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Yolanda Presiana Desi
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Sekolah Tinggi Multi Media "MMTC" Yogyakarta Jl. Magelang Km. 6 Yogyakarta 55284
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Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 26141272     EISSN : 27209857     DOI : https://doi.org/10.56873/jimik
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah Manajamen Informasi dan Komunikasi menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi antara lain bidang literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 85 Documents
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Pemodelan Topik dan Analisis Sentimen pada 'Voices of History: 50 Iconic Speeches' Menggunakan Pendekatan Natural Language Processing Juniana Husna; Margareth Dyah Anggraini Widirahayu
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 1: Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i1.330

Abstract

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan Yasmin Khalisa Putri; Diana Khuntari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.288

Abstract

The ease of disseminating information about the products offered can influence economic competition in the business sector. Companies must carry out appropriate marketing in order to survive and compete with their competitors. Instagram is one of social media that companies can use to market their products by sharing photos and videos, as PT. Justatrip Sahabat Perjalanan does. This research aims to determine the use of Instagram as an online marketing media for PT. Justatrip Sahabat Perjalanan. The research method used is qualitative using the Marketing Mix theory (7P) by Kotler and Armstrong, namely: product, price, place, promotion, physical evidence, people and process. The data collection techniques used were observation, interviews and documentation. The implementation of the Marketing Mix on the @just_atrip account can be seen through: product and price explanations in the feeds and highlights; direct message as a place to buy and sell products; promotions using the Instagram ads feature, giveaways, direct marketing and public relations via direct message and comments columns; physical evidence in the form of uploads regarding company facilities and characteristics in feeds and highlights; the minimalism and professionalism of people as seen in the reply comments on the feed; as well as a link in the bio of the @just_atrip account as an implementation process that can make it easier for consumers to order travel packages. The research results show that Instagram is used as an online marketing media by applying seven elements of the Marketing Mix so that it can produce positive feedback and increase insight on the Instagram account @just_atrip.
Live YouTube Untuk Pengembangan Kemampuan Virtual Public Speaking Mahasiswa Muhammad Farhan; Citra Rosalyn Anwar; Farida Febriati
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 1: Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i1.331

Abstract

Communication Patterns at The Saudara Sejiwa Foundation in The Implementation of The Equal Education Program for Street Children Widhihatmini Widhihatmini; Ardian Setio Utomo; Renny Sekarningsih; Eva Nuriyah H.
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.289

Abstract

Fenomena anak jalanan di Kota Bandung menjadi persoalan sosial yang perlu diperhatikan dan segera mendapat penanganan, terutama mengenai hak anak jalanan dalam mendapatkan pendidikan yang belum dapat terpenuhi, umumnya karena keadaan ekonomi keluarganya yang kurang mampu. Pemerintah telah mencanangkan program wajib belajar 9 tahun, dimana dalam pelaksanaannya organisasi kemasyarakatan turut membantu mensukseskan program pemerintah tersebut. Dalam hal ini Yayasan Saudara Sejiwa dengan program pendidikan kesetaraan kejar paket melalui program Pusat Kegiatan Belajar Masyarakat (PKBM) turut membantu pemerintah dalam menjalankan program tersebut yang menargetkan anak jalanan yang tidak mampu. Namun dalam pelaksanaan PKBM mengalami hambatan-hambatan seperti anggaran dan kurangnya motivasi dari warga belajar, sehingga perlu penerapan pola komunikasi yang sesuai agar program dapat terlaksana. Penelitian ini menggunakan metode deskriptif kualitatif dengan melakukan wawancara pada pengurus PKBM Yayasan Saudara Sejiwa dan beberapa anak jalanan untuk triangulasi dari data yang telah diperoleh. Hasil penelitian menunjukkan bahwa dalam proses pelaksanaan kegiatan PKBM pola komunikasi yang dilakukan Yayasan Saudara Sejiwa meliputi pola komunikasi primer, pola komunikasi sekunder, pola komunikasi linear dan pola komunikasi sirkuler di setiap tahapan kegiatan yang dilakukan meliputi tahap persiapan, tahap pelaksanaan dan tahapan pembinaan.
Analisis Strategi Integratif Pada Branding Produk Pilot Project Balai Taman Nasional Gunung Merapi Yogyakarta Mutiara Mutiara; Chandra Satya Bintara; Astri Wulandari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 1: Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i1.332

