to the understanding of how rhetorical quality shapes political credibility in the TikTok era and offers practical implications for public communication training.
Motivasi Mahasiswa sebagai Komunikator Politik dalam Pilkada di Provinsi Sultra Irmawanti; Nazaruddin
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v10i1.652

Abstract

Pilkada Serentak 2024 di Sulawesi Tenggara menjadi panggung yang memperlihatkan besarnya peran generasi muda dalam dinamika politik lokal. Di balik tingginya partisipasi pemuda tersebut, terdapat kelompok mahasiswa yang tampil bukan hanya sebagai pemilih, tetapi juga sebagai komunikator politik. Mereka menyuarakan gagasan, menyebarkan informasi, dan membentuk opini publik, baik di dunia nyata maupun di ruang digital. Penelitian ini mencoba memahami lebih dalam motivasi mereka terlibat dalam proses Pilkada Provinsi Sultra tahun 2024. Dengan menggunakan pendekatan kualitatif deskriptif dan berlandaskan teori Self-Determination Theory (SDT), penelitian ini menyoroti motivasi mahasiswa melalui tiga dimensi utama, yakni otonomi, kompetensi, dan keterhubungan sosial. Teori komunikasi politik dari Dan Nimmo juga digunakan untuk memahami posisi mereka, apakah sebagai aktivis, profesional, atau bahkan calon politikus. Wawancara mendalam dilakukan terhadap mahasiswa Ilmu Komunikasi yang aktif sebagai komunikator politik. Berdasarkan hasil penelitian, terlihat bahwa motivasi muncul bukan hanya karena idealisme atau rasa tanggung jawab sosial, tetapi juga karena adanya ruang untuk aktualisasi diri, bahkan peluang untuk berkembang secara profesional. Mereka menjalankan peran komunikatif ini dengan reflektif dan sadar posisi, menjadikan komunikasi politik bukan sekadar kerja teknis, tetapi juga wujud partisipasi yang bermakna. Penelitian ini menunjukkan bahwa mahasiswa bukan lagi sekadar objek dalam proses politik, tetapi aktor yang punya suara, strategi, dan semangat untuk ikut menentukan arah masa depan daerahnya.
ANALISIS SENTIMEN DAN PAIN POINT KONSUMEN TERHADAP BRAND MASSTIGE PARAGON PADA TWITTER/X MENGGUNAKAN NAIVE BAYES Meisya Marta Rahayu
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v10i1.683

Abstract

Social media has become an important space for consumers to share opinions, experiences, and purchase considerations regarding beauty products. This study aims to analyze consumer sentiment and pain points toward Paragon’s masstige brands on Twitter/X. The initial scope of the study included five brands: Instaperfect, Crystallure, Labore, TAVI, and Make Over. However, Make Over was excluded from the final analysis because the keywords “make over” or “makeover” generated a high level of noise due to their common use as general English terms. The final dataset consisted of 488 comments from four brands, namely Instaperfect, Crystallure, Labore, and TAVI. This study employed a text mining approach, including data crawling, cleaning, preprocessing, sentiment labeling, Naive Bayes classification using Orange Data Mining, and pain point analysis. The results show that neutral sentiment dominated with 368 comments (75.41%), followed by positive sentiment with 103 comments (21.11%) and negative sentiment with 17 comments (3.48%). The main pain points identified were stock/access/transaction, shade/color, and price/promotion/value. These findings indicate that consumer conversations are largely positioned in the information-seeking and purchase-consideration stages, making neutral comments strategically valuable for brands in understanding consumer needs.

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