Abstract

Analisis Framing Murray Edelman Dalam Berita “Dampak PT. Medco Terhadap Masyarakat Lingkar Tambang” Pada Media AJNN.net Adelia Shinta Dwita; Gunawan Wisnu Pramudya; Ade Irma Sukmawati
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.290

Abstract

The issue that attracts the public's attention is news about complaints from communities around the mining area which so far have not found a solution in the online media AJNN.net, so this research is conducted to explain the views of a media in that case. This problem arose when the community around the mine felt the impact caused by PT Medco due to air pollution. The impact is felt mainly on the health problems experienced by the community, but PT Medco is ignoring the impact they have caused. Therefore, this research is conducted to see the bias of the AJNN.net media in presenting news. The aim of this research is to identify framing analysis in the online media AJNN.net when presenting news about problems between PT Medco and communities around the mine. The analysis carried out was by using Murray Edelman's framing model and using qualitative methods, a constructivist paradigm, and a narrative approach; so that the results show that the AJNN.net media is in the side of the community around the mining area.
Cover, Halaman Redaksi, Daftar Isi Journal Manager
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.285

Abstract

Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta Ellya Kusuma; Diana Khuntari; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.471

Abstract

TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce. 
Pemberdayaan Masyarakat Adat Melalui Literasi Digital: Melindungi Warisan Budaya Takbenda dan Mendorong Inklusi Pendidikan Yuni Afita Sari; Muhammad Arief Virgy
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.472

Abstract

This study examines the role of digital literacy in safeguarding intangible cultural heritage, focusing on the cultural exploitation of the Baduy Luar indigenous community on TikTok. The commodification of culture in digital media often leads to misrepresentation, highlighting the importance of digital literacy as an empowerment tool. Using a literature review and case study approach, this research emphasizes the need for inclusive digital literacy programs to enable indigenous communities to control cultural representation, understand their rights to Indigenous Cultural and Intellectual Property (ICIP), and counter the dominance of Authorized Heritage Discourse (AHD) in digital narratives. Findings reveal that community-based digital literacy can support cultural preservation, enhance educational access, and protect indigenous communities from digital exploitation. Through stakeholder collaboration and the enactment of ICIP regulations, digital literacy can serve as a strategic tool to safeguard indigenous cultural heritage, to promote educational inclusion, and to ensure the sustainability of cultural heritage in the digital age.
Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga Dimas Aditya Nugraha; Tito Edy Priandono; Nafira Fathin Ainiyyah; Yusuf Ilham
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.473

Abstract

Government institutions need social media channels as a public communication tool to disseminate policies, programs and public information. The government needs to use social media channels to reach a wider community amidst the low level of public trust in government communications and information channels. The aim of the research is to analyze the substance of the content, namely the type and nature of the content, what the audience needs and what the content message needs to communicate to the audience. This research also seeks the content structure related to how content is prioritized, arranged, formatted and displayed in the media. The objects analyzed are Instagram social media in 100 ministries and agencies. This research uses a descriptive quantitative approach that focuses on analyzing the use of Instagram social media by ministries and government agencies in Indonesia. This method aims to provide a comprehensive picture of government digital activities and to analyze the effectiveness of the substance and structure of the content implemented. Instagram was chosen as the main focus because it is the social media platform most widely used by ministries/agencies. The research results show that each agency has various needs with different strategies for using Instagram social media. The ministry has optimized Instagram social media more than the government agencies. Interestingly, the agency produces more content than the ministry, but it is still not optimal. Meanwhile, on average, ministerial agencies still prioritize personal figures and institutional agencies prioritize public information, although they also still predominantly prioritize leadership elements. The results of this research suggest that the government, especially the Ministry of Communication and Informatics, can create standards in managing social media, especially in producing the structure and substance of content so that it can more optimally convey information and interact with the audience.

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